Cyberlock Cybersecurity Marketing Plan 2016

Maniah Stallworth, Nidera Pinnock, Justice Steers

Crime Stoppers
2288 E Main St, Snellville, GA 30078

Cyberlock Cybersecurity
Marketing Plan

Table of Contents
Marketing Plan Summary

The Business
The Future.
The Market....
SWOT analysis.
Products/Services.
Goals/objectives.
Unique Selling Position.
Competitor Details....
Marketing Activity/Milestones..
Advertising....
Glossary....

Marketing Plan Summary

We run Cyberlock Cybersecurity. We are a partnership ran business held at 2288 E Main St,
Snellville, GA 30078. We were created for a project in an entrepreneurship class. Our owners are
Nidera Pinnock, Maniah Stallworth, Justice Steers. We provide cyber security advice and
awareness.

The Business
Business Name: Cyberlock Cybersecurity in the state of GA
Business Structure: Partnership
Business Location: 2288 E Main St, Snellville, GA 30078
Date Established: 1/20/16
Business Owner: Nidera Pinnock, Maniah Stallworth, Justice Steers
Relevant Owner Experience: DECA, BAND, Volleyball, Swim Team
Products/services: Cyber Security advice and cyber security awareness

The Future
Goals/Objectives: Our short term goal is to build a company that will help pre-teens develop
awareness and safety in cybersecurity. As a long term goal, wed like to expand our business
outside of Georgia, and progressively make it national.

The Market
Target Market: Pre-teens
Marketing strategy: Well enter the market by building a productive website that assists with
cybersecurity. We plan to attract customers using: accurate info, interesting backgrounds, colors
that pop, informational videos, alerts on account/profile breach, making posting and commenting
available, and making our site available for mobile devices. This will work because these are the
things that draw our target age group.

The Business
S.W.O.T. Analysis
Strengths: Same age as target market
Weakness: New business, Popular website, Naive young minds
Opportunities: Huge growth after the gain of customer loyalty due to expansion from
communication on our success.
Threats: Hackers

Products/services - Cyberlock Cybersecurity

Description - Were planning to take personal information and keep them stored and classified
under cyberlock and key.

Goals/objectives
Our short term goals consist of the determination to launch our website by March. As a long term
goal wed like to expand as a wave within our target market.

Unique selling position

We have a variety of different intelligence within our business. We know exactly how to keep your
things under lock.
Our business is unique because we will not only have pre teens interacting with us but well also
be able to interact with each other.We have made our service different by allowing them to share
their stories in the comment section.We have also allowed them to subscribe to our email to get
personal advice on problem they are going through right now.

Competitor details
Competitor Name: CNET
CNET (Founded in 1994 by Halsey Minor and Shelby Bonnie) is entirely devoted towards security.
Technology experts working their update everyday. They cover current events. Its the top rated
cyber-security site. Halsey Minor blew tech fortune in 2013, customers might not trust her with
handling financial security, when she cant handle her own finance. However, the companys highranking among other cyber security companies may lead towards gaining trust among potential
customers.

Competitor Name: CyberArk

CyberArk (established in 1999 by Alon N. Cohen) is entirely devoted to preventing cyberattacks.
However is updated every few weeks which is a weakness to their company. Founder is an expert
in the technological and entrepreneurship field. Customers will trust him more with personal info
due
to high reputation.\

Marketing
activity/milestone

Person responsible

Date of expected
completion

Cost

Website, Social
Media/Blog

Maniah Stallworth

4/21/2016

Branding and Artwork

Nidera Pinnock

2/18/2016

Social Media Type

Person responsible

Date of expected
completion

Online Advertising,
media release

Nidera Pinnock

4/21/2016

Public Relations

Maniah Stallworth

4/21/2016

Advertising

Cost