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Instructional Plan

Instructional Plan
Chanise Holmes
September 14, 2015
CUR 516
Professor Frances Fulcher

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Instructional Plan

Phase I
Course Name: Social Communication
Description: Based on the need at the University of You, I would like to instruct training on
Social Communication. Using social communication as a tool to educate our employees, will
benefit their individual performance which will increase the overall development and success of
the company. Social communication will allow us to make sure that we are meeting the needs of
our students by communicating effectively and efficiently to all of our students.
Audience: The audience will include staff that are a part of the admissions and advisory teams.
This will happen for all current employees and for all new employees.
Delivery: Training will occur face to face and be broken into 4 hour training sessions for 2 days.
Goals: To use social communication to educate advisors on how to motivate students and
communicate appropriate course work for program completion. Staff will be able to help
students achieve academic and professional goals through social communication.
Phase II
Course Name: Social Communication
Goal I: Increase student enrollment and retention to through motivation and encouragement.
Goal II: Communicate appropriate coursework based on student academic and professional
goals.

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Instructional Plan

Objectives:
1. Staff will be able to uncover students objections by asking questions to reveal student
concerns and the reasons they are choosing to return to school.
2. Staff will be able to ask questions that unveils students true professional interest to
recommend appropriate programing and order of course for degree completion.
3. Staff will be able to overcome student objections and provide resources to help student
enroll and maintain enrollment status until graduation.
These objectives will use collaborative learning. Staff members will be able to bring their own
experiences and best communication practices that have yielded them the greatest success during
their own experiences. Role playing will also be a crucial part of the collaborative learning
experience.
Instructional Strategies: Use a knowledge-centered and community-centered approach. The
knowledge based instruction will help the staff understand the reasons that social communication
is needed and how to implement the communication. Trainers will use power point presentations
to get across this information and use prerecorded phone calls, chats, and emails as examples to
convey the information. The community-centered approach will allow the learners to learn from
one another by giving examples of their best practices they have used and relate them to the
ways they can improve service to students. Staff will use role playing and be able to give
feedback during the community-centered strategies.
Instructional Technology: Live internet chats, telephone, and power point.
Phase III

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Instructional Plan

It will take a month to develop the best practices for social communication training. Researchers
will use information from current staff surveys, recorded communications with students, and
field research on best ways to recruit and retain students. Training should be giving over the
course of two days for four hours each session. All staff advisors and admissions staff should be
trained on the best practices for social communication. All new advisors and admission
counselors will be trained on social communication before they begin working with students.
Current staff members will get an email correspondence to inform them of the mandatory
training. It will be asked that they keep in mind scenarios that they have encountered with their
students that they would like further help with developing their communication strategies. They
will know the purpose is to help them build and keep their students and expand their reach of the
students they impact.
The formative assessment that is most appropriate for this training as mentioned in Brown &
Green, 2011, is Gooler approach that has eight steps.
1. Purpose
2. Audience
3. Issues
4. Resources
5. Evidence
6. Data-Gathering Techniques

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Instructional Plan

7. Analysis
8. Reporting
Within these 8 steps there are three phases that are planning, conducting, and reporting portions.
These are steps that can make sure that instruction is effective and desired outcomes are met.

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Instructional Plan

Reference
Brown, A., & Green, T. (2011). The essentials of instructional design: Connecting fundamental
principles with process and practice (2nd ed.). Boston: Prentice Hall.
https://www.cmu.edu/teaching/solveproblem/strat-lackmotivation/lackmotivation-01.html