Predict ve Solutions

VISUAL IDENTITY

1ST DRAFT / 07.06.2016 / CATALIN CUMPANASU & RAZVAN MIC please mind the copyrights

#The brief
Design a visual
identity (logo,
tagline, brand
manual) and
stationary materials
Discuss/draft a web
page template

<bgr>
IT delivery and system integration house
helping companies focus on their core competencies while making sure that
the IT is an enabler and not a bottleneck.
understand business requirements and translate them in IT requirements that
are optimal and reliable.
focused on translating business issues and challenges into IT terms and
requirements.
its all about data and business processes how the data is captured, stored,
managed and used for increased company performance.

vision & values

Vision
Be the trusted advisor of business managers
who are interested in making a difference for
their business line or company by leveraging
the latest developments in technology.
And make it on time and budget.

Core values
trust and professionalism

who are we talking to ?!

C-level audience: Chief Executive Officer, Chief Financial Officer, Chief Marketing
Officer, Chief Operations Officer, Chief IT Officer. Age 30-55.
Every C-level decision maker has 2 agendas that usually are not clearly
delimited:
Personal agenda: either the need to keep their status quo (position, influence,
power etc.), either to enhance their status quo through an interesting project,
initiative that can span over other departments, regions etc.
Company driven agenda: derived from yearly strategy and plans.

Some are cautious, some are ambitious, some are reluctant and change
aversive.

competitors
Other smaller IT integrators.

The market is saturated with IT services

suppliers while there is a strong demand for
specialized delivery resources (consultants and
programmers).

Hex IT, Convex Network, IT Smart Systems,

BION, MWare, Multi Data Software, Romflex etc.

Slogan:
Partenerul
corect

Slogan:
We do
IT!

Slogan:
keep IT
simple

Slogan:
business
intelligence
solutions

Slogan?

Slogan:
expanding
possibilITi
es

What are your competitors saying?

Your competitors
positioning
Partenerul correct
We do IT!
keep IT simple
business intelligence solutions
expanding possibilITies

What it talks about

Describes the relationship Fair
Product/service - We deliver
Product/service - Simple
Product/service - Specialized
Product/service - Visionary,
capability

Logo.
1st idea : gather, order, interpret, predict
subject : data
context : technology
style : abstract

variations

derivations

derivations

Slogan.
The slogan/tagline must be a unique idea that helps you
position in the mind of your clients and prospects.
Everybodys talking about themselves. No ones talking
about the customer and/or their benefits.

What are your competitors saying?

Your competitors
positioning
Partenerul correct
We do IT!
keep IT simple
business intelligence solutions
expanding possibilITies

What it talks about

Describes the relationship Fair
Product/service - We deliver
Product/service - Simple
Product/service - Specialized
Product/service - Visionary,
capability

Vital questions ???

What counts the most for your (C level) business
prospects when it comes to choosing the IT
integrator/solution provider to work with?
How do you stand out/how do you make a difference?
Whats your value proposition?

What are you saying?

Predictive Solutions says two things:
1. Our services/solutions offer your business the predictability it
needs. Our solutions will provide you with the outcome you
expect, or even better.
2. By choosing to work with us, you will get exactly what you
ask for, we deliver on time and in budget. No surprises, no
false promises, no bullshit. We walk the talk, we practice
what we preach.

Slogan proposals.

Make the difference

Whats your leading edge?

Taking IT to the next level

Know your business

thats all for now.