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ENGL110 / Lampe / Spring 2016 / Rubric for Visual Media Analysis

Points

Project

Sources

Voice

Editing & Design

Assignment

Compelling intro; outstanding


argument about how and why
the object is repurposed;
excellent rhetorical and
intertextual analysis; insightful
interpretation and reflection.

Engaging intro; successfully


argues how and why the
object is repurposed; good
rhetorical and intertextual
analysis; thoughtful
interpretation and reflection.

Good intro; offers evidencebased interpretation about how


and why the object is
repurposed; thoughtful
rhetorical intertextual analysis
and reflection.

Sources used thoughtfully and


are clearly differentiated from
writers ideas through
attribution and citation. Elegant
paraphrase and summary.
Correct formatting of
quotations and citations.

Effective, lucid, and concise


writing. Paragraphs are
coherent and developed.
Compelling topic sentences.

Carefully edited and free of


typos. Perfectly follows MLA
document designing and
formatting guidelines, including
embedded images and Works
Cited page.

Adequate intro; suggests how


and why the object is
repurposed; some successful
rhetorical and intertextual
analysis; makes progress
toward interpretation.

Sources enhance the


argument. Well written
paraphrases and summaries.
Mostly correct formatting of
quotations and citations.

Effective writing throughout the


essay. Coherent paragraphs
and topic sentences.

Very few typos and editing


mistakes. With one or two
exceptions, follows MLA
document designing and
formatting guidelines.

Essay submitted before due


date on Canvas and observes
the word count (2100-2400
words).

Ineffective intro; suggests how


and why the object is
repurposed; minimal rhetorical
and intertextual analysis;
underdeveloped interpretation.

Sources are awkwardly


integrated or upstage the
writer. Some patch writing.
Several mistakes in formatting
and citation.

The writing is clear in most of


the essay. Weak topic
sentences.

Some typos and editing


mistakes. Generally follows
MLA document designing and
formatting guidelines.

Essay submitted after due


date on Canvas and observes
the word count (2100-2400
words), or essay is submitted
before due date on Canvas but
does not word count.

Ineffective and
underdeveloped intro,
analysis, and interpretation.

No sources are used or


sources are not cited and no
references given.*

Substantial portions of the


writing are ineffective, vague,
or unclear.

Many typos and editing


mistakes. Poorly follows MLA
document designing and
formatting guidelines.

Essay neither submitted


before due date nor observes
the word count (2100-2400
words).

*Note: Failing to cite sources, or misquoting sources, is plagiarism. Final drafts of work containing plagiarism are automatically scored as a zero.

Grade Scale
Points

Percentage Grade

20-21

95-100

19

90

A-

18

86

17

81

B-

16

76

15

71

C-

13-14

62-67

12

57