Road Safety:

Always the
first priority
of the highly
competitive
world of
transport.

About GRSP
Founded in 1999 in response to recognition of the road safety
issue as a human made disaster, taking 1.24 million lives a
year*
Our mission is dedicated to the sustainable reduction of road
crash death and injury
We are hosted by the IFRC, the largest humanitarian
organization on the globe
Working through projects in partnerships
Contribute to the Decade of Action
*Source: World Health Organization Global Status Report on Road Safety 2013

What do we know about road safety:

Globally 1.25 million die as a result of road crashes every
year
More than 50 million are seriously injured life changing
Road trauma is grossly under-reported
Up to 5% of GDP is lost as a result of road crashes
The impact of road trauma on the social and financial
welfare future of women and children is enormous due
to males being over-represented in road deaths and
injuries.

Source: World Health Organisation

Road Safety The Current Situation

How safe you are often depends on where you live . . .

Low- and middle-income countries are over represented, accounting for 90%
of deaths, yet only 52% of the worlds vehicles

Source: World Health Organization Global Status Report on Road Safety 2013

Road traffic injuries. 2015.

Road Safety Solutions

Many evidence-based solutions to the problem
already exist . . .

Safety challenges for the commercial vehicle

driver
Risk exposure:
Time on the roads
Time on the driving tasks &
Kilometres travelled.
Schedules
Tasks in the job/trip
Other?
Financial per trip, per day, regular salary
Physical health - inactivity
Fatigue and Sleep disorders
Stress home and work
Distraction

Road safety is an investment for

the private sector (1)
Road crashes have significant human and financial implications for
business operators
25 - 30% of all crashes estimated to be work-related
Many organizations fail to recognize the full costs associated with
work crashes, such as:
Higher insurance premiums
Replacement of lost or damaged assets
Loss in man hours
Administrative costs associated with re-training, re-hiring etc
Decrease in productivity through reduced morale
Potential loss of brand reputation
Potential legal issues

Road safety is an investment for

the private sector (2)
Work-related crashes have impacts for all companies, not just big
enterprises
There is strong evidence that targeted road safety projects actually
generate cost savings many times that invested
Case studies have shown that a systematic and holistic approach to
work-related road safety can produce a range of benefits such as:
Reduced injuries
Reduced collision claims
Lower running costs
Improved staff morale
Enhanced reputation
(e.g. Bidasca & Townsend 2014; Murray et al,
2010, 2014)

Road safety is an investment for

the private sector (3)
Three strategic steps that companies should take:
1.

Evaluate current road safety performance across all

direct and indirect road related activities (including
those of contractors and sub-contractors)

2.

Implement a systematic, holistic approach to the issue

which is adequately resourced and monitored

3.

Establish partnerships with other stakeholders and the

broader community to enhance the scope of your
activities

Success factors for enhancing

road safety in private industry
Commitment and leadership from top management
Adoption of a systematic, holistic approach supported by
work plans with realistic timelines and well defined
responsibilities
Allocation of appropriate budgets and resources
Effective internal and external communication
Expertise to support business practices
Monitoring of performance and top management review
Stakeholder involvement
Engagement in societal road safety programmes
Continual focus

Saving lives &

reducing crashes

Improved staff morale

Reputational
risk
Insurance is
cheaper
Better use of
vehicles

Duty of care: employees &

public

Consistency of approach &

standards & performance.
Why prioritise road
safety ?

Saving Repair
costs
Reduced likelihood
of being sued or
exploited

Time off task

reduced
Compliance with
regulatory requirements

Improved safety culture

inside & outside the
workpace

Make a commitment to road safety

Commit to:
Keeping all people safe
Protecting movable and immovable property
Managing Road safety as any other critical business activity

Questions and
Comments