Questionnarie

Personal Details
1)
2)
3)
4)

Name: - ___________________________________________________________
Education qualification:- ________
Occupation: - ____________
Age group:20-30
30-40
40 and

above
5) Address:
6) Contact Number:

7) Monthly household income :a) 10,000 20,000

b) 21,000 30,000
c) 30,000 above

1-Have you ever heard of fiama di wills range of products?

Yes

no

2-have you ever used fiama di wills products?

Yes

no

3- Which brand of Soap do you use?

Bathing soaps

Respondent

Lux
Fiama di wills
Lifebuoy
Nirma
Others

4- Which factors do you normally consider while purchasing a particular

brand of Soap
Bathing
soap

Factors
Fragrance
Quality
Company image
Price
Particulars
Packaging Respondent
Yes
Others
No

5- Have you ever used Fiama di wills men exclusively designed for men?
Yes

no

6- your main reason of choosing Fiama di wills men over other brands?
Affordability

Value for money

Variety

Availability

7- Do you consider promotional schemes while purchasing a particular brand

of Soap ?

8- How often do you use the Fiama di wills men products?

Once a week

once a fortnight

once a month

9- Do you feel still there is any scope for improvement to enhance the brand
value? If yes what?
Yes

no

10- Which medium do you feel is suitable to promote the various promotional
schemes?
Source
Radio
TV
Newspaper
Hoarding
Others

Respondent