SECONDARY RESEARCH

ON

“WASHING MACHINE”

A dissertation submitted to:

Dr. Bejoy John Thomas, MBA, NET (Qualified), M.Phil.Ph.D.,

In partial fulfillment of the requirements

for the award of the degree

MASTER OF BUSINESS ADMINISTRATION

BY

SUJANABENAZIR.M

Jamal Institute of Management,

(Approved by AICTE, Newdelhi)

Jamal Mohamed College (Autonomous)

Tiruchirappalli-620020

1
INDUSTRY INFORMATION

2
1: GROWTH AND EVOLUTION OF THE WASHING MACHINE INDUSTRY IN
INDIA:-

Washing machines made their mark in the Indian market in the eighties. Videocon was
the first company in India to introduce washing machines. Over the years, it has remained a
market leader, with a overall market share of 35% by adopting flexible strategies, which are
modified as and when the need arises. Initially, the challenge was to wean away homemakers
from their traditional methods of washing clothes. But then, owing to high prices, the market
appeared to be limited only to upper income urban households.

The 1990s saw a changein the socio-economic scene in the country. Rapid growth,
increase in the number of working women, changing life styles and higher aspiration levels with
exposure to satellite television and easy consumer finance meant that demand for consumer
goods rose phenomenally.

Sales of semi-automatics outstrip those that in the fullyautomatic segment. This has been
due to a variety of factors, price being one of them. As semi-automatic washing machines are
cheaper than the fully automatic ones. The semi-automatic varieties are in the range of Rs 4,500
to Rs 10,500, fully automatics for Rs 13,000 to Rs18,000 and new generation fuzzy logic
machines come for above Rs18,000.

Moreover fully automatic machines require continuous water supply (for each wash cycle, the
water is changed 2-3 times), which is a rarity in most Indian cities. However, the fully automatic
machine seems to be gaining market share on the back of a growing demand for fully automatic
machines. As shown in table 1.1while semi-automatic washing machines formed about 65% of
the market share at the time of the study conducted by Orient Paper Industries Ltd. (OPIL) and
LG Electronics of Korea it was predicted that its share would fall to 30% in the year 2005.

3
Table 1.1: Production Estimates analysis carried by OPIL and LG Electronics
Year Production(’000s) Fully-automatic(%) Semi-Automatic(%)

1994 450 30 70

1995 600 35 65
1998 1030 55 45

2000 1490 55 45
2002 1970 61 39
2005 3000 70 30
2007 3200 72 28
2009 5200 76 24

In India (just as in USA), top-loading machines (technically referred to as vertical or V-axis)

account for 95% of all machine sales (in USA it is 98%), unlike Europe where front-loading (H-
axis) machines dominate. Problems with bending, water leakage and child safety concerns work
against H-axis machines. According to the report now the total number of branded washing
machines selling in India is about one million and the current market penetration is about 3% the
highest being 8% in the urban areas. It is estimated that the automatic models will grow faster
and the larger sizes will gain market share due to the reducing prices, rising levels of disposable
income and availability of consumer financing and also due to the increasing replacement
demand.

4
Table 1.4: CIER survey of demand for washing Machines
Demand: Past and Future
YEAR NUMBERS ( IN THOUSAND )

1990-1991 210
1991-1992 260
1992-1993 310
1993-1994 375
1994-1995 450
1995-1996 600
1996-1997 720
1997-1998 860
1998-1999 1010
1999-2000 1190
2000-2001 1380
2001-2002 1590
2006-2007 3200
2007-2008 5200
Table 1.4: CIER survey of demand for washing Machines

Washing machines sales by type Type %

 Top Load(twin tub) semi-automatic 79.5
 Top Load fully -automatic 14.8
 Front load 5.7

REASONS FOR HIGH GROWTH RATE:

This high rate of growth is attributed to
a) Relative low base and low penetration ratio in the past
b) Changes in the lifestyle of the expanding middle class
c) Expanding monetary incomes
d) Rising participation rate of women
e) Impact of TV advertising on mental makeup of women in particular and the urbanized
families in general
f) Thrust of the MNCs in the market with their global brands
g) The product upgradation

5
Major Players
Some of the major players in the category of washing machine market are:

• Whirlpool
• LG Electronics India Ltd.
• Videocon
• Samsung
• LG is the leader with 27% of market share.
• Whirlpool has a market share of 17%.
• Samsung has a market share of 14%.
•

market share analysis

LG(27%)

whirlpool(17%)

samsung(14%)

Various players and their current position and targeted position:

Position in the current Targetted share

share
Whirilpool 36% 52%
Videocon 28.5% 40%
LG electronics 23% 36%
Samsung 19.2% 38%
IFB 16% 30%
Voltas 10.3% 25%
Electrolux 8% 24%
Siemens 5% 25%

6
MARKETING ENVIRONMENT

7
DEMAND DETERMINANTS OF THE INDUSTRY:-

POLITICAL ENVIRONMENT:
Recently, the Indian government announced a 2 per cent excise duty cut to accelerate
consumer spending by enabling companies to cut down their prices. the price cuts range between
1 per cent and 1.6 per cent for semi-automatic washing machines and fully automatic washing
machines. In rupee terms, for washing machine users it will range between Rs. 90 to Rs 340.

LEGAL ENVIRONMENT:
Washing machines have become more efficient in the last 10 years. But some new
washing machines are having a tough time meeting updated federal energy rules without
sacrificing cleaning. Even leading manufacturers facing the tough time and they are planning to
go in for the production of energy efficient models that consumes less water and electricity.

Top story regarding washing machines is a boy found dead inside a front loading LG
washing machine. This is because of the technical fault that the machine in question is a model
which cant be opened from inside. The company recalled all the washing machine in order to
change the lock model that can be opened from inside in order to avoid accidents.

SOCIAL ENVIRONMENT:
While considering the social environment in India joint families are shrinked into nuclear
families and it is estimated that the 5-Kg will remain to be the largest selling segment as it
suffices the requirements of nuclear families. Branded durables have become a thing of proud
possession, especially for the emerging middle class. A survey by NCAER shows that in coming
years consumers will be willing to spend on washing machines. This creates the demand for
washing machine market in India.

CULTURAL ENVIRONMENT:
In India people are showing more interest in exchanging old goods with new. Companies
have, thus, embarked on discount and exchange schemes, which help break the inertia and the
sense of guilt associated with disposing off an old refrigerator or a washing machine. This helps
bring forward the replacement cycle in the market. In an India Today- IMRB survey on
consumer spending among 2,045 people spread across six cities, about 20% of the respondents
admitted to having replaced at least one durable product in the past three years.Experts have said
that the replacement market in India will remain active due to wide income disparities, which
exists in our society.

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VARIOUS BRANDS AND THEIR RANKS:

Brand and model Rank

Semi-auto:
Whirlpool super soak steel 1
Samsung WT 8202 EGXTL 2
Videocon mufti 6000 3
Godrej GDS 50NT 4
LG WP-9251 5
Top loading automatic:
LG WF-T7512FN 1
Electrolux alpha care 2
Samsung WA 80HAG 3
Videcon K 5800 3
Font-loading automatic:
Siemens WMA 1
IFB senator 2
Whirlpool 10125 sensation 3

(REF: facts for you:October 2008)

9
MARKET SEGMENTATION

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 2.Segmentation :

Washing machines can be segmented on the following bases-

 Functions
 size
Washing machines can be classified as washers, semi automatic and fully automatic machine on
the basis of their functions.
I. Segmentation based on Functions:-
• Washers:
Washers are simple machines, which wash clothes but do not dry them. They are minimal in
functions and are mainly manufactured in unorganized sector. These are single tub machines and
are very low
in price. These machines are becoming obsolete in the urban areas due to their inefficiency in
performing certain functions.
• Semi automatic or Twin tub:
These machines have two tubs, washing tank and drying tank. They perform more function than
the washers but the sequencing and duration of each stage of the process like washing,rinsing
and drying operations have to be controlled manually. Clothes need to be physically transferred
from one tub to the other.
• Fully automatic:
These are compact machines in which clothes are washed and dried automatically in a single
drum. Depending upon the type of fabric and total weight of the clothes the wash combination is
selected and
the wash cycle is carried out automatically. Fully automatic washing machines require a
continuous stream of water for operating smoothly. Fully automatic washing machines can be
further categorized based on the way the clothes are loaded in the machine.
• Top Loading:
In these types of machines, clothes are loaded from top. The advantage offered is that clothes
can be added or removed from the machine even when washing is in process. Majority of the
machines available
today fall in this category.

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 • Front loading:
In these machines, clothes are loaded from the front. They are supposed to be superior in
temperate climates, and are typically used in tumble washing machines. Among the domestic
manufacturers IFB
and Electrolux are the only one's with front-loading option.
• Fuzzy Logic:
These are the most advanced machines, which work on the principle of fuzzy logic. They sense
the type of fabric and the dirt content on clothes and adjust the intensity of washing action
accordingly. These
washing machines require a continuous stream of water for operating smoothly.

• Neuro Fuzzy Control:

This gives you the ultimate level of control that you could desire. It has the ' sensors' which
automatically detect the fabric type and accordingly determine the wash time, water and
detergent required.

II. Segmentation based on size:-

• Industrial washing machine:

An industrial clothes washer can be used to batch process up to 300 pounds (140 kg) of textiles
at once, and can be used for extremely machine-abusive washing tasks such as stone washing or
fabric bleaching and dyeing.

• Commercial washing machine

A commercial washing machine is intended for more frequent and long-term usage than a
consumer washing machine.The size is about 5-7kg .commercial washing machine are built for
the general public.

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BUYER BEHAVIOUR

13
Buyer behavior:

In India men continue to be dominant. Even though the percentage of working women
have been increasing. Consumer decision-making in all areas ranging from what cars to buy to
what food to eat is dictated by men .

For a housewife, the brand of the microwave or the refrigerator or washing machine
would matter so that she could flaunt it to her neighbor. But to the man of the house
it doesn’t matter. Though women are the actual end users of washing machines the buying
decision are mainly left to the hands of men.

While buying a washing machine housewives generally look for the following things in a
washing machine.

 Performance

 Efficiency

 Noise

 Cycle time

 Water usage

 Power usage

People generally stick to the brand name. This is greatly influenced by the neighbors or relatives.
Mostly people prefer to have the same type of things which their neighbors or relatives have or
they like to have something better than them.

14
The following are the statistical data regarding Indian buyer behavior.

SELF SPOUSE BOTH FAMILY ELDERS CHILD

Buying a 25% 5.8% 20.8% 30.1% 14% 0.4%
house
Child’s 15.1% 6.6% 34% 12.5% 5.6% 4.6%
education
Taking a 31.4% 5% 24.3% 18.1% 9.2% 0.6%
loan
Fixing 24.2% 10.3% 33.3% 18.5% 11.2% 0.6%
monthly
budget
Buying TV 21.4% 8.2% 33.4% 26.7% 7.4% 1.6%
Buying 19.3% 10.7% 33.3% 26.2% 8.2% 1%
washing
machine

15
POSITIONING AND TARGETING OF
VARIOUS PLAYERS

16
Whirlpool :

They differentiate their products by offering impellors wash. which they claim that it is very
close to hand wash. since the agitator rubs clothes against the tub like brush.whirlpool is always
targeted towards the people of middle income group.

Whirlpool was positioned as a company that listened to the customer and then developed a
product around it, not the other way round.

Videocon:

They claim that they are the first company to introduce washing machine super performance.

LG :

They tries to address the concern and the sensibilities of modern women.they also position their
product by telling about their advanced and innovative technology. LG washing machines are
always targeted towards the educated high income people.

Samsung

Samsung is endorsed by its well know brand ambassadors. Indian cricket team is the brand
ambassador of Samsung washing machine.samsung is targeted towards the people living in the
urban areas.

“washing Machines for cleaner living”

Stylish, powerful and peaceful, Samsung Washing Machines are so easy to use they turn an
everyday chore into a bit of simple quiet time.

17
VARIOUS PLAYERS IN THE
INDUSTRY

18
 MARKET LEADER ( LG):

Established in 1997, LG Electronics India Pvt. Ltd., is a wholly owned subsidiary of LG

Electronics, South Korea. In India for a decade now, LG is the market leader in consumer
durables and recognised as a leading technology innovator in the information technology and
mobile communications business . LG is the acknowledged trendsetter for the consumer durable
industry in India with the fastest ever nationwide reach, latest global technology and product
innovation.

One of the most formidable brands, LGEIL has an impressive portfolio of Consumer Electronics,
Home Appliances, GSM mobile phones and IT products

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was
established in January, 1997 after clearance from the Foreign Investment Promotion Board
(FIPB).

The trend of beating industry norms started with the fastest ever-nationwide launch by LG in a
period of 4 and 1/2 months with the commencement of operations in May 1997. LG set up a
state-of-the art manufacturing facility at Greater Noida, near Delhi, in 1998, with an investment
of Rs 500 Crores. This facility manufactured Colour Televisions, Washing Machines, Air-
Conditioners and Microwave Ovens. During the year 2001, LG also commenced the home
production for its eco-friendly Refrigerators and established its assembly line for its PC Monitors
at its Greater Noida manufacturing unit.The beginning of 2003 saw the roll out of the first locally
manufactured Direct Cool Refrigerator from the plant at Greater Noida.

In 2004, LGEIL also up its second Greenfield manufacturing unit in Pune, Maharashtra that
commences operations in October 2004. Covering over 50 acres, the facility manufactures LCD
TV, GSM Phones, Color Televisions, Air Conditioners, Refrigerators, Microwave Ovens Color
Monitors.

Both the Indian manufacturing units has been designed with the latest technologies at par with
international standards at South Korea and are one of the most Eco-friendly units amongst all LG

19
manufacturing plants in the world.

LG has been able to craft out in ten years, a premium brand positioning in the Indian market and
is today the most preferred brand in the segment

Yong Nam
Vice Chairman and CEO
LG Electronics

LG’s milestones in the Washing Machine category:

1997: LG launched its top loading washing machine from

Korea
1998: Washing machine factory setup and start semi automatic washing machine
1999: Washing machine export started and launched front loading
2000: Launched MICOM controlled Semi automatic WM
2001: Launched 10 Kg. Digital Display top loading and new range of front loading
2002: Home production of top loading WM
2003: Became No.1 brand in WM category
2004: Launched TROMM

MARKETING MIX
PRODUCT

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•
o WF-T8019QV
o 7.0 kg, Dark Red Pattern, Punch +3, Turbodrum, Speech Machine
o Rs.18,600.00 Price

•
o WF-N6861DN
o 5.8 KG,Cool Grey,Turbodrum
o Rs.10,490.00 Price

•
o WF-T8519PV
o 7.5 kg, Dark Red Pattern, I Sensor, Punch +3, Turbodrum, Speech
Machine
o Rs.21,000.00 Price
o

21
•
o WD-80485NP
o 5.5 kg Washer, Baby Care, Bio Wash, Quick 30
o Rs.26,490.00 Price

•
o WD-10490TP
o 6.5 Kg Washer, Off White, Baby Care, Bio Wash, Quick 30
o Rs.29,490.00 Price

•
o WD-10485TP
o 6.5 kg Washer, Washer, Metallic Silver, Baby Care, Bio Wash, Quick 30
o Rs.30,500.00 Price

22
PRICE DETAILS AS PER JULY 09
LG Semi Automatic Washing Machine Price list
• LG Semi Automatic WP-1022M (7kg) – 9,000/-
• LG Semi Automatic WP-1262 S (7.2kg) – 9,200/-
• LG Semi Automatic WP-1021S (7kg) – 8,500/-
• LG Semi Automatic WP-9852 (6.8kg) – 8,500/-
• LG Semi Automatic WP-1020 (7kg) – 8,300/-
• LG Semi Automatic WP-9526 S (6.5kg) – 7,800/-
• LG Semi Automatic WP-9521 (6.5kg) – 7,400/-
• LG Semi Automatic WP-9224 (6.2kg) – 7,000/-
• LG Semi Automatic WP-9220 (6.2kg) – 6,700/-
LG Top Loading fully Automatic Washing Machine Price list
• LG Fully Automatic T1103TEE3 (11kg) – 31,900/-
• LG Fully Automatic WF-T8519PV (7.5kg) – 21,900/-
• LG Fully Automatic WF-T8519PB (7.5kg) – 20,900/-
• LG Fully Automatic WF-T8019QV (7kg) – 18,800/-
• LG Fully Automatic T8019QB (7kg) – 17,900/-
• LG Fully Automatic WF-T8019QS (7kg) – 17,300/-
• LG Fully Automatic WF-T7519RS (6.5kg) – 16,100/-
• LG Fully Automatic WF-T7519RW (6.5kg) – 15,900/-
• LG Fully Automatic WF-T7516HN (6.5kg) – 14,700/-
• LG Fully Automatic WF-T7066MN (6kg) – 12,900/-
LG Front Loading fully Automatic Washing Machine Price list
• LG WD-12485TP (7.5kg) – 33,000/-
• LG WD-12480TP (7.5kg) – 32,000/-
• LG WD-15265TP (6.5kg) – 30,000/-
• LG WD-10485TP (6.5kg) – 30,000/-
• LG WD-10490TP (6.5kg) – 28,900/-
• LG WD-80485NP (5.5kg) – 26,000/-
• LG WD-80495NP (5.5kg) – 25,500/-
• LG WD-80490NP (5.5kg) – 24,500/-
• LG WD-85260NP (5.5kg) – 23,500/-

LG Washing Machine with Dryer Price list

• LG WD-14338ADK (8kg) – 45,900/-
• LG WD-12330 CDP (5.5kg) – 36,900/-

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LG Steam Washer Dryer Price list
• LG WD-1457ERD (9kg) – 72,900/-
• LG WD-14576RD (9kg) – 70,900/-

PLACE

Manufactured in NOIDA. And the product is sold all over India through dealers .

PROMOTION
• LG washing machines are promoted by saying about their innovations.
• Washing machines are promoted through television advertisements and advertisements in
the magazines, newspapers.

24
 • They also promote their products by announcing festival offers and gift vouchers etc.,
DISTRIBUTION:
• LG sells in more than 2000 towns and cities with a population of 1 lakh persons and
above. It also intends to reach as many as 50000 plus towns. The company has 40
distributors and 2000 dealers and plans to increase the no to 100 dealers and 3000
dealers. Branch offices at the end of every month have just the 40% of the requirements
of the next month, with the rest being replenished by 15th. LG gives no promotion
schemes to the dealers as it wants the consumer oriented thinking do the job. It just banks
upon the consumer pull and does not let its pricing power be diminished by the retail
trade which could easily be tempted to give discounts. Normally in case of schemes the
shops bait customers on price by sacrificing their own margins and availing the sales
volume scheme money from the companies. LG also does not allow much credit to the
dealers, which saves it the capital and also incentives the dealers to make intelligent
demand projections and move the products fast of the shelves.

25
WHIRLPOOL INDIA

Whirlpool, right from its inception in 1911 as first commercial manufacturer of motorized
washers to the current market position of being world's number one manufacturer and marketer
of major home appliances, has always set industry milestones and benchmarks. The parent
company is headquartered at Benton Harbor, Michigan, USA with a global presence in over 170
countries and manufacturing operation in 13 countries with 11 major brand names such as
Whirlpool, KitchenAid, Roper, Estate, Bauknecht, Laden and Ignis. The company boasts of
resources and capabilities beyond achievable feat of any other in the industry.

Whirlpool initiated its international expansion in 1958 by entering Brazil. However, it emerged
as truly global leader in the1980's. This encouraging trend brought the company to India in the
late 1980s. It forayed into the market under a joint venture with TVS group and established the
first Whirlpool manufacturing facility in Pondicherry.

Soon Whirlpool acquired Kelvinator India Limited in 1995 and marked an entry into Indian
refrigerator market as well. The same year also saw acquisition of major share in TVS joint
venture and later in 1996, Kelvinator and TVS acquisitions were merged to create Indian home
appliance leader of the future, Whirlpool India. This expanded the company's portfolio in the
Indian subcontinent to washing machines, refrigerator, microwave ovens and air conditioners.

Today, Whirlpool is the most recognized brand in home appliances in India and holds a market
share of over 25%. The company owns three state-of-the-art manufacturing facilities at
Faridabad, Pondicherry and Pune. Each of these manufacturing set-ups features an infrastructure
that is witness of Whirlpool's commitment to consumer interests and advanced technology.

In the year ending in March '09, the annual turnover of the company for its Indian enterprise was
Rs.1,719 Crores.

26
The company's brand and image speaks of its commitment to the homemaker from every aspect
of its functioning. It has derived its functioning principles out of an undaunted partnership with
the homemakers and thus a slogan of “You and whirlpool, the world's best homemaker” dots its
promotional campaigns. The products are engineered to suit the requirements of ‘smart,
confident and in-control' homemaker who knows what she wants. The product range is designed
in a way that it employs unique technology and offers consumer relevant solutions.

KAJOL ;On association with Whirlpool:

"Whirlpool believes in providing world-class quality to its consumers. Whirlpool is a '‘Perfect

partner to the demanding homemaker' of today. Whirlpool's products are stylish, modern and
contemporary with elegant looks and reflect the sense of pride homemakers take in choosing
them for their homes."

AJAY:On association with Whirlpool:

"Whirlpool brand has successfully emulated the dreams, aspirations and expectations of Indian
home maker through the years. It symbolizes a relationship based on equality, love and romance,
which is why I agreed to represent the brand," declares Ajay Devgan. " We are very pleased to
be associated with Whirlpool – the leaders in home appliances”, he adds.

27
For a 100 years of now, Whirlpool has been synonymous with excellence in fabric cleaning
and care:
6th sense is womens' intuition captured by technology. It enables our machine to adjust
water level and detergent quantity depending on your wash load and fabric type.
Stain wash : Brings together unique properties of Hogwash and 1-2 , 1-2 hand wash to
completely remove all common household stains

MARKETING MIX:
PRODUCT AND PRICE:

SuperWash SPIN601 Si 60
6 Kg 6 Kg
...................................... ......................................
.... ....
Hi-fiber Body 2 Wash Programs
2 Wash Programs (Normal...
(Normal... Spin Shower
Impeller Impeller
350W Wash Motor 2-year Warranty
...................................... ......................................

28
 .... ....

Rs.6700* Rs.7300*

E 65 SuperWash A-65b
6.2 Kg 6.5 Kg
...................................... ......................................
.... ....
3 Wash Programs (Delica... 1-2,1-2 handwash (Agita...
Auto Restart Easy-to-use control Panel
2-year Warranty 2 Wash Programs
Impeller (Normal...
...................................... ......................................
.... ....

Rs.7800* Rs.8000*

PLACE
Manufactured at pune, Faridabad, and Pondicherry. Sold all over India through dealers
and wholesalers.
PROMOTION:
The after-sales services for its products is provided by its more than 30 servicing
branches spread across the country. The company has an integrated sales and distribution
network of over 4000 dealers.

The company focuses on the mass market and operates primarily through regular dealers. It also
has company owned dealer points. The company now outsources its servicing to the independent
service providers in both the urban and rural areas.

29
The Samsung Philosophy

At Samsung, we follow a simple business philosophy: to devote our talent and technology to
creating superior products and services that contribute to a better global society.
Every day, our people bring this philosophy to life. Our leaders search for the brightest talent
from around the world, and give them the resources they need to be the best at what they do. The
result is that all of our products—from memory chips that help businesses store vital knowledge
to mobile phones that connect people across continents— have the power to enrich lives. And
that’s what making a better global society is all about.

30
31
Financial Overview

MARKETING MIX:
PRODUCT:

WF8652NFV WF8550NHW
WF8550NHW

MRP Rs. 30,390/-* MRP Rs. 29,390/-* MRP Rs. 24,490/-*

32
WA10VPLEH WA78D4P WA90VPB

MRP Rs. 22,990/-* MRP Rs. 10,690/- MRP Rs. 18,490/-

WT8505EG

MRP Rs. 8,015/-*

PRICES:

Samsung Semi Automatic Washing Machine Prices

• Samsung Semi Automatic WT8204EG (6.2kg) – 6,700/-
• Samsung Semi Automatic WT8205EG (6.2kg) – 7,000/-
• Samsung Semi Automatic WT8207AG (6.2kg) – 7,500/-
• Samsung Semi Automatic WT8501EG (6.5kg) – 7,700/-
• Samsung Semi Automatic WT8505EG (6.5kg) – 8,000/-
• Samsung Semi Automatic WT8507AG (6.5kg) – 8,800/-

33
 • Samsung Semi Automatic WT9201EG (7.2kg) – 8,400/-
• Samsung Semi Automatic WT9205EG (7.2kg) – 8,800/-
• Samsung Semi Automatic WT9207AG (7.2kg) – 10,000/-
• Samsung Semi Automatic WT9304AG (7kg) – 10,400/-
Samsung Top Loading fully Automatic Washing Machine Price list
• Samsung Fully Automatic WA78K1 (4.8kg) – 10,400/-
• Samsung Fully Automatic WA80VALEC (6kg) – 14,000/-
• Samsung Fully Automatic WA82V4GEC (6.2kg) – 11,900/-
• Samsung Fully Automatic WA82V5GEC (6.2kg) – 12,700/-
• Samsung Fully Automatic WA82VALEC (6.2kg) – 13,400/-
• Samsung Fully Automatic WA85VANEC (6.5kg) – 15,600/-
• Samsung Fully Automatic WA85VPLEC (6.5kg) – 15,100/-
• Samsung Fully Automatic WA88VPBEH (6.8kg) – 18,300/-
• Samsung Fully Automatic WA88VPDEH (6.8kg) – 18,100/-
• Samsung Fully Automatic WA88VPKEH (6.8kg) – 17,400/-
• Samsung Fully Automatic WA88VPMEH (6.8kg) – 18,400/-
Samsung Front Loading fully Automatic Washing Machine Prices
• Samsung WD-7652C8 (6.5kg) – 36,900/-
• Samsung WF-6550S7W1 (5.5kg) – 23,900/-
• Samsung WF-7650S9 (6.5kg) – 27,900/-
• Samsung WF-7652S8 (6.5kg) – 31,900/-
• Samsung WF-7652SUV (6.5kg) – 25,900/-
• Samsung WF-B1061 (6.5kg) – 24,900/-
• Samsung WF-F861EW1 (5kg) – 18,500/-
• Samsung WF-R1061 (5.5kg) – 21,500/-

PLACE:
Manufactured in Nagpur city and sold all over india

PROMOTION:
Promoted through television advertisements,festival offers ,compliments etc.,

COMPANY-----DISTRIBUTOR----SMALL DEALER-----CONSUMER

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35