ASICS

Company

ASICS AT A GLANCE

Corporate Name ASICS Corporation

Founded September 1, 1949
Incorporated July 21, 1977
Three companies, Onitsuka, GTO and JELENK merged,
and ASICS Corporation was founded
President and CEO, Representative Director Motoi
Oyama
Stock Exchange Listings
The first sections of the
Tokyo Stock Exchange
Paid-in Capital 23,972 million yen (March 31, 2014)
Number of Employees 6,585(Consolidated) 860(Nonconsolidated)(March 31, 2014)
Principal Business
Manufacture and sales of sports
goods
Annual Sales
329,464 million yen(Consolidated) 24,398
million yen(Non-consolidated) (March 31, 2014)

Its founder, Kihachiro Onitsuka, began

manufacturing basketball shoes in
his home town of Kobe, Hyogo
Prefecture, Japan. Soon after the
range of sports activities widened
to a variety of Olympic styles used
throughout the '50s, '60s and '70s
by athletes worldwide. Onitsuka
became particularly renowned for
the Mexico 66 design, in which the
distinctive crossed stripes, now
synonymous with the company
brand, were featured for the first
time. In 1977,Onitsuka
Tiger merged with GTO and
JELENK to form ASICS
Corporation. Despite the name
change, a vintage range of ASICS
shoes are still produced and sold
internationally under the Onitsuka
Tiger label.

ASICS (acronym for the Latin phrase anima sana in

corpore sano which translates as "a healthy mind in a
healthy body") is a Japanese athletic equipment
company.

ASICS produces footwear and sports

equipment designed for football, running,
netball, tennis, badminton,squash,martial
arts, cricket, golf, wrestling, track & field
, cross-training, volleyball, korfball,
cheerleading, lacrosse, and for many other
sport disciplines in the upper price range.

football

running

netball

 tennis

badminton

squash

martial arts

cricket

golf

wrestling

track & field

cross-training

volleyball

 korfball

cheerleading

lacrosse

TOP MESSAGE
Motoi Oyama, President and CEO,
Representative Director
Sports is now playing an
indispensable role in our everyday
life. They are deeply connected to
the society and culture, building up
a phrase "sports culture" to
exemplify this. It is our great
pleasure that "sports" have now
become an universal form of
entertainment and one of the keys
to world peace. We will keep
making the utmost effort to bring
health and happiness to the people
all over the world through sports.

INSTITUTE OF SPORT SCIENCE

TRUE SPORTS SCIENCE
ASICS researchers are scientists dedicated to
solving complex problems to meet the needs of
ASICS customers. They work together to identify
the performance features demanded by the
users of sporting goods.

ASICS SPORTS
MUSEUM
A REVIEW OF OUR
PAST, PRESENT AND
FUTURE
ASICS Sports Museum
offers an interactive,
fully immersive
experience of the
remarkable
performance of
athletes, sporting
footwear and
equipments.

Thank you for attention