REPORT ON THE CLIENT, PRODUCT AND BUSINESS

MILLER ALEXIS MEJIA BALANTA

Puerto Tejado, Cauco

May 2016

INTRODUCTION.

This report is based on publicizing the structure and characteristic that our
company, both to attract the customer and sell different products, letting us know in
a clear and simple way that allows each of our both wholesale customer as
retailers increasingly interested in consuming and get our products and services
and any company must maintain strict or sales strategy that allows the attention of
your customers or potential
Which allow an agile and dynamic consumption and sales for the company that
would achieve the proposed targets sales both domestically and internationally

OBJECTIVE
Develop a report that allows us to analyze understand and keep in practice on the
appropriate structure for the company products and users, allowing to go being
coupled to different internal processes of the organization

SPECIFIC GOAL
Know and have clear commercial structure on the characteristics of the company,
the product to be offered, and the user that is our different products

RESULTS ANALYSIS OF THE COMPANY PRODUCTS AND USERS

Given that our company is a service company aimed at the satisfaction of

companies that need support in the field of toilet cafeteria and computer equipment
itself as advice on industrial safety
Our process is focused on customer satisfaction which focuses on seeing that their
needs are met us full power and different expectations which is against the
requirement of the product or service as:
PRODUCT IDENFICACION.
Given that our basic services are based on customer requirements This point is
based on knowing Cuale is the need to know and different expectations expected
by our different customers
In order to develop a more dynamic and clear delivery and full implementation of
our services that allow us to both satisfy the need of our customers and recognition
as service company
IDENTIFICATION OF THE MARKET AND NEGOTIATION TO DEVELOP
This point is based on knowing and establish what the market which is the best
customer or potential customer of our product taking into account our name
Which part of the industrial zones and all those who require advice both as
elements and / or personal grooming or cafeteria for offices

.Criterios Sales
Total sales: Total amount of income received from the sale of products.
Sales by product line: Total amount of sales by product or product lines.

Sales by geographic area: Total amount of sales by location. Depending on the

size of the company can be obtained sales data in countries, regions, localities, or
shops.
Sales by seller: This criterion also serves to make the assessment of sales staff. By
type of customer: Determine if the buyer is a corporate, final consumer,
government consumption etc.
Sales by market segment: Important with this indicator have clear segmentation
criteria: sex, age, education or schooling and income level.
Sales Order size: This indicator is very useful to determine the most important
types of buyers and market niches. Thanks to this indicator can be determined
policy preferences: (special customer promotions, discounts, personal attention,
etc.).
Intermediary sales: This indicator serves to determine who should make alliances
and what types of intermediaries meet the company's products. (Warehouses,
large distributors, sales through families etc.).

. Criteria for customer satisfaction:

purchased quantity: quantity of product consumed by each customer or user.
Level of brand loyalty: Determine if the buyer is common and usual, or if it is
occasional.
Repeat purchase rates: Determine how often the buyer needs, purchase and use
the product.
Perceived quality: Determine the notion of product quality and also the image of
the company if it is the case.
Brand image: accepted or not accepted, known or unknown etc ... Number of
complaints: This indicator is widely used to determine the ability of customer
service of the company.

INDICATORS OF EFFICIENCY: The efficiency is strictly related to the costs and

follow the same parameters that sales:
total costs.
Costs per product or product line: Important determine the impact of transport and
distribution costs here.
Costs geographical area.
Costs seller: They also serve to evaluate worker performance.
Costs by type of customer: Usually costs increase if the buyer is a corporate
presentation in the product, but due to lower sales volume.
Costs by market segment.
Order size costs: Related to item 5.
Cost per sales territory.
Intermediary costs.
EFFECTIVENESS EFFICIENCY STANDARDS: are the relations of income less
expenses, determine the effectiveness of the business and follow the same
sequence that has been followed so far.
Total profits.
Earnings per product or product line.
Earnings per geographical area.
Earnings per vendor.
Utilities by customer type.
Earnings per market segment.
Earnings per size of order.
Utility sales territory.

CONCLUSION

Given the previous report based on analysis of our company, we realize that the
best strategy for satisfying our customer mainmind our main customer is the full
knowledge of their needs and requirement starting to hear and know in advance
that is which it requires to service to meet your need
Since industrial areas are customers limes require special quality services not just
to meet the need but have standards of both quality and safety and comply fully
with the laws and regulations of both the company it requires the service as the
nation

RESULT

With all this leading us to an analysis of cash market called as Market Share
(market share): Determines the relative position of the company against its
competitors, and ends its customers as its main success is that is a company that
listens and is known not only sell a service if you do not know the customer and
what she sees and expects to order our services

BIBLIOGRAPHY.

Accompanying training material

Conclusion of the different activities on a personal level
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