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LEARNER NAME:
18th March
1st April
8th April
29th April
6th May
Scenario
Music Event Marketing Materials
You work for the graphic design department of your music promotion company. You have been
asked to prepare an advertising campaign for the event. You will investigate existing print and
audio/visual advertisements and present your ideas to your employer. You will produce the three
of the following items:
Flyer
Poster
Ticket
T-shirt design
Tasks
TASK 1
Unit 15 P1: Analyse an existing Advertising Campaign + Unit 32 P1:
Understand existing graphic design work for media products
Your task is to:
Analyse the marketing materials for the Glastonbury Festival and the advertising
campaign for Think Drink Driving Campaign
Your evidence will be:
A written report on the Think Drink Driving Campaign. You will consider the following
elements:
a) aims and objectives
identify the aims and objectives of the campaign
b) target audience
describe the target audience - age, gender, demographics
c) representation
Look at the characters shown in the advertisements - describe their appearance,
d)
e)
f)
g)
h)
what they are doing. Explain what messages are being conveyed about the
behaviour of these characters
campaign message
Identify the campaign message - explain how the advertisements convey this
message
print-based advertisements
analyse the print-based advertisements - design choices, what message they
convey and how they convey it through image and text
relevant legal and ethical issues
Explain how the posters would be covered by copyright.
regulatory bodies
identify the role of the ASA and how these would impact upon the print
advertisement
method
identify all the different elements used in the campaign - print, TV, radio. Look at
the timeline for the campaign
An annotated analysis of the Glastonbury Festival print materials: You will address the
following elements:
TASK 2
Unit 15 P2: Be able to plan an advertising campaign that includes
print products + Unit 32 P4: Be able to plan for the production
of related graphic design products
Your task is to:
Produce a written proposal for your advertising campaign and 3 related graphic
design products.
2. A Production Plan for the creation of the advertising campaign and 3 related graphic
products that includes the following:
Budget for the advertising campaign and the creation of the graphic products
A report on the legal and ethical consideration (i.e. ASA, copyright) and
explain how it will affect your campaign
TASK 3
Unit 15 P3: Be able to plan original print-based advertisements to
be used within an advertising campaign + Unit 32 P2:Be able
to generate conceptual ideas for related graphic design
products
Your task is to:
Create high quality visualisations of your ideas for the three graphic products,
including a print-based advertisement. Your ideas should demonstrate how you
have arrived at your final ideas and how it relates to the target audience.
Your evidence will be:
Moodboards/mindmaps
Draft ideas/sketches/visualisations
A production plan for the creation of your three graphic products GANTT chart
risk assessment
For Unit 15 M3 you should also: produce detailed plan with good designs
For Unit 32 M1 you should also: produce ideas that are fit for purpose and
appropriate to the needs of the target audience
For Unit 32 D1 you should also: ideas are imaginative and demonstrate a high level
of visual appeal
TASK 4
Unit 15 P4: Be able to present print-based advertisement ideas to a
client for feedback + Unit 32 P3: Be able to present
conceptual ideas for related graphic design products to a
target audience
Your task is to:
Present your graphic products for feedback in a focus group by creating a board
showing your conceptual designs
Present your advertising campaign to a client including your production plan,
schedule and budget and advertisement designs
Your evidence will be:
Visualisation board
For Unit 32 M2 you should also: present a rationale for your designs based on the
suitability for the target audience.
TASK 5
Unit 15 P5: Be able to produce an original print-based
advertisement to be used in an advertising campaign + Unit
32 P5: Be able to produce related graphic design products
Your task is to:
Produce three graphic products that demonstrate that you have responded to
feedback from your client and focus group.
Your evidence will be:
For Unit 15 M4 you will also: Demonstrate how you have responded to feedback in
your final designs
For Unit 32 M3 you will also: produce graphic products that are fit for purpose,
appropriate to the needs of the target audience
For Unit 32 D1 you should also: products have a high level of visual appeal and are
of a high technical standard
LEARNER NAME:
PASS TASKS ALL TASKS MUST BE COMPLETED
LO
Evidence
15 P1
32 P1
15 M1
15 P2
32 P4
Target audience
Aims and objectives
Representation
Campaign message
Print-based advertisements
Relevant legal and ethical issues
Regulatory bodies
Method
Purpose
Format
Content
Style
Layout
Passed
15 P2
32 P4
A Production Plan
A schedule for the advertising campaign and the design
of the graphic products including launch dates
Locations for the advertisements
Budget for the advertising campaign and the graphic
products
Report on the legal and ethical considerations and how
it will affect your campaign and designs
15 M2
15 P3
15 P2
32 P4
Moodboards, mindmaps
Draft visuals, sketches, mock ups
Risk assessments
Present print-based advertisement ideas and graphic product
ideas
Video evidence of your focus group presentation
Presentation board for graphic product ideas
Audio evidence of advertising campaign presentation to
client
Production plan and advert visuals
32 M2
Rationale for your designs based on the suitability for the target
audience
15 P5