Académique Documents
Professionnel Documents
Culture Documents
Transition
to a Mature
Company
Mature Companies
Company culture
Bureaucracy
Profit
Marketing & Sales used to drive
demand
Immature Companies
Culture dominated by CEO
Staff have multiple roles
Revenue < Spend, Profit next year
Strategy changes with each customer
interaction
Mature Company
How?
Why?
Immature Company
Immature Companies
Next Steps?
Dominated by CEO
Employ specialists
keep them broadly
focused