GLOBAL FOOTWEAR MARKET: TRENDS,

DEVELOPMENTS AND PROSPECTS

18TH JUNE 2014
ROY ZHOU
CLIENT DEVELOPMENT EXECUTIVE
EUROMONITOR INTERNATIONAL

INTRODUCTION AND GLOBAL PICTURE

KEY GLOBAL TRENDS
ZOOMING IN ON CHINA

INTRODUCTION AND GLOBAL PICTURE

Where footwear fits in the global consumer goods world

Global retail sales 2013 (US$ million)

Packaged Food2.4 tn

Personal Accessories and Eyewear 680 bn

Apparel1.5 tn

Beauty and Personal Care 484 bn

Home and Garden1.0 tn

Footwear 375 bn

Consumer Electronics899 bn

Consumer Health

Tobacco863 bn

Tissue and Hygiene

Non-Alcoholic Drinks717 bn

Toys and Games

Alcoholic Drinks717 bn

Home Care

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221 bn
180 bn
167 bn
165 bn

INTRODUCTION AND GLOBAL PICTURE

Global footwear market continues to grow

Global Footwear Market Growth 2009-2018
600

8
7

500

400

300

4
% Y ear-on-Y ear Growth

Retail Sales, US$ billion

200

100
0

1
0

2009

2010

2011

2012

2013

Footwear Market Size

Euromonitor International

2014

2015

2016

2017

Footwear Markeet Size Growth

2018

INTRODUCTION AND GLOBAL PICTURE

Top 3 markets account for almost 40% of global sales

Total value
market size

67

52

21

US$ billion

US$ billion

US$ billion

212 US$

38 US$

145 US$

Per capita
spend

Euromonitor International

INTRODUCTION AND GLOBAL PICTURE

Footwear volume trends

2012 % Growth
Units per Capita
> 9.0
5.0-8.9
2.0-4.9
0.0-1.9
< 0.0

Euromonitor International

INTRODUCTION AND GLOBAL PICTURE

Womens footwear still dominates sales

Global Footwear Market Size by Category 2013-18 Global Footwear Market Category Shares 2013
250
200
150
US$ billion

100
50
0
Women's Footwear

2013
Euromonitor International

2013-18 Growth

Childrens
Footwear
12%

Mens
Footwear
34%

Womens
Footwear
53%

GLOBAL FOOTWEAR MARKET: TRENDS, DEVELOPMENTS AND PROSPECTS

Sports footwear outperforms the market

Global Footwear Market 2013

Europe: Sports Footwear Market 2013

Sports
26%

Sports Footwear Forecast Growth

% year-on-year growth

Footwear
Euromonitor International

4%
3%
2%
1%
0%
-1%

Sports Footwear

Sportsinspired
41%

Performance
44%

Outdoor
15%

EUROMONITOR INTERNATIONAL

Performance and sports-inspired hold the greatest potential

Europe: Sports Footwear Forecast Growth 2013-18

US$ billion

60
50
40
30
20
10
0

2013
Performance

Euromonitor International

2014
Outdoor

2015

2016

2017

Sports-inspired Footwear

2018

INTRODUCTION AND GLOBAL PICTURE

KEY GLOBAL TRENDS
ZOOMING IN ON CHINA

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KEY GLOBAL TRENDS

Post-recession polarisation in developed markets

Luxury

Postrecession
Polarisation

Economy

Western Europe: Brand Sales Growth vs Footwear Growth

2008-2013
15
Footwear
Prada
H&M

10
% year-on-year growth

5
0
2008-09
-5

Euromonitor International

2009-10

2010-11

2011-12

2012-13

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KEY GLOBAL TRENDS

Value fashion booms

Declining
unit prices

Fast
Fashion
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Rising
volumes

Growth of
value
formats

Private
Label

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KEY GLOBAL TRENDS

Private label: flexing stronger fashion credentials

Stand-alone
stores

Brand
Segmentation

Fashion trends

Tesco
F&F

Social media

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Collaborations/
Sponsorship

KEY GLOBAL TRENDS

E-tailing innovation focuses on footwear

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14

INTRODUCTION AND GLOBAL PICTURE

KEY GLOBAL TRENDS
ZOOMING IN ON ASIA PACIFIC AND CHINA

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ZOOMING IN ON ASIA PACIFIC AND CHINA

Asia Pacific value sales account for almost US$100 billion

Asia Pacific coverage
China
Hong Kong, China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
Taiwan
Thailand
Vietnam
Euromonitor International

US$ 98 bn
Asia Pacific footwear
market sales 2013

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ZOOMING IN ON ASIA PACIFIC AND CHINA

A brief look at footwear market structure in China

Footwear Sales Breakdown by Category 2013

Women's Footwear; 53%

Children's Footwear; 11%

Men's Footwear; 36%

Total market size

in China

52
US$ billion
Euromonitor International

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ZOOMING IN ON ASIA PACIFIC AND CHINA

Mix of local and global heavyweights dominate Chinese footwear

Nike
Belle
adidas
Daphne
Aokang
Teenmix
0

0.5

1.5
% Market Share

Euromonitor International

2.5

3.5

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ZOOMING IN ON ASIA PACIFIC AND CHINA

Distribution Patterns: Footwear Route to Market

Unorganised
Retail

Apparel and
Footwear
Specialist
Retailers

Footwear
Sports Goods
Specialists

Internet
Retailing
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ZOOMING IN ON ASIA PACIFIC AND CHINA

Internet Retail Shift: Store to Web Gaining Momentum

Footwear Internet Sales 2008-2013
12
Negligible
Presence

10.7%

10
8

% Share of Total Distribution

6
4
2
0
2008

Euromonitor International

2009

2010

2011

2012

2013

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ZOOMING IN ON ASIA PACIFIC AND CHINA

Continued growth going forward

Ranking

2013

2018

USA

USA

70

China

China

60

Russia

Russia

50

Brazil

Brazil

40

Japan

Mexico

30

Germany

Japan

Mexico

United
Kingdom

France

Germany

United
Kingdom

Italy

10

Italy

France

Footwear Value Sales in China 2013-2018

80

US$ billion

20
10
0
2014 2015 2016 2017 2018

Euromonitor International

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THANK YOU FOR LISTENING

Roy Zhou | Client Development Executive
Roy.Zhou@euromonitor.com.cn
Euromonitor International (Shanghai)
29/F, Finance Square
333 Jiujiang Road
Shanghai

Euromonitor International