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GA

ra
MO
nd
by Jonathan Ponce

Garamond Pro
Regular
Editor & Designer

Jonathan Ponce
Typography 102
2014

Garamond Pro
Italic
Garamond Pro
Bold
Garamond Pro
Bold Italic

Garamond Pro Regular 14pt/16.8pt

ABCDEFGHIJKLMNOPQRSTUVWXY
Z
abcdefghijklmnopqrstuvwxyz
1 2 3 4 5 6 7 8 9 10 ! @ # $ % & ?

Garamond Pro Italic 14pt/16.8pt

A B C D E F G H I J K L M N O P Q R ST UVW XY Z
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%& ?

Garamond Pro Bold 14pt/16.8pt

ABCDEFGHIJKLMNOPQRSTUVWXY
Z
abcdefghijklmnoprstuvwxyz
1234567890!@#$%&?

Garamond Pro Bold Italic 14pt/16.8pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnoprstuvwxyz
1234567890!@#$%&?

Garamond Pro Regular


150 pt.

Creative

Garamond Pro Italic


150 pt.

Garamond Pro Reg


18 pt.

n typography, color is the overall density of


the ink on the page, determined mainly by the
typeface, but also by the word spacing, leading
and depth of the margins. Text layout, tone
or color of the set text, and the interplay of
text with the white space of the page in combination with other graphic elements impart
a feel or resonance to the subject matter.

With printed media


typographers are also concerned with
binding margins, paper selection and
printing methods when determining
the correct color of the page.
Garamond Pro Reg
180 pt.

Garamond Pro Italic


24 pt.

Garamond Pro Italic


12 pt.
especially

Garamond Pro Reg


60 pt.

Readability
Garamond Pro Italic
150 pt.

&

Legibility

Garemond Pro Bold


60 pt.

if seen out of textual context.


Readability is primarily the concern of the typographer or information designer. It is the intended result of the complete process of
presentation of textual material in order to communicate meaning as
unambiguously as possible. A reader should be assisted in navigating
around the information with ease, by optimal inter-letter, inter-word
and particularly inter-line spacing, coupled with appropriate line
length and position on the page, careful editorial chunking and

Garamond Pro Italic


48 pt.

Legibility is primarily the concern of the typeface


designer, to ensure that each individual character or
glyph is unambiguous and distinguishable from all
other characters in the font. Legibility is also in part
the concern of the typographer to select a typeface
with appropriateclarity of design for the intended
use at the intended size. Anexample of a well-known
design, Brush Script, contains a number of
Garamond Pro Bold
14 pt.

Garamond Pro Reg


30 pt.
Garamond Pro Italic
90 pt.

Advertising
Garamond
89 pt.

Pro Reg

Typography

has long been a vital part


of promotional material
and advertising. Designers often use typography to set a theme and mood in
an advertisement; for example using bold, large text
to convey a particular message to the reader.Type is
often used to draw attention to a particular advertisement, combined with efficient use of color, shapes
and images.Today, typography in advertising often
reflects a companys brand. Fonts used in advertisements convey different messages to the reader, classical fonts are for a strong personality, while more
modern fonts are for a cleaner, neutral look. Bold
fonts are used for making statements and attracting
attention. Digital technology in the 20th and 21st
centuries has enabled the creation of typefaces for

Garamond Pro Italic


14 pt.

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Inspired by
Adobe Garamond
Design by

Jonathan Ponce