Académique Documents
Professionnel Documents
Culture Documents
2
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
www.corporatecreditassociation.com
2 3 3 3 S a n Ra mo n Va l l e y Rd .
S a n Ra mo n , Ca 9 4 5 8 3
Phone:(888)817-8882
Fax:(925)215-4593
3
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
C o p y r i g h t © 2 0 08 R e g i n a l d Ri n gg o l d
A L L RI G H T S RE S E R VE D
No part of this book may be used or reproduced in any form or by any means or
stored in any database or retrieval system without express permission in writing by
The Corporate Credit Association of America.
Some of the articles contained in this report are considered Bonus articles,
provided as a benefit to the reader. All Bonus articles are copyright their
respective authors.
Disclaimer
Corporate Credit Association is providing this manual on an "as is" basis and
makes no representations or warranties of any kind with respect to its contents.
The articles contained herein are sold for informational purposes only and all local
laws apply. Any use or misuse of this information is solely the responsibility of
the purchaser. CCA disclaims all such representations and warranties, including
for example warranties of merchantability and fitness for a particular purpose. In
addition, CCA does not represent or warrant that the information in this manual is
accurate, complete or current. This information was gathered from sources
believed to be reliable, but cannot be guaranteed insofar as they apply to any
particular individual. This manual is sold with the understanding that CCA is not
engaged in rendering legal or accounting services. Questions relevant to the
specific tax, legal, and accounting needs of the reader should be addressed to
practicing members of those professions. Neither CCA nor any of its directors,
employees, other representatives or advertisers will be liable for damages arising
out of or in connection with the use of this manual. This is a comprehensive
limitation of liability that applies to all damages of any kind, including (without
limitation) compensatory, direct, indirect or consequential damages, loss of data,
income or profit, loss of or damage to property and claims of third parties.
Let me explain my writing style I have been using the Dragon Naturally Speaking
9 off and on. It is a device that allows you to speak into a microphone and it types
what you say. If you notice words that seem like they do not belong in the
sentence, it is because the device sometimes has a hard time deciphering the
4
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
difference between like sounding words. When I am typing I get so excited with
the thought of teaching Corporations how to build Corporate Credit, that at times
when I write I think faster than I write. I also write like I talk and the result is that
my writing style does not mirror Shakespeare. However I get the message across
clearly. If you read anything that is grammatically incorrect, I apologize, but keep
in mind that it’s the message that is important, not the style.
Warning corporate credit is for business activities only!!! The personal use of
corporate credit is illegal.
Acknowledgements
5
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Table of Contents
Disclaimer………………………………………………………………………….4
Acknowledgements…………………………………………………………….….5
Table of Contents……………………………………………………….…………6
Introduction……………………………………………………………………...10
What you don't know can hurt you………………………………………………11
Jack of all trades…………………………………………………………………12
Chapter 1 Corporate Credit…………………………………………………….16
What is Corporate Credit………………………………………………………...16
Why Corporate Credit……………………………………………………………17
Corporate Credit vs. Personal Credit....…………………………………..…..….19
How much Corporate Credit can I obtain..............................................................20
What kinds of Corporate Credit are available…………………………................21
The 5 C’s of Corporate Credit…………………………………………...............23
Chapter 2 Borrowing Is In …..………………………………………….………25
To borrow or not to borrow...................................................................................25
Once upon a time…..…………………………………………………………….25
Lets get down to business………………………………………………..............26
John & Robert..………………………………………………………………….26
Chapter 3 Leverage……………………………………………………………...29
Definition of leverage…………………………………………………................29
Leveraging……………………………………………………………………….29
How to buy a business with no cash or credit (LBO)……………………………31
Chapter 4 The Different Business entities……………………………...............37
Sole Proprietorships……………………………………………………………...38
General Partnerships……………………………………………………………..39
Limited Partnerships……………………………………………………………..41
Limited Liability Companies…………………………………………………….42
Corporations……………………………………………………………………...47
C-Corporations…………………………………………………………………...49
S-Corporations…………………………………………………………………...50
Close Corporations……………………………………………………………….50
Professional Corporation………………………………………………...............51
International Business Corporation (IBC)……………………………………….51
Non-Profit Corporations…………………………………………………………51
Shelf Corporations……………………………………………………………….53
Chapter 5 Incorporating………………………………………………………...69
Why Incorporate....................................................................................................69
When should one incorporate……………………………………………………70
Where to incorporate..............................................................................................71
Foreign Corporation……………………………………………………………...72
Why Nevada...........................................................................................................73
6
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Why Wyoming…………………………………………………………...............74
Why Delaware…………………………………………………………...............77
Selecting the right name for your corporation…………………………………...78
Chapter 6 The Business Credit Reporting Agencies………………….............82
Dun & Bradstreet (D&B)……………………………………………................82
D&B Checklist…………………………………………………………………...82
Applying for a Duns number…………………………………………………….84
What’s a business credit profile………………………………………………….85
D&B’s Different Business Credit Reports……………………………………….85
You should make sure you have a business credit profile if..................................86
What is in my Duns profile....................................................................................87
Duns Profile Example (Business Information Report)……………………….….89
How can I improve my business credit profile....................................................100
Duns Right……………………………………………………………………...102
Paydex score.…...…...………………………………………………………….103
Duns Rating.……………………………………………………………………104
Financial Stress Summary………………………………………………………106
Financial Stress Score Table……………………………………………………107
Commercial Credit Score……………………………………………………….107
Commercial Credit Score Table………………………………………………...108
Incidence of Delinquent Payments……………………………………………..109
High-Risk or Red Flagged Status………………………………………………109
Experian……………………………………………………………………….110
Equifax…………………………………………………………………………111
Client Checker…………………………………………………………………111
BusinessInsight/FDInsight……………………………………………………112
Business Credit U.S.A…………………………………………………………113
Chapter 7 The 7 Steps to Business Success…………………………………...115
Step 1……………………………………………………………………….…..116
Step 2…………………………………………………………………………...118
Step 3…………………………………………………………………...………120
Step 4……………………………………………………………………...……121
Step 5……………………………………………………………………...……124
Step 6………………………………………………………………………...…127
Step 7………………………………………………………………………...…128
Chapter 8 The Top 10 mistakes Business Owners Make………………….....136
Mistake 10………………………………………………………………………136
Mistake 9………………………………………………………………………..137
Mistake 8………………………………………………………………………..137
Mistake 7………………………………………………………………………..137
Mistake 6………………………………………………………………………..137
Mistake 5………………………………………………………………………..138
Mistake 4………………………………………………………………………..138
Mistake 3………………………………………………………………………..138
Mistake 2………………………………………………………………………..139
7
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Mistake 1………………………………………………………………………..139
Chapter 9 Personal Credit………………………………………………….….140
Personal Credit……………………………………………………………….....140
Credit Worthy Officers (CFO’s)..………………………………………………143
Bank Loan Procedure…………………………………………………...............144
Personal Financial Statements……………………………………………….…145
What If I Do Not Have Financials……………………………………………...145
To Personally Guarantee or not to Personally Guarantee....................................145
No Personal Guarantee…………………………………………………………146
Chapter 10 Business Loans & Commercial Finance………………………....149
The Four Stages of Developing a business………………………………….….149
Choosing a Bank That’s Right For You..…………………………………..…..150
Reasons to borrow…………………………………………………………..…..150
Business Loan Checklist……………………………………………………..…151
Business Loan Criteria……………………………………………………….....151
Preparing Your Business Plan and Loan Request……………………………....152
Packaging Your Loan Proposal……………………………………………...…161
How your Business loan request will be reviewed………………...…………...163
Advantages of Business Loans…………………………………………………164
Financial Analysis……………………………………………………………....164
Chapter 11 Financing…………………………………………………………..171
Is Your Business Credit Worthy…………………………………………….….172
Loans Types and Terms………………………………………………………...173
How Much Money...............................................................................................178
What Kind of Collateral…………………………………………………...........178
What Are the Lenders Rules................................................................................181
The Loan Application……………………………………………………….….184
Evaluating the Application………………………………………………..…....184
If Your Application Is Not Approved……………………………………….….184
Conventional and Unconventional Financing……………………………….….185
Sure-Fire methods of Methods of Raising Instant Cash………………………..193
How to Raise Capital for a Business…………………………………………....195
Chapter 12 Think, Look, & Act Like a Billionaire…………………………...201
I Think I Can I Know I Can………………………………………………….....201
Dealing with Bankers………………………………………………………...…202
Image Is Everything………………………………………………………...…..205
Billionaires Don’t…………………………………………………………...…..206
Assessing A Bankers Needs Instead Wants…………………………………….208
The Bankers Response…………………………………………………….........208
The Luncheon with the Banker………………………………………………....209
Add $10,000,000 to Your Balance Sheet for Less Than $50……………..........210
Chapter 13 Establishing Corporate Credit…………………………………...211
Passively Establishing Corporate Credit……………….……………………….211
Actively Establishing Corporate Credit……….……….……………………….211
The Four Factors of Establishing Corporate Credit…………………………….212
8
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
9
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Introduction
Over the past few decades I have started, acquired and sold quite a few businesses
with my Leverage Buyout Firm. In fact I started my first business when I was 6. I
would go around in my Ghostbusters outfit busting peoples’ ghosts for a fee. After
I ran out of ghosts to bust (really after I went to every apartment in my apartment
complex) I had to think of another way to make money to buy candy and fruit
snacks. So I held garage sales in my apartment complex. At first this was a good
idea but then I ran into a problem. I ran out of stuff to sell. So I figured since I
liked candy so much and I knew my friends and all the other kids at school liked
candy too. So I decided to use the money I had made from the garage sales and
busting ghosts to buy candy at wholesale. I did not know it was called wholesale at
the time, I just knew that my mother would buy me and my sister big boxes of
candy and give us candy here and there as rewards for good behavior. I knew that
at the price the box of candy costs I could sell the pieces individually and still have
enough profit to buy more candy and still have some candy left for myself to eat.
I am going to tell you a story about how I got into corporate credit; now I have had
one of my corporations since I was old enough to sit on the board of a corporation.
When my business partner and I decided to invest in real estate and other
businesses, we decided to leverage some of the business credit it MUST have
established.
We made an appointment at the bank where we had our business checking and
saving accounts, to see how much credit our corporation had built up, with its
10
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BU
BUSINESS BLUEPRINT
We were informed that our corporation had ZERO credit we did not even have a
Duns number. r. (For more on the Duns number refer to the Business Credit
Reporting Agencies Chapter). The business credit that we did have was based on
our personal credit and was all tied to us person
personally,
ally, not to mention none of the
trade references that we had were reporting to D&B. We did some more research
and found out that our corporation didn't even have a corporate credit file with
D&B or Experian.
(For more info on D&B and Experian refer to tthe
he Business Credit Reporting
Agencies chapter.)
If in your personal life you paid for everything with cash. And then at 45, you
finally decide that you want to finance something. Would you be able to to? The
answer is no, you would be declined. Why? Well what would your personal credit
score be? You wouldn't have one, and that's why you would be declined. This is
the same for business credit; only 5% of businesses are successful in obtaining a
Corporate
rate Credit profile that is separate from their personal credit profile. The
fact is 97% of all business credit applications are denied, 94% of all businesses fail
within the first two years, four out of five fail within the first five years, and 87%
waitt until they run out of money before they do something about it.
11
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Now I was at a business mixture when a guy walked up to me, for privacy reasons
will say his name is Jack.
Jack: “That was really interesting stuff you were talking about, I'm sure glad I
already have corporate credit, maybe I can refer some clients to you. Do you have
a business card?”
Me: I handed him one “you say you have corporate credit? Now tell me how
exactly did you go about setting it up?
Jack: Well, I applied for a few credit cards under my business and I was approved.
Jack: Yes.
Jack: No.
Me: Did they ask you for your Social Security Number?
Me: Yes if you're intent was to personally guarantee that item. Did you give them
your DUNS Number?
Jack: I thought they issued all that stuff when you apply for a credit?
12
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Me: No you have to apply for a Duns number and register your trade references
with D&B so I take it you did not register your trade references with D&B?
Me: See what you have to understand, is unlike personal credit with business
credit there are certain steps one must follow to obtain corporate credit, or in other
words a high Paydex score of 80 or above. (For more on Paydex score refer to
business credit reporting agencies chapter). So how many business credit cards do
you have?
Jack: Seven.
Jack: Yes.
Me: Have you been declined on any of the credit you have applied for lately?
Jack: Yes it seemed odd, after the seventh card I've been declined on every card I
applied for.
Me: How has your credit been affected from all those inquires?
Me: What were the reasons they gave you for being denied?
Jack: They said my balances were too high compared to the credit available on my
cards, my debt ratio was too high, and I had too many recent inquiries.
Me: Your Personal credit was affected when you personally guaranteed the credit
on your company’s behalf. The high limits and inquires affected your personal
Fico score and your ability to obtain more credit. You were put at risk when you
used your personal credit to finance your business. And now because of that your
business is at a standstill correct?
13
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Me: If an emergency occurs and you need to use your personal credit for whatever
reason, you will not be able to because you are currently overextended. And even
though you can prove your business is responsible for the debt your Fico score is
still affected.
Though it is true you can expedite the process of building business credit through
personally guaranteeing loans. Keep in mind when you personally guarantee a
business loan, your tying your personal credit to your business debts. Businesses
have needs in order to maintain day-to-day business operations. They need
materials, parts, equipment etc. on a continuous basis. And as it expands there's
more and more need for capital. Unfortunately with personal credit, the more you
apply for financing for the business, the more Inquiries you create. And every time
an inquiry is pulled your score goes lower. And every time you acquire debt your
debt ratio increases making you undesirable to banks and lending institutions. This
is why it is important to establish a corporate credit profile that is separate from
14
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
15
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Chapter 1
Corporate Credit
"It is much easier to borrow 1 million in corporate credit than to earn it at your job or spend years trying save it."-
Reginald Ringgold
Did you know that business credit is the largest lending market in the world?
Corporate credit is not a credit card with your business name on it, but rather a
corporation that has credit that is separate from the personal credit of its owners.
The following business entities will never be able to establish Corporate Credit
without personal guarantees: Sole Proprietorships, General Partnerships, and
Limited Partnerships. Why one might ask? These entities are simply extensions of
their owners as opposed to separate entities. As such the Social Security number
of the partner or proprietor will always be used for business financing even if the
SP, GP, or LP, has a separate taxpayer ID. I strongly suggest a Corporation, this
gives your company the image of a larger corporation with more employees, and
16
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
the highest business credit ratings are reserved for larger corporations with a lot of
employees (more on this in the business credit reporting agencies chapter). The
longer your business has been in business the more creditability your business has.
You can do nothing and as the days go on your corporate credit is getting better
and better. Although you can do nothing and your business credit builds. There
are steps one must follow to obtain the highest Paydex score and Duns Rating with
Dun & Bradstreet (more on these steps in the seven steps chapter). Without
advanced techniques it takes six months to two years of corporate credit building
and good payments to develop a solid business credit foundation.
Having corporate credit established for a business is the key to its success.
Throughout the history of a business the need for credit will most likely arise.
Establishing the business’s credit should be started before the company needs it.
No lending institution wants to lend money to a business in need of cash flow.
The business can start out using the owner’s or officer’s credit to gain approvals
under the business name, but as the business grows it should start to establish its
own credit history and credit profile that is separate from the personal credit of its
owners, in order to take on corporate credit of its own.
17
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
One of the biggest advantages of having a good business credit profile is saving
money. By obtaining a more favorable Paydex score, you will be able to lower the
interest you pay on loans and leases. For example:
18
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
19
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Most businesses are under the impression that it is better to get as much
corporate credit as possible when they are first starting up, but it is
extremely important to remember that you must be able to demonstrate
your businesses ability to successfully manage the debt in order to maintain
a strong business credit rating. Your combined corporate credit profile,
including your company assets, financial needs, and the overall state of your
business finances should all contribute to the amount of credit that you request
and will be considered when a potential creditor decides what they will feel
comfortable extending to your business. It is important to anticipate not only
your financial needs, but what you can and cannot manage in terms of
financial responsibility.
20
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
But ultimately you can create and grow as many corporations with corporate credit
files as you need. That means you can have multiple corporations with 6-7 figure
corporate credit limits. So it is unlimited the skies is the limit on how much
corporate credit your corporation can obtain but make sure that your corporation
has the capacity to service the debt. I recommend if you are going to obtain
Corporate Credit for a just in case scenario, which is quite alright because it’s
better to be safe than sorry, but if it is for just in case then it is best to obtain a
revolving line of credit instead of a loan. This way you avoid paying a payment
until you utilize the line of credit.
Cash Credit- is the credit you get from credit cards- such as Visa, Master Card,
and American Express as well as lines of credit or any loans from lending
institutions, private investors, venture capitalist etc. Most cash credit is reported to
Experian. (More on Experian in the business credit reporting agencies chapter.)
Trade/Vendor Credit- is credit from stores such as Office Max, Office Depot,
Home Depot, Lowe’s etc. A good way to establish trade references is to ask the
suppliers who do business with your company to finance the products, materials
etc. that they sell to you. Make it clear to your supplier that your businesses goal is
to find a supplier that not only provides a reliable product, but also is willing to
defer the receipt of payment until your business sells the products. Most Trade
21
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
credit is reported to D&B. (More on D&B in the business credit reporting agencies
chapter.)
Leases- there are two types of leases Capital leases and operating leases. In a lease
you are paying for the deprecation during the term of use on the equipment. Leases
are commonly easier to obtain then loans or other types of credit.
Capital leases: A lease that meets one or more of the following criteria, meaning it
is classified as a purchase by the lessee: the lease term is greater than 75% of the
property's estimated economic life; the lease contains an option to purchase the
property for less than fair market value; ownership of the property is transferred to
the lessee at the end of the lease term; or the present value of the lease payments
exceeds 90% of the fair market value of the property.
Your Corporate Credit profile includes a variety of factors about your business,
such as the date it was started, the skills and experience of your listed officers, and
number of employees and annual sales. This type of information is listed in your
business credit profile, along with scores and ratings that are derived from your
businesses (“character”) past behavior to predict its future behavior. For example,
your ability and willingness to pay your bills on time and in the past is factored
into your ability and likelihood of paying your bills in the future.
The fact is 97% of all business loan applications are declined, because most
business owners apply for loans not knowing the banks underwriting guidelines.
But how do you become one of the other 3%, educate yourself know the bank’s
lending criteria. Did you know most lenders will decline your application if they
cannot find your business name and phone in the 411 directory assistance? Most
lenders will decline you if your company does not have a Duns number. Most
lenders require your debt coverage ratio to be 5 to 1 or your personal fico score to
be 680 and above. Corporate credit is evaluated using the 5 C’s of Corporate
Credit.
22
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
1. Capital: a business must have a stable capital base before a bank will grant a
loan. Otherwise the bank would be making, in effect a capital investment in
the business. Most banks refuse to make loans that are capital investments
because the potential for return is limited strictly to the interest on the loan,
and the potential loss would exceed the reward. In fact, the most common
reasons that banks give for rejecting a business loan application are under-
capitalization and too much debt. The bank expects the business to have the
equity base of investment by the owner(s) that will help support the venture
during times of financial strain.
3. Collateral: collateral includes any assets the owner pledges to the bank as
security for the repayment of the loan if the company defaults on the loan,
the bank has the right to sell the collateral and use the proceeds to satisfy the
loan. Typically, banks make very few unsecured loans (those not backed by
collateral) to business start-ups. Banker’s view the owner’s willingness to
pledge collateral (personal or business assets) as an indication of dedication
to making a venture a success. A sound business plan improves a banker’s
attitude towards a venture.
23
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
The business plan and a polished presentation can go far in convincing the
bankers of the owner’s capability.
24
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Chapter 2
Borrowing is in
"I not only use all the brains that I have, but all that I can borrow."-Woodrow Wilson
You can build great wealth quickly, if you use the leveraging power of corporate
credit. Any person can make millions in a short period of time; first he/she has to
know:
If you notice in number 3 I said borrow for investment purposes only. Most people
will take out a business loan and then will spend the money on some new clothes, a
car, or a vacation. This is not recommended because these things depreciate in
value. And they do not bring any return on investment, not to mention the extra
costs you will incur on gas, electricity etc. when you borrow for business purposes
there is a great chance of earning profit. Unlike that new car or boat that doesn't
bring you any profit. So why not borrow did you know the banks borrow your
money to make more money. Where do you think you go when you need a loan?
To the very bank where your money is deposited!
“We should love debt because it offsets taxes and builds credit.”
A lot of people may be shocked to hear this statement but it’s true. See back in the
day the American dream was to pay off your mortgage free and clear to avoid debt,
and save up for a new car to avoid interest. But times have changed people are no
longer willing to wait for the things they desire. Instead they would rather borrow
the money to enjoy their new car now and make monthly payments to pay off the
debt. This also gives them more motivation to work harder to make more money
25
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
to pay the loan off. An added bonus is the interest cost is tax deductible. You can
work on the job for 50 years and make only enough money to barely get by, but if
you start applying the Smart Money strategies and techniques shown in this book
you can build great wealth using corporate credit in a very short period of time.
Although the average person gripes about the difficulty of borrowing money, most
people never tried for anything more than a car or house. At this end of the
market, the competition for dollars is keen. Those who think big, however bring
big ideas to the major money sources, they find that there are fewer out stretched
hands at the zenith and more of a chance of convincing lenders to open their
Purses. Remember money lenders are in the business to lend money that is the
only way they profit.
When an individual borrows money from a bank or any other source for personal
use, you get what is called a “personal loan”. The interest for a personal loan is
much higher than the interest on a business or any other loan. Why because there
is a greater risk involved to the lender when it makes a personal loan. With
personal loans often times a person spends the money on a liability that will cost
them even more money on expenses. With business loans there are larger profits
for the banks, because often time’s businesses take out larger loans, and larger
loans equal a higher return on interest, which equals more profit for the banks.
Let's face it banks are in business for profit like any other business. There's also a
greater chance in getting their money back because business loans are taken out for
business purposes, which bring profit instead of more liabilities. Lenders prefer
lending to businesses over individuals, for the simple reason that individuals can
only have one income stream, while businesses can have many. So put yourself in
the banks shoes if you're a bank or a lending institution, who would you feel more
comfortable lending your money to an individual or a business?
John is a business owner who is looking for capital to get his pottery business off
the ground he consults with a business consultant who advises him that it would be
wise of him to either seek a joint venture partner or to apply for a business loan.
Since he does not have the corporate credit to qualify for a business loan he has no
26
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
choice but to find a joint partner. A buddy of his named Robert approaches him
and says I heard you were in need of some capital to get your business up and
running. Robert says how about we enter into a joint venture agreement I put up
the financial backing, you make the product, and we split the profits 50-50. So
John tells Robert that he will have to talk with his wife and he will get back to him
later. When John gets home later that evening he says to his wife Robin, Robert
approached me today willing to back the business financially, Robin replies Honey
that is wonderful, John responds no it's not I would have to split the Profits with
him and I have to do all the work. Well can't you hire somebody to help you and
don't you want to get your art out there to the public Robin asked. John says yes
but I deserve all the profit it's my idea and my art that I created. Later that evening
Robert arrives back home to his wife Daisy, he also lets her know that he offered to
provide John with the capital he needed for his business so Daisy asks well honey,
what did he say. He did not sound too excited in fact he told me he would get back
to me I would hope we could make the right decision because 50% of something is
better than 100% of nothing. (To be continued)
27
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
28
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Chapter 3
Leverage
“We go to school to learn to work hard for money. I write books and create products that teach people how to have
money work hard for them. ” Robert T Kiyosaki
The leverage ratios measure a company's use of borrowed funds in relation to the
amount of funds provided by the shareholders or owners. These ratios tell the
lender how much money you have borrowed versus what money you and other
owners have put into your company. This is important because borrowed money
carries interest costs and your business must generate sufficient cash flow to cover
the interest and principal amounts due to the lender. Generally speaking,
companies with higher debt levels will have higher interest costs to cover each
month, so low to moderate leverage is nearly always viewed more favorably by
prospective lenders.
Definition of leverage
Leverage
Strategic advantage; power to act effectively; mechanical advantage gained by the
lever
Leveraging
Investing with borrowed money as a way to amplify potential gains.
Finance: to borrow money hoping to make more: to borrow money in order to buy
a company, relying on it to make enough profit to cover the interest payable on the
loan.
Leveraging
29
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
You can leverage your capital to build corporate credit. Did you know instead of
putting money directly into your business, you can put money in a C.D. account at
your local bank and take out a business loan against it. This will show as a line of
credit with the Bank on your Duns Profile (More on Duns Profile in the business
credit reporting agencies chapter) and this will build your corporate credit. More
importantly you would have comparable credit. So let's say you deposit $50,000 in
your bank and borrowed $50,000 against it. The bank will report your payments on
the $50,000 and you will not have to worry about them reporting it as a secured
account, you can even set it up with automatic payment so that the payments will
be made automatically! Then, when you go to the next lender all they see is that
you have a $50,000 line of credit with that bank. The bank line shows a great
business credit history to Dun & Bradstreet now other credit providers and
suppliers, will give you comparable credit of a $50,000 line of credit to buy or
lease their products.
Leverage
Exacts
Very
Excellent
Results
Always
Gained
Effortlessly
30
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
It’s no mystery success is gained effortlessly when you prepare yourself with the
knowledge that is needed to succeed. Financing is a very critical part of expanding
a small business and in most cases always a very large concern for the owners.
Nothing is more important and vital to the growth of a small business than having
the right financing in place. With corporate credit you have leverage, and access to
the financing you need.
When doing a leveraged buyout you must follow the LBO guidelines:
1. The business must have been in business for at least five years.
2. The business must be incorporated
3. The business must have a Duns rating and a Paydex score of 80 or better.
4. The business must have two years audited financials with record of growth,
trained employees, a solid customer base, proper equipment and an
established inventory.
If a business meets the criteria, you got the green light. It sounds like something
only huge corporations can do, but it simply refers to using the assets and income
of the company to secure and pay off the debt.
31
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
You can use the business as collateral for the $1 million dollar loan, and the
$600,000 net cash flow to repay the loan. You should not have to personally
guarantee the loan if you follow the LBO guidelines.
The business generates gross income of $165,000 per month, with net income of
$50,000. After subtracting $20,000 for the loan payment, you would have $30,000
net profit every month to live on. Could you get used to living on $30,000 per
month?
The only way to put your financial future in your own hands is through business
ownership. A growing business will give you the opportunity to make more money
in your sleep or while you’re on vacation that you ever dreamed possible. Owning
a business is the best vehicle to accumulate financial independence. It’s better than
real estate than the Stock Market etc. For example it is better than real estate
because there are a lot of businesses that are for sell with the real estate and all
other assets included. So not only are you buying real estate, you’re buying the
businesses assets and cash flow. This makes obtaining financing for a business a
lot easier than financing the real estate alone. It is much easier to obtain financing
on a $10,000,000 business with the real estate included then it is to finance a
$500,000 house. Because when you purchase a house you have to prove you make
enough money to afford the note. But when you buy an existing business with
several years in business and cash flow, there is a proven track record showing that
the business has the capacity to service the debt.
Buying businesses is better than trading stock because anyone can trade stock. But
in order to have your own stock traded on the open stock market you must be in
business as a corporation. When the shares of stock go up your profit goes up
which means you got in on the ground level of the business when the stock was
worth whatever par value you set and when the stock skyrocketed so did your net
worth. Also an individual can take the profit from selling shares of stock and
reinvest them back into the stock market. In the stock market you risk losing
money but when you own a business you only risk not making profit. And if you
32
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Leverage an existing business with all the inventory and equipment needed to
operate your initial investment is minimal.
Unlike being an employee owning your own business gives you security. As an
employee you never know when the company is going to downsize and lay you
off, switch ownership, or file for reorganization. When you own a business you
make the decisions and delegate whatever duties and decisions you do not want
bother with. It doesn’t make much of a difference what your background is, your
experience or what’s in your bank account. Your success is determined on hard
you push yourself until you finally purchase that business that puts $20,000,
$50,000 or whatever it is you need to live comfortably every month. Don’t listen to
those who tell you that it is not a good idea because they either work for someone
else or work every day like an overworked employee. The fact is when you buy the
right business it does require for you to be there for it to operate. The owners
and/or management usually stay on for long term or to help transition. The
employee’s stay in place and nothing changes except the ownership and any new
ideas you implement.
Sellers often spend a lot of time and effort trying to prove to you how much of a
great business it is and so on and so forth. But keep in mind that if it such a great
business then why are they selling it. Get as much information as you can no
matter how time consuming it may be. Buying business can be a daunting task as
you navigate through the business buying maze of studying, searching, meeting,
negotiating, doing due diligence, renegotiating and closing. But you must do your
due diligence so you can make an informed decision to buy and not just make an
offer on impulse. Allow yourself the time to fully educate yourself on the business.
Add proper contingencies giving you a clear exit strategy to protect your
corporation and your deposit. Which brings me to my next point always buy the
businesses with a corporation this provides liability protection. As stated in the
LBO guidelines the business must be incorporated this allows you to put your
existing or new corporation as a Director or listed officer of the corporation. Also
corporation can go public and put it shares on the open stock market unlike LLC’S.
This is why I do not recommend LLC’s, S.P.’s, and G.P.’s not to mention most of
these businesses and their debts are tied to the sellers making it harder to transfer
ownership and establish corporate credit since the businesses credit is based on the
seller. Keep in mind that every business that you come across will have a few
imperfections but do not let this discourage you or keep you from moving forward
in your Investigation. Here is an example I am currently in contact on a
transportation company in Florida this company has great potential. But from the
33
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
outside looking in it did not appear this way at first glance. The numbers for the
previous year dipped compared to the year before and they would not explain why
until we flew out to Florida to do a site visit. At first we were skeptical but then we
realized we were going against our own rules we hopped on the Jet and flew out to
Florida. It was a good thing we did because not only was the facility being under
used with the potential to rent out the other units, there was an auto body shop out
back to service the buses that was bringing in extra income because they were
fixing others business in the area. They were they only shop with a facility that
fixes tour buses within a 100 mile radius and there are no more being built in the
near future. They had an advertising company that did all their artwork and
advertising for the transportation company and other companies in the area. But
this was not the best part about the business; the best part was that business was in
a lawsuit for 5 million with the manufacturing company of the tour buses. The
lawsuit was in their favor because three tour buses caught on fire the previous year.
This explained why the businesses numbers dropped compared to the year before.
Had we not did our due diligence we would not have found out all of the positives
of the business. So try your hardest to differentiate and separate the difference
between the minuet issues and the catastrophes. Follow these guidelines and you’re
on your way to success.
When I negotiate a deal to buy a business I always get the seller to carry paper of
at least 25% of the business. Unless it’s the deal of a century and the seller is not
willing to negotiate because of their current situation. I do this for two reasons,
when there are assets involved like equipment and real estate it is easier to get a
loan against the assets and have the seller carry paper on the unsecured proportion
of the business, which is the business itself. If they seller is not willing to carry
paper ask why. Because it could be that he does not believe the company can
service the debt because of cash flow issues. This could be the reason they’re
selling the business in the first place. This brings me to the second reason I make
sellers carry paper is because when the seller still has money vested in the deal
they will make sure that they do everything in their power to make sure the
business is successful.
Again do not get discouraged if you do not have a whole lot of money or a wealth
of knowledge on buying businesses. Just like realtors, mortgage brokers, and loan
officers are there to assist you in the home buying process. There are Business
Brokers, Corporate Attorneys, Corporate Accountants, and Business Bankers to
assist you in the business buying process. If you have not yet hired a professional
team I suggest you do so before you start the business buying process. Trust me the
34
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
money you save from costly mistakes will be much more then the money you pay
for the advice and guidance.
Remember if you want to become as rich as Bill Gates, you have to remember that
it is cheaper to wait for a small company to come up with something good and then
buy them. In the old days, antitrust laws kept monopolies from buying potential
competitors. But not anymore, When Microsoft products were threatened by
network computers and Web-based applications, they simply bought WebTV and
Hotmail.
35
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
36
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Chapter 4
The Different Business Entities
“If you want to make over $100,000 a year, why are you talking about making money with someone who makes
under $100,000 a year? To whom are you listening?” Wade B. Cook
When starting a new business, one of the first decisions a business owner faces is
choosing what form of business entity is best for the business. A Corporate
Attorney will help with this decision. The fact is most business owners fail to think
this through properly and choose a business entity that does not offer many tax
benefits or much protection for their personal assets.
37
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Advantages
Pass-through tax treatment: All the profits flow directly through the individual
who reports the profits on their personal tax return. This makes things a lot easier
because only one tax return is involved instead of two separate ones.
Less Upkeep and Paper work: There are fewer formalities to keep track of, no
meeting to conduct, and no formal documents to draft up or file except a business
license and DBA.
Disadvantages
Personal Liability: The business owner is responsible for all the debts and
obligations of the business, as well as any judgments against the business. This
means your personal assets are not protected in the event of a lawsuit against the
business.
Lack of Continuity: When the business owner dies or for whatever reason is
unable the run the business the business dies or languishes. The heir’s or
successors can only sell the assets of the business and not the business itself.
38
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Harder to attract funding and money from investors: A S.P. is not attractive to
investors because in the event of a lawsuit, it does not provide much protection for
the owner’s personal assets, or the investor’s investment. A S.P. cannot raise
capital through offering its stock to the public on the open stock market, because it
has no shares of stock. Raising capital is all ways caped off at a very limited
amount. This is because most lending institutions don’t want to deal with risk and
liability of lending money to a high risk business entity. Most Sole Props are
funded by the business owners own funds, which makes them an even greater risk
because in the event the business fails the business owners have more to lose.
Bigger profits means bigger problems: When a S.P. starts to make more profit it
will be taxed at a personal tax rate which is usually higher than the corporate tax
rate.
Harder to sell: It is harder to sell a S.P. since the value of the business is based on
the owner and not the business.
Advantages
Ease of Formation: Just like a S.P. a G.P. is a very easy business entity to from. It
only requires a business license and a DBA filed with state and a partnership
agreement, depending on the state. (If you are going to form a partnership I
recommend you draft up a partnership agreement).
39
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Pass-through tax treatment: All the profits flow directly the through the partners
who report the profits on their personal tax returns.
Less Upkeep and Paper work: There are fewer formalities to keep track of, no
meeting to conduct, and no formal documents to draft up or file except a business
license, DBA statement, and a partnership agreement.
Disadvantages
Personal Liability: The business owners are responsible for all the debts and
obligations of the business, as well as any judgments against the business. This
means your personal assets are not protected in the event of a lawsuit against the
business.
Lack of Continuity: If one of the partners dies or retires the partnership is usually
dissolved and is no longer valid.
Harder to attract funding and money from investors: A G.P. is not attractive to
investors because in the event of a lawsuit, it does not provide much protection for
the owner’s personal assets, or the investor’s investment. A G.P. cannot raise
capital through offering its stock to the public on the open stock market, because it
has no shares of stock. Raising capital is all ways caped off at a very limited
amount. This is because most lending institutions don’t want to deal with risk and
liability of lending money to a high risk business entity. Most Partnerships are
funded by the business owners own funds, which makes them an even greater risk
because in the event the business fails the business owners have more to lose.
Bigger profits means bigger problems: When a G.P. starts to make more profit
the business owners will be taxed at a personal tax rate, which is usually higher
than the corporate tax rate.
Harder to sell: It is harder to sell a G.P. since the value of the business is based on
the owners and not the business.
40
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
A L.P. has the same basic features as a G.P., except for one very significant
difference. L.P.’S by definition have one or more limited partners, who generally
have neither liability for business activities nor management responsibilities unless
otherwise agreed upon. L.P.’S have one or more General Partners who have the
same rights, responsibilities, and status as the limited partners do in G.P.’S. L.P.’S
are required to have at least one general partner and one limited partner. I do not
recommend L.P.’S because the general partner takes on all the managerial
responsibility and liability of the partnership. So there is no personal asset
protection provided for the general partner. The limited partners who are merely
passive investors do not have managerial powers, and they are only liable for the
amount they have invested in the partnership. Since the Limited Partners have no
managerial powers they have no control over whether the business fails or
succeeds. If a Limited Partner participates in the businesses day-to-day activities
they risk losing their limited liability protection. There is also Family Limited
Partnerships (F.L.P’s) serve the same purpose as the L.P. except all partners of the
partnership are family members. Then there is the Limited Liability Partnership
(L.L.P) the L.L.P serves the same purpose except all partners are Limited Partners.
Unlike G.P.’S, L.P.’S must pay state filing fees and obtain a certificate of limited
partnership. However in return, the general partners gain the ability to attract
investors who would otherwise not have invested in the partnership if they were
subject to the same rules and guidelines that the general partner is subject to.
Although a Limited partnership is a very effective tool for asset protection and
estate planning. I do not recommend this entity for building business credit.
Advantages
Limited Liability: The Limited Partner is not responsible for the actions and
activities of the partnership beyond the amount of their capital contribution or their
contribution obligation as long as the limited partner does not become actively
involved in the partnerships day to day activities.
Pass-through tax treatment: All the profits flow directly through the partners
who report the profits on their personal tax returns.
41
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Provides Asset Protection: A Limited Partnership is a very effective tool for asset
protection and estate planning.
Disadvantages
Personal Liability: The general partners are responsible for all the debts and
obligations of the business, as well as any judgments against the partnership.
Lack of Control for the Limited Partners: The limited partners are legally
required not to participate in the management of the business. If they do
participate, they risk losing their limited liability protection.
Bigger profits means bigger problems: When a L.P. starts to make more profit
the business owners will be taxed at a personal tax rate, which is usually higher
than the corporate tax rate.
An LLC is a legal entity separate and distinct from its owners, who are called
"members.", these members may be individuals, partnerships, corporations, or
trusts, etc. An LLC is a hybrid between a corporation, which has shareholders, and
partnerships, in which the partners own the company but don't have shares. In an
LLC, the owners of the company receive units, not shares, and the rights, duties
and obligations of LLC members are governed by an "operating agreement." You
can compare an operating agreement to the bylaws of a corporation. An LLC is
like a LP except it does not require one general partner. The liability is limited to
the capital that members have invested in the company. While LLCs have some
formalities they must follow, the rules and requirements are not generally as strict
or burdensome as the formalities that corporations must follow. For example, the
laws do not generally require LLC's to have any annual meetings (although some
LLC operating agreements require meetings - but that’s a choice you make at the
time you are organizing your company). However, it is a good idea for LLC's to
have periodic meetings of its members and managers to discuss significant
business matters. At these meetings, it is also a good idea to have a secretary keep
written records of what took place, including any votes (i.e., there should be
minutes of the meeting). Most states do require some type of filing by the LLC, so
you should check the law of the state your LLC is organized in, as well as any
foreign states in which you have qualified your company. One of the disadvantages
42
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Members- are similar to shareholders in a corporate structure. They are the owners
of the company. They do not possess any power in daily decisions.
Managers- create the long and short-term policies and goals. They appoint and
remove management, and are not involved in daily activities.
Employees- perform the day-to-day operations and carry out all the policies of the
company.
43
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
LLC’S are made up a few key documents. These documents determine the laws,
guidelines, procedures and format of how a LLC is put together, operated and
dissolved. These documents are:
State Statutes- Are laws that are developed by each state that governs how an
LLC can operate within their state.
44
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Articles of Organization
I
The name of this Limited Liability Company is
Corporate Credit Association LLC.
II
The purpose of this Limited Liability Company is to engage in any lawful
act or activity for which a Limited Liability Company may be organized
under the BEVERLY-KILLEA Limited Liability Company act.
III
The name and address in the State of California of this Limited Liability
Companies initial agent for service of process is:
IV
This Limited Liability Company will be managed by All Limited Liability
Company Member(s)
Signature of Organizer
45
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Member List- is required for all LLC’S; it is an annual list of Members that must
be filed with the Secretary of State indicating the names of the Members of the
LLC.
Advantages
Less Formalities: While LLC's have some formalities they must follow, the rules
and requirements are not generally as strict or burdensome as the formalities that
corporations must follow.
Pass-through tax treatment: An LLC has the option to have all the profits flow
directly the through its members, or to be taxed as corporation.
Charging Orders: Because of the tax issues involved most attorneys will not have
their clients accept a lien on distributions. So in the event the LLC loses a lawsuit
they in most case will not be hit with a charging and if they are, they can choose
not distribute the assets but still hold the creditor responsible for the taxes.
Limited Liability: The members are not responsible for the actions and activities
of the LLC beyond the amount of their capital contribution or their contribution
obligation.
Disadvantages
Charging Orders
If an LLC loses a lawsuit instead of a judgment they are hit with a charging order.
The members of the LLC can decide not to distribute profits yet still submit a K-1
distribution to the IRS that states the creditors are responsible for the tax obligation
46
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
of the distribution, even though the profits were never distributed. Most attorneys
will advise their clients not to take a lien on distributions. Because of charging
orders the owner of an LLC will never be able to build Corporate Credit without a
personal guarantee.
The Company can easily be dissolved: An LLC has perpetual life in most states
but in others they are limited to no more than 30 years. And if a member dies or
for whatever reason no longer wants to be a part of the company, the LLC is
dissolved.
Loss of Pass-Through Tax Treatment: If a LLC does not follow the proper
formalities and it loses its pass-through tax treatment it will be double taxed at a
higher corporate tax rate.
Unresolved Taxation Issues at the State Level: Some states require the LLC to
pay income or franchise tax.
Corporations
What is a corporation?
“Black Laws dictionary defines a Corporation as: an artificial person a legal entity
created by or under the laws of a state or nation, composed, in some rare instances,
of a single person and his successors, being incumbents of a particular office, but
ordinarily consisting of an association of numerous individuals, who subsists as a
body political under a special denomination, which is regarded in law as having a
personality and existence distinct from that of its several members, and which is by
the same authority, vested with the capacity of continuous succession, irrespective
of changes in its membership, either in perpetuity or for a limited term of years,
and of acting as unit or single individual in matters relating to the common purpose
of the Association, within the scope of the powers and the authorities conferred
upon such bodies by law. A franchise possessed by one or more individuals, who
subsist as a body political, under a special denomination, and are vested by the
47
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
policy of the law with the capacity of perpetual succession, and of acting in several
respects, however numerous the associations may be, as a single individual.”
A corporation is a legal person. It has its own “birth certificate,” called a corporate
charter, and its own “Social Security number,” called an Employer Identification
Number. A corporation can buy real estate and other businesses, and it can have
credit. A corporation can even have offspring, in the form of divisions.
Corporations are the most commonly used entity for conducting business. A
corporation is a separate and distinct legal entity. This means that a corporation can
open a bank account, own property sign binding contracts, pay taxes, have certain
constitutional rights, do business under its own name, and otherwise participate in
society. Corporations issue shares of stock to individuals supplying ownership
capital and it issues bonds to individuals lending money to the corporation. The
primary advantage of a corporation is that stockholders or shareholders are not
personally liable for the debts and liabilities of the corporation. For example, if a
corporation looses a lawsuit, and is forced into bankruptcy, the owners will not be
required to pay the debt with their own money. If the assets of the corporation are
not enough to cover the debts, the creditors cannot go after the stockholders,
directors or officers of the corporation to recover any shortfall.
The only thing a corporation cannot do is think, walk, talk, vote or act for itself.
This is where the owners come into play. A corporation can only act through its
people, and those people are its members, officers, shareholders, or agents. A
corporation cannot have knowledge or belief independent of the knowledge or
belief of its members.
A corporation is a citizen of the state where it was formed and does not cease to be
a citizen of the state where it was formed by engaging in business or acquiring
property in another state. A corporation’s power is derived from the laws and
constitutions of the state in which it was formed.
Corporations receive many tax benefits that are not available to most of the other
entities, such as tax deductions for group accident, health, and retirement plans.
48
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
C-Corporation
A C-Corp give provides the most flexibility and still provides limited liability
protection for the officers, shareholders, director’s etc. this protection creates the
corporate veil. A C-Corp allows unlimited number of shareholders that can live
anywhere in the world and be any type of entity. It provides numerous tax benefits
that most of the other entities do not provide. In most cases with the proper
corporate structure C-Corps pay less tax then individuals. The profits from a C-
Corp are taxed at corporate rates on an 1120 tax return that is separate from the
individual tax returns of the shareholders. Profits from a C-Corp can be kept as
retained earnings or distributed to a retirement plan to defer taxes. The ownership
of a C-Corp can easily be transferred. The board of directors of a corporation can
determine their own “corporate year,” which can be used to defer taxes for up to a
year. There are many perks and fringe benefits that are fully deductible; and
shareholders do not have to pay self-employment taxes. The flexibility of this
corporate structure makes asset protection much easier.
The biggest downside to a C-Corp is double taxation. This occurs when the
corporation’s profits are taxed initially, then the dividends that are paid out to
shareholders are taxed at a personal level. Double taxation can easily be avoided
by proper tax planning, retaining the corporation’s profits for future use after they
have been taxed on the corporate level, or deferring the corporation’s profits to a
retirement plan and not dispersing them to the shareholders is a good way to avoid
double taxation. The biggest advantage of a C-Corp is this entity can deduct any
business related expense thus lowering the tax liability for the shareholders. (So as
long as that new car was for business purposes or that night at the stripe club was
with a client, or that new dress with the shoes and purse to match was for a
business event etc.)
Though there are many advantages of a corporation there are some disadvantages
as well. Most corporations have many formalities to follow, such as appointing a
board of director’s, and holding shareholder meetings. If these formalities are not
followed or proper records are not kept the corporate veil can be pierced. Ways to
reduce or minimize the burden of formalities is to form a Close Corporation. So
beside double taxation and formalities C-Corp are the best entity to build corporate
credit on I strongly recommend a C-Corp to build Corporate Credit.
49
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
S-Corporations
There are several qualifications that the corporation must meet in order to elect S
corporation status. A corporation must file a 2533, form with IRS to become
classified as an S corporation. The corporation may have no more than 75
shareholders, it may only have individuals, estates or certain trusts as shareholders,
it must be a domestic corporation formed in the U.S.A, and it may not have non-
resident alien shareholders, and it may only have one class of stock. The biggest
advantage of an S-Corp is pass-through tax treatment all the profits flow directly
the through the shareholders, so there is no double taxation. The S-Corp provides
limited liability for its shareholders. S-Corps can own subsidiaries. S-Corps must
conform to state statutory restrictions, which limit the transfer of shares and owner
of the corporation. Companies expecting start-up losses, or companies that do not
expect to issue multiple classes of stock, or do not intend to go public should elect
S-Corp status. All the profits of an S-Corp are taxed even if the profits are not
distributed. An S-Corp requires full disclosure of corporate owners. S-Corps are
subject to the same formalities that C-Corps are subject to. It is possible to avoid
burdensome formalities by opting to become a Close Corporation.
Close Corporation
50
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Professional Corporation
51
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
There are several steps you must take to create a nonprofit corporation. The first is
filing the "articles of incorporation," with the corporations division of your state
government. To do this, you'll have to pay a filing fee of $30 or so.
After you file your articles, you must apply for state and federal income tax
exemptions (the most common federal tax exemption comes from Section
501(c)(3) of the Internal Revenue Code), which require you to complete a fairly
lengthy set of forms. You must also write "corporate bylaws," a document that sets
out the rules that govern your corporation, including procedures for making major
business decisions, voting rights and other important guidelines. Finally, before
you start doing business, you must elect a board of directors and hold an initial
meeting of the board.
52
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Shelf Corporations
Saving the time involved in taking the steps to create a new corporation.
Gaining the opportunity to bid on government contracts. Some states require that
your company be in business for a certain length of time.
• 2 year history
• All Corporate Formalities must be kept.
• Free of any judgments or liens.
If any of the above items are missing, you will not be able to use your corporation
to your best advantage.
53
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Example
Let’s say you buy a five-year-old shelf corporation. You get an EIN number, all
the proper licenses (business license, seller permits, etc.), an office and 4-1-1
listing. You call D&B and get a Duns number, and then they sell you their credit
builder. They tell you that you have to add three trade references that are registered
with D&B.
Finally you get your three trade references and D&B notifies you that they are
doing an investigation on your company. You get a phone call from the D&B
investigator and he asks you the following question:
“Your corporation states that it’s been in business for five years, but when we
looked up your business license and contacted the County Recorder’s Office,
they claim you have been in business for less than one year. Where have you
been for the last four years?”
Then they ask you to provide proof that you’ve been in business for the past five
years. When you can’t provide it, they put in your D&B file that you have been in
business for less than one year, not the five years you claimed. Now the Shelf Corp
was ineffective just a waste of time and money.
Answer: You need a shelf that has all of the proper documentation to coincide with
the years that it has been on the shelf.
Depending on the city you’re in, you can file for a business license for the shelf
corporation and pay to back date the license to the date of Incorporation. Be
prepared to pay for each year you are back dating the business License. Just tell
the clerk at the county recorder’s office that “you started your business sum years
back, and you didn’t bring in any profit until recently, because you were training,
getting licensed, certified etc. Whatever works best for your line of work.
Although Shelf Corporations are a great way to speed up the process of Corporate
Credit, Leveraged Buyouts are another way to expedite the corporate credit process
they do not require much out of pocket. And after the Leveraged Buyout is
complete you are left with assets and a cash flowing business. And if you follow
54
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
the L.B.O guidelines this business should not only give you all the benefits of a
shelf corporation, plus cash flow every month. The only downside to this option is
the L.B.O process takes a while to complete. If you are looking for the fastest way
possible to expedite the corporate credit process, then a Shelf Corporation might be
the way to go for you. But remember there are a lot of scam artist out there. So
before you purchase a Shelf Corporation make sure it has all the items listed above.
There are several other entities available to business owners and since I do not
recommend them for building Corporate Credit I am not going to discuss them.
But in the end I recommend a Corporation for building Corporate Credit.
Directors- are elected by the shareholders to serve one year terms. They create the
long and short-term goals and policies for the corporation. They are also
responsible for appointing and removing officers.
The President
Is usually elected by the Board of Directors and is responsible for carrying out the
orders issued by the Board of Directors.
The Treasurer
Although the Board of Directors will most likely dictate actual financial policies,
55
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
it is the duty of the treasurer to manage corporate bank accounts, and record
corporate finances.
The Secretary
Is generally responsible for maintaining and keeping corporate records.
Employees- perform the day-to-day operations and carry out all the policies of the
corporation.
Corporations are made up a few key documents. These documents determine the
laws, guidelines, procedures and format of how a corporation is put together,
operated and dissolved. These documents are:
Corporate Formalities
56
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
A corporate records book is the place to keep important corporate papers all in one
place, including Articles of Incorporation, Bylaws, meeting minutes, stock ledger,
stock certificates, stock certificate stubs, and stock transfer documents. The
corporate records book should be maintained. You may want to purchase a
"corporate kit" from one of several companies, although most office supply stores
carry the items included in a corporate kit. A corporate kit generally includes a
corporate records binder (either with or without embossed corporate name);
customized stock certificates; index dividers for Articles of Incorporation, Bylaws,
minutes & meetings, resolutions, stock certificates, List of Officers; share register;
stock transfer ledger; corporate seal; and instructions for use.
State Statutes- Are laws that are developed by each state that governs how a
Corporation can operate within their state.
Articles of Incorporation- Are the documents that are filed with the Secretary of
State in order to form a corporation. They are the primary legal document of a
corporation and serve as a corporation's constitution. After approving the articles,
the state issues a Certificate of Incorporation the two documents together become
the Charter of Incorporation.
Articles of incorporation contain:
57
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
58
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Articles of Incorporation
I
The name of this corporation is Corporate Credit Association Inc.
II
III
IV
This corporation is authorized to issue only one class of shares of stock;
and the total number of shares which this corporation is authorized to issue
is: 1,000,000 shares with a par value of $1.00 per share.
Incorporator
59
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Corporate Bylaws
The bylaws of a corporation contain the rules and procedures that govern the rights
and powers of shareholders, directors, and officers. Most lawyers have a prepared
"standard" set of template bylaws that may be modified to meet your company's
specific requirements.
The bylaws are typically adopted by the incorporator or by the board of directors in
the organizational meeting or the written consent in place of the organizational
meeting. This organizational meeting or written consent is the first action taken by
the board of directors in connection with the formation of the corporation.
The bylaws cover the following:
Bylaws are a private document not filed with any state authority. Each state has
some form of a Business Corporation Act that governs the lawful operation of
corporations and other business entities. If your bylaws do not cover the basic
requirement for operation and management of your corporation, by default the
statutes within your chosen state's Business Corporation Act will.
Keep this in mind when crafting your company's bylaws. It is always a good idea
to contact a lawyer with specific, and relevant, experience to help.
60
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Once the Articles of Incorporation have been filed with the Secretary of State, You
must file the List of Officers & Directors by the first day of the second month of
incorporation. Every year following that, you must file a current List of Officers &
Directors for your corporation.
After your business has been incorporated make sure you file your list of officers
with the secretary of state in the state where you’re incorporated. The secretary of
state will mail this list to your resident agent to the address that was used for the
corporation’s resident office for you to fill out and send back to them, you can also
fill it out online at the secretary of state’s website. This list should include the
name and address of the president, secretary, treasurer, and directors of the
corporation. The List of Officers is public record this is why using a nominee
officer for the List of Officers is a good idea.
Remember this list must be sent in no later than 90 days from the date of
incorporation. Note: (Some states have different names for their officers list, for
example in California this list is called a Statement of Information for corporations
and a Statement of Organization for an LLC.
Stock Ledger
The stock ledger allows you to keep an accurate record of stock transactions for
your corporation, and is an essential element of a corporate records book. A stock
ledger is generally included as part of a corporate records kit, and should be
maintained in the corporate records book. Any transaction regarding shares of your
corporation, whether initial issuance of shares or any subsequent transfer, must be
entered in the stock ledger. The stock ledger is also referred to as a stock transfer
ledger or a corporate stock ledger.
61
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Stock Certificates- are the corporation’s paper that represents the number of
shares owned by the shareholder written on the Certificate.
The Directors and stockholders must provide minutes for meetings that were taken
down by the secretary as the meeting progressed.
Resolutions
After the Articles of Incorporation have been filed and the Bylaws created, the first
organizational meeting of your corporation will take place, at which time the
Bylaws will be adopted and approved. Also at this meeting, the incorporation
process will be completed by adopting the initial corporate resolutions. By the
time of the first meeting of the Board of Directors, if necessary, an Action of
Incorporator will have been signed, adopting the Bylaws and electing the Directors
of your corporation.
The Board of Directors holds its first meeting to take certain actions to complete
the organization of the corporation. These actions are taken in the form of
resolutions, a list of which is stated below.
62
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
63
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
64
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
meeting. Check your state's corporation statute for procedural requirements for
unanimous written consent of directors without holding a meeting. This
authorization for action by unanimous written consent is also typically included in
the Bylaws.
Voting
Quorum
Supermajority
Proxy Voting
Directors typically may not vote by proxy, unlike shareholders. Most states allow
directors to participate in regular or special meetings by a telephone conference
call. Allowing attendance by telephone is an acceptance of the practical reality that
not all directors will always be physically available to attend Board meetings. If
this practice is to be allowed by your corporation, it should be included in the
Bylaws.
The actions taken by the Board of Directors at all of its meetings must be reflected
in minutes of the meetings. Actions taken by written consent will also be reflected
in the minutes.
65
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
In issuing shares to its initial shareholders, the corporation must ensure that it
complies with both state and federal securities laws. These laws apply whenever
you issue "security," such as common or preferred stock. Typically, the issuance of
shares to a small number of founding shareholders qualifies for a "private
placement" type of exception from the registration requirements of securities laws.
But double-check with your lawyer before you proceed.
Any assets put into the corporation will increase the value of the corporation and
each share of the corporation’s stock. To determine the value of a corporation you
must determine the difference between the corporation’s assets and liabilities, add
the value of the goodwill of the corporation then divide that by the number of
shares of the corporation’s stock that are issued.
In the Articles of Incorporation you must state the number of shares of stock the
corporation is authorized to issue and their par value if any. Out of the shares that
the corporation is authorized to issued the corporations directors then decide how
many shares they will issue. A corporation can authorize 1,000,000 shares of stock
to be issued and only issue 1 share of stock and this would make up 100 percent of
the ownership of the corporation since the other 999,999 shares have not been
issued. This is because a corporation’s ownership is based on the number of shares
of stock that have been issued.
66
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Types of Stock
Common Stock
Common stock indicates shares that are in a corporation and that have no
preferences or priorities over other classes of stock. The rights to distributions,
number of votes per share, liquidation rights, and other rights are the same for all
shareholders and on a share-by-share basis.
Voting Stock
This class of stock allows the holder of the shares a voting right for each share.
Control of the corporation resides in these shares.
Non-Voting Stock
These shares are entitled to a portion of the profits, but they represent no control
over operations.
Preferred Stock
Preferred stock is comprised of shares that give the holders various benefits over
the common stock holders. Many professional investors, including venture
capitalists, prefer preferred stock to common stock.
Preferred stock often offers the following rights:
67
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
This stock has a conversion price named at its issuance so that it can be converted
to a company's common stock at the set rate.
Organization
Make sure to keep good records. Plan everything out thoroughly and create and
keep the proper documentation. All meetings must be held and documented
resolutions, promissory notes, and contracts must be drawn up. Not following
corporate formalities and keeping proper documentation can lead to the piercing of
the corporate veil. And when the veil is pierced all protection is lost .
68
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Chapter 5
Incorporating
“A corporation is an artificial being, invisible, intangible, and existing only in contemplation of law.” John
Marshall
Why Incorporate?
Every business owner needs personal liability protection for their personal assets.
There are 50,000 new lawsuits filed every week with hundreds of millions in
rewards. Not only does a corporation provide personal liability protection, it has
many tax advantages and is a great tool that can be used to lower your tax liability,
and since it has a perpetual life it is also a great tool for estate planning because a
corporation is not affected by the death or bankruptcy of a shareholder. But wait it
gets better, corporations provide a professional look in the eyes of the public and
potential investors making it much easier to obtain capital. A corporation can buy
products at wholesale saving the company thousands of dollars. Corporations can
also offer shares of stock in the Corp to the public on the open stock market. This
is a good way to raise capital that you do not have to payback, you don’t even have
to pay interest. All you have to pay is 20% to your investment banker and the rest
is profit. A corporation is an artificial person. Its rights, duties and liabilities do not
differ from those of a natural person. A Corporation can open a bank account, sign
biding contracts, and purchase real estate etc. again the only thing a corporation
can’t do is walk, talk, think, and vote. The best part is a corporation will do
whatever you tell it to and it will never talk back to you, steal form you or lie to
you.
69
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
If you notice the first step in the 7 steps to success is incorporate. I think a
business’s first order of business should be to incorporate. You never know when
an angry suppler or a sue happy Suzy client is going to slap your company with a
lawsuit. For More information on incorporating your business you can contact us at
(888)817-8222 or refer to our website at www.corporatecreditassociation.com
Here is an example:
Let’s say Joey and Rob decide to name their pottery business R&J Enterprises.
And their first piece of pottery up for sale in their catalog was named R&J’S
Masterpiece. Since the business only consist of the two individuals, Joey and Rob
decide to from a General Partnership because they saw no need to incorporate
because they just looked at a corporation and its annual fees as a way for Uncle
Sam to get more money out of them not to mention a bunch of extra paperwork.
After all its just pottery they said what is the worst that can happen? This was their
biggest mistake. A few months passed after getting their business license, DBA
statement, and running the ad in the newspaper. Even though the business had not
made a single dime in profits it was hit with a lawsuit. The lawsuit was from a
company that had a patent and the rights to the name R&J’S Masterpiece. Neither
Joey nor Rob did their due diligence before naming there product and this cost
them big. Before they even made a profit and got the business off the ground they
were hit with a lawsuit that forced them to shut their doors before they even
opened them.
Let the story of Joey and Rob be a lesson to all us. A business should incorporate
as soon it decides to go into business. You never know what may happen in the
future and it is better to be safe than sorry. Besides a corporation has many
advantages that S.P.’S G.P.S do not offer.
70
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Where to Incorporate
One of the first decisions a business must make after deciding to incorporate
involves selecting the proper state of incorporation. A corporation is not required
to incorporate in the state of its operations; however, often the best decision is to
incorporate in your home state. Two issues must be weighed to determine the
proper state:
(1) A dollars and cents analysis comparing the costs of incorporating in the state
of operation versus qualifying to do business as a foreign corporation in the state
under consideration and
(2) Determining the advantages and disadvantages of each state's corporate laws
and tax structure.
The decision usually falls between the state in which the business is located or in
Nevada, Delaware, or Wyoming. If the corporation is a closely held corporation
and does business primarily within a single state, a local corporation is typically
preferable. The cost of a local incorporation will usually be less than
incorporating in another state and qualifying to do business as a foreign
corporation in the state. A foreign corporation that qualifies to do business in
another state is subject to taxes and annual report fees from both the state of
incorporation and the qualifying state. Another disadvantage of incorporating
outside of your home state is the possibility of having to defend a lawsuit in
another state.
The laws of the state in which you incorporate can make a tremendous impact.
Make sure that the state in which you incorporate allows your business a range of
flexibility in the management and structure of your company, and a high degree of
favorable tax regulations. A corporation must either be incorporated in the state to
benefit from the laws of the state, or the corporation must qualify to do business in
that state as a “foreign” corporation from another state. Once a corporation
qualifies to do business in a state other than its domicile where it was incorporated,
it must register as a foreign corporation and pay the required fees.
71
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
much prefer an in state corporation, rather than saying you have Nevada
Corporation with your headquarters in your home state.
Foreign Corporation
Many states also require a Certificate of Good Standing (also called Certificate of
Authorization or Certificate of Existence) to be filed by a foreign corporation along
with the Statement or Registration described above. These certificates are issued
by a state official of the state of incorporation as evidence that the corporation
exists and is authorized to conduct business in that state.
72
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
State taxation of foreign corporations: The other reason states have for requiring
foreign corporations to register and qualify in their state is to collect taxes from
those corporations. You should determine what state taxes your corporation will be
required to pay in other states in which it will do business.
Why Nevada
Nevada is a very corporate friendly state, with very favorable laws towards
corporations. The biggest advantage that the state of Nevada has over most of the
states in the country is Nevada does not tax the income of its individuals or
corporations. Nor does it require its corporations to pay any franchise taxes,
capital stocks taxes, inventory taxes or taxes on corporate shares. Case law
prevents easy piercing of the corporate veil unless the corporation commits a
fraudulent act. The stockholders are not public record and there is no information
sharing with the I.R.S. Stockholders are not required to live in or hold meetings in
Nevada, meetings can be held anywhere in the world. Only one person is needed to
form a corporation in Nevada and there is no minimum capital required. Nevada
corporations may purchase, hold, sell or transfer shares of its own stock. Nevada
corporations may issue stock for capital, services, personal property, or real estate,
including leases and options. The directors may determine the value of any of these
transactions, and their decision is final. State law prohibits inspection of corporate
records unless the inquirer owns at least 15% of the corporate stock. If an officer or
director of a Nevada corporation does not want to be identified on public record
they do not have to be listed. Instead, they can use a nominee, someone other than
themselves, to serve as the director and all officers, thus maintaining their privacy.
73
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Why Wyoming
• Low annual fees—The annual fees in Wyoming are based solely on the
value of corporate assets located within the state. The minimum is $50 and a
million dollars worth of assets within the state of Wyoming would cost you
only $200. That’s right, $200 in fees for every million dollars worth of assets
that you keep within the state of Wyoming and no fees for assets outside of
the state.
74
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
capitalization" the point is that the choice is yours and you enjoy the
ultimate in flexibility.
75
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
76
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Why Delaware
More than half a million business entities have their legal home in Delaware
including more than 50% of all U.S. publicly-traded companies and 58% of the
Fortune 500. Businesses choose Delaware because Delaware provides a complete
package of incorporation services including modern and flexible corporate laws,
the highly-respected Court of Chancery, a business-friendly State Government, and
the customer service oriented Staff of the Delaware Division of Corporations. One
of the most popular places for both U.S. and Non-U.S. entities is Delaware:
The corporation must have a registered agent in Delaware, but not a business
office;
And you can form a Delaware corporation, limited liability company, or business
entity without going to Delaware;
1. Delaware is considered the most attractive state in the nation for organizing.
2. Delaware courts have a reputation of reaching reasonable and fair conclusions
when construing the corporation laws.
3. Only one incorporator is required. A corporation may be the incorporator.
4. There is no minimum capital requirement.
5. The franchise tax compares favorably with that of other states.
77
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Ask 500 people already in business how they decided upon their business name
and you will get 500 different answers. Everyone has a story behind how they
chose their corporations name. Even if the business is named after the owner’s
birth name, there's a reason why this was done.
When you form a corporation, in a sense, you are causing a new birth to begin.
This new birth was created from an idea alone by you or your associates. It will
have its own bank account, its own federal identification number, its own credit
accounts, its own income and its own bills. On paper, your corporation is another
78
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
individual! Just as if you were choosing a name for your own unborn child, you
need to spend considerable time in deciding upon your corporation’s name.
There are several reasons why a good business name is vitally important to your
corporation. The first obvious reason is because it is the initial identification to
your customers. No one would want to do business with someone if they didn't
have a company name yet. This makes you look like an amateur who is very
unreliable. Even if you call your company "John’s Catering Service," a company
name has been established and you are indeed a company. People will therefore
feel more comfortable dealing with you.
However, most people will choose the simple approach when naming their
business. They use their name, their spouse's name, their children's names or a
combination of these names when naming a business. The national hamburger-
restaurant chain "Wendy's" was named after the owner's daughter. However,
research has proven that these "cutesy" names are not the best names to use for a
business. Many experts claim that it makes the business look too "mom-and-pop-
ish." However, this depends on the business. If you are selling something that
demands this mood or theme to appeal to your market, it's best to use this
approach.
A friend I know owns a business called "Mint and Pepper." He grows and sells his
own line of raw seasonings to people in the local area. At a get-together for small
businesses, he passed out his business card. The card had a peppermint candy
glued on the back and the slogan read: "Your business is worth a mint to us." This
79
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
marketing concept not only got my friend noticed and remembered, but brought in
several large orders for the business.
When you name a child, you may not decide upon a definite name until after they
are born. You do this because a name is sometimes associated with a type of
personality. When you name a Corporation you may need to wait until you have a
product or service to sell and then decide upon a name before going into the
business itself because your business name should give some clue as to what
product or service you are selling. A corporation named "Joe's Collections"
normally wouldn't sell car parts and a corporation named "Charlie Horse" would
not sell knitting supplies.
Look around and notice the smaller businesses. Take your time. Within a few days
you should be able to come up with a few potential names for your corporation.
Then, when you finally find a few names you really like - try reciting them to other
people and get their opinion. It won't be long before your corporation has the
proper name that will carry it through its life!
80
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
81
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Chapter 6
Business Credit Reporting Agencies
“Avoid speaking with the business credit agencies at all cost. Communicate with them through fax and email this
way they can’t trip you up with questions you are not prepared to answer.” Reginald Ringgold
D&B is by far the world's largest business credit reporting agency, and has been
the leading source of business information and insight since it was founded in New
York City in 1841 as the Mercantile Agency, the world's first business information
provider. The current D&B Corporation was formed upon the separation of
Moody's Corporation on September 30, 2000. Over 100 million businesses are
registered with D&B.
D&B Checklist
82
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
1. Incorporate your business and have all your paper work filed and in
compliance. Been in business for 2-3 years. Be current on all filing Fees,
license fees, & taxes.
3. Obtain a local phone, fax and 800#. Make sure phone & fax are listed in
the Business Directory (411). Have a live operator answering your
phones.
4. File current financial statements and Tax Returns with D&B. (2 is the
highest Composite Credit Appraisal a company not supplying D&B
with current financial information can receive.)
5. A seasoned (2-3 years) business bank reference with at least a low five
figure daily balance (no less than $10,000).
83
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
If you want a Paydex score to be assigned to your company, then the CreditBuilder
Plus is ideal for your business. This service helps businesses establish their credit
rating and past payment behavior. CreditBuilder Plus assigns you with a D-U-N-S
Number and provides your company with a full D&B credit file, including a D&B
PAYDEX score, which can help accelerate the decision process when you're trying
to obtain a loan or make purchases on credit. Be prepared to give them the names
and phone number of five up to six vendors with whom you have credit terms.
D&B will then contact the vendors and get the credit information from them. This
program allows your business 30 days to add up to six trade references. Make
sure you have notified the vendors and have gone over what they will say before
you give their names to D&B. To get a D&B Rating, you must also provide
information from your balance sheet, company history, officers, etc. The D&B
CreditBuilder Plus service currently will cost you $599.00.
D&B also has another program called the CreditBuilder Premium, this program
gives you the same benefits as the CreditBuilder & CreditBuilder Plus in addition
this program allows your business12 months to add an unlimited number of trade
references. The D&B Credit Builder Premium program currently cost $799
84
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Your business credit profile is your businesses credit report, or your businesses
resume; some say your business plan is your businesses resume and I do not
disagree, but your business credit profile contains critical information that other
businesses will use when deciding whether, and on what terms, to do business with
you. The credit profile created by D&B is created using information provided by
the business owners and vendors of the business which is put into the Duns right
system to check for accuracy, which then grants a Paydex score and a Duns Rating
to businesses based on the payment experiences and the financials of the business.
With the global data collection system D&B continually gathers the data that
initiates the creation of business credit profiles on new companies. Many kinds of
activities can trigger a profile on a new company, such as incorporating your
business, applying for a loan, getting a business telephone number, taking out a
lease on office space, even just if another company seeks information from D&B
about your business. But still, a new business may not have a complete business
credit profile. Like a personal resume, it's important that the information in your
profile is complete, accurate and timely. It is true no one knows your business
better than you and your business partners. You might have a thriving and
profitable business, but when doing business with other companies, often what
matters most is what is documented in the credit profile they receive from Dun &
Bradstreet on your company. Most companies want a complete and unbiased view
of who you are (and how risky it might be to work with you). Paydex scores and
business credit reports give companies that want to do business with your company
a fast, objective measurement of your credit risk.
85
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
You should think about your business credit profile in terms of:
What is it telling other companies about your company?
How does your current business Paydex scores affect the interest you pay on your
existing business loans?
Do new suppliers extend you favorable credit terms, or do they ask you to pay cash
on delivery?
If your answer to any of the above questions is "I don't know", your business credit
profile may not be working to your advantage; it may actually be costing you
money.
You Should Make Sure You Have a Business Credit Profile If….
86
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
You plan to do business with entities that require a D-U-N-S Number, e.g. the US
government.
These issues and many more like them can be addressed by having a strong
business credit profile. A good business credit rating provides you with the
financial freedom to take the steps needed for your business to grow, and is a
straightforward, unbiased method for other companies to assess your level of risk
when considering doing business with you. A poor credit rating will hinder a
company’s growth and success preventing you from getting adequate funding on
fair terms.
Information that goes into creating a business is credit profile comes from a variety
of sources, such as:
payment and baking data from company suppliers, suits, liens and judgments,
UCC's, business registrations, incorporations and bankruptcy filings from the state
and country courthouses, corporate financial reports, contracts, grants, loans, and
debarments from the federal government.
In the case of your Dun & Bradstreet business credit profile, direct investigations
and interviews with company principles (i.e. Self-reported data) and other
companies that you work with.
Special events section: Alerts you to any occurrences that may impact a firm's
ability to pay promptly, such as bankruptcies, changes in ownership, acquisitions,
or natural disasters.
87
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Banking section: Informs you about a company's accounts, loans, and when
available, a bank evaluation that depicts a company's overall banking relationships.
88
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
D&B Rating: --
Sales F: $19,683,736
89
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
History: CLEAR
Financing: SECURED
SPECIAL EVENTS
05/17/2002
On April 20, 2001 the subject experienced a fire due to an earthquake. According to
John Doe, president, damages amounted to $50,000, which were fully covered by their
insurance company. The business was closed for two days while employees settled
personal matters.
SUMMARY ANALYSIS
D&B Rating:--
The blank rating symbol should not be interpreted as indicating that credit should be
denied. It simply means that the information available to D&B does not permit us to
classify the company within our rating key and that further enquiry should be made
before reaching a decision. Some reasons for using a "-" symbol include: deficit net
worth, bankruptcy proceedings, lack of insufficient payment information, or incomplete
history information. For more information, see the D&B Rating Key.
CUSTOMER SERVICE
90
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
If you have questions about this report, please call our Customer Resource Center at
1.800.234.3867 from anywhere within the U.S. If you are outside the U.S. contact your
local D&B office.
HISTORY
JANE DOE born 1926. Graduated from the University of California, Berkley, CA, in
June 1947 with a BS degree in Business Management. 1947-65 general manager for
Rusty’s Printing Co, San Francisco, CA. 1965 formed subject with John Doe.
JOHN DOE born 1925. Graduated from Stanford, Palo Alto, Ca in June 1946. 1946-
1965 was general manager for Rusty’s Printing Co, San Francisco, Ca. 1965 formed
subject with Jane Doe.
AFFILIATE:
The following is related through common principals, management and/or ownership.
91
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
G&M Affiliate Ltd, San Francisco, CA, started 1965. Operates as commercial printer.
Intercompany relations: None reported by management.
CORPORATE FAMILY
Global Ultimate:
G&M Co. Inc. London, UK DUNS # 81-577-3744
Domestic Ultimate:
G&M International Inc. San Diego, CA DUNS # 81-577-3744
Parent:
G&M Brothers Inc. New York, NY DUNS # 81-577-3744
Headquarters:
Gorman Co. Inc. San Francisco, CA DUNS # 81-577-3744
Subsidiaries:
G&M Co. Inc. San Francisco, CA DUNS # 81-577-3744
G&M Co. Inc. San Francisco, CA DUNS # 81-577-3744
G&M Co. Inc. San Francisco, CA DUNS # 81-577-3744
G&M Co. Inc. San Francisco, CA DUNS # 81-577-3744
G&M Co. Inc. San Francisco, CA DUNS # 81-577-3744
G&M Co. Inc. San Francisco, CA DUNS # 81-577-3744
Branches:
G&M Co. Inc. San Francisco, CA DUNS # 81-577-3744
G&M Co. Inc. San Francisco, CA DUNS # 81-577-3744
G&M Co. Inc. San Francisco, CA DUNS # 81-577-3744
G&M Co. Inc. San Francisco, CA DUNS # 81-577-3744
G&M Co. Inc. San Francisco, CA DUNS # 81-577-3744
92
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
BUSINESS REGISTRATION
The Corporate Details provided below may have been submitted by the management of
the subject business and may not have been verified with the government agency, which
records such data.
Common stock
Business type: CORPORATION
Authorized
shares: 1,000
Corporation type: PROFIT
Par value: 1.00
93
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
OPERATIONS
05/17/2002
Nonseasonal.
Branches: Subject maintains a branch at 321 XYZ Street, San Diego, CA.
SIC: NAICS:
Based on information in our file, D&B 323110Commercial Lithographic Printing
has assigned this company an extended 8-
digit SIC. D&B's use of 8-digit SIC's
enables us to be more specific to a
company's operations than if we use the
standard 4-digit code.
94
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
D&B PAYDEX
Based on trade collected over last 3 Based on trade collected over last 12
months. months.
When dollar amounts are not
considered, then approximately 13% of
the company's payments are within
terms.
PAYMENT SUMMARY
The Payment Summary section reflects payment information in D&B's file as of the
date of this report.
Top industries:
95
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Misc. business 7
service
The highest Now Owes on file is $2,000,000
The highest Past Due on file is $1,000,000
Dun & Bradstreet has 266 payment experiences in its file for this company. For your
convenience, we have displayed 80 representative experiences in the PAYMENTS
section.
PAYMENT DETAILS
Accounts are sometimes placed for collection even though the existence or amount of
the debt is disputed.
Payment experiences reflect how bills are met in relation to the terms granted. In some
instances payment beyond terms can be the result of disputes over merchandise, skipped
invoices etc.
Each experience shown is from a separate supplier. Updated trade experiences replace
those previously reported.
FINANCE
05/17/2002
96
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Assets Liabilities
Cash 829,185 Accts Pay 2,845,063
Accts Rec 2,020,011 Bank Loans 1,012,830
Inventory 1,670,307 Notes Pay 445,200
Other Curr Assets 1,864,275 Other Curr Liab’s 729,683
Curr Assets 6,383,778 Curr Liab’s 5,032,776
Fixt & Equip 2,212,435 L.T. Liab-Other 1,110,774
Other Assets 707,981 COMMON STOCK 50,000
RETAINED EARNINGS 3,110,644
Total Assets 9,304,194 Total 9,304,194
From JAN 01 2000 to DEC 31 2000 annual sales $19,683,736; cost of goods sold
$15,837,499. Gross profit $3,846,237; operating expenses $3,196,160. Operating
income $650,077. Net income $650,077.
Submitted MAY 18 2001 by Jane Doe, president. Accountant: Stanley & Brooks CPAs.
ACCOUNTANT'S OPINION
A review of the accountant's opinion indicates the financial statements meet generally
accepted accounting principles and that the audit contains no qualifications.
97
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
OTHER ASSETS
Consists of deposits.
BANK LOANS
Due to the bank at prime interest rate, are secured by accounts receivable and inventory
and will mature in 3 years.
NOTES PAYABLE
Due on printing equipment.
On May 16, 2002, Roger Jones, CEO, confirmed company name, address, principals,
annual sales and operational information using Dun & Bradstreet's Internet-based
update method (eUpdate) at www.dnb.com.
98
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
BANKING
PUBLIC FILINGS
The following Public Filing data is for information purposes only and is not the official
record. Certified copies can only be obtained from the official source.
JUDGMENTS
SUITS
If it is indicated that there are defendants other than the report subject, the lawsuit may
be an action to clear title to property and does not necessarily imply a claim for money
against the subject.
LIENS
A lien holder can file the same lien in more than one filing location. The appearance of
multiple liens filed by the same lien holder against a debtor may be indicative of such
an occurrence.
UCC FILINGS
The public record items contained in this report may have been paid, terminated,
vacated or released prior to the date this report was printed.
99
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
GOVERNMENT ACTIVITY
Activity summary
Borrower (Dir/Guar): NO
Administrative debt: NO
Contractor: YES
Grantee: NO
Party excluded from federal program(s): NO
The details provided in the Government Activity section are as reported to Dun &
Bradstreet by the federal government and other sources.
You can influence your business credit profile, and you can proactively improve
your businesses credit worthiness; once you know what information is most
important you can pay more attention to it. In general, you can develop a strong
business credit profile by:
Paying on time. The payment experiences other companies have with your
company are the most impactful data in your business credit profile. For this
reason, you should ensure that you your company pays within the terms set forth
by your suppliers. This is the best way to drive a positive credit rating.
Ensuring all relevant trade experiences are represented. Are you paying large
sums on a timely basis to key suppliers and lenders that aren't being reflected on
100
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
your profile? If so you are missing out on a key opportunity to get the credit you
deserve for paying your bills on time. After conducting a large volume of business
you should check your profile twice a year, to make sure that all vendor payment
relationships are reporting to Dun & Bradstreet and all other business credit
reporting agencies.
Keeping your personal finances in good order. If you are the owner of an
emerging business, until your company develops a good business credit profile of
its own, perspective creditors may always review your consumer credit profile.
Some creditors require anyone who owns 10% or more of the business to have a
personal fico score of 680 or better. How well you manage your personal finances
can impact your company's credit worthiness. Keep in mind your business and
your personal ratings are separate and distinct. One is not used to directly impact
the other.
Keeping your debt financing down. The capital structure of your business, that
is the extent to which you use equity or debt to finance your operations, is an
important determinant of your credit worthiness. If other companies see a lot of
debt on your balance sheet, whether in absolute terms or relative to your
competitors, they are less likely to extend credit as you pose a greater risk of
default. Make sure your business has a modest debt-to-asset ratio of 60/40 or
better.
Contributing to your own profile. Some credit managers prefer detailed reports
with a lot of supporting information, enabling them to access risk. Communicating
as much information about your business as you can to Dun & Bradstreet assures a
more robust report. Likewise, doing business with companies that you know
frequently report their experiences to D&B builds your profile.
Keep an eye on the key financial indicators in your own report to see how they
compare to other companies in your industry. In doing so, you can benchmark
yourself, identify areas for improvement and is sure to lead a sure they profile with
adequate information for satisfactory credit investigation.
101
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
D-U-N-S Right
D&B'S global commercial database contains more than 100 million business
records. A proprietary process called DUNS Right, which transforms the
enormous amount of data collected daily into decision-ready insight, enhances the
database. Through D&B’s worldwide network businesses gain access to the
world's largest and highest quality global commercial business information
database. Duns Right is a system of quality assurance including over 2,000
automated and manual checks in five consecutive quality drivers that make sure
that the profile is accurate and as comprehensive as possible. D&B has created a
proprietary set of key ratings and scores that use information gathered from these
sources to present an unbiased view of creditworthiness. A complete D&B
business credit report includes the following proprietary scores and ratings:
The following steps are taken by Dun & Bradstreet when investigating your
company to compile a business credit report.
102
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Paydex score
The Paydex score is equivalent to a Fico score for individuals except it is a score
used by D&B for businesses. The Paydex score is a predictive indicator that
measures the likelihood of your business paying within an agreed upon timeframe.
It can be for a 3 or 12 month period. You can view the trend to see if a company’s
payment experiences are improving or worsening. To obtain a paydex score
requires trade references that report to Dun & Bradstreet. Paydex scores range
from 0 to 100, and a score of 80 or higher is a good score. To obtain the highest
Paydex score you need it least five-trade references to report positive payment
experiences to Dun & Bradstreet. The Paydex is a weighted average; so for trade
references that report to D&B the higher the dollar amount the greater the
importance in scoring when compared with the lower dollar trade references. (So
when it comes to your Paydex if you have ten accounts at $1,000 & one at
$100,000 it would be more detrimental to your paydex to pay your trade with the
$100,000 balance late then it would be to pay all ten of your $1,000 dollar trades
on terms, this works the same in reverse so always pay the larger trades first.) Here
is the D&B Score Interpretation Table:
103
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
To get a high PAYDEX score, you need 5 vendors that will give you corporate
credit. You need 5 vendors who will report positive payment experiences to
D&B. You need to pay your vendors 15 days in advance.
A common mistake most business owners make when obtaining corporate credit is
thinking a good paydex score will qualify the corporation for a loan. A good paydex
score is only one piece to the puzzle. The paydex score is one of many factors a
bank looks at when determining to grant a business loan. Just because your
corporation has an 80 paydex score that certainly does not demonstrate the
corporation’s “financial capacity” to repay a large loan. This is where the Duns
Rating, Financial Stress Score, and Commercial Credit Score come into
consideration.
D-U-N-S Rating
A Duns rating has various rating schedules, but overall is an assessment of your
businesses creditworthiness and viability. D&B issues a DUNS Rating based on
location, Years in business, the employee size, and the financial statements of the
business. It also takes into account payment history.
The highest Duns Ratings are reserved for companies who:
Again these are characteristics that businesses that receive the highest Duns
ratings have. Corporate Credit Association INC is not recommending that
you necessarily do any of these things. But if you happen to have the
characteristics, it may result in a higher Duns rating from D & B.
104
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
The 1R and 2R ratings categories reflect company size based on the total number
of employees for the business. They are assigned to business files that do not
contain a current financial statement. In 1R and 2R Ratings, the 2, 3, or 4
creditworthiness indicator is based on analysis by D&B of public filings, trade
payments, business age and other important factors. 2 is the highest Composite
Credit Appraisal a company not supplying D&B with current financial information
can receive.
105
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Indicates that the information available does not permit D&B to classify the company within our
DS
rating key.
The blank symbol should not be interpreted as indicating that credit should be denied. It simply
means that the information available to D&B does not permit us to classify the company within our
-- (blank) rating key and that further enquiry should be made before reaching a decision. Some reasons for
using a "-" symbol include: deficit net worth, bankruptcy proceedings, lack of insufficient payment
information, or incomplete history information.
Certain lines of business, primarily banks, insurance companies and government entities do not
lend themselves to classification under the D&B Rating system. Instead, we assign these types of
ER businesses an Employee range symbol based on the number of people employed. No other
significance should be attached to this symbol. ERN should not be interpreted negatively. It simply
means we do not have information indicating how many people are employed at this firm.
Not Quoted. This is generally assigned when a business has been confirmed as no longer active at
NQ the location, or when D & B is unable to confirm active operations. It may also appear on some
branch reports, when the branch is located in the same city as the headquarters.
The D&B financial stress model was design to help predict a business’s potential
for failure. It predicts the likelihood of a firm ceasing business without paying all
creditors in full, or reorganizing or obtaining relief from creditors under
state/federal Law over the next 12 months. In other words the likelihood of your
company going bankrupt or out of business within the next year. This rating is a
comparison of the financial strength of your company with other companies that
are in your industry. The D&B financial stress summary is made up of four key
factors:
Factor #1 The financial stress class indicates that this firm shares some of the
same business and financial characteristics of other companies with this
classification. The financial stress class ranges from 1-5, 1 being the highest class
and 5 being the lowest
106
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Factor #2 The financial stress score: offers a more precise measure of the level of
risk then the class and percentile.
Factor#3 The financial stress national percentile: reflects the relative ranking of
a company among all other companies in D&B's database
D&B's commercial credit score predicts the likelihood of your business paying in a
severely delinquent manner (90 + days past terms) during the next 12 months,
based on the information in D&B's database. It's a brief overview of your
businesses character and financial capacity. It focuses on how your company pays
its bills and treats its credit and debt obligations compared with other companies in
your industry. A severely delinquent business is defined as a business with at least
25% of its payments slow and at least 10% of its payments 90 days or more past
due.
107
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Often times this section will include your businesses net worth, income statement
and historical financials that is if you provide a D&B with that information. If you
have not provided D&B with your financials then D&B gathers the information on
the report from what they gather from your creditors. So there's a good chance if
you have not provided them with your financials that it might just contain your
credit information. Although sending your financials to D&B will most definitely
increase your rating, it will also make it a semi-public record. D&B uses statistical
probabilities to classify businesses into three different score categories:
1. Commercial credit score ranges from 101-670, 101 displays the highest
probability of a severely delinquent payment (90 + days past terms). A 670
reflects the lowest probability of delinquency. The risk of default doubles
with each 40 points. For instance a company with a 340 scores twice as
likely to default on a loan and a company with a 380 score.
2. Credit score percentile ranges from 1-100%, 1% represents the highest
probability of a severely delinquent payment, and 100% represents the
lowest. These ranges represent where the company ranks in comparison to
all the other businesses in D&B's database.
3. Credit score class allows lending institutions to quickly assess the
probability of a business going into default, 1 represents the lowest risk, and
a 5 represents the highest risk.
108
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Have been reporting to D&B without a full Duns Right investigation (companies
that have not provided financials to D&B)
D&B has a high-risk status for companies that will destroy a company's ability to
obtain business credit. When a company is put into high-risk status the chances of
obtaining any kind of favorable rating is impossible. An easy way for a company to
get put in high-risk status would be to pay on a loan or lease 30 days after the due
date, or to give contradicting or incorrect information to Dun & Bradstreet or any
of the other business credit reporting agencies. The business credit bureaus
frequently put companies on the dreaded high-risk list with no recourse for the
company, it happens all the time! And unlike personal credit, there are no laws
protecting companies from the business credit bureaus. Based on my experience it
is wise to have a professional company look at your corporation to make sure that
your company is not put in High Risk status (If your company is put at a high-
risk status is easier to start fresh with a new company, then to attempt to get
out of a high-risk status).
109
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Experian
The Experian Limited Report- This report allows you to check facts about a
company and obtain both a credit summary and a payment summary, along with
information on any judgments the company might have. This report cost $8.00
The Experian Profile Report- This report includes all the information in the
CreditScore report as well as payment details, inquires, and a UCC-1 summary.
This report cost $39.95
The Experian ProfilePlus Report- This report is used for checking on public
companies because it includes Standard & Poor’s information. This report cost
$44.95
110
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Equifax
Through an exclusive agreement with the small business financial exchange, Inc., a
nonprofit association comprised of leading national and regional financial
institutions, Equifax provides access to banking and leasing information on small
businesses. Advanta Corp., Amsouth, Bank of America, capital one Wachovia,
Wells Fargo, and United Association of Equipment Leasing are a few of the
members of the small business financial exchange. Equifax’s reports allow you to
verify business information, determine whether there are any outstanding
bankruptcies, judgments or liens on that company, and review a company’s
existing financial obligations (including bank loans, leases, supplier’s invoices and
utility services). You can also use Equifax’s Small Business Credit Risk Score,
which helps you make an objective determination about credit risk. To use this
service you’ll pay a membership fee, plus an additional charge per report. To get
more familiar with the Equifax business credit report go to Equifax’s website:
www.equifax.com/sitepages/biz/smallbiz/ under small business credit reports
sample.
Client Checker
Client Checker is the credit agency for freelance professionals or, small businesses
and self-employed individuals, and other business-to-business vendors. Client
Checker provides business credit reports and other credit information that small
businesses and self-employed individuals can use to make quick decisions about
working with other companies. Client Checker's database contains information
provided by other small businesses and self-employed individuals that are
registered users who share their trade experiences. Payment data is also collected
from users of Billing Tracker, both agreed to anonymously share their trade
payment experiences (late pay, slow pay, etc.). Users can search for a specific
company by company name, geographic location, or any other attributes.
The Aggregated business credit report shows how promptly a given client
company pays its bills.
This report lists the number of reports of non-payments of bills and also the
average number of days that bills are paid late. Just like Dun & Bradstreet and
Experian Client Checker has a unique score called the PayQuo. The PayQuo score
111
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
If you have five companies that are reporting to Client Checker on your business,
and 2 report your company pays early, and one reports you pay 8 days beyond
terms, and one company reports that your company pays 28 days beyond terms,
and another company report your company pays 48 days late, your score is
calculated as: 90 + 90 + 80 + 60 + 50 = 370 / 5 = 74
To get more familiar with the Client Checker business credit report go to their
website: www.ClientChecker.com/business_credit_reports.htm
BusinessInsight/FDinsight
In order to obtain a credit profile from FDinsight you must be listed with D&B,
Equifax, or Experian.
112
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Business credit USA is a division of info USA Inc. for over 30 years they have
been compiling accurate and current information in their database of over 14
million U.S. businesses. More than half of their database is on small businesses
(those with fewer than 4 employees).
Their database is compiled from a variety of sources including the Yellow Pages,
business White pages, local courthouses, 411 directory assistance, United States
Post Office address file and other proprietary sources. This verification process
ensures the accuracy of the information. Every year Info USA Inc. the parent
company attempts to verify over the telephone every business in their database to
deliver the most accurate and update information.
The credit scoring is based on demographic factors of a business and also the line
of business, which a particular business lies, some of the factors they consider are
employee size, revenue size, years in business, and industry type. They also factor
information such as bankruptcy, public filings, judgments, and liens. The credit
score indicates ability to pay.
You can purchase a copy of your Business Credit USA report. Just go to
www.businesscreditUSA.com
PRBC and CreditInvest are two new smaller business credit bureaus coming up
fast in the business credit market place. Both companies offer a business credit
report and scoring system that is delivered to their customers. You can visit PRBC
at www.PRBC.com and CreditInvest at www.CreditInvest.com.
113
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
114
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Chapter 7
The Seven Steps to Success
(The Corporate Credit Process)
“If you do not give up on establishing Corporate Credit you cannot fail” Reginald Ringgold
This chapter assumes you've already been in business for 2-3 years, whether you
started the business yourself or acquired an existing business from another party.
It assumes you have already protected yourself through Incorporating. Now
what’s next? How do you obtain the financing you need for your business? How
do you acquire automobile leases, credit cards, and lines of credit with no personal
guarantee? The following section will walk you step by step through critical steps
needed to gain financial credibility to establish corporate credit to get almost
anything you need with no personal guarantee! This process may seem very
simple to you because there are only seven basic steps involved. However keep in
mind the implementation of these steps can get difficult, so it is important to
approach these steps in the order that they are soon below, and with a great deal of
preparation, if not your business could end up red-flagged and marked high risk.
3. Obtain a local phone, fax and 800#. Make sure your phone & fax are
listed in the Business Directory (411). Have a live operator answering
your phones between the hours of 9-5. Obtain Corporate Identity: logo,
company stationary, company letter head, business cards, brochures
etc.
115
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
4. Have a seasoned business bank reference (2-3 years) with at least a low
five figure daily balance (no less than $10,000).
5. Prepare two years financial statements and tax returns; have them
Audited and re-prepared by CPA.
Again, this sounds deceptively simple, but of course the seven simple steps are
overwhelming in their implications. For example step one is a task in itself since
most businesses don't make it past their second year in business. And step 4 can be
quite difficult since the average person can’t get their hands on $10,000.
$tep #1
Hire a good Professional Team. It has been said that hiring a good professional
team is the best thing you can do for business or personal asset planning. The
money you spend on a good team, will more than pay for itself, and the accountant,
attorney, and financial advisor will share with you the ways that you can
personally take advantage of your corporate status. And, if that wasn't enough, the
cost for their services is a 100% write off on your taxes!
116
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
every year for your corporation Note: (Some states have different names for their
officers list, for example in California this list is called a Statement of Information
for corporations and a Statement of Organization for an LLC.
For states that require you to provide the address for the corporation on the
officer’s list, do not file the officer’s list (statement of information) until you are
sure on the address of the business. If the state does require an address then file the
statement of information at the end of Step 2. If you do file the statement of
information before you are sure on the address you will be forced to amend the
statement of information because of the address change. If you do not amend the
statement of information to reflect the new address then your corporation will be
out of compliance because of informational discrepancies which can lead to a high-
risk status hindering your ability to obtain financing for the corporation.
Apply for F.E.I.N. (federal employer identification number) you can request a tax
ID number at the IRS website at http://sa1.www4.irs.gov/sa_vign/newformss4.do
You need a tax ID number for business credit, even if you don't have employees. If
anonymity and asset protection is the reason for incorporating your business then
giving your social security number is not a good idea when applying for an EIN
because it eliminates the privacy. A good way to avoid giving a SSN when filling
out the SS4 form for your EIN would be to give an EIN from another company.
CCA offers this service for our clients. (Note that you must apply for your EIN
before you apply for your business License, if it is not done in this order then you
will be required to give your social security number and this is not recommended.)
Be in compliance: this means keeping and maintaining corporate records such as:
articles and bylaws, Minutes for meetings of decision-making, minutes of any
resolutions decisions beyond normal operations, corporate seals etc. File a D.B.A
Fictitious Business name statement with the county recorder’s office. (If the D.B.A
is for a parent corporation it will be doing business as itself. If the D.B.A is for a
division then it will be filed under the parent corporation doing business as the
name of the division. Be current on all filing Fees with the secretary of state,
license fees, and taxes. For more assistance with getting your business in
compliance call us toll free at (888)817-8222
Have been in business for at least 2-3 years. This does not mean you have to
have been incorporated for 2-3 years; you could have been operating as a sole
117
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
proprietor, or a partnership. You just have to have been in business with a business
license or EIN for least 2-3 years. Be current on all filing Fees, license fees, and
taxes etc.
Option #1
Purchase a shelf corporation
A shelf corporation, also called Aged Corporation, is a Corporation that has had no
activity. It was created and put on the "shelf" to age. This corporation is then sold
to someone who would prefer to have an aged corporation rather than a new one.
Option #2
Find a financial backer, someone whose only interest in the company is financial.
Use their resources and form a Joint venture with the Financial Backer. This will
provide whatever your business lacks (More information on financial backers and
finding Financial Partners in the following sections)
$tep# 2
Have a physical address: that means no P.O. boxes, private Mail Boxes. The
businesses (head quarters) main office must be in a brick and mortar office
building with a sign outside or a name strip in the directory in the lobby. Make sure
the exact same business address is used for your DUNS report, secretary of state,
the yellow pages listings and phone number as well as on business licenses and
company credit cards that you will be applying for later. The more the locations the
business has the better, Dun & Bradstreet will come by and do a physical
inspection of the work site so it is important not to cut any corners when it comes
to implementing this step. I also say no to Mail Boxes, PO boxes etc. because
when establishing corporate credit you want to project an image of a mature and
established business, so make sure your corporation's physical presence is
consistent with that of an established business. The mailing address of your
business can be different than your physical address. The mailing address can be a
PO Box, mail drop, or virtual office, but you must always designate it as "mailing".
Now this does not mean you have to purchase some huge commercial real estate
office building, or rent an extravagant office complete with full staff. Renting or
subleasing a small office space from any other business that has offices available
will do just fine. There are companies that offer leases and subleases for executive
suites and small office spaces anywhere from 450 square feet and up, prices vary
118
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
depending on the square footage and location of the office. D&B will base the
number of employees on the square footage of your office. So make sure your
office can accommodate at least 10 employees because at least 10 employees are
needed to obtain the highest Paydex score. For an extra fee a lot of these
companies offer resources such as a conference room, a receptionist that will
answer your phone, forward your phone calls, and all other amenities that come
with a typical office. Once you find the office make sure your business is listed in
the business Yellow Pages. Remember the more locations, the better. To meet this
requirement you can use your “Executive Suite” as the main office and your home
address as another branch location.
Have a Web address and E-mail address: There are several key factors for
maintaining a positive business image. For the credit markets, you must
project and maintain the image of a thriving and professional business that
pays its debts and pays on time. No successful established business would
fail to operate without a website or e-mail address. If you don't already have
a website look into getting one not, just for establishing Corporate Credit,
but because without a website you're losing out on business to your
competitors that do have a website. Again just as I said with the office this
doesn’t mean paying tens of thousands of dollars for a website with all the
bells, whistles, and flash screens, nor does it mean a rinky-dink homemade
website (unless that's all your budget can afford). A website with diversity
good graphics and a few pages such as: home, services, products, about us,
and contact us will do just fine. The website should have the same office
address and contact information that you give to Dun & Bradstreet. Your
business email address must include your business name. Banks, Vendors
119
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
and Lending institutions do not like to see businesses with email extensions
such as: SBC Global, Yahoo, Hotmail, Comcast, etc. They expect you to
have a website and a matching email address attached to that website
domain.
Here are a few companies that provides very inexpensive domain names:
www.godaddy.com
www.register.com
www.buydomains.com
$tep# 3
Have a local phone fax and 800# listed with (411) Directory Assistance
Creditors will also check to see if your business is listed in the business yellow
pages. You should have the phone, fax, and the name of the corporation listed in
the business Yellow Pages. If your business is not listed in the business Yellow
Pages make sure you do so before calling Dun & Bradstreet. The Yellow Pages
should have the same office address and contact information that you give to Dun
& Bradstreet. If your phone and fax are not listed go to www.superpages.com
120
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
You should assume that credit grantors will always check with directory assistance
to verify the phone and address. This means:
• Your company’s phone number and address must be listed with directory
assistance under the same business name as is on the business license.
• DBA's should also be listed with directory assistance. Phone companies will
usually allow more than one listing under a phone number.
• Your company’s main phone number cannot be a cell phone number. (You
can forward your land line number to a cell phone and your toll free number
can be forwarded to your land line).
• Your company’s phone number must coincide with the city's area code in
which the business is located and the business license is filed.
• The phones must be answered in the name of the business listed with the
credit bureaus at all times.
• Have a Live operator answering the telephones between the hours of 9-5. It
is not recommended to use a voicemail as the main format for answering
your business phone unless it’s after business hours.
• Voicemails must state the name of the business.
Corporate Identity: Yes your company needs stationary, company letter head,
and business cards etc., it helps to have a logo and brochures.
$tep# 4
Have a seasoned business bank reference: you need at least one seasoned
business bank reference that is at least 2 years old, with a low five-figure average
daily balance. A low five-figure average daily balance is $10,000 or more at all
times in the account. Now this does not mean, if you don't have a five figure
balance you won't get corporate credit. It just means it will slow up the process,
and make things a little more difficult. With a high four-figure balance you can
still get credit you just won't be able to get the higher credit lines that are reserved
for businesses that maintain a low five-figure balance. Also banks record your
opening balance the bigger the deposit the more important they will consider your
corporation. If you have a personal savings or some money put to the side, place
that money into your business checking account and let it sit for a while. This will
give the appearance to companies pulling your business profile that your
company has financial stability. For businesses that are just opening an account,
and do not have the capital to put a large deposit up for their opening balance, even
121
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
if you need to borrow the money for a couple weeks to deposit it then withdraw it
and return it to the source that it came from, do whatever you can to deposit as
much as you can for your opening balance. You will notice the difference in the
way the bank treats you based on the size of your opening balance, and the
businesses average daily balance. And last but not least business funds and
personal funds must be separate. It does not matter how much is in the personal
account you just must keep it separate from the business.
Grab a ski mask and Rob the bank just kidding!! Do not rob the bank that was just
a joke. You'd be surprised at the things people do when you tell them to do it.
You have a few options if you do not have a low five-figure balance or a 2-3 year
history.
Option #1
TEN MILLION IN THE BANK IN AS LITTLE AS 4 WEEKS
(OWN YOUR OWN TEN MILLION DOLLAR CORPORATION)
It is important to form your corporation in a state where the state law allows you to
assign any "par-value" to your stock as you like, even though there are no assets to
back up your valuation. Thus, it is possible to assign a par value of $1 each to
10,000,000 shares of stock and list it in your book as "assets." You can then take
the $10,000,000 in shares of stock and deposit them in an Operating Investment
Account with a bank that offers this service. Applying this strategy enables your
business to provide a bank reference with an eight figure balance on deposit at all
times. It's strictly a paper ploy but can be used in a number of situations to enhance
your image among other prospective lenders, investors, business partners etc. By
appearing wealthy you can swing many deals and make friends with people in
higher positions of power. For more assistance please call us toll free at (888)817-
8222
Option #2
I am sure you have a personal checking account in which you write checks and
pay bills. More than likely you may pay bills online. Since your business checking
account is brand new, pay some of your bills through your business checking
account in order to generate account activity. Companies need to see a decent
balance and or account activity. Now I know this completely contradicts my
122
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Option #3
The following is a story about Sally.
Sally is trying to obtain financing for her business, but the only thing stopping her
is she has only had her business checking account for one year. Fortunately she
has had her personal checking account for over 10 years. She applies one of my
techniques she learned at one of my boot camps. She goes down to the bank where
she has her personal checking account and hands them a D.B.A statement (“ doing
business as”) or a fictitious business name statement showing that she is personally
doing business under her business name. By doing so she now can use her
personal account with the D.B.A along with her other business account that she has
had for one year, on her financial statement, trade sheet, and bank reference sheet.
When the lending institution goes to verify the account, they will see that the
personal/business account has been open for 10 years.
(Note: Once you add the DBA to your personal account you must open a new
personal account. Because you do not want to comingle corporate funds with
personal funds.)
Option #4
If you have a business account from another business that is not in a high-risk or
restricted industry (for more info on restricted industries refer to the survival tips
123
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
chapter) with a 2-3 year history and a low five figure balance, then it is possible to
add a division to your business bank account most banks will allow up to 3-4
divisions per account.
Option #5
Find a financial backer, someone whose only interest in the company is financial.
Use their resources and form a Joint venture with the Financial Backer. This will
provide whatever your business lacks (More information on financial backers and
finding Financial Partners in the following sections)
Note: If you do not have a business or personal bank account with history then
open a new account under the name of your corporation. All you should need to
open a corporate bank account is a copy of your Articles of Incorporation, your
corporations Tax ID and in some cases a business license and a banking
resolution.)
$tep# 5
When it comes to financials you want to accent the positive and avoid the negative.
For example, a resume must include a person's educational experience. If your
education is not much to brag about, for instance if you did not finish college, or
dropped out of high school, then you would simply leave the education section out
of your resume. This is the same with financials, only include the factors that will
boost your credibility and show your ability to repay the loan. Remember when it
comes to borrowing money there is no time to be humble. This is your opportunity
to toot your own horn.
When preparing two years financials you would like to have a balance sheet and
income statement for the last two years, and a year-to-date for the year you are
currently in. That means if the year you are preparing financials is 2007, you
should have a year-to-date statement to the end of the most recent calendar quarter
of 2007. You should also have tax returns for 2005 and 2006 with the figures
matching the figures on your financials. Again no one knows your business better
than you and your business owners, it is okay to prepare your financials but in
124
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
order to give your financials credibility you should have them prepared by a CPA
licensed with the IRS. (Refer to the appendix for examples of financials.)
Have your CPA prepare a "compiled financial statement" for the last two years
prior to the current year. And if you have figures for the current year, have him
prepare a year-to-date financial statement. You do not want a reviewed statement,
because not only are they very costly, and take a long time to prepare, but a
reviewed statement is not as credible as an audited statement, it serves the same
purpose as a compiled statement but could end up being very detrimental. If you
choose to go with the audited financial statements, and they don't paint the picture
you were looking for, have the CPA prepare a compiled statement. But remember
with an audited statement it is much easier to obtain credit without a personal
guarantee. If a CPA gives you problems, or is hard to work with find another one
“there's plenty fish in the sea”. Review the statements to make sure they look as
good as they possibly can without creating any unnecessary tax liability for
yourself. Make sure your liabilities do not exceed 40% off your assets. If possible
at least 10% of your net worth should be cash or any other liquid assets. You may
use estimates, guesstimates or projections with a compiled statement since the
CPA does not verify or question the figures you provide them with. If you are a
new business I recommend a compiled financial statement since estimates and
projections can be used. Financials are not set in stone if you choose to have them
redone simply have them identified as "amended financials". If you do not have
two years financial statements refer to the section Finding a Financial Partner.
(When applying for over $250,000 most lenders will require a detailed business
plan for more info on business plans refer to chapter 10.)
125
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Add $10,000,000 to your Business Balance Sheet for less than $50.00
You can add $10,000,000 or more to your balance sheet. It is important to form
your corporation in a state (Nevada or Wyoming) where the state law allows you to
assign any "par-value" to your stock as you like, even though there are no assets to
back up your valuation. Thus, it is possible to assign a par value of $1 each to
10,000,000 shares of stock and list it in your book as "assets." You can then take
the $10,000,000 in shares of stock and add the corporate stock as assets to the
businesses balance sheet. This strategy will give the corporation an image of a big
fortune 500 company.
You can send in a current balance sheet to D&B that shows the corporation has a
ten million dollar net worth, and as long as the corporation is paying its bills within
terms you can establish a 3A1 Duns Rating with D&B.
It is okay if you have not filed your tax returns yet, is better to file late then to file
improperly. If you have not filed your tax returns simply take your financials and
prepare the corresponding tax returns based on the figures in them. The tax returns
can be filed or held for future filing. I recommend that you file them if there is no
reason not to. In fact you are required to if your business made a profit. If you need
to make any changes, just file amended tax returns. When asking a lending
institution to rely on your financials, in order for them to be truthful your tax
returns need to be sent to the IRS. Otherwise you will be lying to the lender, and
that is a Federal offense. The information in your financials must be provable; in
case a potential creditor challenges the accuracy of them you don't want to be in a
position where you can’t provide proof that they are accurate.
It's important to show as much income capacity and earning capacity as your
business can without creating a tax liability. Make sure you have listed all
expenses and have made any adjustments to income that you possibly can.
Financials are a catch 22 you want to show good Net profit when it comes to
submitting them to lenders and potential creditor's. But when it comes to sending
them to the IRS you want to show that you are barely breaking even.
126
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Again Public Corp. eliminated a high tax profit by paying consulting fees to
Private LLC. Leaving very little net profit to be taxed on. It also protected its assets
from litigation by moving them over to Private LLC. (For more information on the
Multiple Corporation Strategy refer to the Multiple Corporation Strategy section in
the protecting your Assets from Uncle Sam & Sue Happy Suzy).
$tep#6
Apply for DUNS number: The normal process for obtaining a Duns Number
takes 30 days, to expedite this process you can go through D&B’s Credit Builder
program. This service is ideal for businesses that need to establish their credit
rating. This program will shorten the normal thirty day process for obtaining a
Duns Number to within five business days. This program builds a full credit
profile, and assigns a basic set of D&B scores and ratings that potential creditors
can view. (For more information on applying for Duns Number refer to business
credit bureaus chapter in the applying for a Duns number section).
127
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
$tep#7
Establish five trade references: that report positive payment experiences to D&B.
And five credit cards/cash lines of credit that report positive payment experiences
to Experian. (Remember trade references report to D&B and credit cards/cash lines
of credit report to Experian and Equifax.) For references make a list of businesses
(vendors) that you are currently doing business with who would be willing to
report to D&B. Remember you must make purchases to establish some payment
experiences. So if you have not used the trades make small purchases from $50-
$500 from each vendor. Do not make all of your purchases on the same day. Space
out your purchases over a few days or weeks.
Option 1
If the creditors are not reporting to D&B or Experian then request for them to
provide you with a reference letter with the activity and history of the trade
reference.
128
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Option 2
Another option would be to transfer your personal accounts that have positive
payment experiences to your business. This option allows you to transfer the
positive payment experience that you have established on your personal account.
Prepare a properly constructed bank and trade reference sheet for your Corporate
Credit portfolio.
129
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
The following is an example of what a trade reference sheet should look like:
ABC Inc.
123 Blvd. Suite. 001
San Francisco, Ca 98321
(415)555-5555
Trades:
Johnny’s Office Supplies Jacks Business Venture
Xyz St. 321 Ave.
San Francisco, Ca San Francisco, Ca
By Fax Only: By Fax Only:
(415)555-0000 (415)555-5050
Bank References:
Landlord:
Your Landlord
Nowhere, Ave.
By Fax only:
(415)555-3255
130
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Again this process may seem very simple to you because there are only seven basic
steps involved. However keep in mind the implementation of each step is equally
important in the process of obtaining platinum corporate credit.
What if I do not have any of the above items listed in the seven steps?
Since a corporation is a legal person it can cosign for another corporation through a
joint venture strategic alliance. If your business does not have any one of the above
items listed in steps 1-7, or is just a new startup company. An option would be to
find a financial partner (a corporation that has assets and proof of financial
capacity) to go into a joint venture agreement with, who will put up their financials
in exchange for a fee, or shares of stock, in other words a piece of the pie. You put
together a consolidated financial statement, which would permit you to include his
bank statements, financials, and trade references etc. on your company's bank
reference sheet and business balance sheet. You are required to give your financial
partner an equity position so that as an owner of the corporation their assets and
financials can be consolidated into your business. If the officers of the Corporation
do not have well enough personal credit, you can also have a financial partner act
as a credit officer for the Corporation.
Another option for a business that is lacking in any area in the seven steps would
be to do a leveraged buyout. In order for this to work the company you are going to
acquire must have been in business for at least 2-3 years preferably 5, the business
must be incorporated, the business must have a Duns rating, a Paydex score of 80
or better, and audited financials etc. If the business meets the LBO guidelines you
can proceed with the leveraged buyout. After the LBO is complete draft up a joint
venture/strategic alliance agreement between the company you bought doing the
LBO and the company that you are trying to establish corporate credit on. If this is
done correctly the company you acquired using the leveraged buyout strategy, will
provide anything the other company is lacking. (For more information on
leveraged buyouts refer to the how to do a leveraged buyout section in Leverage
chapter).
131
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
You can form a strategic alliance with a financial partner whose only interest in
your corporation is financial. These partners would have no other duties or
responsibilities unless otherwise agreed upon. And he would not have to be a
listed officer on the corporation, or sign any documents except the initial strategic
alliance agreement unless you have personal credit problems, which will interfere
with your ability to get higher lines of credit.
A financial partner could be someone close to you like your father or any other
relative or close friend. But if this option is not available there are private
investors and other individuals that would lend you their financials for a fee. Keep
in mind that if you're going to have them be a listed officer on the corporation they
must have good personal credit, they should but are not required to operate as a
corporation, they have to be willing to let you use their bank account(s) as a bank
reference, they should be willing to merge their financials with yours into
consolidated financial statement. Keep in mind that this does not give you access
to their assets. Though it sounds far-fetched, if you make the partnership lucrative
enough, you will have no problem finding a financial partner. You can put out ads
advertising for a financial partner.
132
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
(The name of the financial backers Corp. goes here) has inquired about becoming a
financial backer in a joint business venture with (your company name goes here).
As a financial backer you will provide financials. You will have no management
or decision-making authority, or any other duties or responsibilities unless
otherwise agreed upon. These tasks are reserved for the directors and officers of
the corporation. In exchange for corporate shares you will merge your financial
information with our financial information into a consolidated financial statement.
There are no personal guarantees by you. There is no change in your control over
your assets. No money is moved or transferred from your account. And no one
signs on any your bank accounts. And your assets are not pledged as security
under any circumstances.
We can say with confidence that when corporate formalities are followed, and the
role of the joint venture partner is limited to that of a shareholder, piercing the
corporate veil for personal liability should be significantly minimized.
Please signify your willingness to enter into the above, described venture by
signing below. In doing so, you authorize (your company name here) and its
officers or directors, to merge your financials, bank, and trade references with
those of the subject Corporation for purposes of producing a new consolidated
financial statement.
133
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
John: I went to a few banks and they all turned me down because my business
account was not seasoned enough, and my average balance was too low. Not to
mention my Fico score dropped because of excessive inquiries. So I have been
giving a lot of thought to the joint venture offer you made me earlier this week.
And I decided I'm in, under one condition, we split the profits 75/25 since all I
need from you is your financials there is very little risk involved.
Robert: I was beginning to think you were avoiding me John. You made a good
decision the sky is the limit
134
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
135
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Chapter 8
The Top 10 mistakes business owners make when financing their business.
“The essence of success is that it is never necessary to think of a new idea oneself. It is far better to wait until
somebody else does it, and then copy him in every detail, except his mistakes.” Aubrey Menen
Business owners typically make one or more mistakes when trying to obtain
financing for a new business or expand or grow their existing business. Most
business owners don't even realize they are making a mistake until it is too late and
their business has already been red flagged. By simply educating yourself it is
possible to avoid these costly mistakes. To help you avoid these mistakes I've
provided a list of the top 10 mistakes business owners make when trying to obtain
financing. These mistakes can cost a business a lot of time and money. And in
some cases could result in a red flag high-risk status with D&B.
Mistake #10
Not doing your due diligence.
Most business owners do not follow up with Dun & Bradstreet to make sure all
their information is correct, and all their trade references are being reported.
Remember most vendors do not report trade experiences to Dun & Bradstreet. It is
important to make sure you have five trade references that report to Dun &
Bradstreet. I recommend you review your business credit report from all 6
business credit reporting agencies on a regular basis to make sure all information is
correct, there is no conflicting information, and all trade references are being
reported.
136
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Mistake #9
Being too anxious to obtain financing and rushing through or skipping any
one of the seven steps.
As I said in the seven steps chapter the implementation of each step is very critical,
rushing or skipping any one of the seven steps could result in a red flag or high-
risk status with D&B.
Mistake #8
Using business credit to supplement income
Although business credit can come in handy in months when the business doesn't
do so well. It cannot be used to supplement income, business credit is a loan
issued to your business, and just like any other loan it has to be paid back with
interest.
Mistake #7
Using business credit for personal use
When you use business credit for personal use such as a car, T.V., or a boat etc.
you are not receiving any return on investment (ROI). In fact you’re acquiring a
liability that causes more expenses. The use of business credit for personal use is
illegal. To get around this it is possible to have the corporation issue you a loan
with a very high interest rate of course more on this in the protecting your assets
chapter.
Mistake #6
Forming a business entity and establishing business credit that is not separate
from your personal credit.
Most business owners are operating as a Sole proprietorship or a General
Partnership. These business entities offer no liability protection for personal
assets. The business and the business owners are one. Which means you are
personally held liable for your company's debts and actions. In other words if
you're SUED you're SCWERED. Most business owners personally guarantee loans
on the business's behalf. In the first and second stage of developing a business it is
common to be asked to personally guarantee a loan. But after you've established a
137
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Duns Rating, and a Paydex score of 80 or better, and have been in business for at
least 5 years you should no longer be asked to provide a personal guarantee.
Mistake #5
Using close friends and family’s funds.
If you inconvenience your family members and close friends to finance your
business you are digging yourself a deeper hole to crawl out of. Now in the event
of your business failing as 97% of all businesses do in the first five years, not only
will your business have failed. But you will have dragged your friends and family
into the whole mess as well.
Mistake #4
Not paying company bills on time
Not paying your companies bills on time will dramatically bring your Paydex score
down. Unlike the Fico score, which is only affected if you pay 30 days after your
due date. The Paydex score is based on your average days to pay. Meaning every
day beyond the terms agreed your payment is not received, your Paydex score
drops. So if you pay two days beyond the terms every month on all your trade
references that report to D&B your Paydex score would be 79. And if you pay
three days beyond the terms your Paydex score would be 78.
Mistake #3
Applying for credit and not knowing lending institutions loan criteria.
Most business owners apply for business credit without knowing whether or not
their company is in compliance with the lending institutions lending requirements.
You should have completed the first six steps in the Seven Steps Chapter before
you start applying for business credit. Lenders say that businesses in the third and
fourth stage of the development process are ready to approach commercial banks
and other traditional lending institutions for financing. Businesses in the first and
second stage of the development process should seek financing from informal
investors such sources of funding may include private investors, Venture
Capitalists, Angel Investors, government grants etc. for more information on
lending criteria refer to the bank loan criteria section in the business loans and
commercial finance Chapter.
138
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Mistake #2
Pledging personal assets
Any time you pledge your assets such as take-out a HELOC on your house, or
borrow against your life insurance policy or 401(k) to finance your business you
are putting your personal assets at risk. If the business cannot repay the loan, the
bank will put a lien on your home, or your life insurance policy will be wiped out
etc. The only time you should pledge your personal assets is if the lender requires
it and it is the absolute last resort. Operating as a sole proprietorship or a General
partnership also puts your personal assets at risk. To take it one step further one
should not own or have any personal assets. Instead have a trust, or a corporation
own the assets that no one knows you control besides your lawyer. (More on asset
protection in the protecting your assets chapter).
Mistake #1
Using personal credit to finance your business.
If you have used your personal credit or personal funds to finance your business
don't worry you are not alone. The number one mistake business owners make
when financing their business is using personal funds or personal credit. When
you use personal funds to finance your business, everything rides on the company's
success, if the business fails you lose the investment you put into the business. In
some cases it could result in bankruptcy. The more debt you have on your
personal credit report the higher your debt-to-income ratio, it doesn't matter if it's
for personal use or business use. Too much debt will lower your personal Fico
score. You're also lowering your personal Fico every time you apply for business
credit using a personal guarantee. See every time you apply for credit whether it's
for personal use or business use, your hit with an inquiry, an inquiry can lower
your personal credit score anywhere from 1-3 points. The lower your score drops
and the higher your debt ratio the harder it is to secure financing… especially
financing with the most favorable terms.
139
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Chapter 9
Personal Credit
In [my book] The Art of the Deal I warned readers to never personally guarantee anything.
- Donald Trump, How to Get Rich, page 7
Personal Credit
Since this is a manual on Corporate Credit I will assume that you know the
basics on personal credit so we will not go too deep into detail on this subject.
Fico scores range from 300-850 with 300 being the lowest and 850 being the
highest.
Your credit score is based on five major things in your credit history:
Payment History
Your payment history is the frequency and amount you've paid on past debts.
In the event that a debt has been sent to collections it will stay on the record for 7
years. If you have a debt that has been in collections for 5 or so years (so it’s
almost to the 7 year mark) do not just pay it off, because once you pay you will
have “paid collections” on your record for another 7 years. Instead, call the
collections company and tell them you fully intend to pay the debt if they will
write a letter to each repository (company that does credit reports -- there are 3)
telling them to expunge the collection once you have paid. With their affirmative
answer, pay it! You have their word that it will not be on your credit report.
Amount you owe
140
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
The amount you currently owe for your credit cards, mortgage, car, etc. is on your
credit history. This can be good or bad, depending on how much you owe
compared to the limit you have.
My advice to you is to not max out your credit cards! Your credit report is based
on the amount you owe on your credit card compared to the credit limit.
If your amount owed/credit limit is 0-30%: green light, 30-60%: yellow light, 60-
90%: red light. Your credit score will be higher if you have three cards in the green
light range as opposed to one card that is in the red light range.
Hint: Mortgages are on your credit report. If you have many loans you don’t want
to continually go to the same bank. Your mortgage broker will help you (he gets
paid if you get your loan). Be up front with your mortgage broker about your loans
so he can shop at different banks. If he doesn’t know where your other loans are he
might try to get you a loan at a bank where you already have a loan and they could
deny you.
Length of Credit
The length of time you have established credit is important. The sooner you get
started building your credit, the longer you will have to create a high credit score.
Get credit history started young! Buy things on your children’s' credit so they have
some established when then need it.
Types of Credit
There are different types of credit. Mortgages are good (unless you have a lot of
them). Some credit cards are good and some are not.
Don’t open department store cards – cancel them. Lowes and Home Depot are
okay because they will be beneficial to you.
Note: If you only have dept store cards, don’t cancel them because you need some
form of credit history. Work on opening a new card (see possible good cards
below) then cancel your department store cards.
141
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
New Credit
Getting new credit cards, cars, etc. can hurt your credit score because your credit is
checked each time you apply for something new. Sometimes when your credit is
checked it lowers your credit score.
There are hard-hit and soft-hit credit pulls. A hard-hit credit pull is not good. This
is when you have a mortgage broker, car dealer, etc. pull your credit -- it lowers
your credit score every time you do! A soft-hit credit pull is okay. This is when
you pull your own credit. You can do this as much as you’d like.
How Is the Personal Credit of the Officers, Directors, & Owners of the
corporation?
One area of your business you should be aware of when establishing Corporate
Credit, is the damage an individual with a challenged fico can have on the process.
If an individual was associated with another company that has filed bankruptcy or
has a high risk credit status, and is now an officer of your corporation, he/she could
potentially damage your corporation’s Corporate Credit rating.
Though it is true you can obtain Loans and leases under your company with no
personal guarantees, your personal credit plays a very important role when
establishing Corporate Credit. In the early stages of establishing Corporate Credit
you will be asked by banks and lending institutions to provide a personal guarantee
on almost every occasion. Even after you have established a Duns Rating and a
Paydex score of 80 or better, banks and lending institutions still want to see the
personal credit of any officer of the corporation who owns anywhere from 10-25%
or more of the business. Why? Because a person’s credit tells a lot about a
person’s character, how you run your personal life is a pretty good indicator on
142
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
how you run your business. Banks usually look for a Fico score of 680 or better.
Now this does not mean if you do not have a 680 you cannot get financing, it just
makes your chances for getting approved a lot higher, interest rates lower etc. if
you have good personal credit. If you, any shareholders, or any other officers of the
corporation do not have at least a 680 Fico, you can apply the same strategies I
provided in the finding a financial partner section in the seven steps chapter to find
a credit worthy officer for the corporation.
Not only will creditors check the personal credit of any officer who owns more
than 20% but in most cases they will want the officer’s to provide a personal
guarantee as well. To avoid this create a resolution for the Credit worthy officers of
the corporation to control up to 100% of stock. With the words control up to 100%
being used in the resolution this allows multiple credit worthy officers (CFO’s) to
simultaneously state that they control up to 100% of the corporation’s stock while
applying apply for credit on the corporation’s behalf. You can have as many credit
worthy officers (CFO’s) as you want as long as you elect them to the financing
committee. If you are issuing stock certificates to the CWO which you should,
make sure that you put an expiration date on the stock certificate (60-90 day
timeframe). This way you won’t have to worry about any problems with getting
those shares back from the CWO. Not to mention you don’t want to own the stock
for too long because it’s ok to own stock as long as you’re not sued while you own
it, and you never know when a lawsuit may occur.
143
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
“The resolution should state we the board vote and elect that everyone named in
the financing committee can state he/she controls up to 100% of stock (up to
means 1-100%). They do not own the stock for a personal nature; they own the
stock for credit purposes only.”
These loans are not designed to put money in your pocket. They are designed to
get banks to trust you and start loaning you money along with posting A-1 personal
credit ratings on your credit report to show your credit worthy. The best credit
reference you can furnish is a record of having borrowed money from a bank.
Since bank loans are hard to get, a good reference will usually rate you as AAA-1
and open the doors to the credit world for you. The following is a technique for
using the banks money to build an excellent credit rating.
First of all go to a bank of your choice. Make sure they report to the same credit
bureau that you are building your credit file at. Open a regular savings account
there for no less than $1,000. Wait 3 days for the account to be posted and then go
back to the same bank and ask for a $1,000 loan offering your savings account as
collateral. Since your loan is totally secured by your savings account the bank
won't even make a credit or employment check. Take the $1,000 loan, go to
another bank and do it all over again. Go to at least 3 banks doing the same thing.
Ask for a 6 or 12 month payment plan for each loan and take your payment
account passbook with you each time you ask for a loan because you'll have to
surrender it to the bank in order to get the loan. After leaving the third bank you'll
still have the $1,000 cash in hand. Now go to a fourth bank and open a checking
account if you don't already have one. Wait two days, and then make one monthly
payment on each bank loan from your new checking account. Wait a full week and
send your second monthly payment to each bank. Repeat one week later with your
third month's payment.
Once you've followed my plan you'll be eligible for signature loans, credit cards,
home or auto financing, or anything else. A credit investigation at this point will
list you as an excellent credit risk. And why not? Within 30 days you'll have an
active checking account, three $1,000 savings accounts and three $1,000 loans on
which you are three months ahead on payments. You'll also have great credit
ratings on your credit report. And as you continue reading you'll see that you'll also
have a fourth A-1 credit rating from the bank that will issue you your visa and/or
Master card.
144
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
By making the first 3 payments you have unfrozen equal amounts of cash in your
savings account. You can now withdraw enough money from your savings account
to make your upcoming payments. Continue In this manner until the loan is paid
off. You'll still retain most of your original $1,000 because it continues to draw
interest while used as collateral. This helps offset the interest charges you pay. Try
to keep a little money in each savings account for future references.
If you do not have personal financial statements, then follow the strategies
provided in the finding a financial partner section & the personal credit section.
As I stated earlier in the beginning stages of establishing corporate credit, you will
be asked 95% of the time to provide a personal guarantee. The other 5% if you’re
lucky would be collateralized credit, credit that has collateral that can be reposed in
the event that your corporation were to default on the loan. But once the
corporation has established a track record with that creditor, a Duns rating, and a
Paydex score of 80 or better it is possible to obtain business credit without a
personal guarantee. Although most lending institutions will require most start up
businesses to provide a personal guarantee, this does not mean that you have to be
the personal guarantor.
Even if your FICO score is 850 let someone else personally guarantee the loans on
the business's behalf. You get the best of both worlds, you give the bank their
personal guarantor, and you do not have to be that guarantor. Besides you
145
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
wouldn't believe how many people get a kick out of being able to say that they are
a listed officer of a corporation, or would be willing to be a credit worthy officer in
exchange for profit.
No Personal Guarantee
Using personal credit to finance your business can cause problems. Because
businesses require more cash to operate than consumers do, you may seem
overextended. Your personal credit will not be portrayed accurately if you are
using it to run your business. What if you have excellent personal credit but
absolutely under no circumstances want to provide a personal guarantee? The Key
factor here is your ability to negotiate and use common sense. Consider these
possible remedies;
Remember if you have an existing relationship with a creditor and the corporation
is unable to pay its bills on time, never give the creditor a personal guarantee at
that point no matter how much they insist on one. It is a good Idea to have a credit
worthy officer for the corporation, someone to personally guarantee loans on the
corporation’s behalf. But if you have to sign the personal guarantee make sure your
business partners sign also. The goal is to avoid personal guarantees as much as
possible and to pay those debts first that have the personal guarantees.
146
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
• Establish credit with the assumed name (AKA) (If you currently have
personal credit cards add your AKA as an authorized user to expedite the
process of establishing credit with the AKA),
• Start establishing corporate credit with the assumed name as the personal
guarantor. once you have been approved order an additional card in your
name by adding yourself as an authorized user.
• If anonymity is not important to you then this strategy can also be applied
incorporating your name.
Either way applying this strategy correctly will provide you with an endless supply
of credit worthy officers that will personally guarantee loans on the corporation’s
behalf. Thus providing a personal guarantee and avoiding a personal guarantee at
the same time.
Though it is true you can expedite the process of building business credit through
personally guaranteeing loans. Keep in mind when you personally guarantee a
business loan, your tying your personal credit to your business debts. Businesses
have needs in order to maintain the day-to-day business operations. They need
materials, parts, equipment etc. on a continuous basis. And as it expands there's
more and more need for capital.
Unfortunately with personal credit, the more you apply for financing for the
business; you acquire more debt and more Inquiries. Making you undesirable to
lending institutions because your score dropped and your debt ratio went up. This
is why it is important to establish a corporate credit profile that is separate from
your Personal credit.
As we discuss in the incorporating chapter you can separate your personal liability
and protect your personal assets from that of the business just by incorporating. It
is possible to build a business credit profile for a sole proprietorship or
partnerships; however you are still responsible for all the debts of the business. I
recommend building your business credit as a corporation. Because a corporation
makes smaller companies seem larger in appearance. And the highest D&B ratings
are reserved for larger corporations.
147
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
148
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Chapter 10
Business Loans & Commercial Finance
“A bank is a place that will lend you money if you can prove you don’t need it” Alan Harrington
Establishing Corporate Credit for a business can be a dilemma because until you've
developed a good track record, many commercial banks and other traditional
lenders will be reluctant to extend credit to your business until it has established a
Duns Rating Paydex score, Intelliscore etc.
In order to identify the type of lending institution most likely to lend to your
business, it is most important to pinpoint which of the four stages of development
your business is currently in.
Lenders say that businesses in stage four, and in some cases stage three are
significantly developed enough to approach a commercial bank or any other
conventional lender for a business loan.
149
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
It is wise to first approach the bank with which you have an account and an
established relationship. It wouldn't hurt to have your accountant or lawyer contact
the bank and present your proposal.
It is important in the beginning stages of Corporate Credit to select the right bank.
Do NOT choose any bank.
There are two main objectives to seek when searching for a new bank.
1.) Find a bank that is aggressively seeking new business.
2.) Choose one with which you can develop a personal relationship.
Look also for smaller banks, ones with just a few offices. They tend to be more
aggressive, more lenient on qualifications, much friendlier and more personalized
in the service they offer. They are forced by nature of their Competition to be
more flexible.
With the small, independent bank, you will get friendly service, and often will be
called by name. The tellers remember you and do not need to request your
identification every time you want to cash a check. Small banks do not have a
large loan committee that spends lots of time shuffling papers.
They may however, stall your loan application for a day or so in order not to
appear too anxious! It’s a minor issue...and not one to be overly concerned about.
Big banks seem to have forgotten that the customer is number one. You will be far
more pleased with a small bank and the personalized service when it comes to
getting loans and other services for your business.
Reasons to Borrow
There are three major reasons why businesses borrow;
1.) The first and most common reason is to purchase assets. A loan to acquire
assets could be for buying short-term, or current, assets—such as
inventory—and would be repaid once the new inventory is converted into
150
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
cash as it is sold to customers. Or, the funds could be for the addition of
long-term, or fixed, assets, such as equipment.
2.) The second reason is to replace other types of credit. For example, if your
business is already up and running, it could be time to take out a bank loan
to repay money that you borrowed. Or, you may wish to use the funds to
pay suppliers more promptly to get a discount on the price of the
merchandise.
3.) The third reason is to replace equity. If you wish to buy a partner's share in
your corporation but you don't have the capital to do it, you may consider
borrowing it.
To get an approval for your business loan, you must be able to meet the lending
criteria. Some lending institutions are more risk averse than others, and will
therefore have more stringent criteria.
To increase your chances of a successful funding, you will need to present the
following information:
1. The purpose of the loan. The lender will be looking for something that fits
within the range and expertise of your business. The amount may cover a number
of items, so you will need to cover each.
151
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
2. The amount required, and the repayment term of the business loan you request.
(e.g. $50,000 term 10 years, payable quarterly). Remember ask for a specific
amount and take whatever amount you calculate that you need and double it and
ask for that amount.
4. Details of collateral you will be able to pledge to the lender. This will act as
reassurance for the lender. In the early stages of establishing corporate credit if you
are not willing to provide a personal guarantee then be prepared to put up some
aspect of security.
5. Personal financial statements from all the principals of the corporation. Lending
institutions usually want financials from any principals who own at least 10%-25%
or more of the corporation. That’s if they even request financials at all.
8. You will need to include your business plan with detailed information about the
market you operate in, management capabilities, what line of business you are in
etc.
If you are a new business the emphasis is going to be on your business plan, and
the collateral your business can provide against the loan.
The First Step: Preparing Your Business Plan and Loan Request
When you apply for a business loan, you will need to provide certain information
about yourself and your business in the form of a business plan. A business plan
can act as an ongoing management guide to help you establish production goals
and measure actual performance. Your business plan can help demonstrate to a
prospective lender that you have the knowledge, managerial competence, and
technical capability to run a successful business.
The plan must be thorough and well organized. The finished document should be
typed and placed in a binder. Make several copies for each of your prospective
lenders and keep several copies for your files. I recommend that you get your
152
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
A business plan is a written definition of, and an operational plan for achieving
your goal. You need a complete business tool in order to define your basic product,
income objectives and specific operating procedures. YOU HAVE TO HAVE A
BUSINESS PLAN to attract investors obtain financing and hold onto the
confidence of your creditors, particularly in times of cash flow shortages - in this
instance, the amount of money you have on hand compared with the expenses that
must be met...
Aside from an overall directional policy for the production, sales efforts and profit
goals of your product - your basic "travel guide" to business success - the most
important purpose your business plan will serve, will be the basis or foundation of
any financial proposals you submit. Many entrepreneurs are under the mistaken
impression that a business plan is the same as a financial proposal, or that a
financial proposal constitutes a business plan. This is just a misunderstanding of
the uses of these two separate and different business success aids.
The business plan is a long range "map" to guide your business to the goal you've
set for it. This plan details the what, why, where, how and when, of your business
- the success planning of your company.
Your financial proposal is a request for money based upon your business plan -
your business history and objectives.
Understand the differences. They are closely related, but they are not
interchangeable.
Writing and putting together a "winning" business plan takes study, research and
time, so don't try to do it all in just one or two days.
153
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
The easiest way is to start with a loose leaf notebook, plenty of paper, pencils,
pencil sharpener, and several erasers. Once you get your mind "in gear" and begin
thinking about your business plan, "10,000 thoughts and ideas per minute" will
begin racing through your mind... So, it's a good idea when you aren't actually
working on your business plan, to carry a pocket notebook and jot down those
business ideas as they come to you - ideas for sales promotion, recruiting
distributors, and any other thoughts on how to operate and/or build your business.
Later, when you're actually working on your business plan, you can take out this
"idea notebook" - evaluate your ideas, rework them, refine them, and integrate
them into the overall "big picture" of your business plan.
The best business plans for even the smallest businesses run 25 to 30 pages or
more, so you'll need to "title" each page and arrange the different aspects of your
business plan into "chapters." The format should pretty much run as follows:
Title Page
Statement of Purpose
Table of Contents
Business Description
Market Analysis
Business Location
Management
Current Financial Records
Explanation of Plans for Growth
Explanation of Financing for Growth Documentation
Summary of Business & Outlook for the future
Listing of Business & Personal References
This is a logical organization of the information every business plan should cover.
I'll explain each of these chapter titles in greater detail, but first, let me elaborate
upon the reasons for proper organization of your business plan.
Having a set of "questions to answer" about your business forces you to take an
objective and critical look at your ideas. Putting it all down on paper allows you to
change, erase and refine everything to function in the manner of a smoothly oiled
machine. You'll be able to spot weaknesses and strengthen them before they
develop into major problems. Overall, you'll be developing an operating manual
154
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
for your business - a valuable tool that will keep your business on track, and guide
you in the profitable management of your business.
Because it's your idea, and your business, it's very important that YOU do the
planning. This is YOUR business plan, so YOU develop it, and put it all down on
paper just the way YOU want it to read. Seek out the advice of other people; talk
with, listen to, and observe, other people running similar businesses; enlist the
advice of your accountant and attorney - but at the bottom line, don't ever forget
that it has to be YOUR BUSINESS PLAN!
Remember too, that statistics show the greatest causes of business failure to be
poor management and lack of planning - without a plan by which to operate, no
one can manage; and without a direction in which to aim its efforts, no business
can attain any real success.
On the very first page, which is, the title page, put down the name of your business
– XYZ Inc. with your business address underneath. Now, skip a couple of lines,
and write in all capital letters: PRINCIPAL OWNER - followed by your name if
you're the principal owner. On your finished report, you would want to center this
information on the page, with the words "principal owner" offset to the left about
five spaces.
That's all you'll have on that page, except the page number...
-1-
Following your title page is the page for your statement of purpose. This should be
a simple statement of your primary business function, such as: We are a service
business engaged in the business of selling business success manuals and other
information by mail.
The title of the page should be in all capital letters across the top of the page,
centered on your final draft - skip a few lines and write the statement of purpose.
This should be direct, clear and short - never more than two (2) sentences in length.
155
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Then you should skip a few lines, and from the left hand margin of the paper, write
out a subheading in all capital letters, such as: EXPLANATION OF PURPOSE.
From, and within this subheading, you can briefly explain your statement of
purpose, such as: Our surveys have found most entrepreneurs to be "sadly" lacking
in basic information that will enable them to achieve success. This market is
estimated at more than 100 million persons, with at least half of these people
actively "searching" for sources that provide the kind of information they want,
and need.
With our business, advertising and publishing experience, it is our goal to capture
at least half of this market of information seekers, with our publication, MONEY
MAKING MAGIC! Our market research indicates we can achieve this goal, and
realize a profit of $1,000,000 per year within the next 5 years...
The above example is generally the way you should write your "explanation of
purpose," and in subtle definition, why you need such an explanation. Point to
remember: Keep it short. Very few business purpose explanations are justifiably
more than a half page long.
Next is your table of contents page. Don't really worry about this one until you've
got the entire plan completed and ready for final typing. It's a good idea though, to
list the subjects (chapter titles) as I have, and then check off each one as you
complete that part of your plan. By having a list of the points you want to cover,
you'll also be able to skip around and work on each phase of your business plan as
the idea or the interest in organizing that particular phase, stimulates you. In other
words, you won't have to make your thinking or your planning conform to the
chronological order of the "chapters" of your business plan - another reason for the
loose leaf notebook...
In describing your business, it's best to begin where your statement of purpose
leaves off. Describe your product, the production process, who has responsibility
for what, and most importantly, what makes your product or service unique - what
gives it an edge in your market. You can briefly summarize your business
beginnings, present position and potential for future success, as well.
Next, describe the buyers you're trying to reach - why they need and want or will
buy your product - and the results of any tests or surveys you may have conducted.
Once you've defined your market, go on to explain how you intend to reach that
156
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
market – how you’ll alert these prospects to your product or service and induce
them to buy. You might want to break this chapter down into sections such as...
publicity and promotions, advertising plans, direct sales force, and
dealer/distributor programs. Each section would then be an outline of your plans
and policies.
Moving into the chapter on competition, identify who your competitors are their
weaknesses and strong points - explain how you intend to capitalize on those
weaknesses and match or better the strong points. Talk to as many of your
"indirect" competitors as possible those operating in different cities and states.
One of the easiest ways of gathering a lot of useful information about your
competitors is by developing a series of survey questions and sending these
questionnaires out to each of them. Later on, you might want to compile the
answers to these questionnaires into some form of directory or report on this type
of business.
It's also advisable to contact the trade associations and publications serving your
proposed type of, business. For information on trade associations and specific
trade publications, visit your public library, and after explaining what you want,
ask for the librarian's help.
People becoming involved with any new venture want to know that the person in
charge - the guy running the business knows what he's doing, will not lose his cool
when problems arise, and has what it takes to make money for all of them. After
showing the "muscle" of this person, go on to outline the other key positions within
your business: who the persons are you've selected to handle those jobs and the
sources as well as availability of any other help you might need.
157
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
If you've been in business on any kind of scale, the next chapter is a picture of your
financial status - a review of your operating costs and income from the business to
date. Generally, this is a listing of your profit & loss statements for the past six
months, plus copies of your business income tax: records for each of the previous
three years the business has been an entity.
The chapter on the explanation of your plans for the future growth of your business
is just that - an explanation of how you plan to keep your business growing - a
detailed guide of what you're going to do, and how you're going to increase your
profits.
These plans should show your goals for the coming year, two years, and three
years. By breaking your objectives down into annual milestones, your plans will
be accepted as more realistic and, be more understandable as a part of your
ultimate success.
Following this explanation, you'll need to itemize the projected cost and income
figures of your three year plan. It'll take a lot of research, and undoubtedly a good
deal of erasing, but it's very important that you list these figures based upon
thorough investigation. You may have to adjust some of your plans downward, but
once you've got these two chapters on paper, your whole business plan will fall
into line and begin to make sense. You'll have a precise "map" of where you're
headed, how much it's going to cost, when you can expect to start making money,
and how much.
Now that you know where you're going, how much it's going to cost and how long
it's going to be before you begin to recoup your investment, you're ready to talk
about how and where you're going to get the money to finance your journey.
Unless you're independently wealthy, you'll want to use this chapter to list the
possibilities and alternatives.
Make a list of friends you can approach, and perhaps induce to put up some money
as silent partners. Make a list of those people you might be able to sell as
stockholders in your company - in many cases you can sell up to $300,000 worth
of stock on a "private issue" basis without filing papers with the Securities &
Exchange Commission. Check with a corporate or tax attorney in your area for
more details. Make a list of relatives, and friends that might help you with an
outright loan to furnish money for the development of your business.
158
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
You can refer to the list of venture capital organizations. Visit the Small Business
Administration office in your area - pick up the loan application papers they have -
read them, study them, and even fill them out on a preliminary basis - and finally,
check the costs, determine which business publications would be best to advertise
in, if you were to advertise for a partner or investor, and write an ad you'd want to
use if you did decide to advertise for monetary help.
With a listing of all the options available to your needs, all that's left is the
arranging of these options in the order you would want to use them when the time
comes to ask for money. When you're researching these money sources, you'll
save time by noting the "contact" to deal with when you want money, and
whenever possible, by developing a working relationship with these people.
In your documentation section, you should have a credit report on yourself. Check
your tri-merge credit report online with Transunion, Experian, or Equifax, or check
at the credit department in your bank for the nearest credit reporting office. When,
you get your credit report, look it over and take whatever steps are necessary to
eliminate any negative comments. Once these have been taken care of, ask for a
revised copy of your report and include a copy of that in your business plan.
If you own any patents or copyrights, include copies of these. Any licenses to use
someone else's patent or copyright should also be included. If you own the
distribution, wholesale or exclusive sales rights to a product, include copies of this
documentation. You should also include copies of any leases, special agreements
or other legal papers that might be pertinent to your business.
In conclusion, write out a brief, overall summary of your business - when the
business was started, the purpose of the business, what makes your business
different, how you're going to gain a profitable share of the market, and your
expected success during the coming 5-years...
The last page of your business plan is a "courtesy page" listing the names,
addresses and phone numbers of personal and business references - persons who
have known you closely for the past five years or longer - and companies or firms
you've had business or credit dealings with during the past five years.
159
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
purchase of your product, and your operating licenses would all be included as
appendices.
And, that's it - your complete business plan. Before you send it out for formal
typing read it over once a day for a week or ten days. Take care of any changes or
corrections, and then have it reviewed by an attorney and then, an accountant. It
would also be a good idea to have it reviewed by a business consultant serving the
business community to which your business will be related. After these reviews,
and any last-minute changes you want to make, it'll be ready for formal typing.
Hire a professional typist to type the entire plan on ordinary white bond paper.
Make sure you proofread it against the original. Check for and correct any
typographical errors then one more time - read it through for clarity and the
perfection you want of it.
Now you're ready to have it printed and published for whatever use you have
planned for it - distribution amongst your partners or stockholders, as the business
plan for putting together a winning financial proposal, or as a business operating
manual.
Take it to a Kinko’s or OfficeMax in your area, and have three copies printed.
Don't settle for photocopying... Have it printed! Photocopying leaves a slight film
on the paper, and will detract from the overall professionalism of your business
plan, when presented to someone you're trying to impress. So, after going to all
this work to put it together properly, go all the way and have it duplicated properly.
Next, stop by a stationery store, variety store or even a dime store, and pick up an
ordinary, inexpensive bind-in theme cover for each copy of your business plan.
Have the holes punched in the pages of your business report to fit these binders and
then slip each copy into a binder of its own.
Now you can relax, take a break and feel good about yourself. You have a
complete and detailed business plan with which to operate a successful business of
your own. A plan you can use as a basis for any financing proposal you may want
to submit. And a precise road map for the attainment of real success.
160
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Whether or not you receive funding for your business depends on how well you
present yourself, your business and your financial needs to a lender. Keep in mind
that lenders have to make loans, but they must make good loans, loans they know
will be repaid. Preparing your loan proposal is the best way to improve your
chances of obtaining the capital your business needs.
General Information
Business Description
• History and nature of the business: details of what kind of business it is, its
age, number of employees and the businesses current assets.
• Ownership structure: details on your company's legal structure.
Management Profile
Market Information
Make sure to clearly define your businesses products as well as your markets.
Recognize who your competitors are, and explain how your business competes in
the marketplace. Profile your customers and explain how your business can satisfy
their needs.
161
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Financial Information
• Financial statements: balance sheets, profit and loss and cash flow
statements for the past three years. If you are just starting out, provide
projected balance sheets and income statements.
• Personal financial statements on yourself and other principal owners of the
business.
• Collateral you would be willing to pledge as security for the loan.
The process of applying for a business loan is a stringent one. Lending institutions
evaluate their applicants based on the information that is provided as well as their
judgment of the viability and profitability of the business being financed. Thus,
business loan applicants should submit a loan proposal along with their
applications with the purpose of creating a positive impression upon the lender.
It would help if you could include your growth projection plan for the business, as
well as the marketing strategy for the business. Apart from that, if you plan to offer
product or service extensions in the future, you should provide these descriptions
within your loan proposal. If possible, geographical expansion plans will help as
well.
The next section that needs to be in the proposal would be the credentials and
experience of each employee in upper management. Impressive credentials will
provide assurance to the lender that individuals who are responsible and capable
manage the company. This is important as having the wrong people managing the
company could be detrimental for the business.
In any loan application, historical records are essential to be used in evaluating the
performance of a company. As new start-up companies do not yet have these
records, the financial statements of the principals of the corporation will be used as
the basis of evaluation. Two years Tax Returns are also required by lenders. All of
162
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
these historical records provided should be the latest copies less than 90 days old,
with the exception of the Financials and Tax Returns.
If the loan applied for is for an existing company that has been operating long
enough to have company financial statements, then they should be included in the
loan proposal. Don’t forget to add a listing of accounts receivables and other short
term and long term debt should be attached.
On the other hand, if the loan application is submitted for a new business, a pro-
forma balance sheet and profit and loss account should be provided. Apart from
that, a cash flow projection for the upcoming year is drafted to indicate the
possibility of recovering the debt. This also means that projected revenue, profits,
costs incurred and expenditure should be listed out with definite explanations
provided as well as a list of assumptions.
If you have assets that you wish to pledge as collateral for your loan, details for
this should be provided in the proposal as well. It is often common for lenders to
request for dual sources of repayment in the event that one source is defaulted.
This means that if the business owner defaults on his repayments, the collateral can
be sold in order to repay the loan.
Finally, other documents normally required for a loan application would be items
like articles of incorporation, lease agreements, partnership agreements, license,
references, etc. As the list of required documentation, information and attachments
differs between lenders, it is best to check with the lender on their specific
information and documents required to be attached with the loan proposal before
you submit it.
When reviewing a loan request, the banker is primarily concerned about the
repayment of the loan. To help determine this ability, many bankers will order a
copy of your business credit report from D&B or Experian. Therefore, you should
work with these agencies to help them present an accurate picture of your business.
Using the business credit report and the information you have provided, the banker
will consider the following issues:
163
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
• Have you prepared a loan proposal and business plan that demonstrate your
understanding of and commitment to the success of the business?
• Does the business have sufficient cash flow to make the monthly payments
on the amount of the loan request?
• Have you invested savings or personal equity in your business totaling at
least 25% to 50% of the loan you are requesting? (Remember, a lender or
investor will not finance 100% of your business.)
• Do you have sufficient experience and training to operate a successful
business?
More favored treatment by lending intuitions Have you ever noticed when you
walk in the bank how the business owners get treated different? They get their own
section in the bank, and they have their own line, with their own bankers. When
you are applying for a business loan you get the Red Carpet Treatment because
bankers know that there is more profit with business loans because businesses take
out larger loans.
Less frequent payments and more favorable terms, some lending institutions
will allow you to pay annual payments instead of monthly.
But when a bank allows annual payments they usually want the interest in advance.
Easier renewal of the loan with a business loan it is easier to renew, than
renewing a consumer loan. With a business loan all you have to do to renew the
loan is fill out a form.
Lower interest rates leaves more to allocate to other things the business needs.
Easier to obtain, business loans can be made for several reasons which makes it
easier to obtain than any other type of loan. Lenders are more comfortable lending
money to a business because the chances of being paid back are greater than with
personal loans. Because individuals usually have one income source and
businesses usually have multiple.
Financial Analysis
In addition to the "Five C's of Corporate Credit," a prospective lender will use a
balance sheet and four primary financial statements to make a credit decision.
164
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
This statement indicates your net worth. Each partner or stockholder owning a
substantial percentage (for example, 20 percent or more) of the business should
submit a personal financial statement. A personal financial statement is important
to the lender, particularly if your business has not established Corporate Credit,
because it gives the lender evidence of personal assets you could pledge to secure a
loan.
A Balance Sheet
Provides you with a snapshot of your business at a specific time, such as the end of
the year. It keeps track of your company's assets, or what the company owns
(including its cash), and the company's debts, or liabilities (generally loans from
others). It also shows the capital, or equity, put into the business.
A P&L statement shows the profit or loss for the year. The profit and loss
statement, also called the income statement, takes the sales for the business,
subtracts the costs of goods sold, and then subtracts other expenses.
Presents the sources of cash in your business—from net income, new capital, or
loan proceeds—versus the expenditures, or uses of the cash, over a specified
period of time.
Ratio Analysis
Another tool the lender will use is financial ratio analysis. Ratios permit review of
a company's current financial performance versus that of previous years. In the
same way that a medical checkup tests one's heart, lungs, and changeable factors
165
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
The lender also may use financial ratio analysis to consider how a company is
doing when compared to another company. A limitation of such comparative
analysis is that different industries are driven by different factors. As a result, the
financial ratios of a manufacturer and retailer can be quite different even though
both companies may be similarly successful.
Lenders are trained to appreciate both the benefits and limitations of ratio analysis
and to consider financial results in the context of the company's "peer group" of
similar companies within its industry.
Profitability
One commonly used measure of profitability is gross profit, which is your sales
minus your product costs. In ratio form, it is called the gross profit margin.
Another measure of your profitability is the operating profit margin. This is the
core cash flow source that is expected to grow year to year as your business grows,
and it excludes interest expense, taxes, and "extraordinary items" such as the sale
of property or other assets.
Higher profitability from one year to the next is generally considered a good sign
for a company.
Liquidity
How much cash does your business have on hand for immediate use?
166
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Quick Ratio
The quick ratio shows what assets your business can immediately convert to cash,
such as the business checking account and money market accounts.
Current Ratio
Leverage
The leverage ratios measure the company's use of borrowed funds in relation to the
amount of funds provided by the shareholders or owners. These ratios tell the
lender how much money you have borrowed versus what money you and other
owners have put into your company. This is important because borrowed money
carries interest costs and your business must generate sufficient cash flow to cover
the interest and principal amounts due to the lender. Generally speaking,
companies with higher debt levels will have higher interest costs to cover each
month, so low to moderate leverage is nearly always viewed more favorably by
prospective lenders.
Debt Ratio
Turnover
The turnover ratios focus on the operating cycle of your business by examining its
cash flow. They show the amount of time it takes for cash to move through the
accounts receivable, inventory account, and accounts payable in your business.
It is important to know how many days it takes your company to purchase
inventory, pay for it, sell it, and collect the cash for the sales. Those sales you
make on the customer's promise to pay at a later date (also known as credit sales)
may not actually produce cash for 30 to 60 days. You can get squeezed if you don't
understand this cycle and find that you have to pay for new supplies before your
customers have paid you.
167
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Gaining an understanding of the cash flow of your business is the most important
financial planning tool you have. An examination of the turnover ratios can help
you to understand the operating cycle in your business.
The three turnover ratios are the collection period ratio, the days to sell inventory
ratio, and the day’s purchases in accounts payable ratio.
First, the collection period ratio indicates how quickly you collect the cash your
customers owe you. The earlier you collect it, the sooner you can put it to work
purchasing more inventory or paying for current orders; so the lower the number,
the better.
Along the same lines is the second turnover ratio, the days to sell inventory ratio.
The days to sell inventory ratio tells how efficient you are at matching your
purchases to your sales. Low inventory days indicate that you've accurately
forecasted the demand for your product. That way excess inventory isn't
accumulating on your shelves and adding to costs.
The day’s purchases in accounts payable ratio is the third turnover ratio. This ratio
measures how quickly you pay your suppliers for inventory purchased. Generally
speaking, it is advantageous for small businesses to pay for products promptly so
they can take advantage of price discounts.
Pro forma financial statements are the entrepreneur's best guess about what next
year will look like for the business. These tools will help you anticipate whether
next year's cash flow will be sufficient to cover all your costs, and if not, how
much money you will need to borrow.
168
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
For a longer horizon, financial projections permit you to make estimates about
future sales levels, expansion costs, or general business conditions and see how
such conditions would affect your company's financial results in the years to come.
The preparation of pro forma's and projections is a complex exercise that requires a
sound knowledge of financial accounting. A comprehensive discussion of these
tools is beyond the scope of this text. However, with the help of your accountant
you can provide both you and your potential lenders with valuable insights into
your business.
169
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
170
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Chapter 11
Financing
“Time is more valuable than money. You can get more money, but you cannot get more time.”- Jim Rohn
Knowledge of the financial facts of business can save you lots of time and money.
Even more important, such information can help a business to borrow capital at a
time when it needs it most.
1. Credit worthiness
4. Collateral
171
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
The ability to obtain money when you need it is as necessary to the operation of
your business as is a good location or the right equipment, reliable sources of
supplies and materials, or an adequate labor force. Before any lending institution
will lend you money, the banker must feel satisfied with the answers to the five
following questions:
• What sort of person are you, the prospective borrower? By all odds, the
character of the borrower comes first. Next is your ability to manage your
business.
• What are you going to do with the money? The answer to this question will
determine the type of loan, short or long-term. Money to be used for the
purchase of seasonal inventory will require quicker repayment than money
used to buy fixed assets.
• When and how do you plan to pay it back? Your banker's judgment of your
businesses ability and the type of loan will be a deciding factor in the answer
to this question.
• Is the cushion in the loan large enough? In other words, does the amount
requested make suitable allowance for unexpected developments? The
banker decides this question on the basis of your financial statement, which
sets forth the condition of your business and on the collateral pledged.
• What is the outlook for business in general and for your business
particularly?
The banker wants to make loans to businesses, which are solvent, profitable, and
growing. The two basic financial statements used to determine those conditions are
the balance sheet and profit-and-loss statement. The former is the major yardstick
for solvency and the latter for profits. A continuous series of these two statements
over a period of time is the principal device for measuring financial stability and
growth potential.
172
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Are the books and records up-to-date and in good condition? What is the condition
of accounts payable, and notes payable? What are the salaries of the owner-
manager and other company officers? Are all taxes being paid currently? What is
the order backlog? What is the insurance coverage?
Accounts Receivable:
Are there indications that some of the accounts receivable have already been
pledged to another creditor? What is the accounts receivable turnover? Is the
accounts receivable total weakened because many customers are far behind in their
payments? Has a large enough reserve been set up to cover doubtful accounts?
How much do the largest accounts owe and what percentage of your total accounts
does this amount represent?
Inventories:
Is the merchandise in good shape or will it has to be marked down? How much raw
material is on hand? How much work is in process? How much of the inventory is
finished goods?
Fixed Assets:
What is the type, age, and condition of the equipment? What are the depreciation
policies? What are the details of mortgages or conditional sales contracts? What
are the future acquisition plans?
When you set out to borrow money for your business, it is important to know the
kind of loan you need from a bank or other lending institution.
Keep in mind that the purpose for which the funds are to be used is an important
factor in deciding the kind of money needed. But even so, deciding what kind of
money to use is not always easy. It is sometimes complicated by the fact that you
may be using some of the various types of loans at the same time and for identical
purposes.
173
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Keep in mind that a very important distinction between the types of loans is the
source of repayment. Generally short-term loans are repaid from the liquidation of
current assets, which they have financed. Long-term loans are usually repaid from
earnings.
The purpose of your loan is also critical in determining the type of loan you
request. You also should make sure that the timing of the repayment schedule on
your loan matches the incoming cash flow you will use to make the payments.
Some loans require that you maintain compensating balance levels in a deposit
account
You can use short-term bank loans for purposes such as financing accounts
receivable for, say 30 to 60 days. Or you can use them for business purposes that
take longer to pay off - such as for building a seasonal inventory over a period of 5
to 6 months. Short term loans are usually for a term of a year or less, and in some
cases lenders expect short-term loans to be repaid in one lump after their purposes
have been served: for example, accounts receivable loans, when the outstanding
accounts have been paid by the borrower's customers, and inventory loans, when
the inventory has been converted into salable merchandise.
Banks grant such money either on your general credit reputation with an unsecured
loan or on a secured loan.
174
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
The unsecured loan is the most frequently used form of bank credit for short term
purposes. You do not have to put up collateral because the bank relies on your
credit reputation.
The secured loan involves a pledge of some or all of your assets. The bank requires
security as a protection for its depositors against the risks that are involved even in
business situations where the chances of success are good.
1. Try to pay off at least 10% every time you go to renew the loan, you should
pay off your loan at least once a year.
2. Always pay the interest due. If not the lending institution will call the entire
loan due plus interest.
3. It is a good idea to keep a business bank account with the bank that you have
the loan with. The business account should have at least a low figure
balance as we discussed in the seven steps.
Term Loans
Term loans are used to finance your permanent working capital, new equipment,
buildings, expansion, refinancing, and acquisitions. Commercial banks are the
major source of funding. The term of the loan is based on the useful life of the
assets being financed or used as collateral. Your projected profit and cash flow are
two key factors lenders consider when making term loans.
Term borrowing provides longer terms then short term loans. If you break it down
into two forms:
(1) intermediate - loans longer than 1 year but less than 5 years, and
However, for your purpose of matching the type of loan to the needs of your
company, think of term borrowing as a kind of money, which you probably will
pay back in periodic installments from earnings.
175
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Balloon loans offer interest rates that are fixed for a period of years. Typically
these loans are pegged to a treasury index. Terms are for 3, 5,7,10 or 15 years. The
amortization schedules are generally for 20 or 25 years. When a balloon loan
matures at the end of the agreed term, a balloon payment for the remaining balance
will be due.
An adjustable rate loan will typically fully amortize with no balloon features.
These loans may or may not have adjustment caps. The rate is determined by an
index plus a margin. The indexes used are generally U.S. Treasury bond rates.
Rates are adjusted at a certain point in time using either the current rate of the
index in question or the average of the index for the prior year. In either event, the
index used will correspond to the adjustment term. If the loan is a three year
adjustable, then the index used should be the three year treasury index. Some
adjustable rate loans are fixed for an initial period of years and then will adjust
after that period. For example a 5/1 adjustable is fixed for the first five years and
thereafter will adjust each year. The index used will be the one year treasury rate.
A lender advances funds based on a percentage of your current assets. The loan is
used as source of funds for working capital needs. A lender typically takes a
security position in the assets owned by the business.
Factoring
Factors actually buy your receivables and rely on their own credit and collection
expertise. Essentially, your customers become their customers. Factoring is used
by firms who are unable to obtain bank financing. The cost of financing is usually
higher than other forms of S-T financing.
176
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Contract Financing
Equity Capital
Some people confuse term borrowing and equity (or investment) capital. Yet there
is a big difference. You don't have to repay equity money. It is money you get by
selling a part interest in your business.
You take people into your company who are willing to risk their money in it. They
are interested in potential income rather than in an immediate return on their
investment.
Credit Lines
Under a credit line agreement, the lender supplies a business with funds intended
to fill temporary shortages in cash that are brought about by timing differences
between outlays and collections. Credit Lines are typically used to finance
inventories, receivables, and project or contract related work.
Loans are fully secured by the equipment being purchased. Typically banks loan
60-80% of the value of the equipment and is repaid over the life of the equipment.
Lenders make long term loans secured by commercial and industrial real estate.
The loan is usually made up to 75% of the value of the real estate to be financed.
Repayment terms range from 10 to 20 years. Lenders also make second mortgages
on real estate. The amount of the second mortgage is based on the appraised
market value and the amount of the first mortgage.
Leasing
177
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
The amount of money your business needs to borrow depends on the purpose for
which you need funds. Figuring the amount of money required for business
construction, conversion, or expansion - term loans or equity capital - is relatively
easy. Equipment manufacturers, architects, and builders will readily supply you
with cost estimates. On the other hand, the amount of working capital you need
depends upon the type of business you're in. While rule-of-thumb ratios may be
helpful as a starting point, a detailed projection of sources and uses of funds over
some future period of time - usually for 12 months - is a better approach. In this
way, the characteristics of the particular situation can be taken into account. Such a
projection is developed through the combination of a predicted budget and cash
forecast.
The budget is based on recent operating experience plus your best judgment of
performance during the coming period. The cash forecast is your businesses
estimates of cash receipts and disbursements during the budget period. Thus, the
budget and the cash forecast together represent your plan for meeting your working
capital requirements.
Sometimes, your Personal Guarantee is the only security the bank needs when
making a loan. At other times, the bank requires additional assurance that the loan
will be repaid. The kind and amount of security depends on the bank and on the
businesses situation.
If the loan required cannot be justified by the borrower's financial statements alone,
a pledge of security may bridge the gap. The types of security are: endorsers; co
makers and guarantors; assignment of leases; trust receipts and floor planning;
chattel mortgages; real estate; accounts receivables; saving accounts; life insurance
policies; and stocks and bonds. In a substantial number of States where the
Uniform Commercial Code has been enacted, paperwork for recording loan
transactions will be greatly simplified.
178
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Borrowers often get other people to sign a note in order to bolster their own credit.
These endorsers are contingently liable for the note they sign. If the business
defaults on the loan, the bank expects the endorser to make the note good.
Sometimes, the endorser may be asked to pledge assets or securities too.
A co-maker is one who creates an obligation jointly with the borrower. In such
cases, bank can collect directly from either the maker or the co-maker.
A guarantor is one who guarantees the payment of a note by signing a guaranty
commitment. Both private and government lenders often require guarantees from
offices of corporations in order to assure continuity of effective management.
Sometimes, a manufacturer will act as guarantor for customers.
Assignment of Leases
The assigned lease as security is similar to the guarantee. It is used, for example, in
some franchise situations.
The bank lends the money on a building and takes a mortgage. Then the lease,
which the dealer and the parent franchise company work out, is assigned so that the
bank automatically receives the rent payments. In this manner, the bank is
guaranteed repayment of the loan.
Warehouse Receipts
179
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Chattel Mortgages
If you buy equipment such as a cash register or a delivery truck, you may want to
get a chattel mortgage loan. You give the bank a lien on the equipment you are
buying.
The bank also evaluates the present and future market value of the equipment
being used to secure the loan. How rapidly will it depreciate? Does the borrower
have the necessary fire, theft, property damage, and public liability insurance on
the equipment? The banker has to be sure that the borrower protects the equipment.
Real Estate
Real estate is another form of collateral for long-term loans. When taking a real
estate mortgage, the bank finds out:
Accounts Receivable
Many banks lend money on accounts receivable. In effect, you are counting on
your customers to pay your note.
The bank may take accounts receivable on a notification or a non notification plan.
Under the notification plan, the purchaser of the goods is informed by the bank that
his or her account has been assigned to it and he or she is asked to pay the bank.
Under the non notification plan, the borrower's customers continue to pay you the
sums due on their accounts and you pay the bank.
180
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Savings Accounts
Sometimes, you might get a loan by assigning to the bank a savings account. In
such cases, the bank gets an assignment from you and keeps your passbook. If you
assign an account in another bank as collateral, the lending bank asks the other
bank to mark its records to show that the account is held as collateral.
Life Insurance
Another kind of collateral is life insurance. Banks will lend up to the cash value of
a life insurance policy. You have to assign the policy to the bank.
Some people like to use life insurance as collateral rather than borrow directly
from insurance companies. One reason is that a bank loan is often more convenient
to obtain and usually may be obtained at a lower interest rate.
If you use stocks and bonds as collateral, they must be marketable. As a protection
against market declines and possible expenses of liquidation, banks usually lend no
more than 75 percent of the market value of high grade stock. On Federal
Government or municipal bonds, they may be willing to lend 90 percent or more of
their market value.
The bank may ask the borrower for additional security or payment whenever the
market value of the stocks or bonds drops below the bank's required margin.
You should be aware that the lender will expect you to agree to certain
performance standards and restrictions in order to ensure that your business can
repay the loan. But the lending institutions are not just interested in loan
repayments. They are interested in borrowers with healthy profit-making
businesses. Therefore, whether or not collateral is required for a loan, they set loan
181
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Especially in making long-term loans, the borrower as well as the lender should be
thinking of:
(4) The long range prospects of the industry of which the company is a part. Such
factors often mean that limitation increase as the duration of the loan increases.
The kinds of limitations, which a business owner finds set upon the business
depends, to a great extent, on the business. If the business is a good risk, only
minimum limitations need be set. A poor risk, of course, is different. Its limitation
should be greater than those of a stronger company.
Look now for a few moments at the kinds of limitations and restrictions, which the
lender may set. Knowing what they are can help you see how they affect your
operations.
The limitations, which you might run into when applying for a business loan, are:
4.) A demand to close out all other open lines of credits with other lending
institutions.
182
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
The lending institution reasons that the borrower's business should generate
enough funds to repay the loan while taking care of other needs. The lender
considers that cash inflow should be great enough to do this without hurting the
working capital of the business.
On the other hand, positive covenants spell out things, which the borrower must
do. Some examples are:
3.) Repaying the loan according to the terms of the agreement, and
Overall, however, loan agreements may be amended from time to time and
exceptions made. Certain provisions may be waived from one year to the next with
the consent of the lending institution.
Next time you go to borrow money, negotiate the lending terms before you sign. It
is good practice no matter how badly you may need the money. Ask to see the
papers in advance of the loan closing. Legitimate lenders are glad to cooperate.
183
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Chances are that the lender may "give" some on the terms. Keep in mind also that,
while you are mulling over the terms, you may want to get the advice of your
associates and outside advisors. In short, try to get terms, which you know your
company can live with. Remember, however that once the terms have been agreed
upon and the loan is made you are bound by them.
Now that you have read about the various aspects of the lending process and are
ready to apply for a loan. Banks and other private lending institutions, require a
loan application on which you list certain information about your business. Make
sure your application is neatly typed.
Once you have supplied the necessary information, the next step in the borrowing
process is the evaluation of your application. The banker considers this when
determining whether to grant or refuse the loan:
If your loan is not approved, ask why. You are entitled by law to a written
statement of the reasons for a loan denial, if you request it. Many banks
automatically supply the reasons for denial in writing.
Knowing the reasons for a loan denial can inform you of areas in your proposal
that didn't meet the lender's standards. Since all lenders do not share identical
standards, another lender may reach a different credit decision. Review your loan
proposal in light of the lender's comments. See how you can use the resources or
ideas presented in this booklet to strengthen your application. Go through the
process of reviewing your technical and financial material again, and then review
184
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
your business plan. Find any areas that could be augmented further and lead to an
approval on your next request.
If you believe you have been denied credit unlawfully, you should contact the
regulatory authority that supervises the institution. The Equal Credit Opportunity
Act Federal Reserve Regulation B prohibits lenders from denying your application
on the basis of race, color, religion, national origin, sex, marital status, or age, or
from discouraging you from applying, or giving you less favorable terms than any
other applicant, on such a basis.
Conventional Financing
Unconventional Financing
185
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
About 98 percent of the companies in the United States qualify as small businesses
and most of these businesses are eligible for U.S. Small Business Administration
loans up to $750,000, available to build and expand their operations.
Just like any business loan, the SBA and its associated lenders look at the
applicant's personal credit, the businesses financial profile, the management
experience, and the growth trends in the applicant's industry.
The 7 (a) loan guarantee program is the SBA's standard program. It aids small
businesses needing funds to buy fixed assets or for working capital.
In the 8 (a) program, the SBA acts as prime contractor, contracting with other
federal agencies to negotiate subcontracts with small businesses owned by socially
or economically disadvantaged individuals.
The SBA HAL-1 and HAL-2 programs help handicapped individuals and non-
profit workshops to establish, purchase or run a small business
Small companies in the field of energy conservation can find financial support in
the SBA's Small Business Solar Energy and Conservation Loan Program
The recent micro loan program offering loans of $200 to $15,000 makes SBA
funding available to even very small (mom and pop) businesses.
The SBA's Certified Development Company (CDC) loan program offers credit for
small and medium sized businesses that fall between the cracks of programs
covered by traditional lenders. And the Export Revolving Line of Credit program
helps small exporters to obtain an SBA guarantee on a loan or line of credit.
186
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
The SBA is open from 9 a.m. to 5 p.m. EST. Monday through Friday. Call 1-800-
827-5722 (1-800-U-ASK SBA)
Angel capital fills the gap in start-up financing between seed capital, and venture
capital. While it is usually difficult to raise more than $100,000 - $200,000 from
friends and family, most venture capital funds will not consider investments under
$1 - 2 million. Thus, angel investment is a common second round of financing for
high-growth start-ups.
Angel investments bear extremely high risk, and thus require a very high return on
investment. Because a large percentage of angel investments are lost completely
when early stage companies fail, professional angel investors seek investments that
have the potential to return at least 10 or more times their original investment
within 5 years, through a defined exit strategy.
Venture Capital
187
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
The venture capitalist due diligence process is intense and can take weeks or
months depending on the complexity of your company. It will be the most
intensive look at your company that you have ever experienced.
• The venture capitalists will want to know everything from your standard
articles of incorporation, directors, and shareholder agreements up to the
details of how your business processes are run.
• The purpose of the initial meeting and draft term sheet is to get an approval
in principle. From there the venture capitalist will carefully examine the
details of your company before making an official offer.
Going public (or participating in an "initial public offering" or IPO) is the process
in which a corporation owned by one or several individuals is converted into a
corporation that is owned by many. Going public involves the offering of part
ownership of the corporation to the public through the sale of debt or more
commonly, equity securities (shares of stock).
In an IPO a corporation puts their stock on the open Stock Market for the first time.
Putting your shares on the open stock market is another good way to raise large
amounts of capital. You can sell ten million shares of stock at a par value of your
choice (depending on the state in which you Incorporate) when creating the charter
for the corporation. Here’s an example of how this will work. First, issue ten
million shares of stock once you are authorized to do so. Keep 3,000,000 shares for
yourself and reserve another 3,000,000 for future sales to the public. The
remaining 4,000,000 shares should be issued for public sale at about $1 per share.
If you sell 100,000 shares, you will have raised $80,000 after deducting a 20
188
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
percent broker's fee. In time, your stock may go up to $5 per share. Your stock that
was worth $3,000,000 will then be worth $15 million. You will have quadrupled
the worth of your stock. And this doesn't include the stock that you reserved for
future sale.
You can also issue and sell up to $300,000 worth of stock in your company
without going through the Federal Trade Commission. You'll need the help of an
attorney to do this, however, and of course a good tax accountant as well wouldn't
hurt.
Another option would be to promote amongst your friends and relatives the sale of
"private stock" in your corporation. For instance, if 100 of your friends and
relatives were to give you $1,000 each for 1,000 shares of stock, you'd have
$100,000 to take advantage of whatever business opportunity that may arise.
Advantages Disadvantages
Stronger capital base Short-term growth pressure
Increases other financing prospects Disclosure and confidentiality
Better situated for making acquisitions Costs - initial and ongoing
Owner diversification Restrictions on management
Executive compensation Loss of personal benefits
Increase company and personal prestige Trading restrictions
189
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
There are no guarantees in life or financing. In business, that’s why they call it
"entrepreneuring". The atmosphere for making public offerings is always in flux.
Talk with an underwriter, IPO consultant, accountant or attorney about the market
prospects. Then ask yourself:
Many underwriters require that your company is generating sales of $10 to $20
million annually with profits of $1 million. That your product is on the "leading
edge" and that you have an experienced, proven top management team and can
show future growth rates of at least 25% annually for the next five years. To obtain
a NASDAQ listing, you need $4 million in tangible net assets. However, there are
a lot of exceptions and smaller companies can also become publicly held.
Audited financials, and a good management team. The creditability and experience
of your management team is the most important factor in obtaining an underwriter
and successfully completing a public offering. You also need a good outside team.
These are your IPO consultants, accountants, attorneys, underwriters and PR
specialists.
190
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Your corporation must identify a use for the proceeds from the
offering.
• Business product/service/markets
• Corporation Information
• Risk Factors
• Proceeds Use (How are you going to use the money)
• Officers and Directors
• Related party transactions
• Identification of your principal shareholders
• Audited financials
191
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
you’ll receive your money. Then it's simple, all you have to do is make a lot more
money with the proceeds so as to increase the value of your, your teams and the
public investors stock.
Government Grants
The government gives away billions each year to start ups and expanding
businesses. Most people never apply for a free grant because they somehow feel it
isn't for them, they feel there's too much red-tape, or simply don't know who to
contact. The fact is, that people from all walks of life receive free grant money and
other benefits from the government, and you should too. If you are looking for
grant money and foundation funds, write to each, briefly outlining your businesses
situation and ask for application forms. But keep in mind that doing business with
the government requires a Duns number. I recommend a grant writer if your
company can afford it, a grant writer will greatly increase your chances of
receiving grant money from the government.
192
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Though I do not recommend tying personal asset to the business, but if it is the last
resort and I mean absolute last resort to get the financing you need then so be it.
The inability to come up with the necessary capital when suddenly presented with
a great business opportunity can be very frustrating experience. Fortunately, there
are several ways to raise unlimited amounts of capital in an hour or less!
Most business owners are not aware of many of these cash-raising methods I am
about to share with you. They are all legal and any one of them could be the
answer to your businesses money needs the next time you have an opportunity to
get in on the ground floor of a great business opportunity. The important thing is
to be aware of the possibilities, and then to position yourself to use them when the
need arises.
Another source of money is your circle of friends and relatives. Therefore, it's
always to your benefit to make friends, encourage them as necessary, and keep
them believing in you. Like I said in the public offering section of this chapter
one of the easiest of all money-raising ideas is to promote amongst your friends
and relatives is the sale of "private stock" in your corporation. For instance, if
100 of your friends and relatives were to give you $250 each for 250 shares of
stock, you'd have $25,000 with which to either jump into or launch a new venture.
And by-the-way, it's always important to have at least 3 people you can count on to
co-sign on a note or loan for you if the need should ever arise.
Almost every business uses credit cards in place of money for the purchase of
many of the things the business needs to operate. Most business owners aren't
aware that in addition to merchandise and services, you can also buy money with
your credit cards.
The "Cash Advance" privilege on credit cards is actually the best and easiest way
to raise cash - immediately and with no questions asked. Generally, most business
owners can write themselves a check for at least a thousand dollars against these
credit cards and with no questions or quibbling relative to the amount requested.
With an American Express card, you can even write yourself a check for $2,500
without being questioned.
193
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Now let’s say you had 10 of these credit cards, and your business needed $10,000 -
all you'd have to do is write 10 different checks for $1,000 each - a $1,000 check
against each of your credit cards with this cash advance privilege - present the
checks at each of the banks sponsoring the credit cards, and you've got the $10,000
your business needs.
Besides the no-fee credit cards such as MasterCard and Visa, there is a growing
number of travel and entertainment cards such as American Express, Carte
Blanche and Diners Club. Your annual income and credit rating has to be higher
than average, and they charge you an annual service charge for the privilege of
using them, but the amount of cash you can draw against them is much higher. For
instance, with an American Express "Gold Card," you can draw up to $5,000 in
instant cash, immediately with no questions asked.
In addition to the "cash advance" privileges of most credit cards, most modern
bank accounts include an automatic overdraft provision. This amounts to the
privilege of your being able to write a check for more than the balance you have in
your account, and the bank honoring your check by merely loaning you money to
cover the amount of the check. In effect, this is an immediate and automatic loan
to you - without questions. Most of these "check guarantee" accounts will cover
you up to at least $1,000 and if you have 3-such accounts, you can write three
$1,000 checks, and be on your way with whatever you need instant cash for.
Loans against life insurance policies are another source of "no questions asked"
instant cash. You simply borrow against the cash value of the policy, and in most
cases, the interest you pay is much lower when compared to other loans.
The best part is you don’t have to pay it back nor will your insurance policy lose
value, so long as you keep the interest payments up to date. Still another avenue to
explore is the feasibility of using your insurance policy as collateral when you
don't seem to have enough unassigned collateral otherwise.
If you own real estate, and there is no pre-payment penalty and your personal
credit is good enough, you can do a cash-out refinance if you have enough equity.
Generally speaking, you could borrow money against your equity. In these times
of tight money, this is the most intelligent method of coming up with the cash you
need to start a new business, but this method is not what you would call instant it
could take anywhere from 3-4 weeks to close escrow.
194
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Don't forget all the money you've loaned out to friends, neighbors and/or relatives
over the years - check your memory and get in touch with these people and ask
them for repayment.
Don't be afraid to take your business plan in and show the people at your nearest
commercial bank. These banks -as opposed to regular savings banks are always on
the lookout for new businesses to invest in, and are willing to take risks they'll
welcome businesses with "open arms" and can really help your company.
There are several ways to raise capital for a business from borrowing form a friend
or relatives to selling stocks. Don't make the mistake of thinking that the only
place you can find the money you need is through the bank or finance company.
The task of raising money for a business is not as difficult as most business owners
think. This is especially true when you have an idea that can make you and your
backers rich. Actually, there's more money available for new business ventures
than there are good business ideas.
A very important rule of the game to learn: Anytime your business needs to raise
capital, your first order of business should be to put together a proper prospectus.
You'll have to explain in detail what the purpose of the loan is. If it's for an
existing business, you'll need a profit and loss record for at least the preceding six
months, and a business plan showing how this additional money will produce
greater profits. If it's a new business, you'll have to show your proposed business
plan, your marketing research and projected costs, as well as anticipated income
figures, with a summary for each year, over at least a three year period.
It'll be advantageous for you to base your cost estimates high, and your income
projections on minimal returns. This will enable you to "ride thru" those extreme
195
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
"ups and downs" inherent in any beginning business. You should also describe
what makes your business unique - how it differs from your competition, and the
opportunities for expansion or secondary products.
This prospectus will have to state precisely what you're offering an investor in
return for the use of his money. He'll want to know if your business is looking for
Debt Financing. And if so what is the percentage of interest you're willing to pay,
and whether monthly, quarterly or on an annual basis. Or are you looking for
Equity Financing. If so are you offering a certain percentage of the profits? A
percentage of the business? Or a seat on your board of directors?
Investors use their money to make more money. They want to make as much as
they can, regardless whether it's a short term or long term deal. In order to attract
them, interest them, and persuade them to "put up" the money you need, you'll not
only have to offer them an opportunity for big profits, but you'll have to spell it out
in detail, and further, back up your claims with proof from your marketing
research.
Venture investors are usually quite familiar with "high risk" proposals, yet they all
want to minimize that risk as much as possible. Therefore, your prospectus should
include a listing of your business and personal assets with documentation - usually
copies of your tax returns for the past three years or more. Your prospective
investor may not know anything about you or your business, but if he wants to
know, he can pick up his telephone and know everything there is to know within
24 hours. The point here is, don't ever try to "con" a potential investor. Be honest
with him. Lay all the facts on the table for him. In most cases, if you've got a good
idea and you've done your homework properly, an "interested investor" will
understand your position and offer more help than you dared to ask.
When you have your prospectus prepared, know how much money you want,
exactly how it will be used, and how you intend to repay it.
196
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Take a page from the party plan merchandisers. Set up a party and invite your
friends over. Explain your business plan, the profit potentials, and how much you
need. Give them each a copy of your prospectus and ask that they pledge a
thousand dollars as a non-participating partner in your business. Check with the
current tax regulations. You may be allowed up to 25 partners in Sub Chapter 5
enterprises, opening the door for anyone to gather a group of friends around
himself with something to offer them in return for their assistance in capitalizing
his business.
It's always a good idea to have an attorney and an accountant help you make up
your business prospectus. As you explain your business plan to them, and ask for
their advice, casually ask them if they'd mind letting you know of, or steer your
way any potential investors they might happen to meet. Do the same with your
banker. Give him a copy of your prospectus and ask him if he'd look it over and
offer any suggestions for improving it, and of course, let you know of any potential
investors. In either case, it's always a good idea to let them know you're willing to
pay a "finder's fee" if you can be directed to the right investor.
Professional people such as doctors and dentists are known to have a tendency to
join occupational investment groups. The next time you talk with your doctor or
dentist, give him your business prospectus and explain your plan. He may want to
invest on his own or perhaps set up an appointment for you to talk with the
manager of his investment group. Either way, you win because when you're
looking for money, it's essential that you get the word out to as many potential
investors as possible.
197
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Industrial banks are usually much more amenable to making business loans than
regular banks, so be sure to check out these institutions in your area. Insurance
companies are prime sources of long term business capital, but each company
varies its policies regarding the type of business it will consider. Check your local
agent for the name and address of the person to contact. It's also quite possible to
get the directors of another company to invest in your business. Look for a
company that can benefit from your product or service. Also, be sure to check at
your public library for available foundation grants. These can be the final answer
to all your money needs if your business is perceived to be related to the objectives
and activities of the foundation.
Finally, there's the Money Broker or Finder. These are the people who take your
business prospectus and circulate it with various known lenders or investors. The
downsides to money brokers are, they always require an up-front or retainer fee,
and there's no way they can guarantee to get you the loan or the money you want.
There are many very good money brokers, and there are some that are not so good.
They all take a percentage of the gross amount that's finally procured for your
needs. The important thing is to check them out fully; find out about the successful
loans or investment plans they've arranged, and what kind of investor contacts they
have all of this before you put up any front money or pay any retainer fees.
Start thinking about the idea of inviting investors to share in your business as silent
partners. Think about the idea of obtaining financing for a primary business by
arranging financing for another business that will support the start-up,
establishment and development of the primary business. Consider the feasibility of
merging with a company that's already organized, and with facilities that are
compatible or related to your needs. Give some thought to the possibilities of
getting the people supplying your production equipment to co-sign the loan you
need for start-up capital.
Remember, there are thousands upon thousands of ways to obtain business start-up
capital. This is truly the age of creative financing.
Disregard the stories you hear of "tight money," and start making phone calls,
talking to people, and making appointments to discuss your plans with the people
who have money to invest. There's more money now than there's ever been for
new business investment. The problem is that most beginning "business owners"
don't know what to believe or which way to turn for help. They tend to believe the
198
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
stories of "tight money," and they set aside their plans for a business of their own
until a time when start-up money might be easier to find.
So don’t wait now is the time to make your move. Now is the time to act. The
person with a truly viable business plan, and determination to succeed, will make
use of every possible idea that can be imagined. And the ideas I've suggested here
should serve as just a few of the unlimited sources of monetary help available and
waiting for you and your business!
199
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
200
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Chapter 12
Think look and act like a Billionaire
“Success is not to be pursued; it is to be attracted by the person you become.” Jim Rohn
By now if you followed the steps correctly you should have an Office, have been
in business for 2-5 years, a bank reference with an eight figure balance, Tax
returns, Audited Financials, and a credit worthy officer etc. I even shared my
LBO/Strategic Alliance with all these tools you should have enough to appease the
bank, they will practically give you a key to the vault.
In this chapter I am going to touch on something I know most of you have gotten
wind of “The Law of Attraction” (The Secret). I am a firm believer in the law of
attraction, in fact I have been applying it all my life I just did not know it until I
seen The Secret. If you have not seen The Secret I strongly recommend that you
buy the DVD, the book, and the audio C.D. for your car. Now if you envision
yourself with all the funding you need, and a high Paydex. That is what you will
attract. If you don’t believe you will receive the financing you need then often
times you will be turned down. You will not give off any confidence etc. In some
cases business owners get so discouraged that they do not even apply to one lender
because they fear rejection. What is the worst that can happen? They say no. If you
do not quit the process of establishing Corporate Credit you cannot fail. On the
other hand if you do not establish Corporate Credit to get the funding you need
your business could fail from under capitalization. 97% of all businesses fail within
the first 5 years.
If you want to become one of the 3% to get the funding you need, you’ve got to
stop wanting to be trained by the numbers. There is no magic formula on “How to
obtain financing for your business.” You’ve got to put aside this literal way of
thinking, and start thinking in a few abstracts. Abstract thinking means that you
start to deal in concepts. You start to understand concepts instead of just methods
1-2-3. There is no absolute formula for getting loans from the bank. There are
some techniques that I will teach you. But understand that these techniques work
201
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
only in the hands of a creative practitioner. That magic grows out of what you
know about the bank, their lending criteria, and what you know about your
business.
This is a key part of the process because your success is going to be in direct
relationship to the impression that you make.
A true banking relationship will give you the key to the vault. It is this type of
banking relationship this manual will help you establish. Now one must remember
when dealing with bankers, or a potential investor, that they are humans just like
me and you. They eat, sleep, and make mistakes just like me and you. They put
their pants on one leg at a time just like everyone else. Bankers are paid to put on
an aloof act. Their job is make loans if they don’t make loans they won’t have a
job. If they make too many bad loans they get fired. Now on top of all this stress
they do not get paid very well, in fact their paid very poorly. This is called the
bankers tightrope. You can imagine the stress. Now look at it from another view
this banker who probably couldn’t finance a piece of candy is casting judgment on
you. So with that being said what makes a bank open the vault?
Bankers like businesses because businesses take out much larger loans then
consumers. How often does a consumer come in for a Million dollar loan with
audited financials, and low debt ratios? Hardly ever because anyone in the
position to acquire a million dollar loan on their signature without any collateral
would be smart enough to know to apply for a loan under their business because of
the tax benefits. Bankers only deal with consumers because they have to.
Commercial banks are the only lending institutions that do not do business with
consumers. Bankers are paid a small salary and commissions, so the larger the loan
is the more they are paid. So how excited do you think they get when a consumer
walks in requesting a $5,000 dollars loan to catch up on some bills? They will
probably say oh so & so handles those types of loans and then push you off to
some rookie. In order to appeal to bankers, you have to understand their thought
process. It’s a banker’s job to judge people; they are paid to be conservative,
202
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
because they have to make conservative judgments. Because of this they have a
tendency to like certain types of people. Basically, bankers like rich people.
Because the average consumer begs for money calling every day to see if they
have been approved, while rich people business owners would inform a banker
what their plans are for the money requesting a commercial loan with annual
payments, or a 12 month note with no payments until the note is due. Now do you
see why bankers don’t like people, who aren’t rich, again the only reason they deal
with common folk is because they are required to. The banker’s thought process is
not at all what you think it is. You may think the banker is saying to himself, “Is
this a loan in the best interests of the bank? Is this going to make money for the
bank? Is this wise for the bank? Is this fair treatment for the consumer?” But he
isn’t thinking any of these things. He is thinking, “Is this loan going to come back
and blow up in my face? And if somebody in upper management comes in and
looks at this loan and asks me why I made it, do I have all the documentation in the
file that makes it look good? I don’t even care if it is good. Well, I mean, I’d like it
to be good, but I’m not trying to shoot myself in the foot. Because for the most
part, what is good for the bank is good for me, I mean, if I make a loan to a
business and it transfers a big deposit over here as a result, and then the loan is
paid back as agreed, I get lots of rewards and pats on the back. So yeah, I want the
loan to be good. But if it isn’t good (remember, most bankers assume that every
loan could be bad), I don’t want anybody to be able to come back and say that I
made a bad judgment. Because how could anyone have known? As long as I do
everything I am supposed to. And all the documentation is in the file. If the loan
turns out bad how could I have known?” A banker’s foremost thought is always
whether a decision will make him look good. No matter what deal or interaction he
is involved in, the banker is always most interested in doing the safest thing. He is
only interested in a good looking file, a file that has everything in it, and if a file is
missing something there is something in its place to make up for it.
Now a question that is always going to come up is “were you have been banking
before and why are you now choosing to bank with us”. The best explanation for
this is the service. “I didn’t like the service” with this answer they will not question
203
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
you any further. Remember a banker is a human just like us with all the same
doubts and fears that we have. So I am going to start out by laying a foundation to
establish an understanding of what makes a banker tick and what controls him so
that you understand when you are dealing with them.
There are two types of loans: consumer loans and commercial loans. A consumer
loan is a small loan. A consumer borrower is someone who comes in and says, “I
want to buy a car,” or “I want a loan for a boat”. It’s even a person who says, “I
want a personal loan to take a vacation”. Consumer borrowers are talking about
small numbers and financing for two, three, four, or five years, during which time
they repay in small amounts every month. Now there is nothing wrong with this,
except that bankers feel indifferent toward consumer loans. Because they are
pennies compared to commercial loans, and the probability of a default is much
greater than a commercial loan. When you apply for a consumer loan you put
yourself under a real handicap and in a position to where the banker has to judge
you based on your personal credit. Which equals personal liability in the event of a
lawsuit, and this does not sit well with most bankers. Bankers like to see
corporations because when a business is incorporated it has personal liability
protection and the proper asset protection strategies in place in the event of a
lawsuit. To avoid the disadvantages of consumer loans, a banker is much more
comfortable making commercial loans for commercial purposes. Bankers feel that
commercial loans are safe, whereas consumer loans are risky. Businesses have
offsetting balances on deposit. Businesses generate cash flow and don’t have to
depend on a single “job” or the source of repayment. Plus businesses usually have
a secondary source of repayment. Businesses use the borrowed money to make
more money, not to buy luxuries. So now that we know a little bit about dealing
with bankers, how they think, how to appeal to them, and their fear of making bad
loans arises most when assessing a consumer loan. The purpose of this manual is to
show you how to make the transition from the consumer loan mentality to the
commercial loan mentality.
204
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Now you are probably thinking to yourself Reginald, this is good information but
I’m not rich. Well no worries you don’t have to have deep pockets you just have to
look like you do. I have a story that is going to help explain the next section.
Image is everything.
I first got into real estate when I was 18 years old. I did not have the best business
attire in fact I had one pair of beat up moccasins two dress shirts with one pair of
dress pants. And since I was so young I got a lot of people that were skeptic to do
business with me. They would always ask me how long I have been doing real
estate, and how old was I? To make a long story short I closed a few loans and I
bought myself a few suits, dress socks, dress shoes, a briefcase, and a nice pen with
my initials etc. After this was done I was getting double the loans but people were
still asking how business was for me, because I still drove a beat up Honda SUV.
After a few months I was able to buy a BMW 328I something I had wanted for a
long time. After this I was getting more loans then I knew what to do with, and I
noticed I was not getting questioned anymore about how business was. And people
often would refer more people to me. I often would get a lot of people in public
who would ask me what I did for a living. This got me more business as well. A lot
of my fellow account executives would tell me they did not think it was a good
idea they I bought the car because most people don’t like taking risks, but those
same people were not the best dressed, and did not drive the car they wanted to
drive. They also did not have as, many loans as I did either. I was the top loan
officer in the region and I had only been working for the company for a few short
months while they were there for years. But from the outside looking in you would
think I was a seasoned veteran. Shortly after the dress code changed and the
mangers encouraged account executives to go out and by their dream car. This
doubled the regions business because account executives were more confident and
felt like they had something to work for.
The moral of the story is look the part even though I had not been at the company
as long as the rest of the account executives I knew what I wanted and I went and
got it. I set a goal and I achieved it. I knew that if I thought, looked, and acted like
a successful business man I would soon become on. Although there was not much
in my pocket but lent at the time my clients thought I was a very successful young
business man. And after a short period of time this became true.
205
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
In order to become a successful business owner one must develop the mindset of a
successful business owner. See a person who gives the appearance of a failure
tends to become a failure. You have to use the image of money to attract money.
While it is not true that clothes make the man, they can unmake him. Bankers favor
dark conservative clothing preferably a suit. The rule is: Spend as much as you can
afford on a superbly tailored suit, make sure it is gray flannel, dark wool, or subtle
pinstripes with some nice dress socks and dress shoes to match your suit. If you do
not have business cards I suggest you get some before you approach any bank,
lender, V.C. etc. you can go to www.vistaprint.com and get free business cards if
you cannot afford expensive cards, also purchase a nice briefcase and a nice pen if
possible one with your initials.
Billionaires Don’t
In this section I am going to go over a few things Billionaires just don’t do. Now
you are probably thinking to yourself Reginald Billionaires don’t need to borrow
money. This is true and not true, do you think Donald Trump uses his own money
to finance his real estate deals? The answer is no he leverages his Corporate Credit.
1. Billionaires don’t put all their eggs in one basket: Those skilled at the art
and science of borrowing know that the best way to obtain substantial sums
is to make rounds at about 5-10 different types of loan and equity sources,
taking the maximum available from each and combine them to reach the
highest possible total. This technique is called stacking. Draw up a list of
target lenders. Plan a search schedule plotting out on a calendar, exactly
how many lenders you will visit on each day. It is important to have your
“secretary” make appointments with them well in advance. This makes one
look professional and it also helps when the rejections start coming in left
and right, the frustration may prompt you to give up before the list is
checked off. But with an appointment schedule marked on the calendar with
all the dates set and confirmed, inertia will carry you through the toughest
periods. And with persistence all things are possible like millions in funding.
206
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
help them in areas where they need assistance. Another good idea is the third
party introduction this helps to break the ice. Or you can ask around and see
if a friend or associate knows the president of the bank, the old so and so
referred me works as well. Remember you want to give off the image of a
successful business owner because that is who bankers are looking to make
loans to.
3. Billionaires don’t fill out applications: Consumers fill out forms you are
not trying to do what consumers do, you want to do what Billionaires do.
Billionaires have a third party introduce them or they have their secretary
call to make an appointment at a neutral zone that means not in his office
and not in your office unless your office is nice and you don’t mind the
banker coming to your office. Just as long as you are not in their office this
gives you an edge. Do not I repeat do not bring your financials or any
paperwork for that matter. This appointment is strictly just for the banker to
get to know you and feel comfortable with you, it is o.k. to briefly go over
this big deal you are going to be able to close as a result of the loan and how
you will be making a nice deposit in the business account if things go
smooth. Let the banker know you are going to have your secretary send in
your financials. (More on The Dinner with the Banker later in this chapter).
5. Billionaires don’t beg: They never ask for anything, they simply let the
banker know what they are planning to do and how much money they need.
They usually double the amount needed so they are not turned down for
asking for too little. They inform each funding source that they are shopping
for the best terms. And they have their secretary call to follow up, but only if
a few days have passed. But make sure not to call too much, it makes you
seem desperate.
207
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Those skilled in the art and science of borrowing large sums of money not only
listen to what the banker says he wants. They listen for what the banker needs and
why he needs it. They read between the lines.
Now when a banker asks you for a particular item don’t take him literally. Don’t
believe that he really has to have what he is asking for. If he asks you for
something that you don’t have, don’t say you don’t have it! Create something to
offer him in its place. You have to give him something so he doesn’t have a blank
space in his file. The way to get the banker to say “yes” to you is to help him cover
himself, to make sure he feels safe. For example if you do not have your businesses
tax returns yet because you filed for an extension you can provide 12 month bank
statements for that year in place of the tax returns. Go over your loan proposal,
business plan, tax returns, financials etc. to anticipate any questions you might be
asked. Then, have short, intelligent answers ready. Make sure that there are no
blanks, if so then put something in place to make up for it. If you have nothing to
put in place of the missing item then prepare a letter of explanation and give it to
them only if they ask for it. I say this because you only want to give them what
they ask for. You don’t want a messy file as thick as a phone book because this
make underwriters gravitate towards much cleaner thinner files. And you don’t
want to open up a can of worms, because who knows they might not notice. So
again ONLY GIVE THE LENDER WHAT THEY ASK FOR. And assess their
needs instead of wants.
A banker should be friendly and interested in your business. This is the banker you
want to meet and deal with. Look for the banker to sound anxious for your
business. He should be more concerned with setting up an appointment than with
asking detailed questions. If you don’t like the response you get from that initial
overture, STOP! Scratch that one. If you start right out with somebody who’s got a
bad attitude, you will not change it. It’s not worth it. The response you’re looking
for is for them to say, “Sure, I’d be happy to do that.”
208
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
209
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
sure you get the commitment from the banker “So you don’t have any issues with
that right? Right well let’s get the ball rolling. Now remember not to pay for the
lunch, who ever pays for the lunch has the most to gain so do not pay for the lunch
no matter what you do. Besides bankers have a special account for lunches with
big clients.
One thing that one must keep in mind is that trying to impress a banker is the same
as trying to impress a girl/boy that you like. You dress your best, put on the charm
and try to appear like you have more than really do. I know you might not want to
but you are going to have to do a little acting, so put on that old charm even if has
been a while.
Add $10,000,000 to your Business Balance Sheet for less than $50.00
You can add $10,000,000 or more to your balance sheet. It is important to form
your corporation in a state (Nevada or Wyoming) where the state law allows you to
assign any "par-value" to your stock as you like, even though there are no assets to
back up your valuation. Thus, it is possible to assign a par value of $1 each to
10,000,000 shares of stock and list it in your book as "assets." You can then take
the $10,000,000 in shares of stock and add the corporate stock as assets to the
businesses balance sheet. Now this again as I stated earlier will give the
corporation an image of a big fortune 500 companies, and you the image of a
multimillion dollar business owner.
210
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Chapter 13
Establishing Corporate Credit
“When establishing trade references you must register your trades with D&B and Experian. Make sure all your
trade references are reporting to D&B and Experian.” Reginald Ringgold
From day to day, week to week, month to month and year to year, as your
business continues to operate and grow, you are directly impacting your
business credit profile, whether you know it or not. You can do nothing and as
the years progress you are building your corporate credit profile. Because many
large companies (including financial institutions, credit card companies,
utility companies, and some government agencies) report your payment
history to the business credit bureaus, you are building your business credit
profile just by paying your businesses monthly obligations. The
information in your business credit profile cannot be kept hidden, and other
companies may access the information in your business credit profile by paying
a fee to the business credit reporting agencies, that is why it is so important to
keep a good business credit profile.
By utilizing proven strategies there are ways to improve your business credit
profile. Many people try to build corporate credit on their own, and many fail
in the process because they do not know the proper steps to establish a good
business credit profile. Establishing corporate credit is not a get rich quick
scheme, or a way to cover personal expenses that you just cannot afford to pay,
or do not wish to pay. So be careful because you could find yourself in debt
faster than you know it. This is why you must have a plan for the money
In order to ensure that you are properly building a positive business credit
profile, it is extremely important to maintain on-time payments for business
loans and lines of credit, credit cards, payments to suppliers, utility bills, leases,
rent, vehicle payments, all other bills, to maintain an accurate balance sheet,
an accurate income statement, and to avoid legal action against you at all cost.
211
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Each of these factors are a direct reflection on your overall business credit
rating.
1. Paying your bills on time: paying your bills when they fall due is
probably the single most important factor in determining a business’s
creditworthiness and has a direct impact on your paydex. A good way to
avoid late payments is to set up all the bills that are set and due on a
regular basis on automated payment. (For more information on paydex
refer to the business credit reporting agencies chapter.)
2. Having a strong balance sheet: when you apply for a business loan, the
lender will usually look at your company’s Financials which includes
your company’s balance sheet. A solid balance sheet with assets
exceeding liabilities is important to be viewed as a low credit risk by
commercial lenders. Here are a few ways to keep a good balance sheet,
retain cash, wait to write-off bad receivables, manage inventory, lease
rather than purchase equipment. Your balance sheet is a direct reflection
of your Duns Rating. Because your Duns Rating is based on net worth
(Financial Strength), and your balance sheet is a snap shot of your
company’s net worth.
3. Creating and maintaining a strong business image and presence: that
means follow all the seven steps in chapter 7 and be in compliance with
the lending market, and organized.
4. Staying out of legal trouble: avoiding lawsuits and fraudulent activity.
Work with a good legal team, work with good insurance agents and make
sure you follow all formalities to avoid the piercing of the corporate veil.
Lenders focus on one or more of these factors when looking into your business
credit history and determining your businesses creditworthiness. For example a
commercial lender determining to grant your business a loan may focus heavily on
your Duns Rating and your balance sheet, whereas a vendor can careless about a
balance sheet, they would be more concerned with your paydex and whether or not
you pay your bills on time or not. Insurance companies on the other hand may not
put heavy emphasis on your Paydex or Duns Rating, but they will factor in your
212
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
litigation history. That is why it is important to focus on these four factors when
establishing corporate credit.
These factors are also taken into consideration by other service providers, such as
insurance companies to set premiums. More than ever, companies are using
automated decision, which means they input scores and ratings that summarize the
5 Cs into a financial model to determine the risk of doing business with you.
Trade References
Trade information
Whenever possible, try to establish credit lines that will grow along with the
business. For example, in setting up a credit line with your bank, try to get a credit
line based on a percentage of your receivables, rather than constant, static amounts.
Chances are your credit line will be reviewed by your bank annually and will be
subject to ceilings and restrictions, but try to build as much flexibility into your
borrowing relationships as you can. This will leave you better equipped to finance
fast growth.
The process for establishing business credit should be started before the company
needs it. No lending institution wants to lend money to a business in need of cash
flow. The corporation can start out using the owner's or officer's credit to gain
approvals under the business name, but as the business grows it should start to
establish its own credit history and credit profile in order to take on business credit
of its own. This is possible with a C Corporation using the corporate tax
identification number
When officers and owners use their own personal credit profiles to obtain credit for
the business, they risk the chance of lowering their own personal credit scores.
There are two reasons business owners should try not to use their personal
guarantee on business credit. First, the individual signer is liable if the business
cannot make the payments and second the credit obtained for the business can
affect the person's personal credit score and debt ratio.
Keep in mind, your personal credit score is based on several factors, including
available credit, the amounts of available credit used, late payments, and much
more.
213
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Obtaining credit for a business is a process that should be established over time.
The older the business the more options the business will have to build credit and
obtain loans and leases without the use of personal guarantees. It is not easy to do
this, but yet it is not impossible. The first step to start building the business credit
is to get educated, then apply the knowledge.
A credit score is built by having lines of credit, credit accounts and trade references
that report to the business credit bureaus. For most businesses it's very difficult to
find a business willing to grant credit with no personal guarantee and without any
previous credit history. If your business already has trade references, you should
work with them to build your paydex score. However, most businesses need
additional trade references that will grant credit and report to the credit agencies.
When you have obtained your minimum 5 trade references and 5 cash credit
references in order to obtain a paydex score and Intelliscore, you must make
purchases to establish some payment experiences. Make small purchases from $50-
$500 from each vendor/creditors. Do not make all of your purchases on the same
day. Space out your purchases over a few days or weeks. You must pay your
trade references before or within terms in order to establish an 80 paydex.
That means paying your trades 10 days sooner that the due date or on the day it’s
due. To avoid having to worry about getting your payments in on time set up your
trade references on automatic bill pay. Once you have created positive payment
experiences if your trade references are not reporting to D&B then your
corporation can go through the D&B Business Credit Builder Program. D&B has
two options for its Business Credit Builder Program the first option gives you 30
days to report 6 trade references this option cost $549. The next option gives you
12 months to report unlimited trade references this option costs $799. For more
information on the D&B Business Credit Builder Program call us toll free at
(888)817-8222. Unfortunately if your trade lines are not reporting to Experian the
only option that you have available is to call the creditor and request that report the
trade.
Most vendors you will encounter NEVER report good credit to anybody. On the
other hand if you don't pay on-time you will definitely be reported negatively.
214
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Here are the documents that are needed (but not required) to be provided to the
creditor when applying for Corporate Credit.
Here are the documents that are needed from the Personal Guarantor for the
business.
1. Walking in
2. By Phone
3. By Fax
4. By Internet
5. By Mail
215
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Unlike personal loans, with business loans no corporate or personal financials are
required when requesting under $100,000 for some banks and $50,000 for others,
the business just has to be in business for at least two years, and at least one of the
officers of the corp. must have at least a 680 fico with no late payments within the
Last twelve months. With this in mind one can form several corporations with
divisions and sub-divisions, each corporation can apply for $100,000 without
having to provide any proof of income. As long as you have a credit worthy officer
with at least a 680 fico score for the parent corporation and each division you’ve
got the green light. This strategy can be applied with 10, 20, 40, or how ever many
corporations as you can handle and provide a credit worthy officer for.
216
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BU
BUSINESS BLUEPRINT
The Parent Corporation is the corporation that has the history and corporate credit
established, by setting up the DBA under the parent corporation
corporation,, you are now in a
position to establish corporate credit under each division that you daisy chain
under the parent
ent corporation. When dealing with Subsidiaries (entities that are
already incorporated) inn order to make this strategy work you must give at least
10%-50%
50% shares of stock in each division to the parent corporation.
You are able to open multiple DBA’s (Doing Business As divisions) under the
corporation. This allows you to reference the credit from the parent corporation to
each division or subsidiary,, and adds more levels of protection. Each DBA acts as
a shield and a line of defense like the chess board theory
theory. The divisions are like the
pawns protecting the King and Queen which is the parent corporation. Each DBA
217
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Go to the county recorder’s office and file a D.B.A Fictitious Business name
statement under the parent corporation. Then complete steps 2-7 with the exception
of 4 & 5 in the 7 steps in chapter 7. The reason you are going to skip step 1 is
because since you are setting up a division you can use the parent corporation’s
EIN thus eliminating the need to file a separate tax return, and eliminating the
implementation of step 5 in the 7 steps. You also can use the history and corporate
status of the parent corporation without having to pay extra franchise tax fees.
Repeat step 2 with the exception of the physical address unless you have a separate
address for the division. The reason you want to repeat step 2 is because a division
that serves another business purpose separate from the parent corporation would
not fail to have a separate web address and email address with matching domain
name. Once you have completed step 6 which is apply for Duns Number then you
can move on to step 7 which is apply for trades. This means that with the corporate
credit that you have established with the parent corporation if the creditors allow it,
request additional cards for your divisions and sub divisions etc. then apply for
new corporate credit. Most trade creditors will extend additional credit to divisions.
Cash Creditors do not extend credit to divisions. In order to obtain cash credit and
an Experian Smart Business report with a division you must transform it into an
entity by completing step one with the exception of the D.B.A. This means
incorporate the division and apply for an EIN. This must be done because cash
lines and credit cards only report to Experian and unlike D&B who issues a Duns
number to each location of the business Experian uses your businesses Tax ID. The
reason you are going to skip step 4 in the 7 steps is because you can add divisions
to your business bank account thus avoiding opening a new account for the
division that would lack the history needed to obtain larger lines of corporate
credit.
(Warning divisions that are sued while connected to your parent corporation
can jeopardize the parent corporation’s assets. To avoid this from happing
when facing a lawsuit you can separate and isolate the division away from the
218
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Another good strategy would be to use the same corporation to apply for several
loans in $100,000-$250,000 increments. In my opinion I feel using the same
corporation is the least expensive, as opposed to paying too form several
corporations. Both strategies are effective as long as you have a credit worthy
officer. If you don’t have a fico score of 680 or better you can advertise for a credit
worthy officer. (For more on Credit worthy officers refer to chapter 9). When the
business loan stacking strategy is applied correctly a corporation can generate
millions on demand for any business purpose. It is possible to leverage your
corporate credit by applying for a line of credit, then take the money from your
first line of credit and open a business bank account with the funds from the line of
credit as the opening deposit. Having a banking relationship with the bank and
funds in your business account will increase your chances of being approved. The
more funds you have in the bank the higher the line of credit. Repeat this process at
several banks until you have reached $1,000,000 in corporate credit but remember
whatever you use must be paid back so use the money wisely.
219
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BU
BUSINESS BLUEPRINT
220
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Every time you apply for a Credit Card you are asked if you want to transfer any
balances that you may have on other cards. Most people when asked if they want
to transfer balances from other cards are reluctant, but transferring balances from
other cards can increase the limit that you receive on the card you are applying for.
For example when you are asked if you want to transfer a balance, ask what is the
most that can be transferred, if you have the balance available to transfer then
transfer it. The reason is if you can transfer $25,000 and you transfer $25,000 this
will improve your chances of being approved for no less than the amount you have
transferred. Do not be hesitant to transfer a balance to another card, because not
only can the balance be transferred to another card in the future, but the balance
that you transferred from the existing cards will free up the available credit on the
existing cards. If the limit on the existing card is below $20,000, with the balance
being freed up on the existing card you can reapply and transfer the $20,000
balance from the card you were just approved for to the existing card. This will
increase the limit on the existing card and free up the balance from the previous
card.
Here are the requirements for obtaining a loan for your corporation through
Bank of America (This is for a loan up to $50,000).
1. The corporation must have been in business for 2 years and profitable.
4. No Corporate or personal financials are required (if you are asking for over
$50,000 for the corporation then financial statements will be required).
5. If the corporation has been in business less than 2 years or not profitable, then
you can still apply for a corporate loan, but the bank will heavily rely on personal
guarantees.
6. Many of the other options require your corporation to have been in business for
over a year, i.e., Office Max or Office Depot. With a new corporation this is
impossible, unless you had a shelf corporation that has been in existence for over a
year.
221
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Here is a step by step guide on how to apply for American Express Corporate
Credit card
Obtain an American Express corporate credit card. Here is the telephone number to
apply over the telephone 1-800-433-3550. You can also have them mail you an
application. You can fax in an application, since they require an original signature
on the application, they will send you a signature card (similar to a bank account)
to mail in also. The fee is $55 per card for the American Express card or you can
obtain the Optima card, which works like a regular Visa/Master card and has an
interest rate and the corporation is not required to pay the balance off each month.
There is no fee for the Optima Corporate Card, although it doesn't have some of
the corporate benefits that the regular corporate credit card offers. Obviously, the
corporation will establish a higher credit rating faster with the regular American
Express card over the Optima card. You must be the owner or an officer of the
corporation to apply.
3. The name of the individual responsible personally for the account. Yes, you
have to give your SSN. Basically, this is a personal guarantee to American
Express.
4. Credit references. This means the corporate bank account; any corporate trade
references. If the corporation is brand new and has none of these you will have to
give personal credit references. If that is no good, then you will have to wait a few
months until you establish some corporate references.
The credit limit will be based on the credit history of the company or individual.
Usually, American Express will start you out at $1,000 limit. Each month that you
pay off your balance on time you will get up to a 10% increase in the amount of
credit. It will take about 10-15 days to receive the card.
Request $100,000 in travelers’ checks but don’t use them, wait and return them to
222
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
the bank and say you did not need them this will increase your limit. They may
request financials so be prepared to provide them if you are asked to.
How to Lower Your Interest Rate while improving your Corporate Credit
Profile
Did you know that you have power to decrease your credit card interest rate,
eliminate fees, and get a bigger credit line for your corporation? You do! In fact,
you have more power over creditors than you may think.
Why would you want this power? I will explain why it is important for you to have
control, and give you a guideline of what to say to get things your way when
talking to your credit card company. It is your responsibility to put your knowledge
into action.
Unless you pay off your credit card every month (which I highly suggest you do),
you are probably overpaying on interest. It is very common for credit card
companies to give you higher than required interest rates. You may have an
interest rate equal to prime rate plus 4%. When you put the following information
into action, you may be able to lower your rate by a couple of percentage points.
Credit card companies love charging fees for any administrative thing they can.
Other people have eliminated these fees, and so can you. After you have completed
this assignment, you may have saved yourself hundreds of dollars in fees.
Why would a bigger credit line be important for you? It allows you to respond
quickly to time-sensitive requirements, without halting or compromising the
businesses operations.
In order to make this work for you, you need to complete this telephone
assignment. It is not hard. I will give you an outline to follow. Follow this outline
and you will have a high chance for success in this exercise!
Decide which credit card company you are going to call first. Pull out your card.
The phone number for the company should be on the back of the card. Call it.
Here is the guideline on what you say… The words in bold are what you should
223
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
I would like a limit of _______. (Ask for $100,000). In most cases you will not be
able to get that high of a limit without proving your companies income with
documents (which you don’t want to do with this exercise), but it opens up the
opportunity.
Operator: Well we are going to have to pull your Duns report do we have
permission to pull your personal credit report?
Yes.
Operator: How much money did your company make?
We made (You must state at least double the amount of credit you
are requesting)
We expect to make ________. (Don’t put your last year’s income. Give them an
ESTIMATE of what you EXPECT to make with your corporation and all side
businesses you have keep in mind it should be at least 25% more than what you
made the year prior).
How much of an increase can you give me today? I would like to make a large
purchase for my business in the near future.
He or she will be able to adjust your credit limit. When I did this exercise I was
able to increase my credit card limit to $25,000 on one of my company cards. I
don’t EVER use the whole limit, but it’s great just having it available. You may use
your new credit limit for purchases for your fixer-upper, your website, your book,
224
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
What is the interest rate for new credit card applicants? (Often, it's 0% for a
year. If so, ask for it). May I get that rate?
If they absolutely won't give you a 0% interest rate, use this: we would like to use
this card for our purchase, but that rate seems high. What is the lowest rate
you can give me today? The operator will then lower your rate to the lowest rate
possible.
In addition, can you give me access to credit card checks at the lowest interest
rate you offer? You can use these checks on purchases that won’t take your credit
card. They will be used as checks.
While we’re at it, would you check and see if I have any annual fees? (Operator
Answers). Hmm… I don’t think any of my other credit cards have those fees.
Could you have them removed?
The fees can be removed. If the operator says “No,” ask to speak to a supervisor.
If the supervisor says “No,” ask if the fees have EVER been removed for ANYONE
in the past. Of course they have. The credit card companies are not legally allowed
to discriminate. If they have removed the fees for someone else, they can do it for
you. Make that your point, if necessary.
See who owns who by pulling your creditor and suppliers business credit reports.
Cut out the middle man. For example if we have a supplier who sells widgets at
225
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
$100 and we know that they are not manufacturing them, but purchasing them
from the manufacturer at $40 a widget we can cut out the middle man by pulling
their D&B and seeing who their suppliers are. We can also look at their purchasing
orders to find out who they are purchasing from.
1. Apply at Home:
Always consider applying for your small business credit card at your existing
financial institution. Your banking relationship can aid with the approval process.
When you need a line of credit or loan you will have a relationship established
with your lender helping with credit applications over $100,000 not using
automated scoring systems.
3. Use Grace:
The majority of small business credit cards offers a 21-day grace period before you
have to make payment on your purchases. Improve your cash flow using a credit
card instead of checks since the new Check 21 act creates quicker clearing of
checks.
4. Pay Online:
Save time and extra costs by paying your small business credit card online versus
paying by teller at your local branch or mailing in your payment.
5. No Cash Advance:
Reduce credit card fees and interest costs by not using the cash advance feature on
your card. Cash advances incur more fees and costs. Use your business account
debit when you need immediate funds.
226
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Many people have had opportunities presented to them where quick cash was
necessary. Most people are unable to take advantage of these great opportunities
because of a lack of cash.
A simple procedure is available whereby you can generate quick cash within 24
hours. The process is easy and quick but requires that you first make the
preparation and lay the groundwork for the plan. You can call this plan the banking
round robin.
Go to ten banks and tell the loan officer at each that you want to borrow $1000 for
30 days. Upon paying off your loans, wait 30 days and go back to each bank from
which you borrowed the original $1000. This time request a larger amount
depending on what you think the bank will loan, say $5000. If each bank approves
a $5000 loan you will be able to raise $50,000 the second time. Continue this step-
by-step process. Each time you go to the bank, ask for a larger amount and a longer
pay-back period.
What you are doing, of course, is establishing a millionaire’s credit rating by the
process of repetition. That is, you always pay back the money when it is due, and
by being prompt combined with the number of loans you've made and PAID, you
will have established a very powerful credit rating and relationship with the
institutions. In about one year after using this process, you should be able to
borrow $20,000 from each bank on your signature. Using ten banks in this plan,
you will be able to borrow up to $200,000 on your signature in as little as 24 hours.
This strategy can be applied with a corporation as well. If you’re personal credit is
challenged or you are not able to get approved for the $1,000 to start this process
you can also apply this strategy with your own funds. But remember the whole
point of this process is to build trust with the bank, so as soon and you have made a
few timely payments request to have the loan be changed from secured to
unsecured.
To work this plan you need at least $5,000 to begin. You should borrow this from
your friends if necessary. Now go to a bank of your choice, but they must report to
Dun & Bradstreet, and deposit the $5,000 into a C.D. or Money Market account
(we will call this bank A).
227
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Wait a few days for the account to be posted and return to Bank A to ask for a
$5,000 Business loan – you will offer the C.D. as collateral since the bank is
already holding your $5,000. Go to another bank (We will call this Bank B) and
open a business savings account and deposit the $5,000 loan from Bank A. Wait a
few days for the account to be posted and return to Bank B to ask for a $5,000
Business loan, repeating the previous process, they won't even make a credit check.
Then, with your borrowed $5,000 from Bank B, you go to another bank,(Bank C)
open a business savings account, return a few days later, borrow $5,000 from Bank
C using your Savings as collateral.
Then repeat the process at a Fourth bank (Bank D) with your borrowed $5,000
from Bank C. Wait a few days to go to a fifth (Bank E) where you open this time a
BUSINESS CHECKING account. Wait a few days and make a payment on each
of the other four loans. A week later, make the payments again on the four loans,
and continue paying each week. By making the first 3 payments you have
unfrozen equal amounts of cash in your C.D. account. You can now withdraw
enough money from your C.D. account to make your upcoming payments.
Continue In this manner until the loan is paid off. You'll still retain most of your
original $5,000 because it continues to draw interest while used as collateral. This
helps offset the interest charges you pay.
An Experian report at this point will show you with four active bank loans (which
are considered hard to get), a C.D. that carries the incentive of a major credit card a
checking account, and a paying history for the four bank loans - with you having
paid up in advance. Thus, you have a High Intelliscore in as little as 30 days. Now
you can go on to apply for Business loans, Business credit cards, and other items
on Corporate Credit.
There are a number of ways to borrow money interest-free if you take the time to
operate the methods. However, one of the simplest ways is to borrow it from a
bank, which offers "overdraft protection."
You've seen those offers by banks, which extend to you a loan for the amount you
overdraw your checking account. By setting up two or more (and the credit limits
can go up to $5000 each) you can write yourself a "loan" from one bank, cover the
loan with a deposit from another bank where you have overdraft checking, and
then repeat the process over a day or two.
228
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
By covering each withdrawal with another deposit, you will not be charged interest
since it would take two or three days for the records to catch up - by that time,
you've made another deposit, which covered the original loan. Operated thusly,
you can keep the money interest-free for quite some time if you have overdraft
checking.
229
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
230
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Chapter 14
Protecting Your Assets from Uncle Sam & Sue Happy Suzy
“There is nothing sinister in arranging one’s affairs as to keep taxes as low as possible… for nobody owes any
public duty to pay more than the law demands.” Judge Lenard Hand
231
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BU
BUSINESS BLUEPRINT
232
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Why LLC
• Tie the pieces together with other entities
• Limited Partnership with Holding Company
• Accept Money from holding company
Why L.P.
• Ties the pieces together between the holding company and the LLC
233
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
this year alone and that’s just in this country. The average number of lawsuits over
an individual’s lifetime is five, and at least one out of those five lawsuits will be
what is known as a “Devastating” lawsuit. As you begin to see, how much of a
problem litigation is in this country. You see how every individual should take
advantage of a corporation to protect their personal assets from Litigation. With
only 6% of all lawsuits being filed outside of the U.S. keeping ones assets offshore
is the best way to protect ones personal assets from litigation. Unfortunately in
America it does not matter whether you win or lose a lawsuit you are responsible
for your own legal fees, and the legal fees alone are enough to wipe out the average
family or small business. In other tax haven countries the looser of a lawsuit pays
for the legal fees of both parties. So that means if you sue me, and I win, not only
do you have to pay your legal fees, you have to pay for my legal fees that I
incurred because of the lawsuit as well. Because of this most individuals in
countries offshore think twice about suing other individuals. The reality of our
legal system is that people are named as defendants in lawsuits not because of their
degree of fault but because of their ability to pay. Now more than ever asset
protection needs to become a main concern in your Financial Planning. And a
Corporation, LLC, FLP, or Trust when structured properly is a great tool for one to
protect their personal assets from litigation.
Estate Planning
A corporation is a great tool for estate planning, they provide a convenient transfer
of wealth and assets to ones heirs, Assets that otherwise would be hard to transfer
or split evenly without being hit with heavy estate tax.
Some people consider estate planning to be the act of preparing for death, but it is
not. It is the act of preparing for life for your assets after you are gone.
Unfortunately people spend more time planning for their vacations then they do
their estates. A corporation can be used for disposing of property. One can transfer
selected assets to your newly organized corporation in exchange for the
corporation’s shares of stock. One can then bequeath or transfer the desired amount
of shares to your designated beneficiaries. The shares can be distributed all at once,
or to take advantage of the annual gift tax exclusions they can be distributed over a
period of years. A corporation can help one leave their assets to their heirs without
having to worry about probate or estate tax. One can have how much, when, and
how often they want the assets to be distributed to their heirs. When planning Your
Corporate Estate, it is wise to divide up your corporation among family members.
234
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
For example: By giving 20% to each of your 3 children, 20% to your spouse, and
the other 20% to yourself, you have literally "wiped out" any ESTATE TAXES
that the government will ask your family for upon your death. Since the
corporation's ownership is held by other members of your family, and since your
spouse receives his or her portion of the corporation tax-free, the government
legally cannot collect any estate taxes. This method alone can save your family
and or spouse thousands and even millions of dollars!
First you must establish a shelf corporation the reason you will form a shelf
corporation is because it sits on the shelf, it has no assets or liabilities so the stock
has no value. Since the corporation has no assets yet, the stock from the
corporation can be sold to your heirs at one cent per share, in whatever prorated
amounts you choose for how you want to have things divided among them. Since
the shares of stock have been sold to your heirs at one cent per share they cannot
be considered a gift. Now this stock, just like the stock traded on Wall Street it
goes up in value. Now when assets are put into the corporation it will increase the
value of your corporation and the net worth of you and your heirs.
Next, you take a proxy from your heirs this allows you to hold the stock even
though you don’t own it. Now make the proxy irrevocable so that your right to
vote is guaranteed. The proxy must be renewed every seven years in most states to
ensure this have your heir’s give you an option to buy the shares back at the initial
price of one cent per share. This option can be worded in such a way as to expire
upon your death so it will not go through probate. If you do not want to go through
the trouble of renewing the proxy you can form your corporation in Wyoming.
Wyoming has Lifetime proxy’s unlike other states that require you to renew
proxy’s every 7 seven years.
Now it’s time to commence capital infusions and all other assets into the
corporation in exchange for a promissory note, with interest payments only for ten
years and larger installments for principal and interest after ten years. The note will
expire upon death.
Putting your assets into the corporation will immediately increase the value of the
stock your heirs purchased. An added bonus is there are no taxes until the
corporation pays dividends or the stock is resold. So again, you put your assets in
235
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
the corporation, get a return on them, then eventually when you past on, the note
expires and the assets end up with your heirs.
This strategy allows you to still control all of your assets because of the proxy. Yet
your heirs own the assets before your demise, which means no estate taxes,
inheritance taxes, or probate drama. You still keep and retain complete control of
all the assets and legally reduce or eliminate all inheritance taxes.
Another option to selling regular shares of stock to your heirs and taking a proxy
would be to sell them non-voting common stock of the corporation so you control
all the voting shares. Their stock will remain in non-voting shares until your death
at which time their shares would then turn to voting shares and whatever
percentage you have left would then be passed on to your heirs. The benefit of this
would be you could give the assets to your heirs for future benefit without their
interference until your percentages of the assets are released at the time of your
demise. Most individuals are Leary about handing over their assets to their heirs
because they are afraid that when they become old enough they will lose control
over their assets, or their concerned as to how their children are going to manage
the assets. But with these strategies in place you do not have to worry about losing
control over your assets or your children mismanaging the money. However it will
not stop your heirs from mismanaging the assets after you are gone. You must put
in the Bylaws of the corporation when and how you want the assets to be
dispersed. This keeps your heirs form blowing all the money on a weekend of
gambling in Vegas! Trust me it can happen.
The Family Limited Partnership (FLP) has become known in recent years as one of
the most effective tools for asset protection. According to a Forbes article titled
“Cut Your Taxes in Half,” not a few individuals have used this technique to cut
down on estate tax by as much as 90 percent. Family Limited Partnerships, with
other strategies, offer excellent advantages and opportunities for estate planning.
236
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
from it, but his control is limited to voting on certain corporate matters. One person
or corporation can play both general and limited partner, as long as there are two or
more persons involved in the partnership (married couples are considered one
person).
The Family Limited Partnership (FLP) is a vital part of any asset protection plan. It
is especially useful for reducing income and estate taxes for individual members,
as well as protecting family wealth and estate privacy. Not to mention it allows
complete control over family assets while protecting it from unfair claims and
lawsuits.
A family can use an FLP to hold personal assets and protect them from liabilities,
especially in case of a lawsuit. By placing one’s assets in the name of the FLP, one
can get rid of personal liabilities while still enjoying full control over their assets.
This way, even when you face lawsuits outside of the partnership’s affairs,
creditors cannot claim your assets or gain any control over the company.
This is made possible by the Uniform Partnership Act. The law is based on the
principle that a partner should not have to pay for the debt of another. Under the
Act, creditors of an individual partner cannot access the assets of the partnership to
pay off individual debts. Since the asset is legally owned by the partnership, it is
safely out of reach of the creditor.
FLP’s are considered a “pass through” entity, which means the income is directly
passed on from the company to the individuals. Because it technically doesn’t have
income of its own, it is completely exempt from income tax. The owners file an
informational tax return every year stating their income and expenses, but do not
pay taxes on the net income. The taxes are assumed by the individual partners, who
can then structure their finances in a way that is most profitable to them. This is
why many people use limited partnerships for the tax deductions for real estate and
tax shelter investments.
“Nominee” Corporations
Since the general partner is the one with more corporate control, he has the right to
decide whether or not to distribute income to a given limited partner. To protect
their interests, many Family Limited Partnerships opt to form a Nevada
Corporation that allows Nominee officers. The Nominee Corporation would
assume the role of the general partner. This offers the following advantages:
237
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Protection from lawsuits: It is hard for creditors to claim stocks from a general
partner Nominee Corporation, unless the client himself owns it. The corporation
will have to distribute the stocks to the limited partnership interests, which will
require a separate, but inherently weak lawsuit from the creditor.
The first step in forming a FLP is filing a Certificate of Limited Partnership with
the Secretary of State. The owners will be required to fill out a form with the
names and addresses of all general partners, but not the limited partners. Again it is
wise to form a Nominee Corporation in Nevada to take advantage of Nevada’s
privacy laws; otherwise the information will be available to the public.
Along with the Certificate of Limited Partnership, the partners must also submit a
written partnership agreement. This agreement states, among other things, the
purpose of the partnership, the profit and capital shares, roles of the general
partners, and the degree of influence held by the limited partners.
If the Family Limited Partnership is created for asset protection and estate
planning, the agreement must also outline the key provisions leading towards the
objective. These provisions should be designed so that creditors cannot influence
the affairs of the partnership, and that the general partners (usually the husband and
wife) always have complete control of the assets until they are deceased. At which
238
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
point the control over the assets will be transferred to the limited partners (your
heirs).
The next step is to plan out the funding of the partnership by deciding which assets
can be transferred and how it can be done. To do this, it is important to distinguish
between safe and dangerous assets. Dangerous assets are those that carry a high
risk of lawsuits, while safe assets do not. Stocks and bonds are generally
considered safe assets, while business assets such as corporations and LLCs are
dangerous. The difference is significant because you don’t want dangerous assets
as part of your Family Limited Partnership.
Dangerous assets: Dangerous assets should also be separated from each other and
from safe assets, especially if they include real estate holdings. The best way to do
so is to treat them as separate entities, usually by holding them in a real estate
privacy trust or a limited liability company (LLC). This is because the liabilities
associated with them can be isolated in the trust or LLC, rather than held by any
one of the members.
Safe assets: In most cases, safe assets can be contained together in a single Family
Limited Partnership. Family homes are considered safe assets because liabilities
are usually covered by insurance, but there are also tax issues involved when
transferring them to the Family Limited Partnership. According to Section 163 of
the Internal Revenue Code, one can get deductions for “qualified residence
interest,” or the taxpayer’s primary residence. This means that the mortgage
interest deductions will not be affected in any way by transferring to the FLP.
Other assets you can transfer to a Family Limited Partnership include:
Bank and brokerage accounts: These are considered safe assets because they
have no potential liability. Bank and brokerage accounts can be created in the
name of the Family Limited Partnership by simply presenting a copy of the
Certificate of Limited Partnership and the company’s taxpayer identification
number.
Other interests: Family Limited Partnerships are great for holding interests in
other entities, such as businesses, real estate LLCs, and real estate privacy trusts.
However, note that the Family Limited Partnership can only hold interest in the
entity, but take part in the business. Otherwise, the Family Limited Partnership can
face a lawsuit and lose all its assets.
239
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Family Living Trust ownership: Usually, the role of the Family Living Trust is to
hold 99% of the ownership of the Family Limited Partnership, with the general
partner holding the remaining 1%. It can also hold interest in other safe assets,
which provides excellent opportunities for tax savings, estate planning, and asset
protection.
Use as a prenuptial agreement: Because the two parties’ rights can be outlined in
the partnership agreement, each spouse can manage their own single-member
LLCs as part of the Family Limited Partnership while retaining joint ownership.
Easy liquidation: When the partners wish to terminate the Family Limited
Partnership, the process is much easier than that of trusts, corporations, or other
organizational structures.
Tax Savings
Nevada is a tax free state; there are no corporate or personal income taxes. This
why more corporations are choosing Nevada as their domicile over other states like
California that has a 9.3% tax on anything over $39,133 of personal income. With
the proper strategies applied any income over $7,000 on $100,000 of income can
remain in your corporation. To accomplish this first you must establish a Nevada
Limited Liability Company (Your Private LLC no one knows you own this Corp
except you and your lawyer) to work in conjunction with your Current Home
Corporation (Your Public Corporation everyone knows you own this Corp). Set the
Nevada LLC in place to where it will be providing Consulting and leasing
equipment or property to your non-Nevada corporation. Your Nevada LLC (Your
Private LLC) can act as a consultant, supplier, marketing & advertising service,
and or financier to your Home Corporation (Public Corp). Your Home Corp. can
240
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
then divert the profits that would be taxed and direct them to your Nevada LLC
where there is no state tax.
The main premise to the Multiple Corporation strategy is, “you cannot squeeze
blood out of a dry turnip!” if you have no profits there is nothing to tax, and if you
have no assets you cannot pay any liens, or judgments.
It is perfectly legal to use one of your corporations to do business with another one
of your corporations to reduce the corporations’ profits and assets to near zero. For
the Multiple Corporation Strategy, to work it requires two corporations, one in
your home state we will call it public corp. & one in another state we will call this
one Private LLC this is your holding company. I recommend Nevada because there
is no state tax or usury laws, which means your Private LLC can charge whatever
interest it wants to your home corp.
Public corp. is the Corporation that you use to interact with the public. Everyone
knows that you own this business so it would be pretty hard to prove otherwise in
front of a judge. Since this is the Corporation that deals with your clients, patients,
customers, suppliers etc. your business or practice is always at risk of being sued.
Private LLC is the corp. that owns all the most valuable assets. Only you and
your attorney will know you own this LLC. Private LLC. does not interact with the
public. It only does business with the public corp. and any other corporations that
you own. It protects public corps assets from litigation, and minimizes taxes.
241
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Public Corp. eliminated a high tax profit by paying consulting fees to Private LLC
leaving very little net profit to be taxed on. It also protected its assets from
litigation by moving them over to Private LLC.
242
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BU
BUSINESS BLUEPRINT
Note in order to keep the private LLC private you must reassign any money due to
another entity because if the private LLC receives any money it will be required to
obtain an EIN. And since the LLC is not planning on hiring employees,
establishing credit, or opening a bank account there is no need for an EIN. The
only purposes for the Private LLC is to protect assets by filing UCC
UCC--1 liens on all
personal assets with equity, File UCC
UCC-11 on other corporate assets with equity,
243
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BU
BUSINESS BLUEPRINT
Here is another example of the multiple corporation strategy. Let’s say your Public
Corp is a car dealership. You could have your Nevada LLC (Your Private Limited
Liability Company) purchase ase the vehicles from your current supplier then mark
them up to near retail value, and sell them to your Public Corp so they can be
resold at full retail value. What you have just done is left all of the profit from the
sale of the vehicles in tax free Ne
Nevada
vada and reduced or eliminated any state tax that
your company would have had to pay had you left the profit in your Home Corp.
When this strategy is implemented in a high tax state like California, your overall
tax savings can be substantial.
Here is one of the techniques that many wealthy individuals use to purchase real
estate, protect their assets and stay personally debt free:
Let’s say you build your corporations corporate credit to the point where you have
obtained various lines of credit with no limits. This means you can generate capital
on demand for any purpose, purchase, product, or project/business venture within
24 hours.
s. Now let’s say you purchase a new home with one of your lines of credit,
once the property is purchased outright (paid in full with the line of credit), the
ownership can be transferred or sold to any person, entity, company, trust, etc.
once the instrument(s)
ent(s) that is burdened with the initial debt has been satisfied. This
means if your home, boat, car etc. is now free and clear of debt, and the ownership
is transferred to another entity or trust etc. in the event the corporation that is
burdened with the initial debt form the instrument looses a lawsuit or files bankrupt
for any reason. You and any of your other corporations or trusts will not be held
liable for the corporation’s debt, thus protecting you and any of your entities
244
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
personal assets. Not only can you use these strategies to protect your assets, you
can use these strategies to finance and/or facilitate a means to your financial
independence.
Now let’s say that you go out and purchase an office building since you have built
up the lines of credit high enough on Credit Corp (Your Public Corp) to the point
where you can purchase an office building outright. With the office building being
paid off free and clear you can transfer the ownership of the office building to
Private LLC. (Your Nevada LLC) Now in the event that Credit Corp, (the
corporation that is burdened with the initial debt from the office building) is hit
with a lawsuit or forced into bankruptcy, Private LLC and any of its other
corporations or trusts will not be held liable for Credit Corps debt, thus protecting
Private LLC’S, you and any of your other entities personal assets. Private LLC is
free to transfer their assets offshore to a International Business Corporation (IBC),
trust, land trust, Family Limited Partnership etc. (preferably a Land Trust when
dealing with real estate)
245
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BU
BUSINESS BLUEPRINT
246
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BU
BUSINESS BLUEPRINT
247
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Homestead Declaration
A homestead law helps to protect you from losing your home to creditors. If you
are sued for money in court and lose, the person who sued you will receive a
judgment from the court. If you do not pay the judgment, they can then try to
collect the judgment by garnishing your wages, having your automobile sold or by
having you home sold. The homestead law protects a certain amount of your equity
(the amount of equity depends on the state) in your home from being taken to pay
the judgment.
UCC-1 Liens
Just like a mortgage lender would file a lien on your property for the amount that
was loaned out on the house to protect their investment. You can apply the same
strategy to protect your equity in any given asset, especially a real estate property.
For example when you buy a house with no money down for $1,000,000 that is
worth a million dollars, there is no equity because there is a lien on the property for
a million dollars and like the saying goes you can’t squeeze blood out of a dry
turnip.
Most people believe that when they put their property under a Trust, LLC or any
other entity structure for that matter, they believe that there property and the equity
in it are protected from a lawsuit. Now it is true that you and your other personal
assets are protected from anything that may go wrong with the property, and the
property is protected from anything that may go wrong in your personal life. But if
the property is at fault and there is equity in the property then that equity would be
at risk of being taken to pay the judgment. By filing UCC-1 liens and a Homestead
Declaration on the property you can avoid this common nightmare.
248
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
The way to do this is to sign over the title of your home or office building to your
non-profit organization that you form. You can form your own church or
organization and apply for the tax-exempt status at your county courthouse.
Or, you can sign over the title of your home or office building to your local church
or other non-profit organization if you do not wish for it to go to your heirs. Under
this arrangement, you retain lifetime habitation rights although the property
belongs to the local non-profit organization.
Land Trusts
The simple title holding trusts was originally started in Illinois, so they are often
called Illinois Land Trusts. A land trust is an arrangement in which real property is
entrusted to a person or entity, known as a trustee, to eliminate the legal burdens of
owning or selling real estate. In effect, the owner’s real property (the land itself) is
converted to personal property (beneficial ownership of the land). That way, it is
treated like any other personal property, making it easier to handle.
For additional anonymity, it is possible to provide the land trust Trustee with you
still having full signing authority for any and all changes to the land trust.
The beneficiary can do as he likes with the trust – add more property, terminate,
transfer ownership – as if it were still in his name. This is because under the
contract, they are still considered the owners. The trustee simply takes care of the
legal processes, such as executing the deeds and mortgages. The trustee only acts
as directed in writing by the beneficiary. That way, the trustee’s “ownership” of the
property is strictly limited to the legal sense.
Many cities and counties charge hefty transfer taxes when someone sells property
to another person. They often reassess the property taxes and the taxes may be
increased considerably. In California, it is possible that the property taxes could
increase by several times. With a land trust, it is possible to privately transfer the
beneficial interest in the trust (the actual ownership) without reporting to any
249
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Property held in a land trust can be designated for transfer of ownership whenever
you desire. Your spouse, children or other successors can bypass costly and time
consuming probate proceedings and can sell or refinance the property without
delay. Probates often take years to settle. With a land trust your heirs could sell
immediately and avoiding making payments on the property they inherit but don't
wish to keep.
The Legal ownership of all property is listed with the county recorder's office in all
counties. That means your ownership information is available to anyone who
wants it. That is why property owners are constantly solicited by mortgage brokers
to apply for new loans. With a land trust, your interest in the property remains
confidential. A land trust offers a way to maintain privacy regarding real estate
ownership.
Many people advise real estate investors to place their property in LLC's and
corporations. While this does provide protection for some investors, it does not
provide much more protection than a land trust alone provides. In fact in some
cases it makes it worse since LLC's are public information. Also there are
considerable costs involved with LLC's. There are annual filing obligations, taxes
(minimum $800 per year in California) and accounting costs. None of which is
necessary.
With a Land Trust it is possible to protect your credit report. Public recordings
related to your property will show up on your personal credit report, thereby
lowering your fico, and hindering your ability to receive more credit. When the
title to property is held in a land trust, any liens relating to your property will not
report to your personal credit report. This allows you time to work out the problem
more favorably since it does not appear on your reports.
250
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Liens, judgments, and claims by city and county government usually attach to
property held by an individual in his or her name, or as a co-owner with others.
This can make the property more difficult to sell or refinance. Where the same
property is held in a land trust, legal matters affecting the beneficiaries do not pass
through to the subject property.
Living Trusts
A trust is an arrangement under which one person, called a trustee, holds legal title
to property for another person, called a beneficiary. You can be the trustee of your
own living trust, keeping full control over all property held in trust.
A "living trust" (also called an "inter vivos" trust by lawyers who can't give up
Latin) is simply a trust you create while you're alive, rather than one that is created
at your death under the terms of your will.
Different kinds of living trusts can help you avoid probate, reduce estate taxes or
set up long-term property management.
Everybody wants to keep as much of the money they earn as possible. Those
people in the higher income brackets are forever looking for a way to protect their
money from Uncle Sam. Thus the idea of personal tax shelters, the thing is, how
can you tell which ones are the good ones, and which ones are the bad ones. Tax
shelters can certainly "keep your money out of the hands of the IRS" - but some of
them can cost you dearly as well. Generally, all real estate purchases have definite
tax advantage. In even the simplest kind of transaction such as buying a better
home for your family, you'll be able to deduct from your gross income the amount
you pay in mortgage interest and property taxes. If you rent out your old house, or
buy a house as a rental property, you'll be allowed to deduct all your expenses from
the rent you receive. You can also deduct the depreciation on the house, based on
251
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
the cost or on the market value at the time the house was converted to a rental
property, whichever is lower. You also have the option to compute your
depreciation over 15-years, which would probably give you a tax loss even though
the property is producing a cash income for you. Remember, you cannot claim
depreciation on the value of the land, only for the cost of the house. Until 1981,
you could not deduct losses on a property rented to relatives - however that rule
has been repealed and now makes family tax savings available in certain situations
when you rent to relatives. Be sure to check with your local IRS Office for
complete details.
So-called Clifford Trusts are tax shelters that shift the gross income of a company
or family bread-winner to other family members in lower tax brackets. An
income-producing property is transferred to a trust, which must be set up to last 10
years and a day. The beneficiary receives the income during this period, and then
the property reverts back to the grantor. This type of trust is often used to
accumulate money for children, who can use it for higher education or for a start in
a career or business of their own. You should bear in mind when setting up such a
trust however, that parents have a legal duty to support their minor children and
thus, a trust cannot be set up to be used for that purpose.
Making interest-free loans is another method of sheltering one's income. Say you
lend several thousand dollars to a son or daughter who invests the money. The
borrower gets the income, and you eventually get your money back. If you're in
the 50% tax bracket and the borrower is in the 25% bracket, your tax savings can
be considerable.
252
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
kinds of investments you could make, you'll lose on Municipals if interest rates go
up, and win only if the interest rates on other investments go down.
By now, everyone knows about IRA's and Keogh plans for the self-employed.
You put money into a personal retirement trust and pay no taxes on it until you
actually withdraw from it. Some companies give their employees a chance to set
up their own retirement accounts, thereby deferring part of their gross incomes
until after they retire. However, deferring income until after one retires is no longer
as attractive as it used to be, particularly if your tax rate is not expected to change
after retirement. If you don't anticipate a lower tax bracket after you retire, it's
generally better to take all your income now and invest it in high yield growth
funds that will mean more money for you in your retirement years.
There are innumerable ways and methods to shelter your gross income from the tax
collectors, all of them legal. The important thing is to check them out with your
tax preparer and decide which would be best for you.
If we control IT but not own IT they cannot take IT, because they cannot take
from you that which you do not own. That’s why we should never own stock but if
we do we should only own it as long as it’s necessary. Because Stock shows
ownership, and the key is to control not own. There is nothing wrong with owning
stock as long as you are not sued when you own it. So it is ok to own stock when
you are required to by a creditor to own stock of a corporation as the guarantor of
the corporation, but as soon as the transaction is complete transfer the ownership of
the stock back to your private corporation.
For example let’s say you’re in a profession that requires a license you can create a
resolution to elect certain members to a licensing committee. The resolution should
read as follows:
“We the board, vote and elect that everyone named in the Licensing committee can
state he/she controls up to 100% of stock (up to means 1-100%). They do not own
the stock for a personal nature; they own the stock for licensing purposes only.”
253
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
It is true that a setting up the proper entities and structuring them correctly will
protect you and your family from any personal liability, but what about the asset?
Here’s a real life example let’s say someone slipped and fell on one of your
properties because you have a property manager that does not do a very good job,
you told them to fix the loose stair in unit 1, they say they fixed it when it was
never really done. The tenant in unit 1 happens to slip and fall on the loose stair
and injures themselves and wants to sue. It’s a good thing you had it in a land trust
with an LLC as the beneficiary, thus protecting you from any personal liability
whatsoever. But what about the property since you did not take the proper steps to
protect the equity you could risk losing the house.With the property being at fault
for the accident, if there is equity in the property to take to pay the judgment then
the equity will most likely be at risk of being taken. This is a horrible chain of
events and could be avoided by putting liens on all of your assets that have equity
in them. For example if your house is worth $500,000 and you owe $400,000. In
order to protect the $100,000 that you have in equity, you can have a private
corporation that you control place a second position lien of $100,000 on the house
by filing a UCC-1 lien with the secretary of state. And to protect any future equity
you can have another corporation place a third position lien of $50,000 on the
house. Now in the event of a lawsuit not only do you not own anything for them to
take from you, but everything you control has several liens on them. This strategy
can be applied with any asset or possession that you may value.
Apply for a Tax ID for your corporation, then apply for a Tax ID for your division,
then have division apply for a Tax ID for the corporation. Then cancel the original
Tax ID for the corporation that is attached to your social security number. By
canceling the Tax ID for the corporation you will have erased any traces leading
back to you, thus providing ultimate anonymity.
254
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
dollars. Many non-profit organizations sell "degrees" and diplomas for upwards of
$1500 each - and it's all legal.
255
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
256
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Chapter 15
Survival Tips for Small Businesses
You may be in Mail Order, Direct Mail, or you may be a local merchant with 150
employees; whichever, however or whatever - you've got to know how to keep
your business alive during economic recessions. Anytime the cash flow in a
business, large or small, starts to tighten up, the money management of that
business has to be run as a "tight ship."
Some of the things you can and should do include protecting yourself from
expenditures made on sudden impulse. We've all bought merchandise or services
we really didn't need simply because we were in the mood, or perhaps in response
to the flamboyancy of the advertising or the persuasiveness of the salesperson.
Then we sort of "wake up" a couple of days later and find that we've committed
hundreds of dollars of business funds for an item or service that's not essential to
the success of our own business, when really pressing items had been waiting for
those dollars.
A Corporation can eliminate these "impulse purchases " by including in your by-
laws a clause that states: "All purchasing decisions over (a certain amount) are
contingent upon approval by the board of directors." This will force you to
consider any "impulse purchases" of considerable cost, and may even be a
reminder in the case of smaller purchases.
While you may think you cannot afford it, be sure that you don't "short-change"
yourself on professional services. This would apply especially during a time of
emergency. Anytime you commit yourself and move ahead without completely
investigating all the angles, and preparing yourself for all the contingencies that
may arise, you're skating on thin ice. Regardless of the costs involved, it always
pays off in the long run to seek out the advice of experienced professionals before
embarking on a plan that could ruin you.
257
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
The 1244 status encourages investors to put equity capital into your business
because in the event of a loss, amounts up to the entire sum of the investment can
be written off in the current year. Without the "1244" classification, any losses
would have to be spread over several years, and this, of course, would greatly
lessen the attractiveness of your company's stock. Any business owner who has
not filed the 1244 corporation has in effect cut himself off from 90 percent of his
prospective investors.
Particularly when sales are down, you must be "hard-nosed" with people trying to
sell you luxuries for your business. When business is booming, you undoubtedly
will allow sales people to show you new models of equipment or a new line of
supplies; but when your business is down, skip the entertaining frills and
concentrate on the basics. Great care must be taken however, to maintain courtesy
and allow these sellers to consider you as a friend and call back at another time.
Your company's books should reflect your way of thinking, and whoever maintains
them should generate information according to your policies. Thus, you should
hire an outside accountant or accounting firm to figure your return on your
investment, as well
as the turnover on your accounts receivable and inventory. Such an audit or survey
should focus in depth on any or every item within your financial statement that
merits special attention. In this way, you'll probably uncover any potential
financial problems before they become readily apparent, and certainly before they
could get out of hand.
258
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
should offer you advice as well as alternatives, and provide you with objectivity.
No formal decisions need to be made either at your board meeting, or as a result of
them, but you should be able to gain a great deal from the suggestions you hear.
You will find that most of your customers have the money to pay at least some of
what they owe you immediately. To keep them current, and the number of
accounts receivable in your files to a minimum, you should call them on the phone
and ask for some kind of explanation why they're falling behind. If you develop
such a habit as part of your operating procedure, you'll find your invoices will
magically be drawn to the front of their piles of bills to pay. While maintaining a
courteous attitude, don't be hesitant, or too much of a "nice guy" when it comes to
collecting money.
By all means, join your industry's local and national trade associations. Most of
these organizations have a wealth of information available on everything from
details on your competitors to average industry sales figures, new products,
services, and trends.
If you are given a membership certificate or wall plaque, you should display these
conspicuously on you office wall. Customers like to see such "seals of approval"
and feel additional confidence in your business when they see them.
Still another thing often overlooked: If at all possible, you should have your spouse
work in the business with you for at least three or four weeks per year. The
important thing is that if for any reason you are not available to run the business,
your spouse will be familiar with certain people and situations about your business.
These people should include your attorney, accountant, any consultants or
advisors, creditors and your major suppliers. The long-term advantages of having
your spouse work four weeks per year in your business with you will greatly
outweigh the short-term inconvenience. Many couples share responsibility and
time entirely, which is in most cases even more desirable.
Whenever you can, and as often as you need it, take advantage of whatever free
business counseling is available. The Small Business Administration published
many excellent booklets, checklists and brochures on quite a large variety of
businesses. These publications are available through the U.S. Government Printing
Office. Most local universities, and many private organizations hold seminars at
minimal cost, and often without charge. You should also take advantage of the
services offered by your bank and local library.
259
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
The important thing about running a small business is to know the direction in
which you're heading; to know on a day-to-day basis your progress in that very
direction; to be aware of what your competitors are doing and to practice good
money management at all times. All this will prepare you to recognize potential
problems before they arise.
Organization
Make sure to keep good records. Plan everything out thoroughly and create and
keep the proper documentation. All meetings must be held and documented
resolutions, promissory notes, and contracts must be drawn up. Not following
corporate formalities and keeping proper documentation can lead to the piercing of
the corporate veil. And when the veil is pierced all protection is lost.
Like anything else, there are people that exploit this valuable information I have
just given you. Since most businesses fail because of under capitalization they
261
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
jump at any high price expert and professionals claiming that they can get your
business financing of up to $250,000 with no personal guarantee no matter what
your personal credit score is. Now I am not saying that this not possible if you have
read this whole manual this far then you will see I have shown you several ways to
make it possible. I am just saying there are a lot of snakes out there who will
promises all these fabulous things like Black Cards, Bentleys, and boats all with no
P.G. and they say it is all possible as soon as you pay them or within a few weeks,
months etc. do not believe these people ask them if they have done this themselves
and some clients they have worked with in the past. You can go on D&B’s website
and order a report on any company you just have to pay for it. If they are reluctant
to give you a reference then I would end the conversation right there. People that
ask for money up front before they perform anything are usually crooks unless they
are selling products or information on corporate credit. If they give you something
tangible then it is your discretion whether you want to buy it or not.
Beware of companies that offer to get you corporate credit cards and lines of credit
from department stores. Though it is true they can get you approved for trade credit
form a department store, trade credit may not be what the company needs at the
present time. If your company needs $20,000 for a company car then $20,000 in
trade credit from OfficeMax would not help your company unless OfficeMax starts
selling cars. There are a whole bunch of websites that offer ways to accelerate the
corporate credit building process. The opportunity to speed up any process is
VERY tempting. These "corporate credit professionals" are brilliant marketers they
understand that idea and it makes their offers very tempting and hard to resist!
Unfortunately many of these programs provide out-of-date information that is
simply no longer valid.
There are a few reputable high-end accounting and legal firms that will assist you
in legitimately forming a corporation and building your corporate credit. But this
process takes months and this is to their advantage. There is nothing that lawyers
and accountants love better than projects that take months (or years). They LOVE
billing you monthly for their services!
"You can use business credit instead of personal credit if your credit is
ruined."
262
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Don’t be misled by those companies that tell you they can get you a great business
credit profile in just a few weeks from scratch. Building a business credit profile is
just like building a personal one. There are steps you must take, and it takes time.
But there are strategies like the ones I have shown you to shorten the process.
Whatever you do, don't buy an unknown aged corporation to get credit unless it has
all of the items in the seven steps chapter in place and up to date. If no then it's a
lousy investment. Here's what happened to one of my friends. Recently, he saw
one of those early morning get rich quick infomercials on T.V. So he calls them up
and they tell him they can help him establish a business credit rating immediately
and it would give him $250,000 in unsecured credit guaranteed. How my buddy
says? He'd have to pay $25,000 for an 'aged corporation' My Buddy said, "Let me
have the company's name and DUNS number so I can check it out". The scam
artist said, “That's not how we do business”. Fortunately, my buddy wisely said
“No Thanks.” But you can bet there were other uninformed people out there that
did not know which questions to ask who were willing to pay to get business
credit, without knowing what they were getting. Typically these types of
companies have a bad history or debt file or no real history at all; and the credit
reporting agencies look for this type of unscrupulous business practice and they
will list any such company setup as “HIGH RISK”. I recommend you start from
scratch but if you do choose to buy a aged corporation make sure it is thoroughly
researched and has all the seven steps before you purchase it.
Many business owners have scoured the internet expressing interest in a shelf
corporation that has an aged EIN. Although the application of the EIN can
263
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
determine what state the corporation was originally formed, the age of the EIN is
not shown in the number. After calling the IRS several times and obtaining a
consistent answer, they mentioned that the EIN is not a serial number.
90-1053780
90-1053781
90-1053782
90-5893518
90-8934168
90-7152159
Since the numbers are random, you cannot tell the age by the number. Don't
OVERPAY for a shelf corporation because a promoter tells you that the EIN is
aged. There's no way to tell what is the age of the EIN.
It’s essential that your business credit profile changes with your business; your
business credibility can be enhanced when the information on file is correct and
up-to-date.
264
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Monitoring the information that is contained in your credit report for changes;
Supplying appropriate information about your business to D&B; and
Getting your key vendors to report your payment history with them
By managing your business credit profile, you will not only avoid mistakes and
omissions, but you can be confident that your business is always being evaluated in
the best possible light.
Remember unlike personal credit there are no laws protecting business owners
against errors in your business credit report. Just as you review your personal
credit report every 60 days, you should review your D&B and Experian Business
Credit Report every 60 days to make sure there are no discrepancies or
inconsistencies.
Besides what is the worst that can happen you’re told no?
265
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Corporate Credit is credit that is granted to one business by another business. Your
corporate credit profile is the primary way that companies use to evaluate whether
to do business with you, and on what terms. Although you can obtain Corporate
Credit as a sole proprietor, it is highly recommended that you set-up a corporation.
Because the goal of Corporate Credit it to establish a business credit profile that is
separate from your personal credit. And as a Sole Proprietor there is no legal
distinction between you and the business.
Upon establishing your corporation, you will find the need for business credit. You
may have already experienced the difficulty in getting approved for Corporate
Credit! Many businesses that cannot provide good references have difficulty
getting approved.
Setting-up a corporation is only one part of building business credit. There are
several other steps to take in order to set-up a business credit profile and obtain
credit for your business. Until you complete those steps a creditor will usually use
your personal credit scores to make a credit decision on your business because you
are your business. Creditors will not grant your business credit without a personal
guarantee until you separate you’re personal and business credit profiles and
establish a Duns Rating and Paydex score for your business.
266
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
You should begin to build business credit before you need credit so that it's
available to you when you do need it. Your business could go through rapid
growth phase and at some point, and your existing credit won't be enough to meet
the credit needs of your business.
A shelf can help expedite the process of establishing a two year history that is
needed to deal with most banks, or to qualify for a government bid or contract. If
you choose to buy a Shelf Corporation make sure that is does not owe any taxes.
And make sure it is not labeled High-Risk with D&B.
How do corporations work and why do I need one to build Corporate Credit?
A corporation is a legal person. It has its own “birth certificate,” called a corporate
charter, and its own “Social Security number,” called an Employer Identification
Number. A corporation can buy real estate and other businesses, and it can have
credit. A corporation can even have offspring, in the form of divisions.
Yes, you can put a property under corporate ownership. You can even get a
corporate mortgage to purchase a office building if your corporation qualifies.
Because lenders prefer lending to corporations over individuals, for the simple
reason that individuals can only have one income stream, while corporations can
have many.
Yes, you can be liable for the debt, if you personally guaranteed the debt.
267
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
This is a common misconception, but no. The Federal Tax ID number cannot be
used in place of a Social Security Number to apply for credit. The numbers that
you need to apply for business credit are your DUNS Number and your EIN
number.
If you have read this manual this far then you see I have shown you several ways
to establish Corporate even if your personal credit is challenged
By establishing Corporate Credit, you can minimize or even eliminate the use of
personal credit to secure credit for your business. This is very important because
there may come a time when you need your personal credit for an emergency and it
might not be available because your personal credit cards are maxed-out because
of the business. Or even worst you can’t qualify for a new loan because your Fico
score is to low and your debt ratio is too high.
Corporate Credit will separate your personal from your business credit and it won't
appear on your personal credit reports, so you'll have twice the access to credit
once you've established a Corporate Credit profile.
There are bunch of industry-specific business credit bureaus, but the two major
business credit bureaus that most businesses use is Dun & Bradstreet and Experian.
Here is the list in no particular order:
268
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
D&B’s business credit score is known as a Paydex Score. Paydex Scores range
from 0-100 and a score above 80+ is considered a good score.
Over 90% of the steps in the process of building business credit have to be
performed by someone within your company. If you hire a consultant, you'll still
have to apply for credit and pay your bills on time in order to create trade
references with the bureaus. A consultant can show you where to apply and how
to best set-up your profile.
Yes and no. You can get business credit by being a DBA, but it is not
recommended because as an individual you are limited. Plus you will be putting
you and your family at an unnecessary risk. Again a corporation is a legal person.
It has its own “birth certificate,” called a corporate charter, and its own “Social
Security number,” called an Employer Identification Number. A corporation can
buy real estate and other businesses, and it can have credit. A corporation can even
have offspring, in the form of divisions. Remember lenders prefer lending to
269
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
corporations over individuals. As a sole proprietor creditors will use your personal
credit to make a credit decision on your business because you are your business.
Creditors will not grant your business credit without a personal guarantee.
I heard that getting corporate credit is fast and easy and that you can get
approved instantly. Is this true?
If your corporation qualifies, then you can get corporate credit quickly and easily.
With a new corporation it’s different. It takes time to build corporate credit just
like it takes time to build personal credit. However, there are other ways like the
ones I have shown you to build corporate credit rapidly. A possible way to
expedite the process would be to take over an existing business or purchase a shelf
corporation that has all of the items we discussed in the shelf corporation section.
There are two types of Corporate Credit available: Cash Credit and Trade/vendor
Credit.
Cash Credit is the credit you get from credit cards- such as Visa, Master Card, and
American Express as well as lines of credit from lending institutions.
Trade/Vendor Credit is credit from stores such as Office Max, Office Depot,
Home Depot, Lowe’s etc.
According to some business experts, buying an existing business is the safest and
easiest way to go into business. It’s easier to get financing to purchase an existing
business than for starting a new one. This is because bankers and investors
generally feel more comfortable dealing with a business that has been in business
for a few years with a proven track record.
In general, buying an existing business is less risky than starting from scratch.
When you buy a business, you take over an operation that is already generating
cash flow and profits. You have an established customer base and reputation, and
270
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
employees who are familiar with all aspects of the business. You don't have to
“reinvent the wheel” by setting up new procedures, systems, and policies because
the formula for running the business successfully has already been established.
Incorporation Q&A’s
No, an attorney is not a legal requirement to form a corporation. You can prepare
and file the articles of incorporation yourself; however, you need to be thoroughly
versed in the laws of your state. You can use our service to incorporate and save
money on attorney fees. However, if you are unsure if incorporation will benefit
your business, consult an attorney or accountant.
What are the Articles of Incorporation?
The articles of incorporation declare the desire of an individual or group to
become a corporation. It spells out certain minimum information about the
corporation that is required by the laws of the state. It may also contain specific
information about the corporation that needs to be made public record, like
restrictions on the transfer of stock.
What is an annual meeting and is it required?
The annual meeting is a meeting held once a year to review the results of
corporate operations. To make sure that shareholders are informed about their
investments in the corporation, corporations are required by most state laws to
hold annual meetings of the shareholders as well. Annual meetings are also held
to choose directors and/or officers as the positions become available. Failure to
follow these and other corporate formalities can have serious legal consequences
for the corporation, including holding shareholders personally liable in some
situations. Please consult your legal counsel for additional information, and to
ensure that your business complies with all legal formal requirements.
Where does the corporation obtain its corporate seal, stock certificates,
books for minutes of meetings, and other records?
A corporation can obtain these items from any corporate supply company.
271
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
1.The time and place for meetings of officers, directors, and shareholders;
2.How many directors, their tenure, and their qualifications;
3.Title and compensation of the corporate officers;
4.The fiscal year of the corporation;
5.Who is responsible and how the bylaws are to be amended;
6.Any rules on the approval of contracts, loans, checks, and stock certificates;
7.Inspection of the corporate records book.
272
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Most states only require only one director. Some states make the minimum number
of directors dependent on the number of shareholders. If the corporation has more
than three shareholders, then the corporation must have three directors. The
273
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
following states subscribe to this rule: AR, CA, HI, LA, ME, MD, MA, MO, NY,
OH, UT, VT.
All corporate power is vested with the Board of Directors. They are elected by
shareholders for a specified term. The board members act at board meetings where
they set goals for the corporation, authorize the issuance of stock, and choose
officers to run the daily operations of the business.
If corporate formalities are not followed, you can lose all of your liability
protection. This allows creditors to seize your personal assets ("piercing the
corporate veil"). Courts have the ability to pierce the veil when corporate owners
fail to follow corporate formalities, use corporate funds as their own personal
funds, intentionally under capitalize their corporation, or enter into agreements
without intending to live up to their end of the agreement.
Shareholders are the owners of the corporation. Each share of stock represents a
financial interest in the company. Shareholders may receive stock for cash or
services to the company. Shareholders are responsible for electing the Board of
Directors. Unless the shareholders are part of the management team (directors or
officers), they have no authority to control the operations of the company. If they
are dissatisfied with the management, they may elect a new Board of Directors or
simply sell their shares.
274
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
What is stock?
Generally, common stock entitles the owner to vote for directors and receive
dividends. However, owning common stock does not guarantee that dividends will
be paid. The Board of Directors must look at the Corporation's financial situation
and decide whether it can legally authorize dividends to be paid. If so, dividend
amounts are split among all common share and distributed to the shareholders.
Most small corporations do not have preferred stock. Preferred stock usually
entitles the owner to receive a certain amount of dividends each year, provided the
corporation can legally authorize that payment. Preferred shareholders are paid
before common shareholders.
Par Value is the minimum amount for which a share of stock may be sold. The
Board of Directors sets the actual price of the company's shares at its own
discretion. Corporations will often set the Par Value of its own shares at a low
number, such as one cent. This however, does not mean that the shares are worth
only one cent- it only means that they can never be sold for less than that amount.
The different classes of stock determine how dividends will be paid, and how
much money will be paid for each share of stock in the corporation. Each share
certificate will be marked with the amount of par (the minimum amount of money
that must be paid for the share). Share certificates may also be marked as no par,
with no minimum amount being paid for the share. This designation must be made
at the outset of incorporating and provided for in the Articles of Incorporation.
Additionally, common stock represents the class of shareholders who shall be paid
a dividend last, after the preferred shareholders are paid first (if any exist). If there
are no preferred shareholders, then the dividend amounts are split equally among
275
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
the common shareholders. There are additional rules regarding participating shares.
For more information, contact your legal advisor, or email us at the address below.
How long the process takes to incorporate depends on what state you incorporate
in. It could take anywhere from a few days, weeks, to a month.
Corporate officers should always sign documents and transact business in the name
of the corporation. The officer's title should be clearly written next to his or her
name and signature. This will help avoid a claim that the officer is personally liable
for a corporation's default or that the officer was transacting business on his or her
own behalf — not on behalf of the corporation. Here is an example:
276
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
277
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Glossary
Accounts payable: Amount owing to creditors for goods and services on an open
account.
Balance sheet: Financial statement that presents a "snapshot" of what the business
owns what it owes, and what equity it has on a given date.
Cash flow: Incoming cash to the business less the outgoing cash during a given
period. Also used to refer to the figure derived from net income plus non-cash
items charged off in the accrual accounting process.
Collection period ratio: Indicates how quickly your customers pay you. Average
accounts receivable divided by net sales, multiplied by 365.
278
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Corporation: Form of business ownership that is a legal entity on its own and puts
stockholders and the board of directors in control. Owners have limited liability for
the corporation's actions. A corporation has unlimited life and in most cases is
taxed as an entity on its own.
Cost of goods sold: Figure representing the cost of buying raw materials and
producing finished goods.
Current assets: Cash or other assets you expect to use in the operation of the firm
within one year.
Current ratio: Shows the firm's ability to pay its current obligations from current
assets. Current assets divided by current liabilities.
Day’s purchases in accounts payable ratio: Indicates how quickly you pay your
suppliers for inventory purchases. Average accounts payable divided by the cost of
goods sold plus change in inventory, multiplied by 365.
Days to sell inventory ratio: Indicates the firm's efficiency at matching purchases
to expected sales. Average inventory divided by the cost of goods sold, multiplied
by 365.
Debt ratio: Indicates the firm's debt level, or leverage. Total liabilities divided by
total liabilities plus capital.
279
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
on the basis of race, color, religion, national origin, sex, marital status, or age, or
from discouraging you from applying, or giving you less favorable terms than any
other applicant, on such a basis. Regulation B also contains specific rules
governing credit transactions.
Equity: The ownership interest in a business remaining after its liabilities are
deducted. Also known as common stock plus retained earnings, or capital.
Fixed assets: Long-term assets such as buildings, equipment, or property that are
not expected to be converted to cash in the near term.
Gross profit: Indicates the revenues of the firm before consideration of its
operating expenses. Net sales less cost of goods sold.
Gross profit margin: Measures a firm's profitability. Gross profits divided by net
sales.
Gross income: Net sales less cost of goods sold. Installment loan: Loan type that
is paid in periodic payments, such as an automobile loan.
280
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Immigration Planning: The legal steps a natural person plans and/or undertakes
in view of his/her (and family members') future immigration. IP often includes tax
planning and asset protection components.
Incorporation: The legal process of establishing a company (corporation), which
entails submitting of definite documents to the authorities of a relevant jurisdiction,
their further registration and issuing by the authorities of proper documentary
evidences of the company's (corporation) legal existence (e.g., Certificate of
Incorporation).
Jurisdiction: Within the context of our site it's a country or a territory, where we
provide incorporation and other services. Each such jurisdiction adopted its
281
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Legal Entity (Legal Person): A legal entity (LE), e.g., an International Business
Company, Panamanian Private Foundation, Delaware Corporation or Limited
Liability Company, exists independently from its members, founders or
shareholders. Generally, the liability is limited to the assets a LE owns, and the
personal property of the members, founders or shareholders may not be seized by
the creditors. A LE has many features of a natural person, e.g. it may hold
property, suit other legal and natural persons, and be responsible in a court for its
acts and deeds.
Leverage: Measures the firm's use of borrowed funds versus those funds provided
by the shareholders or owners (equity).
Liability: Any current or future legal obligation, e.g. debt, duties under a contract
or a position.
Limited Liability: Within the context of our site it's limited liability of
shareholders or members in a Company Limited by Shares or Company Limited by
Guarantee.
Liquid assets: Those assets that can be readily turned into cash.
Minor: A person who has no attained full age under the law of his domicile.
282
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Net income: The sum remaining after all expenses have been met or deducted.
Also called profit.
Niche: Particular specialty in which a firm has gained a large market share.
Nominal Director: A Director holding its position only formally, while the real
powers on administering and managing the company rest with the Beneficiary or
its agent.
Non-resident alien (NRA): The person who is neither a resident in nor a citizen of
the country, esp. in the USA.
Operating Expenses: The amount paid for assets maintenance or those costs
associated with the day-to-day activities of the business.
283
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Operating profit (loss): Income or loss before taxes and extraordinary items
resulting from transactions other than those in the normal course of business.
Partnership: Can be general or limited, but in either case the general partners are
in control. The tax burden is shared by all the partners at their personal rate, and
the general partners have unlimited liability. Limited partners have limited
liability.
Principal: The currently unpaid balance of a loan, not including interest owed.
Also can refer to a primary owner or investor.
Profit and loss statement: Summary of the revenues, costs, and expenses for a
business over a period of time. Also called the income statement.
Pro forma financial statements: Financial statements for a business where certain
amounts shown are hypothetical, or estimated, for the period depicted.
284
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Protector: The Protector is "a watchdog" overseeing the proper fulfillment by the
Foundation Council of all instructions of the Founder.
Public limited company (PLC): The shares of such company may be offered for
sale to the general public and members' liability is limited to the amount unpaid on
shares held by them.
Quick ratio: Liquidity ratio that focuses on the firm's most liquid assets by
excluding inventory. Also known as the acid test ratio. Cash, marketable securities,
and accounts receivable divided by current liabilities.
Seasonal loan: A loan made for the purpose of meeting predictable and periodic
funding needs, such as funding of camping gear inventory before summer
purchases.
285
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
guarantees loans through financial institutions. The loans may be used for working
capital, machinery and equipment acquisition of real estate, and expansion.
Securities: Shares, bonds, and other instruments, which give evidence to and
assure the fulfillment of an obligation. Securities are traded in financial markets.
Having opened an Offshore Brokerage Account you may buy and sell securities
via the Internet.
Shelf Company: A company, which has been incorporated and kept on the shelf.
In some cases it is "pure" in a sense that it may or may not have entered into any
commercial or other activities and/or obligations. The client him/herself appoints
the initial Director(s) of the SC and decides on issuance of the shares.
Sole proprietorship: A type of business where the owner has full control and
unlimited liability. A sole proprietorship is taxed at the personal income tax rate.
286
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Tax haven: A jurisdiction where local legislation provides for considerable tax
exemptions for non-residents.
Tax planning: The legal steps a natural or legal person plans and/or undertakes to
minimize lawfully his/her/its tax liabilities. Such offshore tools as Private
Foundations, International Business Companies, Delaware Corporations and
Limited Liability Companies, and Trusts are being used by our clients for the
above purpose. See more details in the appropriate sections of OFFSHORE
TOOLS.
The Statute of Elizabeth: It was enacted in 1576 by the Queen Elizabeth I. The
Statute voids a transfer to a trust if the transfer could be interpreted as intention to
hinder, delay, or defraud creditors, including potential future creditors. Some
Offshore Financial Centers (i.e. Nevis) declared The Statute of Elizabeth null and
void in their trust legislation.
Trust: A legal design placing ownership of property in the name of one person,
called a trustee, to be held by the trustee for the use and benefit of some other
person, called a beneficiary. In some jurisdictions (i.e. Nevis) Trust Law permits
the Settler and Beneficiary in a Trust be the same person.
Trustee: The person who administers and manages the property transferred in a
Trust. This person becomes a legal owner of the property. In due time, a Trustee
distributes the property and/or relevant earnings under the trust among
beneficiaries.
287
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Glossary of terms
Average High Credit/Highest Credit - Average and highest credit levels granted.
Banking Section – This section of the Business Information and Comprehensive
Reports includes information on a company’s access to additional financial capital,
such as accounts, loans, and specific banking relationships, as well as bank
evaluations (when available) of whether the relation(s) are satisfactory. The
content may not represent the full extent of the firm’s banking relationships, nor
the primary bank used by the business.
Bankruptcy– A proceeding under the U.S. Bankruptcy Code, in which either a
debtor files a bankruptcy petition and voluntarily seeks protection from creditors,
or creditors file a bankruptcy petition against a debtor to force the debtor to pay
debts owed to them.
BIR – (Business Information Report) – The BIR provides an overall profile of a
company, including financial information, payment history and trends, history of a
business, ownership details, operational information, and details on related firms
and special events (such as business moves, fires and other disasters, and quarterly
performance). It also includes the D&B Rating, which shows the financial size (net
worth) of a business and a risk indicator.
Branch – A secondary location of a business. It has no legal responsibility for its
debts, even though bills may be paid from the branch location. It will have the
same legal business name as its headquarters. A branch often operates under a
different trade style. It may be located at the same address as the headquarters if it
has a unique trade style and unique operations.
Business Background – Information about ownership, history, principals,
operations, and locations of the business.
Business Information Report (BIR) – The BIR provides an overall profile of a
company, including financial information, payment history and trends, history of a
business, ownership details, operational information, and details on related firms
and special events (such as business moves, fires and other disasters, and quarterly
performance). It also includes the D&B Rating, which shows the financial size (net
worth) of a business.
Business Registration – A business registration is information filed by a
corporation or limited liability company with the Secretary of State or other state
agency in order to obtain a state charter to do business within that state was a
corporation or limited liability company.
288
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
289
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
recommended limits also are useful when you are dealing with a new customer or
prospect, one with whom you do not have a previously established credit record.
The recommended limits, while not customized to every situation, create useful
default starting point.
Credit Score Class – Assesses the company’s probable payment habits and
indicates the likelihood of an account becoming delinquent within the next 12
months. A 1 denotes low risk, 5 denotes high risk, and 0 denotes open bankruptcy
and/or out of business at this location.
Credit Score Norms – Compares the company’s Credit Score Class to that of
firms with similar demographic characteristics.
Credit Score Summary – Reviews an analysis of credit capacity (size, overall
financial condition, payment capacity) to gauge the firm’s ability to take on
additional credit.
Division - A division is an operating unit of a business entity with a specific
divisional name performing a specific activity normally different than the activity
performed at the headquarters. A division is different than a branch in that the
division is operated like a separate and unique entity (it may have divisional
officers; however, it is not legally a separate entity).
D&B Rating - The D&B Rating can help you quickly assess a firm's size and
composite credit appraisal, based on information in a company's interim or fiscal
balance sheet and an overall evaluation of the firm's creditworthiness.
The "5A" to "HH" Rating Classifications reflect company size based on worth or
equity as computed by D&B. Company size can be an effective indicator of credit
capacity. These Ratings are assigned to businesses that have supplied D&B with a
current financial statement.
Note: A "2" is the highest Composite Credit Appraisal a company not supplying
D&B with current financial information can receive.
The "1R" and "2R" Rating categories reflect company size based on the total
290
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
number of employees for the business. They are assigned to company files that do
not contain a current financial statement.
ER (Employee Range) Ratings apply to certain lines of business that do not lend
themselves to classification under the D&B Rating system. Instead, we assign
these types of businesses an Employee Range symbol based on the number of
people employed. No other significance should be attached to this symbol.
For example, a rating of "ER7" means there are between five and nine employees
in the company. "ERN" should not be interpreted negatively. It simply means we
do not have information indicating how many people are employed at this firm.
The D&B Rating field in a report may also display the following designations
when certain conditions are present:
The '- -' Symbol: This represents the absence of a D&B Rating and should not be
interpreted as indicating that credit should be denied. It means that the information
available to D&B does not permit us to classify the company within our Rating
Key and that further inquiry should be made before reaching a credit decision.
Some reasons for using the "- -" symbol include: deficit net worth, bankruptcy
proceedings, lack of sufficient payment information or incomplete history
indicator.
DS (DUNS Support): This indicates that the information available to D&B does
not permit us to classify the company within our Rating Key. When ordering these
reports, an investigation can be performed and results sent to you at your request
for an additional fee.
D-U-N-S® Number (Data Universal Numbering System) - The D&B D-U-N-S
Number is a non-indicative, nine-digit number assigned to each business location
in the D&B database having a unique, separate, and distinct operation, and is
maintained solely by D&B. The D&B D-U-N-S Number is used by industries and
organizations around the world as a global standard for business identification and
tracking. If you don’t have a D-U-N-S Number, you can get one for free through
the SBS site.
DUNSRight - DUNSRight is the data quality process that ensures that you get the
most accurate and complete information available.
Employees Here – Total number of employees for all locations of the business.
Employees Total – Total number of employees for all locations of the business.
eUpdate – eUpdate is a simple tool you can use to ensure our database contains the
291
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
most up-to-date information on your business. eUpdate provides you with the
ability to create a new DUNS Number, build a credit file, review your D&B
Report, and update your company profile online, free of charge, 24 hours a day.
Executive Summary Section – Reviews an analysis of credit capacity (size,
overall financial condition, payment capacity) to gauge the firm’s ability to take on
additional credit.
Finance Section - Found in the Business Information and Comprehensive Reports,
this section includes balance sheets, financial income statements and management
estimates or projections when available. If provided, up to three years of
comparative summaries may be displayed here. This data can help you to assess:
• A company's ability to meet current debt by comparing all liquid assets to
current debt, or all liquid assets plus inventory to current debt.
• The amount of capital provided by creditors compared to capital invested by
the owners.
• The amount of sales compared to total assets of the company.
Commentary on absence of financial information may also appear in this section,
for example, "A financial statement was declined by management." An explanation
of the financial information may also be provided and my include a narrative
indicating the source of the data (i.e., "Submitted by ..."), as well as an explanation
of certain financial statement items. The company may also add other comments in
this section, such as "Current cash is low because a recent expansion was financed
with cash rather than loans."
Financial Condition - Found in the Business Information and Comprehensive
Reports, this section provides an overview of a company's financial statement with
a designation of Strong, Good, Fair or Unbalanced. Financial Condition is
calculated by reviewing up to 11 financial ratios and comparing them to industry
averages for each of the company's lines of business.
Financial Stress - D&B defines a financially stressed company as one that has
ceased operations following assignment or bankruptcy, ceased operations with loss
to creditors, voluntarily withdrawn from business operation leaving unpaid
obligations or is in receivership, reorganization, or has made an arrangement for
the benefit of creditors. Note: Voluntary discontinuance involving no loss to
creditors is not defined as financial stress.
Financial Stress Norms - Compare the company's Financial Stress Class to
average ratings for firms with similar demographic characteristics to help you
determine where the firm stands in relation to the norm.
292
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Financial Stress Score - Found in the Comprehensive Report, this score ranges
from 1,001 to 1,875 and is the raw output of the Financial Stress Scoring Model
scorecards. 1,001 represents the highest risk and 1,875 represents the lowest risk of
business failure. Each Financial Stress Score within the range (1,001-1,875) has a
related probability of business failure within a 12-month period. This score is also
often referred to as the Raw Score.
Financial Stress Summary - The company's Financial Stress Class is given as a 1
to 5 rating and as a percentile ranking to determine the likelihood of business
experiencing financial stress as compared to the national average and the
company's industry.
Headquarters- A headquarters is a business location that has branches or divisions
reporting to it, and is legally responsible for those branches or divisions. If the
headquarters is more than 50 percent owned by another corporation, it will also be
a subsidiary. If it owns more than 50 percent of another corporation, then it is also
a parent.
History Indicator - Found in the Business Information and Comprehensive
Reports, the History Indicator is designated as:
• Clear - Certain minimal information necessary for D&B rating consideration
is contained in the report. It also means the report is free of negative
information which could cause the selection of other History captions or
designation as a potential higher-risk case.
• Incomplete - D&B's file does not contain sufficient information about the
background of the business and its significant principals to fully assess risk.
• Management - D&B's file contains certain unfavorable current or historical
information on one or more significant principals associated with this
company.
• Business - D&B's file contains certain unfavorable current or historical
information on this company.
History Section - Found in the Business Information and Comprehensive Reports,
the History Section typically includes details on the company's history, including:
• Incorporation details, par value of shares and ownership information.
• Background information on management, such as the educational and career
history of the company principals.
• Related companies, including identification of parent, affiliates, subsidiaries
and/or branches worldwide.
293
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
The History Section may also include corporate registration details, which can help
you to:
• Verify the existence of a registered organization.
• Confirm legal information, such as a company's organizational structure,
date and state of incorporation.
• Research possible fraud by reviewing names of principals and business
standing within a state.
INV (Investigation Being Conducted): When an "INV" appears, it means an
investigation is being conducted on this business to get the most current details.
NQ (Not Quoted): This is generally assigned when a business has been confirmed
as no longer active at the location, or when D & B is unable to confirm active
operations. It may also appear on some branch reports, when the branch is located
in the same city as the headquarters.
Judgment - A Judgment is the final resolution of a suit; the official court decision
regarding the parties' rights and obligations, including whether the plaintiff is
entitled to relief defined in the suit.
Legal Filings - Reported open/closed public filings include bankruptcy,
judgments, suits or liens.
Leveraged Buyout: A leveraged buyout (or LBO, or highly-leveraged
transaction (HLT), or "bootstrap" transaction) occurs when a financial sponsor
gains control of a majority of a target company's equity through the use of
borrowed money or debt.
294
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
296
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Payment Trend by Industry - See at a glance how the company's payment habits,
as reported by D&B, compare with those of other companies in its line of business.
Predictive Scoring / Models - Predictive scoring is the process of using historical
information to predict future outcomes. It involves identifying the risks inherent in
a future decision by examining the relationship between historical information and
the future event. In essence, it is an objective and statistically derived counterpart
to subjective, intuitive assessments. The objective of a score is to report the risk
involved in a given decision. Predictive Scoring allows you to rank order accounts
based on the probability of an event occurring. Predictive Scoring represents a
statistical probability, not a guarantee. Examples include the Risk of Late Payment
Indicator in the Credit eValuator Report and the Commercial Credit and Financial
Stress Scores in the Business Information and Comprehensive Reports.
Primary SIC - Represents a company's activity with the largest percentage of
sales revenue. See SIC Code.
Public Filings - This term is used to identify bankruptcy filing, suit, lien, and
judgment information obtained from Federal and State court houses for a company.
Rating or D&B Rating - The D&B Rating can help you quickly assess a firm's
size and composite credit appraisal, based on information in a company's interim or
fiscal balance sheet and an overall evaluation of the firm's creditworthiness.
The "5A" to "HH" Rating Classifications reflect company size based on worth or
equity as computed by D&B. Company size can be an effective indicator of credit
capacity. These Ratings are assigned to businesses that have supplied D&B with a
current financial statement.
Note: A "2" is the highest Composite Credit Appraisal a company not supplying
D&B with current financial information can receive.
The "1R" and "2R" Rating categories reflect company size based on the total
number of employees for the business. They are assigned to company files that do
not contain a current financial statement.
297
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
ER (Employee Range) Ratings apply to certain lines of business that do not lend
themselves to classification under the D&B Rating system. Instead, we assign
these types of businesses an Employee Range symbol based on the number of
people employed. No other significance should be attached to this symbol.
For example, a rating of "ER7" means there are between five and nine employees
in the company. "ERN" should not be interpreted negatively. It simply means we
do not have information indicating how many people are employed at this firm.
The D&B Rating field in a report may also display the following designations
when certain conditions are present:
The '- -' Symbol: This represents the absence of a D&B Rating and should not be
interpreted as indicating that credit should be denied. It means that the information
available to D&B does not permit us to classify the company within our Rating
Key and that further inquiry should be made before reaching a credit decision.
Some reasons for using the "- -" symbol include: deficit net worth, bankruptcy
proceedings, lack of sufficient payment information or incomplete history
indicator.
DS (DUNS Support): This indicates that the information available to D&B does
not permit us to classify the company within our Rating Key. When ordering these
reports, an investigation can be performed and results sent to you at your request
for an additional fee.
INV (Investigation Being Conducted): When an "INV" appears, it means an
investigation is being conducted on this business to get the most current details.
NQ (Not Quoted): This is generally assigned when a business has been confirmed
as no longer active at the location, or when D & B is unable to confirm active
operations. It may also appear on some branch reports, when the branch is located
in the same city as the headquarters.
Risk of Late Payment - Risk of Late Payment is an element in the Credit
eValuator and SelfMonitor 2.0 Reports, which predicts the risk that a company will
pay on time versus the risk of other companies in the same industry. The risk dial
() shows the potential risk of late or delinquent payment. The dial - from lower risk
to higher risk - shows the risk that a company will pay in a severely delinquent
manner (90+ days past terms) relative to other businesses in the D&B database.
Higher risk (red) indicates that a company is more likely to pay severely beyond
terms, and lower risk (green) indicates that a company has a low likelihood of
paying in a severely delinquent manner. The rating is based on a number of credit
298
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
299
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
300
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
301
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Appendix
Assets
Current Assets
Liabilities
Current Liabilities
302
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Capital
Example Manufacturing Co. Inc. Profit and Loss Statement (Income Statement)
j. Interest Expense 0 0
303
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Sources/(Uses)
Operating Activities
171,000
Investing Activities
304
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Financing Activities
Dividends (58,000)
--------------------------------
Net Sales
Example: The gross profit margin for Example Manufacturing Company Inc. for 2006 is:
------------------
$633,000
------------------
Net Sales
Example: The operating profit margin for Example Manufacturing Company Inc. for 2006 is:
305
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
--------
$633,000
Cash
+Marketable Securities
--------------------------
Current Liabilities
Example: The quick ratio for Example Manufacturing Company Inc. for 2006 is:
----------------------------
$118,000
----------------
Current Liabilities
Example: The current ratio for Example Manufacturing Company Inc. for 2006 is:
$212,000 = 1.8
--------
$118,000
---------------------------
306
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Example: The debt ratio for Example Manufacturing Company Inc. for 2006 is:
----------
$1,112,000
Average Accounts
------------------ x 365
Net Sales
Example: The collection period ratio for Example Manufacturing Company Inc. for 2006 is:
-------------------
$633,000
Example: The days to sell inventory ratio for Example Manufacturing Company Inc. for 2006 is:
--------------------
$358,000
+ Change in Inventory
Example: The day’s purchase in accounts payable ratio for Example Manufacturing Company
Inc. for 2006 is:
307
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
---------------------
$358,000 + $7,000
Assets
Current Assets
1. Cash $ 4,000
4. Inventories 196,000
Liabilities
Current Liabilities
308
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Capital
for 2007.
Example Manufacturing Company Inc. Pro Forma Profit and Loss Statement
f. Depreciation 58,000
309
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
j. Interest Expense 0
310
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
The 1R and 2R ratings categories reflect company size based on the total number of employees
for the business. They are assigned to business files that do not contain a current financial
statement. For 5A to HH Ratings, the Composite Credit Appraisal is a number between 1 and 4
that makes up the second half of the company's Rating and reflects an overall assessment of
creditworthiness. D&B’s creditworthiness assessment is based on both payments and financial
stability. In 1R and 2R Ratings, the 2, 3, or 4 creditworthiness indicator is based on analysis by
D&B of public filings, trade payments, business age and other important factors. 2 is the highest
Composite Credit Appraisal a company not supplying D&B with current financial information
can receive.
311
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
rating key.
The blank symbol should not be interpreted as indicating that credit should be denied. It simply
means that the information available to D&B does not permit us to classify the company within our
-- (blank) rating key and that further enquiry should be made before reaching a decision. Some reasons for
using a "-" symbol include: deficit net worth, bankruptcy proceedings, lack of insufficient payment
information, or incomplete history information.
Certain lines of business, primarily banks, insurance companies and government entities do not
lend themselves to classification under the D&B Rating system. Instead, we assign these types of
ER businesses an Employee range symbol based on the number of people employed. No other
significance should be attached to this symbol. ERN should not be interpreted negatively. It simply
means we do not have information indicating how many people are employed at this firm.
Not Quoted. This is generally assigned when a business has been confirmed as no longer active at
NQ the location, or when D & B is unable to confirm active operations. It may also appear on some
branch reports, when the branch is located in the same city as the headquarters.
312
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
80 ON TERMS
313
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
314
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
315
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
"0" generally denotes indication of open bankruptcy or out of business at the location. "0"may also denote higher risk
situations.
The Incidence of Financial Stress -National Average for all firms in the United States in D&B's
file is 1.4%.
The Incidence of Financial Stress shows the percentage of firms in a given Class that
discontinued operations over the past year with loss to creditors. The Incidence of Financial
Stress-National Average represents the national failure rate and is provided for comparative
purposes. All Financial Stress Class, Percentile, Score and Incidence statistics are based on 2001.
316
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
The US Commercial Credit Score predicts the likelihood of a firm paying in a delinquent manner
(90 + days past terms) during the next 12 months, based on the information in D&B's file. The
score was calculated using statistically valid models derived from D&B's extensive data files.
"0" generally denotes indication of open bankruptcy or out of business at the location. "0"may
also denote higher risk situations.
317
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
6 10 44.9%
1 5 72.7%
The Incidence of Delinquent Payment for all firms in the United States in D&B's file is 17.3%.
The Incidence of Delinquent Payment shows the percentage of firms in a given percentile range
that paid in a delinquent manner (90 + days past terms) over the past year. The Incidence of
Delinquent Payment among all firms in D&B's files represents the national delinquency rate and
is provided for comparative purposes. All Commercial Credit Class, Percentile, Score and
Incidence statistics are based on 2001.
318
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Vendor List
Obtaining credit for any business starts with having companies that will extend credit.
That's the Catch 22. It is difficult to obtain credit when you don't have any. The
Vendor resource is growing daily and will help you find the 3-5 vendors needed to
report your credit-worthiness monthly.
Vendor? Quill
Personal guarantee required? No
Paydex required? No
Terms/ Required? Net-30 terms, Duns # check and
1-3 trade references, in business
for 6 months
Report to D & B? Yes, Monthly
Report to Experian? Yes, Monthly
Trade Reference? No
Contact? 800-634-0321
319
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Vendor? Accurate
Personal guarantee required? No
Paydex required? No
Terms/ Required? Net 30, revolving account, 3 trades
and 1 bank trade. Call to have
application faxed
Report to D & B? Yes
Report to Experian? No
Trade Reference? No
Contact? 800-325-2551
Vendor? System-Direct
Personal guarantee required? No
Paydex required? No
Terms/ Required? No Terms, but reports on
transactions.
Report to D & B? no
Report to Experian? Yes
Trade Reference? Yes
Contact? http://system-
direct.vstoreoffice.com/
320
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Vendor? Kinko's
Personal guarantee required? No
Paydex required? No
Terms/ Required? Corporate Account/Duns &
Address Check
Report to D & B? Yes, Negatives
Report to Experian? Yes
Trade Reference? No
Contact? www.Kinkos.com
Vendor? WebPrinted
Personal guarantee required? No
Paydex required? No
Terms/ Required? $100 Deposit for Company
Design & Set-up
Report to D & B? Yes
Report to Experian? Yes
Trade Reference? Yes
Contact? www.WebPrinted.com
Vendor? Marketing World
Personal guarantee required? No
Paydex required? No
Terms/ Required? 20% Down for various Business
& web marketing packages
Report to D & B? Yes
Report to Experian? Yes
Trade Reference? Yes
Contact? Contact Stan Lewis
mymarketingworld@yahoo.com
Vendor? McWeb Internet, E-commerce and turn-
key web design
Personal guarantee required? No
Paydex required? No
Terms/ Required? Custom and Package Designs for $500-$2000/
25% Down/ No Trade Checks to start job
Report to D & B? Yes, Mnthly
Report to Experian? Yes
Trade Reference? Yes
Contact? E-Mail, Rob McGee
webdesigner@konzoo.com
321
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
322
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Retail Credit
After you have established a Paydex score (usually within 60-90 days or sooner of 3-5 vendors
submitting good reports) choose 2-3 retail cards to continue building your credit file. The
following retailers offer corporate accounts with different terms. Be sure to apply in the company
name, utilize vendor references, and ask to apply for a business account, not personal. .
Name? Chevron
Personal guarantee Required? Yes
Paydex required? No
Required? At least 2 yrs in business, DNB check
revolving acct – net 30, apply online
Report to D & B? Yes
Report to Experian? Yes
Phone? 888-243-8358
Name? Staples
Personal guarantee No
Required?
Paydex required? No
Required? Revolving acct, net 30
Report to D & B? Yes
Report to Experian? Yes
Phone? 800-669-5285
Name? Sears
Personal guarantee No
Required?
Paydex required? No
Required? 2 yrs in business or personal guarantee,
revolving acct, net 30, call to get app faxed
323
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Report to D & B? No
Report to Experian? Yes
Phone? 800-917-7700
Name? Texaco
Personal guarantee Required? No
Paydex required? No
Required? Need some credit history or personal
guarantee, apply online
Report to D & B? Yes
Report to Experian? Yes
Phone? 800-839-2267
324
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Name? Grainger.com
Personal guarantee Required? No
Paydex required? No
Required? Net 30-full balance. $1000 min. credit limit,
business license needed along with 1 bank
trade and 2-3 trades
Report to D & B? Yes
Report to Experian? No
Phone? 310-327-7370
325
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Name? Kinkos
Personal guarantee Required? No
Paydex required? No
Required? Revolving acct, net 30, apply online, will
check Duns Number & verify Business
address
Report to D & B? Yes, only when requested by D & B
Report to Experian? No
Phone? 800-488-3705
Name? Lowes
Personal guarantee Required? No
Paydex required? No
Required? Revolving acct, net 30, 3 yrs in business or
personal guarantee
Report to D & B? Yes
Report to Experian? No
Phone? 800-445-6937
326
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
327
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
328
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Issuer Phone
FIRST NATIONAL BANK 800-688-7070
FIRST NEW HAMPSHIRE BANK 800-852-3719
FIRST TENNESSEE BANK 800-234-2840
FIRST UNION NATIONAL BANK 800-704-0883
FIRST USA BANK 800-955-3050
FIRST VIRGINA BANK 800-421-2110
FULTON BANK 800-322-2595
GE PRODUCTIVITY BIZ CARD 800-562-8973
HSBC BANK USA 800-975-4722
HUNTING NATIONAL BANK 800-237-7400
INTRUST BANK 800-999-4048
KEY BANK, N.A. 800-444-4539
M&T BANK, N.A. 800-724-3222
MBNA AMERICA BANK, N.A. 800-545-7899
MELLON BANK (DE) N.A. 800-753-7011
MERCANTILE BANK 800-755-4070
MIDWEST EXPRESS 800-320-2282
NATIONAL CITY BANK 800-622-6736
NATIONS BANK OF DELAWARE 800-373-3368
NORWEST BANK 800-247-8101
PACIFIC CENTURY BANK OF CHI. 602-257-4440
PEOPLE’S BANK OF BRIDGE PORT 800-426-1114
PNC NATIONAL BANK 800-762-2273
ROCKY MOUTIAN BANKCARD 800-933-4433
SIMMIONS FIRST NATIONAL BNK 800-636-5151
SOUTHTRUST BANK 800-292-6538
SUNTRUST BANK 800-432-4932
SUNWEST BANK 800-233-3722
SYNOVUS BUSINESS VISA 800-543-8227
TRAVELERS BANK USA 800-772-7775
UNITED NATIONAL BANK 800-223-1123
U.S. BANK NATIONAL ASSN 800-445-9934
WACHOVIA BANK 800-263-0988
329
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Issuer Phone
WELLS FARGO BANK 800-642-4720
WEST AMERICA BANK 800-955-9900
WHITNEY BANK 800-343-7272
ZIONS BANCORP 800-789-5626
330
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Funding Sources
www.corporatecreditassociation.com
www.vfinance.com
www.Venturechoice.com
www.vcaonline.com
www.gpmn.com
www.businessfinance.com
www.cloudstart.com
www.ustyleit.com/Venture_Capital_Directory
http://dmoz.org/Business/Financial_Services/Venture_Capital/
www.moneycenter.com
www.nvca.org/members.html
www.vclocater.com
www.thedirectoriescompany.com/venturecapital.html
www.abcsmallbiz.com/reference/vcd/index.html
www.businessplanposting.com/vcfhome.php
www.private-equity.org.uk/pe-firms/pa.cfm
www.boogar.com/resources/venturecapital/index.htm
www.mycapital.com
www.gobig.com
331
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
Notes
332
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
333
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
334
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
335
Copyright © 2008 Reginald Ringgold
April 1, 2007 THE BILLIONAIRE’S BUSINESS BLUEPRINT
C o p y r i g h t © 2 0 08 R e g i n a l d Ri n gg o l d
A L L RI G H T S RE S E R VE D
336
Copyright © 2008 Reginald Ringgold