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CSR That Failed to Guarantee sustainability


CSR ACT as under the Company Act 2013:
What CSR RULES Mandate?
1.
2.
3.
4.
5.
6.

Activities must be in project or program mode


Must be based on CSR policy & schedule vii of company act
Preferably in local region of operations
May undertake activities through a not-for-profit of repute or own foundation
Must have strong monitoring & reporting mechanism
May invest, an amount not exceeding 5% of total CSR expenditure, on capital building of CSR
personnel
7. Salaries to Regular CSR staff & volunteers can be included in CSR expenditure.
What is not CSR?
1.
2.
3.
4.

Expenses on Activities required for any compliance.


Expenses on activities in pursuance of normal course of business
Activities benefiting only the employees of the company & their Families.
One-off events such as marathons/ Awards/ Charitable contribution/ Advertisement/ Sponsorship

Research Data Contains:


SL.No.

Table of Contents

Page Numbers

1
2

Nestle
British American Tobacco (BAT)

2 - 12
13 - 19

Unilever

20 - 22

(+) Positive sustainability:


Corporate Social Responsibility
In the 140-year life of Nestl, our fundamental approach to business has been the creation of
long-term sustainable value for our consumers, customers, employees, shareholders and society
as a whole.

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The Nestl Corporate Business Principles, first published in 1998, underpin the company's
commitment to 'Creating Shared Value' the concept that brings together the ambition to meet the
needs of consumers and shareholders with the commitment to respect the people, environment
and communities in which Nestl operate.
Nestl's global sustainability agenda is fully reflected in the company's activity in the UK, and
we are committed to making a positive contribution to the communities in which we operate. We
believe a healthy community life is vital to the long-term stability of our society and economy.
Our UK sustainability strategy covers six priorities: water, waste, energy (climate change),
packaging, sourcing, and nutrition, health and wellness. To find out more about what we are
doing in these areas and our initiatives in the community, click through on the links below. To
find out more about our activities globally, please visit http://www.Nestle.com/CSV

1. Nestle Philippines Incorporated is a large- scale, well-known international food manufacturing


corporation engaged in the manufacture of instant coffee, milk, and ready-to-cook noodles. It
was established in 1983 and is registered with the Securities and Exchange Commission (SEC)
and Bureau of Food and Drugs (BFAD). Currently, it has 497 employees and member of various
organizations such as Mindanao Association for Quality, Cagayan de Oro Chamber of Industries
and Personnel Management Association of the Philippines.
2. Nestle Philippines is committed to helping in community and nation building through
programs that help the underprivileged members of society. Agronomy Assistance Since the
1960's, Nestle Philippines has been helping coffee farmers in different parts of the country
through imparting knowledge on how they can improve their crops. Members of the company
visit these farmers regularly to reinforce among them the importance of good plantation
management. By improving methods in growing coffee, farmers get better yields and eventually
help increase the coffee supply in the Philippines as well as help the farmers increase their
income.
3. Health and Nutrition Nestle is an advocate for good health and proper nutrition. It conducts
feeding programs and medical missions in the areas where it operates.
4. Education and Manpower Development Donate-a-Classroom Program Technical Skills
Scholarship Program Academic Linkage Program
5. Community Development Cut and Sew Livelihood Project Yard and Garden Livelihood
Project Suklay and Gunting Project Misis Kong Trainors Program Julius Maggi Kitchen
Street Illuminations Project

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6. Environmental Protection and Preservation Nestle Environmental Management Solid Waste
Management Program The Greening the Supply Chain Air Emission Testing
7. Program Shift from Corrugated Container to Shrink Film From twin to single sachet Reduced
cut-off length Packaging Source Reduction Program
8. SOLID WASTE MANAGEMENT Segregation Reuse Composting
9. Increasing population, with simultaneous depletion of quality water are driving a focus to
preserve this essential resource of life Water: a precariously diminishing resource
10. Sensor operated faucets Water in Manufacturing Water Conservation Program Water
Conservation Task Forces and SGA teams Water gun on all hoses at production area Water
recycling at vacuum pump cooling system Re-used water for CIP Boiler blowdown and effluent
used for watering plants
11. Rural Development in Philippines Since the 1960s, Nestl Philippines, Inc. has adopted an
agronomy programme aimed at increasing the income of coffee farmers. By improving the
methods in coffee growing, farmers can get better and higher quality yields, and help increase
coffee supply in the country.
12. In 1994, the Company established the Nestl Experimental and Demonstration Farm in
Tagum, Davao del Norte, where coffee farmers are trained on the most efficient ways of growing
coffee. It also serves as a venue for the conduct of experiments and production of planting
materials.
13. OTHER CORPORATE SOCIAL RESPONSIBILITY The company has been very active in
corporate social responsibility practice and puts premium on programs on agriculture, education
and manpower development, community development, health and nutrition, and environmental
protection and preservation.
14. Nestle sponsored PBSP projects such as the Tree Planting Program in Lipa, the Agutayan
Artificial Reef Project, the Bayanan Creek Clean-Up Drive, and the Tapat Ko, Linis Ko Program
in Bulacan. Also supported the Cebu Hillyland Reforestation Project, Buensuceso Resettlement
Program, Marine Santuary Regeneration project, and Relief assistance and rehabilitation of
disaster victims.
A Multi-Faceted Approach
Both nationally and globally, Nestl Waters and Nestl U.S.A. employ numerous programs and
policies that reflect our passionate commitment to the health, safety, and sustainability of the
environment and its natural resources.

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Water Reduction
Our commitment to protecting one of the most valuable natural resources is woven into every
aspect of our business operations and culture. Worldwide, Nestl Waters works diligently to
monitor the amount of freshwater used for our products. Even as demand for our products has
increased, we still draw only 0.003 percent of the worlds available freshwater sources.
Package Reduction
Not only do we monitor the water we use for our products, we also pay close attention to the
packaging that we use to deliver it to our customers, and recycle once the packaging has been
used.
Green Buildings
Even the buildings and factories where we produce our products meet the high environmental
standards that we continually set for ourselves. We strive to construct and operate facilities with a
"gentle footprint" that reduce negative effects on both the environment and their occupants.
Nestl Environmental Management System (NEMS)
For more than 10 years Nestl has employed its signature system to meet and exceed high
standards of environmental protection and sustainability worldwide.
Distinctions and Leadership
Dont just take our word for it read about the recognition that leading environmental
organizations have given Nestl Waters North America for our environmental leadership.

Nestl Waters North America was presented with Keep America Beautifuls 2010 Vision
for America Award for leadership in source reduction, innovative recycling practices, resource
stewardship and community involvement.

In 2011, Nestl was named the winner of the Stockholm Industry Water Award for
leadership to improve water management something Nestl Waters North America played a
key role in making happen.

Were incredibly proud to operate 10 U.S. Green Building Council LEED-certified


facilities, including nine production facilities and our headquarters building in Stamford,
Connecticut, which was awarded LEED Gold certification in 2011.

In 2014, Nestl Waters North America CEO Tim Brown was presented with the Heart of
Gold award in Stamford for his leadership and support of NWNAs employee volunteering
programs and the positive impact theyve made on both communities and the environment alike.

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We sustainably manage more than 14,000 acres of natural, open-space watershed area around our
40 spring sites. At the sites, we carefully monitor water levels to ensure that they're being
replenished. We strive to manage our spring water sources not just for today, but for generations
to come.
How Much Water Do We Use?
If all the water in North America fit into a glass, the water used to make bottled water would be
less than a drop. Selecting spring water sources is a careful, thorough process. We perform a
variety of studies and communicate openly with the communities in which we operate. Water
resource management of our spring sources and preserving the watershed where they are located
are important to us.
Environmental Metrics for Bottled Water Manufacturing Facilities
Focusing on water sustainability has helped us make key improvements to our facilities. From
optimizing our environmental footprint through time-tested methods to researching and piloting
innovative approaches to energy and waste reduction, we take our responsibility to the
environment very seriously. The facts about our bottled water production improvements speak
for themselves:

During the past 18 years, weve reduced the PET plastic content of our half-liter water
bottles by 60 percent, saving more than three billions pounds of plastic.

Since 2010, weve reduced our use of corrugated material by nearly 25,000 tons thats
25 percent.

All in all, were extremely efficient with our water use, and are one of the most efficient
producers in the industry. And, while our production volume continues to rise, our optimization
efforts have actually led to a 3.2 percent reduction of water per unit produced from 2008-2012.
Committed to Reducing Our Footprint
At every step in our bottled water production process we look for ways to trim our carbon
footprint. For instance, we produce 98% of our bottles in our own plants removing the need to
transport empty bottles. This alone saves an estimated 6.6 million gallons of fuel, while
eliminating 6,200 metric tons of CO2 emissions annually. Plus, by implementing a regional
distribution approach, we now transport our water an average of just 350 miles and were
working to further reduce our shipping miles and emissions.
Our Commitment to Reduce Carbon Emissions

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Were constantly upgrading our existing facilities (and designing new ones) to reduce our GHG
emissions, save on electricity costs and reduce air pollution. Theyre improvements that are
helping us to achieve impressive results. Since 2007, weve reduced our emissions per liter
produced by 19.2 percent across our value chain and with ambitious plans in place to increase
our reliance on wind, solar and biomass energy, were far from finished.
Doing More Together
Our commitment to sustainability and recycling is something we share with many others.
That's why we're also partnering with a variety of organizations to spread the word. See a list of
our partners here.

(-) Negative sustainability:


Nestle Corporate Crimes:
Exploiting farmers
Union busting
Promotion of GM food
Illegal extraction of groundwater
Backlashing against Fairtrade
Perpetuation sexism
Promoting untested nanotechnology
Fraudulent labelling
Pollution
Child labor, unethical promotion, manipulating uneducated mothers, pollution, price fixing and
mislabeling those are not words you want to see associated with your company. Nestle is the
worlds largest foodstuff company, and it has a history that would make even hardcore
industrialists shiver. Were gonna look at why Nestle has such a bad reputation and whether or
not it deserves it.
Introduction

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People love to hate, and they really love to hate on big companies whether or not they have a
reason to. I especially dislike it when the latter happens. Companies (big companies included)
are the very backbone of our economy, and they often get a bad rep for little or no reason. But
sometimes there is a reason, or as in this case, several solid reasons, as well see below. Which
brings me to the next point: why are we writing this article? ZME Science is a science website
(crazy, right?), and this is not strictly science, at least not in the way our regular articles are. But
we also write about environmental issues, especially when they affect many of us, and especially
when we can make a difference.
Nestle

is

Swiss

multinational

food

and

beverage

company.

According

to Wikipedia, their products include baby food, bottled water, breakfast cereals, coffee and tea,
confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. Twenty-nine of their
brands have sales of over $1 billion a year, and have over 8,000 brands. They have 447
factories across 194 countries, and employ around 333,000 people. They truly are what you
would call a giant. Theyre also considered to be one of the best employers in
Europe with six LEED certifications and sponsor numerous activities and sustainable projects.
Looking at only these stats, it would seem that Nestle is one of the good guys but then why
are they so hated? Lets take it step by step.
Baby Formula and Boycott
Were in the 90s, and this is a sad story about poverty, breastfeeding, and greed. Nestle
aggressively pushed their breastfeeding formula in less economically developed countries
(LEDCs), specifically targeting the poor. They made it seem that their infant formula was almost
as good as a mothers milk, which is highly unethical for several reasons.

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Nestle ad. Image via Unlatched.
The first problem was the need for water sanitation. Most of the groups they were targeting
especially in Africa didnt have access to clean water (many dont to this day), so it was
necessary for them to boil the water. But due to low literacy rates, many mothers were not aware
of this, so they mixed the formula with polluted water which put the children at great risks.
Nestle seems to have knowingly ignored this, and encouraged mothers to use the formula even
when they knew the risks. Breastfeeding, one of the most important aspects for an infant,
especially in unsensitised areas, was cast aside. Baby formula was the nearest thing in the
world, and this splendid triumph of care and science is so like mothers milk that the tiny
stomach wont notice the difference. But the tiny stomach did notice the difference.
Breastfeeding is unparalleled in providing the ideal food for infants. The optimal way to feed
a baby is exclusive breastfeeding for the first six months followed by breastfeeding combined
with complementary foods until the child is two years old a 2007 Save the Children report.
Many mothers were able to read in their native language but were still unable to read the
language in which sterilization directions were written. Even if mothers understood the need to
boil the water, they might not have had the facilities to do so. UNICEF estimates that a formulafed child living in disease-ridden and unhygienic conditions is between 6 and 25 times more
likely to die of diarrhea and four times more likely to die of pneumonia than a breastfed child.
Another problem was that mothers tended to use less formula than needed to make the jar last
longer, resulting in many infants receiving inadequate amounts.
But even if the water was boiled, and even if the formula was administered in the right
proportion and in the right quantity, it is lacking in many of the nutrients and antibodies that
breastmilk provides. Breast milk contains the required amount of the nutrients essential for
neuronal (brain and nerve) development, and to some extent, protects the baby from many
diseases and potential infections. According to the International Baby Food Action Network
(IBFAN), Nestle used unethical methods to promote their infant formula to poor mothers in
developing countries. But it gets even worse.

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Rachael Romero, San Francisco Poster Brigade


Boycott Nestle, 1978
poster
Courtesy Inkworks Press Archive, Berkeley, CA
IBFAN claims that Nestle distributes free formula samples to hospitals and maternity wards;
after leaving the hospital, the formula is no longer free, but because the supplementation has
interfered with lactation, the family must continue to buy the formula. Nestle deniesthose
allegations sort of.
Nestl takes reports on non-compliance with the WHO Code very seriously and we have
endeavored to investigate all allegations brought to our attention, despite the fact that in many
cases we are not provided with accurate details substantiating the accusations. This makes it
difficult for us to investigate how, where and when the alleged infringement could have occurred.
Some of the allegations are several years old before they are brought to public attention, which
also could complicate the investigation.

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Back then, Nestls response was that their critics should focus on doing something to improve
unsafe water supplies, which contributed to the health problems associated with bottle feeding.
They also later used this approach to promote their bottled water. AsThe Guardian puts it, its
huge marketing budgets clearly influence peoples behaviour, even if direct causality cant be
demonstrated.
Today, several countries and organizations are still boycotting Nestle, despite their claims to be
in compliance with WHO regulations. Theres even a committee, the International Nestl
Boycott Committee that monitors their practices. Several universities and student organizations
have also joined the boycott, especially in the UK.
There is no clear, public number of lives that were lost due to this aggressive marketing
campaign, and of course, Nestle is not directly responsible for their tragedies. But it was easy for
them, as it was easy for everybody to see the risks and the negative effects their formula was
having. It was easy for them to save many lives, but they chose the money instead. Profits before
children check. Lets move on.

Every thirty seconds a baby dies from unsafe bottle feeding in third world countries.
Nestle, one of the most successful food based companies in the world, began marketing
their infant food formula in third world countries.
Nestle even kindly provided free samples to maternity hospitals in 3 rd world countries so
that when the new-borns are routinely bottle fed. When the new-borns are given bottles as
a result they are less able to suckle well. This idea promotes bottle feeding, as the baby
becomes dependent on artificial milk.
According to WHO and UNICEF, 1.5 million die every year because they are not best
fed.

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Nestle and Water

Brown admitted that Nestl currently wastes about 30% of the 700m gallons of water a year it
draws from the ground in California. Image via Sum of Us.
Few people know it, but Nestle is actually the worlds largest producer of bottled water. In fact,
theyre so keen on their water business (which also involves many of their other products), that
they believe water isnt a universal right. Chairman Peter Brabeck-Letmathe said:
There are two different opinions on the matter [or water]. The one opinion, which I think is
extreme, is represented by the NGOs, who bang on about declaring water a public right. That
means that as a human being you should have a right to water. Thats an extreme solution.
Having access to water is not an extreme solution. Its what we have called a basic need for
centuries. Even Brabeck, after the media attack that followed, backed down. He said that
he believes that water is a human right and advocates for universal access to safe drinking
water. But his actions, and Nestles actions, show that thats just greenwashing.

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(+) Positive Sustainability:


Sustainability agenda comprises five goals covering harm reduction, marketplace,
environment, supply chain and people and culture. You can read about all our longterm goals and our work in 2011 in these areas in our Sustainability Report 2011
online at www.bat.com/sustainability.
Included in the sections below is a brief summary of how we are trying to meet our
sustainability goals and achieve a sustainable future through:
working towards reducing the risks from our products;
supporting regulation based on sound evidence;
marketing our products responsibly;
promoting sustainable agriculture;
investing in our people; and
working with others.
In short, we want a stretching and supportive culture founded on personal
commitment and responsibility that attracts, engages and retains the most talented and
diverse people.
More than 50,000 people employed worldwide.
69 nationalities working in our global headquarters and 138 nationalities in
management roles globally.
30% female Main Board representation and 33% of management grade roles
were filled by women in 2015.
93% of employees worldwide completed our most recent global employee
opinion survey.
73% of our companies achieved zero accidents in 2015.
Sustainability at British American Tobacco Malaysia:

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Fighting the illegal cigarette trade
The illegal cigarette trade in Malaysia is, according to the 2009 Global Tobacco
Report by Goldman Sachs, the largest in the world by market share.
With a vast 172 per cent rise in excise tax between 2004 and 2010 leading to Malaysia
having the third highest cigarette prices in Asia, the demand for cheaper, illegal
cigarettes has increased. The countrys long coasts, isolated jetties and extensive
borders make it relatively easy for cigarettes to be smuggled in from neighboring
countries.
The illegal cigarette trade not only affects British American Tobacco Malaysias
revenues, it has negative consequences for society. The state loses out on tax income,
cigarettes are easily accessible to children and criminal gangs profit.
The company cannot hope to tackle a problem of this scale alone. It is therefore
collaborating with the Government, industry groups and enforcement bodies to
develop joint solutions, share intelligence and enhance enforcement capabilities.
In 2011, British American Tobacco Malaysia took the crucial step of re-evaluating its
efforts and addressing the issue with a fresh approach. As a result, the local business
(through the Confederation of Malaysian Tobacco Manufacturers) worked with and
supported the media to highlight the illegal cigarette trade and its consequences. It
also outlined a comprehensive approach and strategy to the Government on
addressing the issue.
Following this, the Malaysian Government made its biggest acknowledgement of the
seriousness of illicit trade to date by not raising the excise tax on cigarettes for the
first time in history during the tabling of the 2012 National Budget. The Prime
Minister further attributed this move to the fact that the illicit cigarette trade rate of
nearly 40 per cent of the market was a concern for the Government.
The illegal cigarettes problem, however, is not an issue that can be solved overnight. It
will require sustainable and continuous efforts from both the industry and the
Government.
Environment, health and safety initiatives
In 2011, British American Tobacco Malaysia implemented various initiatives to
improve environmental performance in its operations.
A second rainwater harvesting tank was installed at its manufacturing site to collect
water for wetting tobacco dust waste and cleaning. It is expected to provide the site
with 100,000 liters each year, reducing demand on local water supplies. A third tank is
planned for 2012.
The energy efficiency of the factorys boilers was enhanced in 2011, with the
installation of a third economizer unit to recover waste heat. This is expected to cut
energy consumption by 18.9 per cent. The system used to filter the sites emissions to

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air was also upgraded in 2011, using a new tundra peat as an organic bio-filter. In
addition, the treatment capacity of waste water from the factory premises was
increased by 20 per cent through an expansion of the Effluent Treatment Plant.
To improve safety and fuel efficiency among the companys drivers, a defensive
driving programmer was developed in 2010. Since then, a total of 356 employees
have attended 13 sessions covering safe driving, vehicle handling in emergency
situations, vehicle maintenance and tips on saving fuel.
Sadly, however, there was one vehicle-related fatality of a contractor in 2011. We
greatly regret this loss of life and hope that the defensive driving programmer and
other safety initiatives will help prevent a recurrence.
Employee volunteering
British American Tobacco Malaysias charitable foundation organizes employee
volunteering days. In the past, these have been in employees own time during the
weekends. In 2011, however, this was changed to encourage a higher level of
participation. The company sees employee volunteering as valuable not only for the
community, but also for building stronger relationships between employees and teams.
Three volunteering days were organized during the working week in 2011.
Volunteering activities on these three days included planting saplings and seeds at a
home for the elderly, and a waterfall and beach clean-up. In addition to this, volunteer
events were also held during Malaysian festive celebrations.
External allegations
The Malaysian Trades Union Congress made a complaint against British American
Tobacco Malaysia, alleging anti-union activity in 2007. The complaint was analyzed
by the UK National Contact Point for the Organization for Economic Cooperation and
Developments (OECDs) Guidelines for Multinational Enterprises and their final
ruling was published in 2011.
The main allegations of the Trades Union Congress were that the company had
restructured the business in such a way that the trade union became unsustainable and
that insufficient employee consultation took place. British American Tobacco
Malaysia explained that the restructuring was necessary to comply with a local law
that requires managers and employees to belong to different unions.
In its final ruling, which can be found on www.bis.gov.uk , the UK National
Contact Point stated its decision not to investigate the restructuring, as to do so could
result in a ruling that conflicted with local law. We maintain that British American
Tobacco complied with the law and with our employment principles: wherever we
operate, we respect workers fundamental rights to freedom of association and
collective bargaining. The final ruling also recommended that British American
Tobacco strengthen its consultation processes, which has now been done.

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(-) Negative Sustainability
According to National Cancer Institute of USA
Does tobacco smoke contain harmful chemicals?
Yes. Tobacco smoke contains many chemicals that are harmful to both smokers and
nonsmokers. Breathing even a little tobacco smoke can be harmful.
Of the more than 7,000 chemicals in tobacco smoke, at least 250 are known to be
harmful, including hydrogen cyanide, carbon monoxide, and ammonia.
Among the 250 known harmful chemicals in tobacco smoke, at least 69 can cause
cancer. These cancer-causing chemicals include the following:
Acetaldehyde
Aromatic amines
Arsenic
Benzene
Benzo[]pyrene
Beryllium (a toxic metal)
1,3Butadiene (a hazardous gas)
Cadmium (a toxic metal)
Chromium (a metallic element)
Ethylene oxide
Formaldehyde
Nickel (a metallic element)
Polonium-210 (a radioactive chemical element)
Polycyclic aromatic hydrocarbons (PAHs)
Tobacco-specific nitrosamines
Vinyl chloride
What are some of the health problems caused by cigarette smoking?
Smoking has been found to harm nearly every bodily organ and organ system in the
body and diminishes a persons overall health.
Smoking is a leading cause of cancer and death from cancer. It causes cancers of the
lung, esophagus, larynx, mouth, throat, kidney, bladder, liver, pancreas, stomach,
cervix, colon, and rectum, as well as acute myeloid leukemia.
Smoking causes heart disease, stroke, aortic aneurysm (a balloon-like bulge in an
artery in the chest), chronic obstructive pulmonary disease (COPD) (chronic
bronchitis andemphysema), diabetes, osteoporosis, rheumatoid arthritis, age-related
macular degeneration, and cataracts, and worsens asthma symptoms in adults.

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Smokers are at higher risk of developing pneumonia, tuberculosis, and other airway
infections. In addition, smoking causes inflammation and impairs immune function.
Since the 1960s, a smokers risk of developing lung cancer or COPD has actually
increased compared with nonsmokers, even though the number of cigarettes
consumed per smoker has decreased. There have also been changes in the type of lung
cancer smokers develop a decline in squamous cell carcinomas but a dramatic
increase inadenocarcinomas. Both of these effects may be due to changes in the
formulation of cigarettes.
Smoking makes it harder for a woman to get pregnant. A pregnant smoker is at higher
risk of miscarriage, having an ectopic pregnancy, having her baby born too early and
with an abnormally low birth weight, and having her baby born with a cleft lip and/or
cleft palate. A woman who smokes during or after pregnancy increases her infants
risk of death from Sudden Infant Death Syndrome (SIDS). Men who smoke are at
greater risk of erectile dysfunction.
Cigarette smoking and exposure to tobacco smoke cause about 480,000 premature
deaths each year in the United States. Of these premature deaths, about 36 percent are
from cancer, 39 percent are from heart disease and stroke, and 24 percent are from
lung disease. Smoking is the leading cause of premature, preventable death in this
country.
Regardless of their age, smokers can substantially reduce their risk of disease,
including cancer, by quitting.
What are the risks of tobacco smoke to nonsmokers?
Secondhand smoke (also called environmental tobacco smoke, involuntary smoking,
and passive smoking) is the combination of sidestream smoke (the smoke given off
by a burning tobacco product) and mainstream smoke (the smoke exhaled by a
smoker). The U.S. Environmental Protection Agency, the U.S. National Toxicology
Program, the U.S. Surgeon General, and the International Agency for Research on
Cancer have classified secondhand smoke as a known human carcinogen (cancercausing agent). Inhaling secondhand smoke causes lung cancer in nonsmoking adults.
Approximately 7,300 lung cancer deaths occur each year among adult nonsmokers in
the United States as a result of exposure to secondhand smoke. The U.S. Surgeon
General estimates that living with a smoker increases a nonsmokers chances of
developing lung cancer by 20 to 30 percent.
Secondhand smoke causes disease and premature death in nonsmoking adults and
children. Exposure to secondhand smoke may increase the risk of heart disease by an
estimated 25 to 30 percent. In the United States, exposure to secondhand smoke is
thought to cause about 34,000 deaths from heart disease each year. Exposure to
secondhand smoke also increases the risk of stroke by 20 to 30 percent. Pregnant
women exposed to secondhand smoke are at risk of having a baby with low birth

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weight. Children exposed to secondhand smoke are at an increased risk of SIDS, ear
infections, colds, pneumonia, and bronchitis. It can also increase the frequency and
severity of asthma symptoms among children who have asthma. Being exposed to
secondhand smoke slows the growth of childrens lungs and can cause them to cough,
wheeze, and feel breathless.
Is smoking addictive?
Yes. Nicotine is a drug that is naturally present in the tobacco plant and is primarily
responsible for a persons addiction to tobacco products, including cigarettes. The
addiction to cigarettes and other tobacco products that nicotine causes is similar to the
addiction produced by using drugs such as heroin and cocaine.
How much nicotine is in cigarettes and cigars?
Cigarettes, cigars, and other tobacco products vary widely in their content of nicotine,
cancer-causing substances, and other toxicants. In a cigarette (which contains 0.49 to
0.89 gram of tobacco), the nicotine content can vary between 13.79 and
22.68 milligrams per gram of dry tobacco. In a cigar (which can contain as many as
21.5 grams of tobacco), the nicotine content can vary between 6.3 and 15.6 milligrams
per gram of tobacco or 5.9 to 335.2 milligrams per cigar.
The way a person smokes a tobacco product is as important as the nicotine content of
the product in determining how much nicotine gets into the body. Nicotine is absorbed
into the bloodstream through the lining of the mouth and the lungs and travels to the
brain in a matter of seconds. Taking more frequent and deeper puffs of tobacco smoke
increases the amount of nicotine absorbed by the body.
Lung Cancer
More people die from lung cancer than any other type of cancer. Cigarette smoking is
the number one risk factor for lung cancer; it's responsible for 87 percent of lung
cancer deaths. Your chance of still being alive five years after being diagnosed is less
than 1 in 5.
COPD (chronic obstructive pulmonary disease):
COPD is an obstructive lung disease that makes it hard to breathe. It causes serious
long-term disability and early death. COPD starts by making it hard to be active, such
as playing with a grandchild, then usually gets worse, until climbing a short set of
stairs or even walking to get the mail is exhausting or impossible. It can leave people
stuck in their homes, unable to do the things they want or see friends. About 80
percent of all COPD is caused by cigarette smoking. COPD is the third leading cause
of death in the US.

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Heart Disease:
Smoking harms nearly every organ in your body, including your heart. Smoking can
cause blockages and narrowing in your arteries, which means less blood and oxygen
flow to your heart. When cigarette consumption in the U.S. decreased, so did the rates
of heart disease. Yet, heart disease still remains the number one cause of death in the
U.S.
Stroke
Because smoking affects your arteries, it can trigger stroke. A stroke happens when
the blood supply to your brain is temporarily blocked. Brain cells are deprived of
oxygen and start to die. A stroke can cause paralysis, slurred speech, altered brain
function and death. Stroke is the fourth leading cause of death in the United States and
a leading cause of adult disability.
Asthma:
Asthma is a chronic lung disease that makes it harder to move air in and out of your
lungsotherwise known as "breathing." Because cigarette smoke irritates air
passages, it can trigger sudden and severe asthma attacks. Asthma is a serious health
condition that affects 25 million Americans. Smoking only makes it worse.
Reproductive Effects in Women:
Smoking can cause ectopic pregnancy in women, which is when a fertilized egg
implants somewhere other than the uterus. The egg can't survive and, if left untreated,
can be life-threatening for the mother. Smoking also causes reduced fertility, meaning
it makes it more difficult to get pregnant.
Premature, Low Birth-Weight Babies:
The effects of smoking not only impact mom's health, but also that of her baby.
Smoking while pregnant can cause babies to be born prematurely and/or with a low
birth-weight. Babies born too early or too small have increased risk of health
complications and even death.
Diabetes:
You're more likely to get type 2 diabetes if you smoke. The risk of developing type 2
diabetes is 30 to 40 percent higher for smokers than non-smokers. Additionally
smoking increases the risk of complications once diagnosed with diabetes, such as
heart and kidney disease, poor blood flow to legs and feet (which leads to infections
and possible amputation), blindness and nerve damage.
Blindness, Cataracts and Age-Related Macular Degeneration:

20:
Smoking can make you go blind. It damages your eyes and can result in vision loss.
Age-related macular degeneration is caused by smoking. It is the leading cause of
blindness in adults ages 65 and older.
Over 10 Other Types of Cancer, Including Colon, Cervix, Liver, Stomach and
Pancreatic Cancer.

Unilever
(+) Positive Sustainability:
CSR Profile of Unilever
Unilever is one of the worlds leading suppliers of fast moving consumer goods with operations
in over 100 countries and sales in 190. Consumers buy 170 billion Unilever packs around the
world every year, and our products are used over two billion times a day. We have more than
171,000 employees, and generated annual sales of 46.5 billion in 2011. More than half our sales
are generated in emerging markets (56% in 2011). Working to create a better future every day,
we help people feel good, look good and get more out of life with brands and services that are
good for them and good for others. Our portfolio includes some of the worlds best known
brands including Knorr, Hellmanns, Lipton, Dove, Vaseline, Persil, Cif, Radox, Sure and
Lifebuoy.
Our ambition is to double the size of our business, whilst reducing our overall environmental
impact (including sourcing, consumer use and disposal). We are also committed to doing what
we can to improve health, nutrition and hygiene, with a target to help more than a billion people
take action to improve their health and well-being, as well as sourcing all our agricultural raw
materials sustainably by 2020. All of these goals are itemised in around 50 time-based
commitments in our Unilever Sustainable Living Plan.

21:
Unilever has led the Food Producers sector in the Dow Jones Sustainability World Indexes for 14
consecutive years and has regained the leadership of the Food and Beverage supersector. We are
included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to
inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. In 2011 Unilever led the
Climate Counts Company Scorecard and were named #1 in the list of Global Corporate
Sustainability Leaders in GlobeScan Inc. and SustainAbility Ltds latest annual survey (2012).
For more information about Unilever and its brands, please visitwww.unilever.com
Unilever Announces New Global Zero Waste to Landfill Achievement
Unilever Sees Sustainability Supporting Growth
Securing a Sustainable Future for Tea
Unilever Expands Sustainable Living Ambition
Event Making Progress, Driving Change: Unilever to Host Live Webinar to Discuss its

Sustainable Living Plan


.Unilever Launches Breakthrough Packaging Technology That Uses 15% Less Plastic
.Over 75% of Unilever's Factories Achieve Zero Non-hazardous Waste to Landfill
.Unilever Lifebuoy Campaign Reduces Diarrhoea from 36% to 5%
.HRH The Prince of Wales Presents the First HRH The Prince of Wales Young

Sustainability Entrepreneur Prize


.Unilever, Symrise and GIZ Join Forces to Support Vanilla Farmers
.Unilever Launches Project Sunlight - A New Initiative to Motivate People to Live More

Sustainably
.We Can't Wait - Governments, Civil Society and Business Should Work Together to
Tackle Sanitation for Women's Health; Say United Nations Organisation, Unilever and

WaterAid
.100% of Palm Oil Bought Will Be Traceable to Known Sources by End 2014
.Hygiene MUST be Recognised As Key Intervention to Reduce Child Mortality
Unilever Looks to Young Entrepreneurs to Help Make Sustainable Living Commonplace
Unilever Sustainable Living Plan Progress Report 2012
.Unilever Sustainable Living Plan Helping to Drive Growth
.Unilever Factories and Logistics Reduce CO2 by 1 Million Tonnes
.Unilever Sources Over 1/3 of Agricultural Raw Materials Sustainably While Growing

Business
.Unilever Reduces Waste By One Million Household Bins Whilst Growing Business
.Unilever's Hygiene Brand Domestos To Break Taboo Of The Loo
.Unilever Announces New Initiative in Progress to Helping 1 Billion People Improve
Their Health and Wellbeing

22:

.Unilever Employees Spearhead Volunteer Day On Statue Of Liberty National Monument

- Ellis Island
.Unilever and the National Park Foundation Announce $240,000 in Grants to National
Parks

(-) Negative Sustainability

Huge kinds of Plastic bottle recycling problem create environment pollution.

Huge chemical use in washing powder, shampoo and water pollution

Over use of cosmetics causes of Skin disseise problems

Produce carbon

Water pollution by chemical use

Air pollution by industry wastage

The hypocrisy of Unilever advertising?


Dove has launched an insightful video called Dove Onslaught, aiming to highlight how todays
children are bombarded with false advertising messages.
The video (above) does a great job showing how the younger generation is told what to look like,
but when you consider that Dove is owned by Unilever, who also sells Slim Fast, is it all a bit
hypocritical?

23:
Ive previously featured one of Doves viral campaigns, Dove Evolution, in the twisted reality of
fashion advertising. Worth a look if you like the Dove Onslaught example.
Unilevers subsidiary in India, Hindustan Lever Limited (HLL), markets Fair & Lovely Skin
Cream and Lotion, the largest selling skin care product in India. Fair & Lovely is being promoted
as a fairness face cream that will lighten your dark skin. Through their advertisements,
Hindustan Lever spreads the message that a light skin is better than a dark skin.
And equally interesting, is this ad for Fair & Lovely, targeted at men.
Ive read people call this kind of advertising racist, and that it promotes the idea that white is
better, but they dont mention the proliferation of fake tanning products here in the UK,
supposedly saying dark is better.
I think it all comes down to people wanting what they dont have. If you want to be thin, drink
Slim Fast, if you want to be white, use Fair & Lovely Skin Cream, if you want to stand up
against the fashion industry, whilst maintaining your beautiful skin, use Dove.
Is it hypocrisy, or simply catering to the consumer? Would the consumer have these needs if it
wasnt for the advertiser?
I featured Dove Onslaught because I think Ogilvy & Mather did a good job. I also wanted to
show the flip-side of todays global marketing, and how one large corporation is in the business
of making money, before doing whats right for society.

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