Académique Documents
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Sneha Lundia
Define Metrics
Marketing
Objective
Finalize on
Target Audience
Message to the
audience
Marketing Objective
Target Audience
Line of Business
Customer Base
Directors
Market Segment
Vice
Existing
Presidents
Industries
Customers
Senior
Managers
Prospects
Small &
Medium
Businesses
$1 million - $5
million annual
revenue
15-200
employees
Geography
Insurance
Banking
Asia
Automotive
North America
Healthcare
Manufacturing
Distribution Channels
Platforms
Discussion Boards and Forums
Email Marketing
Metrics
Conversion
Number
of Inquiries
Revenue
Engagement
Blog
QUESTIONS ?
References
Gartner. (2015). Gartners Hype Cycles for 2015: Five Megatrends Shift the
Computing Landscape. Retrieved from
https://www.gartner.com/doc/3111522?refval=&pcp=mpe
Jamie Turner. (n.d.). Top 52 Social Media Platforms Every Marketer Should Know.
Retrieved from
http://60secondmarketer.com/blog/2010/04/09/top-52-social-media-platforms/
Natascha Thomson. (2016). Advanced Social Media Markeing: A Practical
Approach for Business
Jamie Turner. (n.d.). The 101 Best Digital Marketing Tools to Grow Your Business.
Retrieved from ebook
Paula Newton. (2015). Intelligent Top 50 Social Media Tools. Retrieved from
http://www.intelligenthq.com/social-media-posts/intelligent-top-50-social-mediatools-part-1/
Darryl K. Taft. (2015). 10 Industries That are Making the Most of Big Data. Retrived
from
http://www.eweek.com/database/slideshows/10-industries-that-are-making-themost-of-big-data.html
THANK YOU!
Sneha Lundia
sneha.agrawal911@gmail.com