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Shelby Reeves

Chattanooga, TN 37405 901-262-3091 Wqm285@mocs.utc.edu


MBA candidate with valuable marketing experience seeking a dynamic position involving
marketing strategy and business/market development.
Education
The University of Tennessee at Chattanooga
Chattanooga, TN
Master in Business Administration
Expected Graduation: Summer 2016
GPA: 4.0
International Study in Brazil- participated in business visits and discussions with international business leaders to gain
understanding of other cultures and challenges faced with conducting business abroad.
The University of Tennessee at Chattanooga
Bachelor of Science in Business: Marketing
GPA: 3.4- Deans List recipient for academic excellence
American Marketing Association-Executive Vice President

Chattanooga, TN
Graduated 2014
2013-2014

Experience:
Research Manager, Chattanooga, TN
January 2016- May 2016
Solution Scholars & Co. a UTC student driven research firm
Served small business clients by providing research consulting services such as: competitive landscape, market
segmentation, industry analysis, and other research consulting services to ensure business growth
Oversaw work of Research Associates to maintain research project scope and to collaboratively interpret findings
Developed a 3 year comprehensive business plan for Solution Scholars & Co. to help guide the future of the program
Organized and attended weekly Research Manager Meetings to discuss client project status and research challenges
Graduate Assistant, Chattanooga, TN
August 2015- May 2016
The University of Tennessee at Chattanooga- Marketing & Entrepreneurship Department
Assisted faculty members in marketing and entrepreneurship research projects by performing duties such as: collecting
data through surveys and interviews, presenting findings, and assisting with publication preparation
Recorded student test and assignment grades, maintaining attendance records, proctoring exams, grading papers and
tests, and developing instructional materials
Friends of the Festival, Chattanooga, TN
February 2015-February 2016
Riverbend Rewards Manager
Earned $14,000 in revenue/trade value while maintaining and recruiting partners complementing the program
Designed artwork for program material including brochure, membership card, and website, while coordinating other
marketing collateral such as partner logos to prepare for the program launch
Managed promotion schedule and communicated the marketing message for 19 partners to 15,000 subscribers
PlayCore, Chattanooga TN
February 2014-October 2014
Marketing Intern
Developed a competitive analysis of 20 companies in niche vertical to assist in driving industry trends
Managed press releases and published eight articles and product profile listings for industry magazines
Assisted with marketing research and new product development to increase market share
Increased brand awareness and growth by distributing email promotions, newsletters, and tradeshow preparation
Skills:

Selling techniques, planning, and forecasting


Tradeshow and event planning
Creating promotional messages and strategies
Media writing: press releases, newsletters and articles

Marketing research/consulting: competitive analysis


and market segmentation
Software: PowerPoint, Excel, Word, Outlook, Exact
Target, Vocus, Qualtrics, Nielson

Leadership & Community Involvement:


Chi Omega Sorority- Member
2010-2014
Served as a Wish Granter for the Make-A-Wish foundation
Participated in eight fundraisers supporting other philanthropic organizations

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