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Successful

Transition
to a Mature
Company

Mature Companies
Company culture
Bureaucracy
Profit
Marketing & Sales used to drive
demand

Immature Companies
Culture dominated by CEO
Staff have multiple roles
Revenue < Spend, Profit next year
Strategy changes with each customer
interaction

Mature Company
How?
Why?

Immature Company

Immature Companies

Next Steps?

Dominated by CEO

Formally set core


values

Staff have multiple


roles

Revenue < Spend, Profit


next year

Strategy changes with


each customer
interaction

Employ specialists
keep them broadly
focused

Revenue =< Spend,


Wean from external
investment
Formal statement of
product/service

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