Victoria Secret

Fashion Show
2009 & 2011

Group members
Punpun
Lowh
Max
Kan
1108

Number of races of models and angels in the

shows
There are 4 races of models and There are 4 races of models and
angels in the show in 2009.
angels in the show in 2011.
-Mongolia

-Mongolia

-Caucasian

-Caucasian

-Negroid
-Hispanic

-Negroid
-Hispanic

Which year had more racial diversity?

Both years have equal racial diversity.
2009: Brazil, Australia,USA,China, Canada, South Africa, France, Lithuania, Sweden,
United Kingdom ,Hungarian , Russia
or 4 races = Caucasian, Negroid, Mongolia, and Hispanic
2011: Brazil, Australia, Dutch, USA, France, China, Germany, South Africa, Estonian,
Russia, United Kingdom, Latvian, Denmark
or 4 races = Caucasian, Negroid, Mongolia, and Hispanic

Races in 2009

Races in 2011

Do we deserve more racial diversity on the

Runway?

Yes, we do.

Number of times each race appeared

2009:

2011:

Mongolia: 1

Mongolia: 3

Caucasian: 38

Caucasian: 31

Negroid: 7
Hispanic: 16

Negroid: 8
Hispanic: 25

Amount of airing time each race received

2009:

2011:

Mongolia: 0.09 minutes

Mongolia: 0.26 minutes

Caucasian: 9.17 minutes

Caucasian: 7.03 minutes

Nigroid: 1.43 minutes

Nigroid: 1.37 minutes

Hispanic: 3.37 minutes

Hispanic: 6.01 minutes

Number of races represented as VS angels and

non-VS angels
2009:
Angels : total 3 races

Non-angels: total 4 races

-Mongolia: 0

-Mongolia: 1

-Caucasian: 11

-Caucasian: 31

-Negroid: 2
-Hispanic: 5

-Negroid: 5
-Hispanic: 10

Number of races represented as VS angels and

non-VS angels
2011:
Angels : total 3 races

Non-angels: total 4 races

-Mongolia: 0

-Mongolia: 2

-Caucasian: 16

-Caucasian: 15

-Negroid: 5
-Hispanic: 8

-Negroid: 3
-Hispanic: 17

Graphs analysis
The first two graphs reveal the variety of models race. Comparing both in poportion,
the 2011 has lesson equality in the poportion numbers. However, from the fact that the
more model from more different nationalities were brought to the stage on 2011 interested
us.
Considering two races in the next diagrams, which were not given precedence by
Victoria secret. The number of Negroid and Mongolian dress presenters increased, but the
time they were walking on the stage did not.
The last two charts convey all information about angel and non-angel posers race.
The change from year 2009 to 2011 has come in a healthier way. A clear and fair scale of
those two types were found in this developing at 11-31 to 16-15.

Statistical differences between the two VS

fashion shows
-In 2011, there are more model in the show and more race diversity than in 2009.
-There are also more race diversity of angels in 2011 than 2009. Both Hispanic and
Negroid angels increase almost two times. However, the time on air changes only 2.24
minutes for Hispanic which is still low compared to Caucasian.

Reasons behind the differences

Audience
-Victoria Secrets fashion show is broadcasted on Primetime American television, so
at first, most of the audience is American or Caucasian. To satisfy that group of audience,
Victoria secret hires more Caucasian model than other races.
-They started to cast Mongolia (Chinese) into the show for getting more attention
from Asian people. This causes twice Mongolia model increase in 2011.

Reasons behind the differences

Acceptation
-There are lots of people that still have an idea of racism in nowadays. To avoid a
conflict that can occur in a group of audiences and supporter, select Caucasians of as a
model can be acceptable for everyone.
-White skin can look better with any kinds of clothes and fashions compared to black
or tan skin. This is because Victoria Secrets clothes is made for targeting on Caucasian
people.

...

Factors influencing the VS angels castings

-Victoria secret required 58 to 60 height and 90lb- 120lb or 41 to 55 kg weight.
Have clear skin, clean and shinny hair. It also care about hair colour, eye colour, and skin
tone. There target can easily be found in Caucasian more than other race.
-The more popularity they are, the higher chance to be an angel. In nowaday, we can
see that we usually found Caucasian model on media than Hispanic or Nigroid. This
shows that more popularity means more chance to become an angel.

Discussion and conclusion on the racial

diversity in VS fashion shows
There are more model in the show and more race diversity in 2011 than 2009.
However, According to Victoria Secret, it need to incease more diversity in races to satisfy
the audience. This causes more race diversity with almost unchanged amount of on air
time. In 2009, it care more about hair colour, eye colour, and skin tone, so at first, almost
all models were Caucasian.

References
Alexander, E. (2013, April 25). Former Angel Slams Victorias Secret.
Retrieved from
http://www.vogue.co.uk/news/2013/04/25/kylie-bisutti-victoria% E2%80%99s-secretmodel---why-she-quit
Thevsangelz. (n.d.). How to become a model Retrieved from
http://thevsangelz.com/how-to-become-a-model