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The main reason why companies market their products is to show their consumers the main
benefits that they can gain from purchasing their products. It is designed to help sell a product or
service to consumers. Almost every company engages in marketing in one way or the other. You
may be expected to write a dissertation to acquire your Masters degree in Marketing.
Since your dissertation is one of the most important papers that you will write in your years in
school, it is important to take it seriously. Being able to successfully write your dissertation, may
be what gets your degree or what holds you back. Even though it is an important paper, dont let
it get you too flustered before you start. One of the main things to worry about which is the title
may end up being easier to decide upon than you think.
One way to get ahead of the rest is to choose a topic in marketing that is not so common. A
common topic poses a few problems. One is that other individuals may be taking out the same
resources as you are when you are doing your research. Another is that your paper can be
unfairly judged by another students work on the same topic. A third being that if your thesis is
the same as the three people ahead of you, you may have a bored audience before you even start
presenting it. So a good way to ensure that you have a unique topic is to find one that is
unexplored.
What factors should a company explore before they take their business abroad?
What are the differences between marketing in a developed market versus marketing in a
developing market?
How can companies build stronger relationships with their business customers?
How do market leaders keep their share of the market while continually working towards
getting a larger market share?
What marketing strategies should be used during the different product cycles?
During market recessions, how should marketers change their marketing strategies?
What are some major trends that are used by market intermediaries?
How can a company exploit publicity and public relations to build their brand?
These are some great topics to get you started. They are not the most popular topics, so you
should be the only student in your class with these topics.
http://www.forestresearchtools.com/ist-of-fresh-topics-for-a-dissertation-in-marketing
Marketing is a fascinating field with so many topics to choose from. If youre having
trouble selecting a good one, have a look at this list of seven great marketing
dissertation topic ideas to help you make up your mind.
Marketing by its very nature has the ability to influence peoples behaviour. There
has been much debate about the morality of marketing unhealthy food to children
at schools. Is marketing unhealthy food to children at schools ethical, given the
obesity problem in children?
Marketing and the psychology of persuasion
The psychology of persuasion has played a large part in marketing for a very long
time. Indeed, marketing has been in the persuasion business since before the
psychology of persuasion, as a field, even existed. Has marketing moved beyond
the psychology of persuasion? Or will they always be inextricably linked?
Marketing across cultures
Marketing differs across cultures for various reasons, and some of these
differences are striking. How does marketing differ across the world? What are the
main reasons for these differences? Can investigating these reasons help lead to
better marketing strategies across the world?
Social media as the new marketing channel
Traditionally, marketing used various channels, such as print media, to get its
message to potential consumers. With the rise of social media, many people claim
that social media is the new channel for marketing. Is social media the new
marketing channel? Or are the more traditional marketing channels still holding
their own?
Brand loyalty
With so much choice available to consumers, brand loyalty becomes a lot more
difficult to establish. How important is brand loyalty in modern marketing? Are there
any new ways to improve brand loyalty and retain customers despite the large
variety of products available?
Marketing alcohol
The marketing of alcohol has long been a controversial issue, especially when it is
directed at young people. Does marketing alcohol to young people lead to increased
alcohol consumption? If so, does this have a lasting effect on their behaviour?
Product packaging and sales
For years it has been believed that product packaging has a major effect on
product sales, and companies have spent extremely large sums of money to
develop the perfect packaging for their products. Does packaging still have such a
major influence on product sales? Or are there other factors that have a larger
impact on product sales?
http://nvsocialstudies.com/a-list-of-the-most-interesting-marketing-dissertationtopics
This document is a general guide to the presentation and submission of theses and
dissertations and contains additional information about related policies and
procedures. Your department may also have their own guidelines and requirements
so you must consult your supervisor from the outset.
The latest guide is available from the University of Auckland's Theses and
dissertations website.
We have provided in the tables below lists of theses and dissertations completed by
past Marketing students. The tables include the title and name of the supervisor.
BCom(Hons) dissertations
Listed below are dissertations completed by past students, including title and the
name of the supervisor involved.
Student name
Title
Supervisor/s
2015
Greer Holford
The Coexistence of Positive and Negative States from Immersion within Brand
Worlds
Margo Buchanan-Oliver
Donna Lam
Suvi Nenonen
Eben Weng
Margo Buchanan-Oliver
Johnson Liu
Laszlo Sajtos
Mark Trowill
Denise Conroy
Brook McFarlane
Charlotta Windahl
Claire Gourley
Bodo Lang
Min Li
Sandra Smith
Donald Serra-Stacey
Rod Brodie
Kieran Jans
Biljana Juric
Chenshijun Sun
Mike Lee
Nelson Annandale
Sandy Smith
Karen Fernandez
Parth Joshi
Sandy Smith
Student name
Title
Supervisor/s
2014
Sargam Thammalla
Denise Conroy
Christopher Casey
Kaj Storbacka
Melissa Wong
Margo Buchanan-Oliver
Denise Conroy
Steven Gaston
Charlotta Windahl
Aseka Kandaaddara
Karen Fernandez
Esther Gao
Mike Lee
Wendy Yuan
Catherine Frethey-Bentham
Jirah Milla
Suvi Nenonen
Emma Spratt
Kaj Storbacka
Examining the buffering effect of loyalty programs in the context of service failure
Laszlo Sajtos
Ashleigh Ilich
Biljana Juric
Karen Fernandez
George Wilks
Biljana Juric
Wei-Kung Hsu
Laszlo Sajtos
Student name
Title
Supervisor/s
2010
Aurelia Coirard
The Potential of Facebook as a Fundraising Tool for Disaster
Relief Non-Governmental Organizations.
Denise Conroy
Emma Fitzgerald
Oliver
Margo Buchanan-
Stephanie Guise
The Relationship Between Brand Forgiveness and Brand Equity
in a Service Brand Context.
Sandy Bennett
Oliver Haydon
Robert Hollier
Consumer Complaint Behaviour: An Exploration into the Effect of
Relationship Bond. Laszlo Sajtos
Grant Honey
How Relationships Influence the Temporal Aspect of the
Consumer Forgiveness Process. Laszlo Sajtos
Joshua Jo
Avatars: Bridging Relationships and Motivations in the Context of
Virtual Consumption.
Cristel Russell
Aditya Komari
Psychopatic Traits and Misbehaviours: An Alternative Perspective
of Your Consumers.
Mike Lee
Chelsea Lung
Celebrity Forgiveness: The Motives and Moderating Factors for
Consumer Forgiveness Towards Celebrities. Cristel Russell
Deanaven Naidoo Co-Branding: Movie Star Alignment - An Examination of Movie
Star Alignment and Marketing Outcomes.
Laszlo Sajtos
Heidi Qin
Social Media in Marketing Tertiary Institutions to International Students:
An Application of Customer Engagement.
Rod Brodie
Ian Soon
Organisational Crises and the Development of Scandal Management
Laszlo Sajtos
Sarah Tang Brandscape: An Integrated Servicescape Model to Engage the
(Internal) Customer.
Sandy Bennett
Serafina Widyanti Exploring the Engagement Behaviour of Generation Y Mothers:
Implications for Marketing Infant-Care Products.
Rod Brodie
Daina Wilson
Customer Engagement and the New Media: Implications for the
Cosmetics Industry.
Rod Brodie
Top
MCom theses
Listed below are theses completed by past students, including title and the name of
the supervisor involved.
Student name
Title
Supervisor/s
2015
Cameron Stringfield
Flexibility in New Product Development: Much more than Stages and Gates
Kaj Storbacka
Seo-Youn Ahn
Mike Lee
Matthew Johnson
Kaj Storbacka
Jinglu Zhang
Biljana Juric
Anas Khan
Emma Fitzgerald
Title
Supervisor/s
Margo Buchanan-Oliver
Amrita Lal
Rod Brodie
Jessica Lee
Sandra Smith
Student name
2012
Sherry Siganporia
Title
Supervisor/s
Laszlo Sajtos
Laszlo Sajtos
Student name
Title
Supervisor/s
2011
Varun Bhardwaj
Karen Fernandez
Bonita Yuen
Laszlo Sajtos
Student name
Title
Supervisor/s
2010
Nina Brosius
Karen Fernandez
Top
PhD theses
Listed below are theses completed by past students, including title and the name of
the supervisor involved.
Student name
2015
Andrew Zhu
Title
Supervisor/s
Rod Brodie
Student name
Title
Supervisor/s
2012/2014
Linda Hollebeek
Rod Brodie
Yuri Seo
Amabel Hunting
Denise Conroy
Angela Cruz
Margo Buchanan-Oliver
Vanisha Narsey
Karen Fernandez
Student name
Title
Supervisor/s
2010/2011
Sandra Dawn Bennett
Brand Stories: A Narrative Approach to Exploring the
Service Brand Experience within an Organisation
Margo Buchanan-Oliver
Sandra Bulmer
Buchanan-Oliver
Margo
Hounaida El Jurdi
Karen Fernandez
Rick Starr
Videographic Research from the First-Person Perspective: An
Exploration of Authenticity
Karen Fernandez
http://www.business.auckland.ac.nz/en/about/od-our-departments/od-marketing/ourresearch-16/postgraduate-dissertation-and-thesis-titles.html
If you are tasked with writing a dissertation in marketing, one of the most difficult
tasks can be to find an appropriate topic.
Write about the influence that advertising has on the behavior of consumers
Write about the students can be targeted among the mobile phone industry
Write about how international marketing can use standardization
Write about the different elements in brand recognition
Write about the effectiveness of loyalty programs
Write about the impact that social media has currently on customer purchasing
choices
Write about how to market traditionally male products to females
Write about the influence that cartoons have on children and what impact this
has by extension on parents and their buying choices
Make sure you have two or three potential topics at least which you should research
in a quick fashion, just to make sure there exists enough academic information on
the topic, and also that the existing academic information does not contrast your
point.
Thinking early really helps you to select your topic. If you start thinking over
potential topics as soon as your assignment is given to you, you will find that
planning and organizing your paper becomes easier, and you have a greater
amount of time on your hands.
Brainstorming is one of the best ways to find a good topic. You can use
brainstorming as part of your planning process, something that you use regularly
from the moment you are given the assignment until you are able to whittle down
the perfect idea. For this, you can try exercises such as free write sessions. For
these, your job is to set a timer for three to five minutes during which time your pen
does not leave the paper and you allow all of your thoughts to flow out. This is
incredibly beneficial because the brain only consciously holds on to about seven
thoughts at once and students might struggle to come up with an appropriate essay
theme if their brain is being clogged up by lists of other things to remember such as
a shopping list and the time of your next dentist appointment. But by writing
everything down, you clear the way for your subconscious mind to start creatively
mulling over potential ideas until you generate a list of things you like. When this
timer is up you will find that there is often one or two different ideas that continue
to pop up in your writing, a pattern which will serve as the direction for your topic.
http://www.wdassociation.org/choosing-a-brilliant-dissertation-topic-onmarketing.aspx