Date of submission 11th June.

Go Pro.*

5-10 minutes.

Brief.
You have been tasked by Happy Hour Productions to make a short film
or advert show casing the many abilities of the Go Pro. You must be
creative and use the camera in interesting and new ways people
havent seen before. You must show off its toughness and
versatility.
The advert must be between 4 and 7 minutes long and must appeal to
young people aged 17 to 30. The advert will be shown on the Go-Pro
YouTube channel, the Go-Pro website and on TV channels like national
geographic and discovery.
This must be of professional quality and only use go pro to film.
In order to keep the advert interesting you must try to film as many
different sports or activities as possible as this will make more
people interested. The film must follow the conventions of existing
pieces so you have to film it like a GoPro ad. You must also include
a little bit of information on what youre doing using a voice over.

Date of submission 11th June.

contact
0788513400
0784556737
0776507001
0788345001
076012990

My actors are filming themselves so they are also crew, this means I will save money.

location
Virginia waters

address

London Rd, Virginia

Water GU25 4QF
th
Date
of
submission
11
June.
Nine Mile Ride,
Bracknell Lookout
Bracknell, West
Berkshire RG12 7QW
Waltham Rd,
White Waltham
Maidenhead, West
Airfield
Berkshire SL6 3NJ

Permission needed
n

Date
7th may

11th may

11th to 20th

Winnersh station.

Winnersh
Wokingham RG41
5LU

7th may

Reading station

Station Hill, Reading

RG1 1LZ

14th may

Waltham St.
Lawrence

Waltham St Lawrence
Reading, Windsor and
Maidenhead RG10 0JL

Henley skate park.

Makins Recreation
Ground, Greys Rd,
Henley-on-Thames
RG9 1TE

13th may

Early skate park

Sol Joel Park

14th may

20th may
n

Wokingham Road,
Earley, Reading,
Berkshire RG6 7DT

Cheddar Gorge

Cheddar Gorge
Cheddar, Somerset

22nd may

Reading town centre

Oxford Rd, Reading

RG1 7LA

14th may

Date of submission 11th June.

Script.
Scene 1 fades in with footage from go pros of skating and cycling
Narrator 1
Go pros? Yeah their dead handy.
Narrator 2
Just rugged and reliable.
Narrator 1
Anyone can use one, just clip it on and hit record.
Narrator 3
Amount of times Ive bailed and hit the deck, your bike can be in 6 different pieces, your bones
broken but you look over at the Go Pro and its still recording.
Narrator 2
If I can go there I can film there. My Go-Pro goes where I go.
Scene 1 fades out as music come in through a 15 second slow fade in. as it gets louder the footage
starts to cut to the beat as it gets faster the footage gets more exciting. We see motorbikes and even
footage from a plane.
As the ending fades in the music gets quieter and the footage fades to black, we see a go pro and the
logo. A slogan comes on screen.

Narrator 1
Where ever you go, Go-PRO.

Risk assessment.

Date of submission 11th June.

location
Bracknell look out.

Virginia waters.

Hazards
1. One of the crew or
cast could come of
their bike and sustain
serious injuries.
2. We are far away from
anywhere if we get
lost.
3. They may not be any
phone reception
there.
4. We may fall over
downhill if it is wet.

1.

2.

3.
4.

5.

White Waltham Airfield

1.
2.

3.

Solutions
1. Me and one other
crew members have
first aid training and I
will bring a FULL first
aid kit.
2. I will bring a map of
the area as well as
having my phone.
3. I will bring some other
means of attracting
attention like a whistle
4. We will have to be
careful and wear
helmets and pads.
There are many steep
1. Me and one other
hills so people may
crew members have
come of boards.
first aid training and I
There are lots of
will bring a FULL first
people around in the
aid kit.
day.
2. If we stay together as
There is traffic there
a group It will be
sometimes.
easier to avoid
We are 4 miles from
collisions.
anywhere if we need
3. Every corner I take I
to contact someone.
take on the very left
The hills can be very
side of the road and I
slippery when wet.
will always be looking
for cars.
4. We all have phones
and a portable
charger.
5. We will try to avoid
bad weather and
control speed.
The go pro could affect
1. Must make sure it is
the pilots visibility.
mounted behind them
Must check that the
2. I will talk to pilot and
pilot is insured, and
make sure he or she
they have all their
has all of these before
qualifications.
we take off.
Any communication
3. I will chat with the
break-down between
pilot for a good
me and pilot could be
amount of time and
catastrophic
make sure they are
happy before we do
anything.

Date of submission 11th June.

Winnersh station.

Reading station

Waltham St. Lawrence

Henley skate park.

1. Trains could be
dangerous if the
platform is wet.
2. Trains could be
dangerous if the
platform is wet.
1. If it is wet my
motorcyclist might fall
off.
2. There are cars on main
road.
1. If the ground or ramps
are wet we might not
be able to film.
2. There is some broken
glass on the floor.
3. Skating can be
dangerous.
4. There may be other
people there.

1. Be careful around the

tracks and edge of
platform.
2. Be careful around the
tracks and edge of
platform.
1. I will make sure to
shoot on a dry day.
2. Make sure to keep a
lookout for any traffic.
1. We need to shoot on a
dry day.
2. Make sure skater are
waring long slaves and
have first aid on
standby.
3. We may have to wait
for people to leave.

Contingency plan.
location
Bracknell Lookout

Problems.
If it to wet we may not
be able to get any
shots.

Contingency plan.
We can come back on
the 18th of May.

White Waltham
Airfield

If we cant find I pilot

that will let us film
there we could lose
the opportunity to get
that footage.
FGW might not want
us to film their.

One of my dads
customers owns the
flight school their so
he may be able to
help.
We may have to cut it
out of the final piece
but it wont be a
massive loss.

Winnersh station.

Reading station
Waltham St. Lawrence

Same as winnersh.
May not be able to
find time to shoot
with motorcyclist.

Henley skate park and

Early skate park

If it is wet we may
have to give up
Early park can be
really busy

Cheddar Gorge
Reading town centre

I know a few other

people with motor
bikes that would be
free but they live
further away.
We can come back on
day that it is dry
We could shoot at
night as I have a few
ultra LED floodlights.

Date of submission 11th June.

Legal and social issues.

The first thing I would bring to attention here would be copyright issues, if I wanted to use music I
could face copyright legislation from the record label or band. I could get round this by either finding
some copyright free music or asking permission from the publishers, I could also ask the collages
music department to help me out.

Another thing to consider is the fact that the audience may be seen as primarily male, this could be
because of all the action and fast paced sports and activities. This could drive away the female
demographic away and thus loose viewers. So how could I get past this gender bias, well I will be
sure to have female actors and cast in my shots as there are many females who enjoy the same
activities as the male demographic. These are issues I will have to tread carefully but I dont believe
the gender game will effect the demographic to much as I am appealing to a certain type of people,
people with active lifestyles and this is something that sets level plain for any gender as it is a
lifestyle choice rather than a gender based one. People who like going faster than a car downhill on a
small wheeled plank controlled by nothing other than ones own body weight, generally do so
regardless of their chromosomes.
Deformation is a thing that I dont think I will have to worry about to much as many of the actors and
cast are my friends and thus will be unbothered as to how they are shown in the video. Just for
examples sake tough I think I should cover some imagined scenarios. Some of the cast I use may be
unhappy in the way the video makes them look to viewers. If this imagined individual felt for some
unexplained reason that the way I filmed could damage their public reputation. For example if we
were filming from a car or motorbike and the aforementioned misinterpreted motorist was to
disobey the highway code this could cause them inconvenience and a less than glorious reputation.
This is of course a little silly and hopefully wont be a problem. If this where to happen I would either
have to ditch the footage from my final draft or edit in a way so that you couldnt see the offended
party.

Regulation.
https://support.google.com/youtube/answer/1620498?hl=en
The main medium for my piece id you tube. This is a very free as it is a less regulated medium. It is
regulated by google who own the website. They remove anything that is labelled as inappropriate or
infringes copyright, they regulate by asking users to report any videos that they believe are bad
enough to warrant being removed. The music I use may get my video taken down but I can appeal to
see it return. They also gather information on the channels and their views.

Date of submission 11th June.

https://socialblade.com/youtube

Go pros you-tube data

ESTIMATED MONTHLY EARNINGS
4.6K - 74.2K
ESTIMATED YEARLY EARNINGS
55.6K - 890.3K
UPLOADS
1,507
SUBSCRIBERS
3,973,765
VIDEO VIEWS
1,177,253,679

Tom Toms you-tube data.

UPLOADS
269
SUBSCRIBERS
18,738
VIDEO VIEWS
32,309,623

Sony's you-tube data

UPLOADS
716
SUBSCRIBERS
214,260
VIDEO VIEWS
33,031,878

Date of submission 11th June.

as you can see the two companies that rival the go pro in the market of portable handy cams like the
Go-Pro are Sony and Tom Tom but judging by their you-tube figures above they arent as establish.
You can see that Go-Pro has close to 2 billion total views and the other two companies only have
about 30 million.