Music Video

Pitch
Scarlett Coates
Bullion productions

What is my idea?
Basic outline

I have used a picture from black

swan to communicate the sort of
character I would like to create for
my music video.

Outline of my idea
In a nutshell, my idea is the concept of a
gentle and elegant dancer taking the form
of a white peacock to convey the main
character of the video.
My music video will be to the song
Gasoline by Halsey and will be mainly
based on visuals rather than story.
We will get to know the violent nature
and attitude of this character throughout
the song, and will contain a lot of birdlike imagery

How did I find my idea?

Through various mood boards and
brainstorms after listening to the song
that there was a very Oriental sounding
undertone to the song, which reminded
me of the Chinese peacock, and there
are many colours to choose from, I went
with a bland white to represent my
character.

I drew main inspiration from various movies, such as

the black swan because of how their character portrays
bird-like mannerisms and how it changed the characters
perceptions of reality, I was also influenced by
characters such as Lord Shen, as the main antagonist,
Lord Shen, who is a white peacock, his passive and
bland design has always been contradictory to his
character a rather ruthless and aggressive character,
while the imagery of a white peacock could be linked
with angels because of their similar design, He is far
from an angel.

Imagery

What do you think the TA would

be for this video?

Research into my target

audience
Target audience
When researching my TA ( Target Audience) I had looked at
the genre of song that I was using- electro pop and what
kind of people would be attracted to the song BEFORE they
would think to be attracted to the video itself.
As drawn from another online media project, I have
discovered that Halseys audience is that of a female
teenage audience which I will peg at about 13-to 18 in
middle class, but at the very oldest I will say that women
of up to age 35 in the middle class can enjoy it. This is
mainly because of Halseys relaxed attitude towards her fans
and followers and they are treated as friends of hers
through various social media, as well as this, due to the
prominent twitter following she has ~( 55 thousand
followers) she is able to distribute her music to a wide
audience for free, with nothing more than a quick upload and
publishing on the internet.

SOURCES- HTTPS://PREZI.COM/6MLFOYRV5GFE/HALSEY/

Market competitors

Gasoline competitors

Genre competitors

Gasoline competitors

Video 1: vaporwave approach, Video 3: Fast

remix of other videos, heavy edits and meshed
editing and effects
audio and video,
overlaying video
Video 2: projector, one
but still a
environment, simple cuts
simple outside
area

Genre competitors
Video 4: interesting choreography very
dance centred, plain outfits, more about
character movement than anything else.
Lots of differing camera angles to make
movements seem more impressionable on the
viewer. More about female character.

Video 5: outfit is based on a peacock

Video is more about the outfit and
lighting than anything else and the
main star.
Meant to be a big flashy performance
than previous video- much like a
peacock likes to be flashy.

Why Gasoline by Halsey?

If you listen very closely to the song you will hear what could
easily be a Guzehng instrument, or another oriental string
instrument which is a Traditionally used to make this
recognizable sound in culture. Because of this sound, it lead
me to make the connection to traditional Chinese animals,
and because of film characters that have influenced me
such as the black swan and Lord Shen, I immediately
though of my personal favorite- the peacock, a very graceful
bird much like the sound itself, but as the song progresses
and hints of more, aggressive electropop is introduced, it is
a sign that perhaps my character could change, too.

Character ideas and why

As you may know,. Many of my characters

influences came about from characters such as
the black swan and lord shen. When asking about
what sort of costumes I should be aiming for,
the sort of feedback I was getting from my
surveys was that they identified the black
swan within my character, and knew what sort
of idea I was going for when I spoke about it.

Co$t$
20 peacock feathers - 8.00
White peacock gown - 6.00
Peacock broach - 1.00
Other costume needs - 20.00
Camera rental needs: 350 for 2 days
http://www.hireacamera.com/
Clapper board - 8. 00
Food expenses for two days 20.00
Actor: 100 for the job
http://www.dvcamerahire.co.uk/hire_a_cameraoperato
r.html

Total = |1523
http://meadowsfarmstudios.co.uk/equipment.html

environment
My location will be in Gillotts
public dog walking field as its a
very broad environment with many
different settings, I would like to
have my character outside, to
better pair with the wild nature of
the peacock. The weather outside
will be better than normal because
may is the time of year when the
weather usually starts to turn
around. I will make the most of
that for my video
I want to include as many different
and interesting locations as
possible so I will be using as much
of the field that I possibly can.
Its important that I use different
locations because I dont want my
video to become bland or repetitive

team
Dancer- Pat Queens who is 18 years old, A Student dancer, Who was
willing to help me out with this project and to be the main event
dancer. Studied dance at GCSE level as well as A level
07880702327 pqueens@hotmail.co.uk
Director/Editor/Cameraperson Scarlett Coates age 17 at Henley
college. 07874099986 scarlettoliviacoates@gmail.com

Market and platform

I have chosen my YouTube video as my primary format
because YouTube is a quickly evolving platform that is
one of the key locations to view music videos, although
music videos are also viewed on MTV, youtube is
available to anyone who may not have MTV for
whatever reason, the internet is regarded as a better
platform for getting unknown content out to a larger
market, my target audience of teenagers, particularly
this generation will most likely use the internet more
than they watch TV. And will be a part of my unique
selling point (USP)

Why me?
I really enjoy doing music videos, Its one of my stronger points in
creative media, Im going to really give it everything I have and make
it my best project yet.
You can rely on my ideas and creative integrity as I produced one of
the best music videos last year according to the creative media
department.

Questions?