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Comparitive study on Imitation jewellery & Gold

jewellery
* Required

1. Age group? *
18 - 24
25 - 34
35 - 50
Above 50

2. Gender
Male
Female

3. Family Income
Upto Rs. 20,000 per month
Rs. 20,000 - 40,000 per month
Rs. 40,000 - 60,000
Rs. 60,000 - 80,000
Rs. 80,000 and above

4. Are you aware of imitation jewellery?

Yes
No

5. If yes, how did you come to know about imitation jewellery?

Television
Newspaper
Friends and Family

6. How often do you buy imitation jewellery?

Whenever needed
Frequently
Occassionally
Never

7. How much do you typically spend on imitation jewellery for a purchase?

Upto Rs. 3,000
Rs. 3,000 - 5,000
Rs. 5,000 - 10,000
Above Rs. 10,000

8. What factors do you consider before purchasing/buying imitation jewellery?

Quality
Availability
Durability
Style design
After sales services
All of the above

9. Are you satisfied with the quality you get at preferred price?
Yes
No

10. What are the most important criteria when considering a jewellery purchase? *
Please rate on a scale of 1-5, 1 being the least and 5 being the highest
1

Style
Price
Goodwill of the
retailer
Speed of delivery

11. From where do you prefer buying/purchasing of jewellery?

Local dealer
Online

12. If local dealer, what factors do you take into consideration?

Goodwill
Discounts
Style/Design
Price

Availability

13. If online, what factors do you take into consideration?

Reliability
Quick delivery
Discounts
Price
Style/Design
After sales services

14. According to you, is imitation jewellery the hot cake of jewellery industry?
Yes
No

15. According to you, which among the two has more diversified options?
Imitation jewellery
Gold jewellery
Both

16. Has imitation jewellery market made an impact on gold jewellery market?
Yes
No

17. On a scale of 1-5 how would much you rate the following attributes of imitation
jewellery? *
1 being the lowest and 5 being the highest
1

Price
Design
Quality
Variety
After sales
services

18. Do you think imitation jewellery requires more advertisement? *

Yes
No

19. According to you, what are the reasons for the growth of imitation jewellery market?
*
Gold being expensive
Theft

Easy availability
Others

20. Would you suggest others to buy imitation jewellery (friends, relatives, colleagues) ?
Yes
No

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