A

RESEARCH REPORT
A
COMPARATIVE STUDY ON BINGO AND
LAYS
Submitted for the partial fulfillment of the requirement
For the award of degree of

MASTER OF BUSINESS ADMINISTRATION

Session 2015-2016

RESEARCH GUIDE:Dr. Ravi Kant Pathak

SUBMITTED BY:SUSHMITA DHAKARE

M.B.A. IV Sem
Roll No- 1400370027

Hindustan Institute of Technology & Management

(Dr. A.P.J. Abdul Kalam Technical University, Lucknow)
DECLARATION

I, Sushmita Dhakare Student of MBA IV Semester, Hindustan Institute of Technology &

Management, hereby solemnly declare that the RESEARCH PROJECT titled

COMPARATIVE STUDY ON BINGO AND LAYS is the outcome of my own research and
prepared by me and the same has not been submitted to any other University or institute for the
award of any degree or diploma.

DATE:

Name of Student: Sushmita Dhakare

Roll NO. -1400370027

ACKNOWLEDGEMENT

I Sushmita Dhakare, sincerely thankful to all those people who have been giving me any
kind of assistance in the making of this project report.
I express my gratitude to Dr. Ravi Kant Pathak, who has through his vast experience and
knowledge has been able to guide me, both ably and successfully towards the completion of the
project. I express my gratitude to Hindustan Institute of Technology & Management.
I would hereby, make most of the opportunity by expressing my sincerest thanks to all
my faculties whose teachings gave me conceptual understanding and clarity of
comprehension, which ultimately made my job more easy. Credit also goes to all my
friends whose encouragement kept me in good stead. Their continuous support has
given me the strength and confidence to complete the project without any difficulty.
Last of all but not the least I would like to acknowledge my gratitude to the
respondents without whom this survey would have been incomplete.

SUSHMITA DHAKARE
MBA-IV Sem.

CONTENTS
Certificate
Acknowledgement
Declaration

INTRODUCTION
General Introduction
Objectives of Project
Industry Profile of Food Processing Industry

Indian Food Processing Industry

Indian Snacks Industry: An Overview

PROFILE OF THE ORGANISATION

Establishment
Growth and Diversification
Product of company

STUDY OF SELECTED RESEARCH PROBLEM

Statement of Research Problem
Statement of Research Objectives
Research Design & Methodology
Analysis of Data
SWOT analysis of Indian Snacks Industry
Summary of Other Findings
Recommendations and Conclusions

APPENDIX
Questionnaire Sample
Bibliography