Why HR Is Key To CSR

Why HR = key to CSR!
21st century HR
Human Responsible
Human Relations
Human Results
Crpin Consult
Bridging today & tomorrow in HR, talent & career management
H R S t rate g y, Tra i n i n g & I nte r i m M a n a ge m e nt

Alexander Crpin for inspiration, innovation & results in HR, talent & career management
The 21st century:

a fundamentally changing context
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management
Just 40 years from now, some 30% more

people will be living on this planet
9.0
Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, Talent & Career management
Is this what they will get?

www.inHR.nl
Crpin Consult, Alexander Crpin
for inspiration, innovation & results in HR, talent & career management
we are entering a new Era
a different world!
The future business environment:

global, DIVERSE CULTURES, complex, uncertain, interconnected, TRANSPARENT & SUSTAINABLE
Corporate Social Responsibility
a mind shift that challenges

a lot of traditional Industrial Age business thinking
about
HOW to do & HOW to run a business
a shift
from now
to HOW
a shift
from profit now
to how to ensure prosperity
for future generations as well
Crpin Consult, Alexander Crpin for inspiration,
innovation
& results in HR, talent & career management
Alexander Crpin
www.inHR.nl
CSR a shift & evolving insights

Its is a (learning) journey about
,
HOW rather than a destination, an endpoint

expectations of company behavior is constantly changing & will ever be more demanding with time
CSR = SHOW HOW

SHOWING Stakeholders
CSR is part of your companies DNA
External
stakeholders
CSR experience
Internal
workforce
CSR performance
CSR =
balance
HR
was & is about
HOW
HOW to build a CSR embracing culture?

HOW to make CSR a part of the companies DNA?
HOW do we get management & employees doing it?
HOW to develop, CSR knowledge, skills & behavior?

HOW to compensate CSR performance?
CSR & HR
HR already works at communicating &
implementing ideas, policies, cultural &

behavioral change across organizations
HRs role in influencing attitudes and links
with (top) line managers mean it is ideally placed
to do the same with CSR!........
The Chartered Institute of Personnel and Development UK
CSR & HR
To make CSR happen HR should take its
initiating, facilitating & coordinating role
Ensuring management & employees:
- understand & engage in the CSR journey
- are enabled & able how
- to create sustainable value in a social
responsible manner!
HR:
Time to
Wake up!
www.ailo.nl
Its also in
our hands
People, Planet & Profit

a new kind of economy is emerging
WE NEED
HOW to do it??
CSR: creating companys value

Positive link between corporate sustainability & strong share price performance
The Economist Intelligence Unit.
Tangible
Value
Intangible Value
60-85% of company value*
Reputation
Brand image
Stakeholder relations
credibility, reliability, trustworthiness, responsibility
*Research 2000 Based on capital market valuations
IDEAS: fuel for innovative &

sustainable business successes
CSR makes you an Employer of Choice

in the War for Talent
People (in our company) are thrilled when
they feel like they can be part of
solutions . like making their world a
better place.
alike Chris Page
director of climate and energy strategy, Yahoo
Top Talent look for CSR employers

..Especially younger generations of
talented people are looking for employment
in organizations that show good citizenship,
that supports their own (online) reputation
as being a good citizen
Most HR domains connect to CSR

-
Recruitment
Talent retention- & career management
Training & development
Performance management
Compensation & benefits
Industrial relations & diversity management
Organization development, process management
Change management
Health & safety
Remember
CSR HR = PR
CSR + HR = 3P
People, Planet & Profit
time to
re-position
HR?
From Human Resources to
Human Responsible Management

Human Relations & Human Results
Alexander Crpin
inspiration, innovation & results
Value adding business partner, interim manager & career coach
I contribute by challenging status quo & cultivating fresh thinking
I do what needs to be done, by straightforward execution
I help you to succeed
I enjoy turning problems into solutions

The aim: performing smarter, more engaged and getting the best
possible result in a People, Planet & Profit perspective
bridging today & tomorrow in HR, talent & career management
S t rate g y, Tra i n i n g & I nte r i m M a n a ge m e nt
Crpin Consult
inspiration, innovation & results
bridging today & tomorrow in HR, talent & career management
S t rate g y, t ra i n i n g & i nte r i m m a n a ge m e nt

Why HR Is Key To CSR

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Why HR = key to CSR!

H R S t rate g y, Tra i n i n g & I nte r i m M a n a ge m e nt

The 21st century:

Just 40 years from now, some 30% more

Is this what they will get?

we are entering a new Era

The future business environment:

Corporate Social Responsibility

a mind shift that challenges

HOW to do & HOW to run a business

CSR a shift & evolving insights

HOW rather than a destination, an endpoint

CSR = SHOW HOW

was & is about

HOW to build a CSR embracing culture?

HOW do we get management & employees doing it?

HOW to develop, CSR knowledge, skills & behavior?

implementing ideas, policies, cultural &

People, Planet & Profit

CSR: creating companys value

IDEAS: fuel for innovative &

CSR makes you an Employer of Choice

Top Talent look for CSR employers

Most HR domains connect to CSR

Human Responsible Management

I enjoy turning problems into solutions

bridging today & tomorrow in HR, talent & career management

S t rate g y, Tra i n i n g & I nte r i m M a n a ge m e nt

S t rate g y, t ra i n i n g & i nte r i m m a n a ge m e nt

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