LO To understand the structure of the course

To understand the difference between digital and analogue

The media sector creates film, television, podcasts, emagazines, websites and games.
Digital devices:
TV
Phones
Computer
DVD Player
Printers
Laptops
In this unit we will explore the different digital media
sectors and the products they produce.
Topics include:
The technological platforms used to distribute
media
Common production processes used into various
sectors
The importance of audience
Digital

Analogue

Devices which perform all

Devices which record data
calculations using ones and
linearly from one point to
zeros. This method of computing
another.
is referred to as the binary
Analogue devices read the
system. Digitized information is
recorded in binary code of
media, such as tapes and
combinations of the digits 0 and
records by scanning the
1, ]which represent words and
physical data of the media.
images. Digital technology
enables immense amounts of
information to be compressed on
small storage devices that can
Can
I understand
digital media sectors, products and
beLO
easily
preserved
and
platforms?
transported.

Key terms
Sectors: Areas of media that is distinct from others (i.e.
Filmmaking, audio, publishing, gaming, websites ect)

Digital Media Platforms: A digital way for media to be

distributed and accessed. Digital distribution includes TV
broadcasts, pay-per-view, cinema releases, digital downloads,
radio broadcasts, DVDs and CDs. DMP can also include online
content, such as webpages and streaming.
Devices are used to access digital media include mobile
phones, PCs, laptops, MP3&4 players, games consoles and
handheld devices, radio and tablets.
Generally, digital media sectors do not exist independently.
They often overlap and are connected. This is referred to as
synergy.
Moving Image
Publishing

TV
3D Films

Games
Fifa

Blogs

Adverts

Games
Candy
Crush

E-Magazine

LO To understand digital media sectors, products and

platforms?
Facebook

Moving image
Films
Websites
Trailers
Documentaries
Animations
Corporate training
Television programmes
Adverts
Stages of production

Someone has an idea

Idea is developed
Idea is pitched
Idea is planned
Product is created
Product is sold

LO To explore how audiences engage with digital media

products
24%
of12-18
year olds use other media most of the time
On your
own?
when watching TV

Using your phone

toyou
check
socialdigital media products?
How do
consume
media sites
Playing flash
With other people?
games on your
Gaming on a
smartphone/tablet
console with
Texting phone
another person in
the room/on
another controller
Gaming online
with people around
the world
Internet forums
Watching movies
and TV with others

Key Terms
Individual consumption When users engage with a
digital media product on their own, for solo enjoyment
(reader, gamer, consumer, web surfer, listener, DVD,
viewer, social networking ect)
Group consumption When users engage with a digital
media product with others, for collective enjoyment (social
interaction, competition, belonging, sharing)
Passive We blindly accept what we are given/told.
Active We have a choice. We choose to consume a
media text to fulfil our own needs

9th June
LO Can I create an audience profile?
Key TermDemographics: A particular sector of population
Psychographics: Labels given to a particular type of
person,, based on their habits
Section
Gender
Age
Economic Status
Location
Interests
Buying Habits

Demographic

22nd June
LO To understand denotations and connotations
Connotation represents the various social overtones, cultural
implications, or emotional meanings associated with a sign.
Denotation represents the referential meaning of a sign and
refers to the literal meaning of a word.

The study of written codes includes

Slogans
Typeface/font
Headlines
Captions
Style
Choice of words