Proceedings of GCMRM 2015 held at MDI, Gurgaon on March 11-13, 2015

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1
2

GCMRM/March 15/001
GCMRM/March 15/002

LEVERAGING ETHICS THROUGH HR

EXPLORING THE ASSOCIATION BETWEEN ETHICAL LEADERSHIP AND
SOCIAL INNOVATION: A CONCEPTUAL MODEL

Priti Thappa
Palvi Pasricha
Dr. M.K. Rao

GCMRM/March 15/006

EFFECT OF 2007-08 WORLDWIDE ECONOMIC SLOWDOWN AND EURO

DEBT CRISIS ON THE INTRA REGIONAL TRADE OF SAARC

Dr Shri Prakash
Sonia Anand

4
5

GCMRM/March 15/008
GCMRM/March 15/013

Nidhi Pandey
Sachita Yadav

GCMRM/March 15/017

WOMEN ON CORPORATE BOARD-ARE WE GENDER SENSITIVE ENOUGH

INVESTING IN VOLATILE MARKET: A CASE ON INDIAN STOCK MARKET
(NSE)
DRIVE TO MEASURE EMPLOYEES ENGAGEMENT AT CAMPBELL SOUP
COMPANY

7
8
9

GCMRM/March 15/021
GCMRM/March 15/024
GCMRM/March 15/026

Dr. Punam Mishra

Naveen Arora
Meeta Dasgupta

10

GCMRM/March 15/028

PESTER POWER: AN EMERGING TOOL FOR INDIAN MARKETERS

EVOLUTION OF SMALL BRANDS OF APPARELS: AN INDIAN PERSPECTIVE
DRIVING INNOVATION THROUGH STRATEGIC ALLIANCES: A
CONCEPTUAL FRAMEWORK
FAIR VALUE MEASUREMENTS AND ACCOUNTING: AN AUDITORS
PERSPECTIVE

11

GCMRM/March 15/030

INVESTORS ATTITUDE TOWARDS INVESTMENT IN DERIVATIVE MARKET

Parul Mittal

12

GCMRM/March 15/034

ROLE OF AGRICULTURE IN RECOVERING ECONOMICS

Alok Yadav
Prof. Sajal Ghosh

13

GCMRM/March 15/039

WORK-SCHEDULE FLEXIBILITY, JOB SATISFACTION AND EMPLOYEE

TURNOVER: A STUDY OF B-SCHOOLS TEACHERS IN INDIA

Dr. Gunjan Mohan Sharma

Dr. Feza Tabassum Azmi

14

GCMRM/March 15/041

INFERRING PREVALENCE AND TRENDS OF VENTURE CAPITAL FINANCE IN

INDIA

Monika
Dr Anil K. Sharma

15

GCMRM/March 15/043

IMPACT OF GREEN MARKETING STRATEGIES ON ORGANIZATIONAL

PERFORMANCE OF MAHINDRA REVA: AN EVENT METHODOLOGY STUDY

Pallavi Agarwal
Amrita Chaurasia

16

GCMRM/March 15/045

MEASURING THE IMPACT OF JOB CHARACTERISTICS ON EMPLOYEES

ORGANIZATIONAL ENGAGEMENT: A STUDY ON GENERATION Y
EMPLOYEES IN INDIA

Sahil Malik

17
18

GCMRM/March 15/049
GCMRM/March 15/050

GENDER & LEADERSHIP AN INDIAN PERSPECTIVE

THE IMPORTANCE - PERFORMANCE ANALYSIS OF SERVICE QUALITY IN
THE COLLEGES OF DELHI UNIVERSITY

Arjya Chakravarty
Tahir Ahmad Wani
Dr Syed Wajid Ali
Iqra

19

GCMRM/March 15/052

AN EMPIRICAL STUDY OF INVESTMENT PATTERN OF RETAIL INVESTORS

IN MUTUAL FUNDS

Ms. Kanan Budhiraja

Dr. T V Raman

20

GCMRM/March 15/067

WEEKEND RECREATION: A GROWING PHENOMENON AMONG

PROFESSIONALS

Deepti Dabas Hazarika

Dr. Usha Arora

21

GCMRM/March 15/071

DETERMINANTS OF LIQUIDITY: AN EMPIRICAL ANALYSIS OF THE INDIAN

BANKS

Anamika Singh
Reenu
Dr. Anil Kumar Sharma

22

GCMRM/March 15/072

TOURIST BEHAVIOUR AND EXPERIENCES: ADOPTION OF SSTS IN

HOSPITALITY INDUSTRY

Arun Kumar Kaushik

Amit Agrawal
Dr. Zillur Rahman

23

GCMRM/March 15/075

Dr. Pradeep B. Salgaonkar

Dr. Seema P. Salgaonkar

24

GCMRM/March 15/082

COMPARISON OF IMPACT OF CUSTOMER SERVICE ON CUSTOMER

LOYALTY IN CO-OPERATIVE RETAIL STORES AND PRIVATE RETAIL STORES
AND INSIGHTS FOR SUSTAINABLE BUSINESS MODEL
SHG- BANK LINKAGE PROGRAMME A MICRO FINANCE TOOL FOR
ACHIEVING FINANCIAL INCLUSION

25

GCMRM/March 15/084

THE ROLE OF FOREIGN DIRECT INVESTMENT IN INDIA AND ITS

DETERMINANTS

Reenu
Anamika Singh
Prof. Anil Kumar Sharma

26

GCMRM/March 15/102

CAPITAL STRUCTURE TRENDS AND TRADE-OFF VS. PECKING ORDER

THEORY APPLICABILITY TEST: EMPIRICAL EVIDENCE FROM INDIA

Saurabh Chadha
Anil.K.Sharma

Dr. Raveesh Agarwal

Monica Thiel
Nitin Bisht

Prince Doliya
J P Singh

Sonu Garg
Dr. Parul Agarwal

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27

GCMRM/March 15/103

AUTHENTIC LEADERSHIP AND ACADEMIC OPTIMISM: A STUDY ON THEIR

RELATIONSHIP

Anugamini Priya Srivastava

Dr. Rajib Lochan Dhar

28

GCMRM/March 15/109

EXPLORING ALTERNATE MEASURES OF WORKING CAPITAL

MANAGEMENT EFFICIENCY

Utkarsh Goel
Dr. Anil K. Sharma

29

GCMRM/March 15/110

Dr. Sheetal Mundra

30

GCMRM/March 15/122

GROWTH AND SELECTIVE HUMAN DEVELOPMENT INDICATORS: AN

INTER STATE ANALYSIS
EMPLOYEE MOTIVATION AS AN ANTECEDENT TO JOB SATISFACTION
AN EMPIRICAL STUDY

31

GCMRM/March 15/124

Subramaniam S

32

GCMRM/March 15/129

IMPLICATIONS OF THE TRANSFER PRICING MANDATES

AN INVESTIGATIVE STUDY OF SELECT CASES
MEASURING CONSUMER PERCEPTION OF CSR AND ITS EFFECT ON
BRAND EXPERIENCE

33

GCMRM/March 15/130

USE OF ONLINE COMMUNICATION TOOLS AMONGST ELDERLY PEOPLE

Helena Blazun
Samo Bobek
Peter Kokol

34

GCMRM/March 15/131

COMPARATIVE ANALYSIS OF MSDYNAMICS AND SAP SOLUTIONS

IMPLEMENTATION IN SMES

Simona Sternad
Samo Bobek

35

GCMRM/March 15/132

ACCEPTANCE OF QUANTITATIVE TOOLS IN CRM SOLUTIONS WHAT DO

MATTER?

Urban ebjan
Samo Bobek
Polona Tominc

36

GCMRM/March 15/133

GOLD PRICE AND STOCK MARKET: A SIMULTANEOUS

EQUATIONSAPPROACH

Samveg A. Patel

37

GCMRM/March 15/141

ELECTRONIC RETAILING AN EXPLORATORY STUDY IN HYDERABAD CITY

Jaipal Rathod
Dr. D. V. Srinivas Kumar

38

GCMRM/March 15/142

Sneha Sharma
Prof Suresh K Chadha

39

GCMRM/March 15/143

PRODUCT PLACEMENT IMPACT ON REALISM AND PRODUCT

RECOGNITION: A CASE STUDY OF BOLLYWOOD MOVIE WITH
DEBUTANTS ACTORS
SELF-CONGRUITY, FUNCTIONAL CONGRUITY AND DESTINATION CHOICE.
THE MODERATING ROLE OF PRIOR EXPERIENCE

40

GCMRM/March 15/148

ROLE OF MEDIA IN INCREASING MATERIALISTIC APPROACH AMONG

ADOLESCENTS: A CRITICAL REVIEW

Rashmi Singh
Dr. J.K. Nayak

41

GCMRM/March 15/157

EMPIRICAL ANALYSIS OF RELATIONSHIP BETWEEN PERCEIVED VALUE,

SATISFACTION AND LOYALTY IN SOLAR ENERGY

Deepak Sangroya
Dr. J.K. Nayak

42

GCMRM/March 15/160

CSR COMPONENTS AND ITS EFFECT ON OCB: THE MEDIATING ROLE OF

ORGANIZATIONAL IDENTIFICATION AND JOB SATISFACTION

Deepak Subba
Dr. M.K. Rao

43

GCMRM/March 15/163

SUSTAINABLE RETAIL SECTOR GROWTH ROLE OF STATE IN

INFRASTRUCTURE DEVELOPMENT IN RECOVERING ECONOMY

Prof. Anupam Panigrahi

Dr. Mamta Gaur

44

GCMRM/March 15/167

ROLE OF EDUCATIONAL INSTITUTIONS IN IGNITING THE SPIRIT OF

ENTREPRENEURSHIP: A CONCEPTUAL ANALYSIS

Dr Sushmita Biswal Waraich

Lt. Col. (Retd.) Ajay Chaturvedi

45

GCMRM/March 15/176

BIG DATA MANAGEMENT AND QUALITATIVE HUMAN CAPITAL-A

FUTURE PERSPECTIVE FOR FOR RISK MANAGEMENT AT PUBLIC SECTOR
BANKS IN INDIA

Dr. Yash Pal Kathuria

46

GCMRM/March 15/178

WOMEN ON BOARD & CORPORATE PERFORMANCE

Arti Gandotra
Yukti Bajaj

47

GCMRM/March 15/182

EFFECT OF FINANCIAL MELTDOWN ON THE PROFIT EFFICIENCY OF

INDIAN BANKING INDUSTRY

Dr. Rachita Gulati

48

GCMRM/March 15/193

CURRENCY CRISIS OF EMERGING ECONOMIES

Hassan Shareef K.
Shijin Santhakumar

49

GCMRM/March 15/194

Dr. V. Tulasi Das

Y. Jayaradha Sankar

50

GCMRM/March 15/202

THE IMPACT OF EMPLOYEE ENGAGEMENT ON THE ORGANISATIONAL

EFFECTIVENESS WITH REFERENCE TO SELECTED INFORMATION
TECHNOLOGY (IT) INDUSTRIES IN SECUNDERABAD AND HYDERABAD
BRIDGING ORGANIZATIONAL TRUST DEFICIENCY THROUGH LEARNING,
RELEARNING & DELEARNING: WITH SPECIAL EMPHASIS ON EMPLOYEE
DEVELOPMENT

Kiran. M

Mobin Fatma
Imran Khan
Dr. Zillur Rahman

Vikas Kumar
Dr. J.K. Nayak

K. Lakshmi Sowjanya
Dr. V. Tulasi Das

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EXPLORING ANTECEDENTS OF BUILDING E-LOYALTY AND BUYING

BEHAVIOR OUTCOME OF THE E-SHOPPERS
INFLUENCE OF DIGITAL ADVERTISING ON TEEN BUYING PERCEPTION
LEADING TO PARENTAL PURCHASE DECISIONS
ACCELERATING HUMAN RESOURCES VALUATION IN ORGANIZATIONS
THROUGH SAP ERP HCM IMPLEMENTATION
EXAMINING FINANCIAL CAPABILITY OF THE CLIENTS OF MICRO FINANCE
INSTITUTIONS
DO THE FUND MANAGERS HAVING IIM BACKGROUND CREATE VALUE? EVIDENCE FROM INDIAN EQUITY MUTUAL FUNDS
RELATIONSHIP MARKETING AND CUSTOMER SATISFACTION IN
COMMERCIAL BANKS, OFFERING HOUSING FINANCE IN KERALA
A STUDY TO ANALYZE THE EFFECTIVENESS OF USING BIG DATA
ANALYTICS FOR ON-DEMAND MARKETING

Arshan Bhullar
Dr Anju Puri
Sonam Dhablania
Dr Anju Puri
Neetu Kamra

GCMRM/March 15/217

MEASURING QUALITY OF SERVICE OF E-COMMERCE IN INDIA

59

GCMRM/March 15/219

60

GCMRM/March 15/221

A STUDY ON SOCIAL IDENTITY CHALLENGES FACED BY EMPLOYEES

FAMILY MEMBERS IN REPATRIATION
CHANGING CONSUMER BEHAVIOR TOWARDS GREEN MARKET: AN
OPPORTUNITY FOR ENVIROPRENEURSHIP

Ms. Priyanka Joshi

Sri Ram Khanna
Aparna Sethi

61

GCMRM/March 15/223

CONSUMER BEHAVIOUR OF SOFT DRINK MARKET IN INDIA

62

GCMRM/March 15/229

IMPACT OF STRATEGIC HUMAN RESOURCE PRACTICES ON

ORGANIZATIONAL EFFECTIVENESS MEDIATING ROLE OF KNOWLEDGE
MANAGEMENT CAPABILITY

63

GCMRM/March 15/234

64

GCMRM/March 15/235

BUYERS PERCEPTION ABOUT BUILDERS REPUTATION AND

DOCUMENTATION IN THE PURCHASE OF APARTMENTS IN KERALA
IMPACT OF AUTHENTIC LEADERSHIP ON ORGANIZATIONAL CITIZENSHIP
BEHAVIOR: THE MEDIATING EFFECT OF PSYCHOLOGICAL
EMPOWERMENT

65

GCMRM/March 15/244

IMPACT OF SOCIAL MEDIA USAGE ON BRAND AFFECT, TRUST, AND

LOYALTY: AN EMPIRICAL ANALYSIS

66

GCMRM/March 15/249

67

GCMRM/March 15/253

68

GCMRM/March 15/254

69

GCMRM/March 15/255

70

GCMRM/March 15/258

HUMAN RESOURCE MANAGEMENT AND HOSPITAL PERFORMANCE

AN EXPLORATION OF LINKAGES BETWEEN ONLINE COMMENTS AND
SMARTPHONE CHOICE BY CUSTOMERS IN GUJARAT: A LITERATURE
REVIEW AND RESEARCH AGENDA
CAPACITY UTILIZATION IN SMES OF INDIA A STUDY OF CHEMICAL
INDUSTRY
A CRITICAL REVIEW OF INDIAN HEALTH SYSTEM IN TERMS OF HEALTH
EXPENDITURE & FINANCIAL RISK PROTECTION
PREVAILING RECRUITMENT STRATEGIES WITH SPECIAL REFERENCE TO
ORGANIZATIONS APPROACH TOENTRY LEVEL EMPLOYEES

71

GCMRM/March 15/266

THE INDIAN SHOPPING EXPERIENCE - A STUDY OF DELHI AND NCR

72

GCMRM/March 15/269

73

GCMRM/March 15/270

75

GCMRM/March 15/272

76

GCMRM/March 15/275+3

FACTORS INFLUENCING KNOWLEDGE SHARING INTENTION OF

EMPLOYEES IN A PSU: AN IN-DEPTH STUDY IN A LEADING OIL COMPANY
STUDY ON SERVICE LOYALTY OF AIRLINES FREQUENT FLYER
PASSENGERS
EVALUATING THE VARIOUS FACTORS EFFECTING BRAND EXTENSION IN
FMCG
TALENT ACQUISITION IN NON-PROFIT SECTOR IN INDIA: AN EMPIRICAL
STUDY

51

GCMRM/March 15/203

52

GCMRM/March 15/204

53

GCMRM/March 15/205

54

GCMRM/March 15/206

55

GCMRM/March 15/210

56

GCMRM/March 15/213

57

GCMRM/March 15/216

58

Dr. Sitangshu Khatua

Inderjit Kaur
K.P. Kaushik
Krishnakumary M.R
Santhosh. P. Thampi
Jayanta Chakraborti

Nagendra Kumar Sharma

G.S. Kushwaha
Ashok Kurtkoti
Nitin Mali
Shreya Garg
Rajib Lochan Dhar
Ms. Swati Mittal
John K. Babu
Santhosh. P. Thampi
Swati Mittal
Rajib Lochan Dhar
Sherya Garg
Rachna Mahajan
Iesha Khajuria
Shefali Pinto
Neelkamal Gogna
Margie Parikh
Dr. Shaila Shrivastava
Dr. Kirti Arekar
Dr. Ekta Pandey
Dr. Pankaj Talreja
Dr. Suruchi Pandey
Preeti Kerni
Aashima Sharma
Ms. ShikhaPathak
Dibyanshu Tripathi
Pooja Misra
Anushree Jaiswal
Jaya Gupta
A. Thirunavukkarasu
Dr V.R. Nedunchezhian
Richa Joshi
Dr. Rajan Yadav
Dr. Rajeev Ranjan
Sania Khan Rao
Maryam Haider
Dr. Feza Tabassum Azmi

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77
78

GCMRM/March 15/277
GCMRM/March 15/278

79

GCMRM/March 15/282

80

TITLE

AUTHOR

FAMILY BUSINESS MANAGEMENT PRACTICES: AN INDIAN PERSPECTIVE

DOES SOCIAL INFLUENCE CREATE POSITIVE ATTITUDE TOWARDS
TECHNOLOGY ADOPTION IN INDIA-A CASE OF MOBILE BANKING
ADOPTION
WORK LIFE BALANCE AND JOB SATISFACTION: A STUDY OF FACULTY
MEMBERS IN EDUCATIONAL INSTITUTIONS

Dr Hitesh Shukla
Dr. Renu Aggarwal
Monica Bhardwaj

GCMRM/March 15/288

SPOUSE INFLUENCE ON EXPATRIATE GLOBAL ASSIGNMENT A REVIEW

OF EXISTING STUDIES

Tina Bhat
Prof. Neelu Rohmetra

81

GCMRM/March 15/289

MODEL FOR ONLINE PURCHASE: A STUDY OF E-RETAIL IN INDIA

Jaydeep Mukherjee
Jatinder Khurana

82

GCMRM/March 15/295

STRUCTURE AND GROWTH ANALYSIS OF GENERAL INSURANCE

INDUSTRY IN INDIA - A COMPARISON OF PUBLIC AND PRIVATE SECTOR

Dr. Neeru Gupta

Prof. Usha Arora

83

GCMRM/March 15/307

Prof. Sunil Ashra

84

GCMRM/March 15/310

85

GCMRM/March 15/311

DOES CREDIT AVAILABILITY AFFECT INFLATION & GROWTH? EVIDENCE

FROM INDIA
BANK LED FINANCIAL INCLUSION IN INDIA: AN INDEX NUMBER
APPROACH
ORGANIZATIONAL STRUCTURE AND PERFORMANCE OF THE PROPERTYCASUALTY INSURANCE INDUSTRY IN JORDAN

86

GCMRM/March 15/314

NEW VENTURE TEAM (NVT) COMPOSITION, PROCESSES AND THEIR

IMPACT ON TEAM PERFORMANCE: IMPLICATIONS FOR SOFTWARE
FIRMS

Mita Brahma
Assistant Professor

87

GCMRM/March 15/315

DETERMINANTS OF BOARD STRUCTURE - EVIDENCE FROM INDIA

Rajneesh Ranjan Jha

Dr. Yogesh Kumar

88

GCMRM/March 15/317

Priyanka Yadav
Dr. Anil Kumar Sharma

89

GCMRM/March 15/318

PREDICTING FARMERS BEHAVIOR TOWARDS FORMAL AND INFORMAL

SOURCES OF AGRICULTURAL CREDIT- A CASE STUDY OF MAHOBA
DISTRICT IN BUNDELKHAND REGION OF UTTAR PRADESH
IMPACT OF PRE-CRISIS LEVERAGE ON FIRM PERFORMANCE DURING
RECOVERY

90

GCMRM/March 15/320

THE INFLUENCES OF E-LEARNING IN THE STUDENT LEARNING PROCESS

Meenakshi Gujral
Neo Junior Matthew Pelea

91

GCMRM/March 15/321

IMPACT OF INTEGRATING MARKETING MIX AND ONLINE MARKETING

Meenakshi Gujral
Monwabisi Rauzela

92

GCMRM/March 15/326

EMPLOYABILITY MODEL FOR MBA GRADUATES USING AHP

Sunaina Sangwan
Prof. Prem Vrat

93

GCMRM/March 15/327

SCALING UP WITHOUT SELLING OUT-LESSONS FROM HRM IN

AFFORDABLE INDIAN HEALTHCARE

Rajesh Chandwani
Vasanthi Srinivasan

94

GCMRM/March 15/328

INSPIRING EMPLOYEE CREATIVE PERFORMANCE: EXAMINING THE ROLE

OF LEADERSHIP, JUSTICE PERCEPTIONS AND WORK ENGAGEMENT

Prof. Vishal Gupta

95

GCMRM/March 15/329

TALENT MANAGEMENT IN EMERGING FIRMS

Anishya Obhrai Madan

Prof. (Dr.) Jyotsna Bhatnagar

96

GCMRM/March 15/332

Alaknanda Menon

97

GCMRM/March 15/333

UNDERSTANDING THE FAMILY IN FAMILY BUSINESSES - AN EMERGING

MARKET PERSPECTIVE
APPLYING SECURE MULTI PARTY COMPUTATIONS FOR MONTE CARLO
SIMULATION (AR1) FOR VAR COMPUTATIONS

98

GCMRM/March 15/334

AGILITY ENABLERS FOR INNOVATIVE AND IMITATING FIRMS: A

FRAMEWORK FOR MOBILE HANDSET INDUSTRY

Meenakshi Jakhar
Prof. Sangeeta Bharadwaj

99

GCMRM/March 15/335

Sakhhi Chhabra
Abhishek Gupta

100

GCMRM/March 15/336

CUSTOMERS PREFERRED ATTRIBUTES IN PASSENGER CAR DEVELOPMENT OF POSITIONING TYPOLOGY IN THE INDIAN
AUTOMOBILE INDUSTRY
IMPACT OF COMMITMENT BASED HR PRACTICES ON ABSORPTIVE
CAPACITY KNOWLEDGE EXCHANGE AND COMBINATION

101

GCMRM/March 15/337

VARYING SIZE AND VALUE PREMIUMS: A STUDY OF INDIAN STOCK

MARKET

Ripsy Bondia
Prof. Pratap Chandra Biswal

Aparna Kapoor
Anushree Jaiswal
Jaya Gupta

Moid U. Ahmad
Moh'D Mahmoud Ajlouni
Demeh Ahmad Daradkeh

Akhil Verma
Prof. S. Veena Iyer

Arpit Ludhiyani
Prajal Mishra
Satyadhar Joshi

Sunanda Nayak
Dr. Jyotsna Bhatnagar

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102

GCMRM/March 15/338

LIFE CYCLE ASSESSMENT OF AIR CONDITIONING PRODUCTS FOR INDIAN

MARKET

Bhaskar J Nath
Prof. Sanjay Kumar

103

GCMRM/March 15/340

TALENT ANALYTICS FOR TALENT INTELLIGENCE:REDEFINING HR

INTELLIGENCE FOR TALENT MANAGEMENT DECISIONS IN EMERGING
MARKETS

Anshu Sharma
Prof. (Dr.) Jyotsna Bhatnagar

All papers are unedited, as provided by author(s). Copyright for papers are with respective author(s).