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At the sociocultural level of analysis, various research methods and tactics are utilized by
scientists, all used in an effort to attain accurate and reliable data. The sociocultural level of
analysis pertains to how people interact with the natural world, through social relationships.
Scientists use overt observations (subjects aware of experiment) and covert observations
(subjects unaware of experiment) in order to draw conclusions pertaining to how people act
given certain situations (Solomon Asch conformity experiment, 1951). Secondly, scientists
use compliance techniques in order for the subject to act the part, such as in Milgrams
controversial experiment in the 1960s, using the enforcer role of the scientists onto the
subjects, in order to test the reaction and sociocultural effects of coercing subjects into
committing actions that they would not normally commit.