Sophia F.

Yanik
sophiayanik@gmail.com
(215) 589 3383
Education:
University of Pittsburgh
Pittsburgh, PA
Bachelor of Science in Business Administration
April 2017
Major: Marketing
Certificate: Public and Professional Writing
Major GPA: 3.25
Work Experience:
Pittsburgh Steelers
May 2016-Present
Marketing Intern
Coordinated overall sponsorship servicing, executed promotions and sponsor programs
Worked directly with Marketing staff with coaching events, youth football clinics, training camp, and game-day
operations for preseason games
Researched 32 NFL franchises to quantify differences in promotions and provide recommendations to the Marketing
staff for off-season events and fan experience
Olson Zaltman Associates
May 2016-Present
Market Research Intern
Analyzed primary market research data and digital collages to help create actionable recommendations for a global
client base of consumer product companies and business-to-business entities
Assisted in report preparation with Research Associates, Project Managers and Senior Project Managers
Interpreted qualitative data by spotting trends, themes, deep metaphors, and editing interview transcripts
Pitt Athletics
Pittsburgh, PA
Marketing Academy Intern
April 2015-May 2016
Executed a marketing plan for Pitt Gymnastics to generate attendance that included: advertising, promotions, and
community/campus relations
Directed game-day operations for Pitt Football and Pitt Mens Basketball along with various Athletic Department
events and functions
United States Tennis Association
Warrington, PA
Marketing and Communications Intern
May 2014-July 2014
Created original marketing materials, specifically in photography and production
Produced written news, feature stories, press releases, and blog content
Managed databases in accordance with event planning and management of Middle States sponsored events
Darianna Bridal
Warrington, PA
Public Relations and Sales Associate
November 2012-June 2013
Accounted for 28% of total prom dress sales over a 4-month time period
Organized and maintained Facebook, Twitter, Pinterest accounts for shop
Coordinated over 15 fashion shows, photo shoots, and appointments
Volunteer Experience:
Delta Delta Delta Sorority
Pittsburgh, PA
President
December 2014-December 2015
Led a chapter of 97 members to win Greek Week for the 25 th consecutive year
Managed all chapter business including finances, public relations, and recruitment activities
Maintained regular correspondence with Tri Delta Executive Office, University of Pittsburgh Office of Fraternity and
Sorority Life, and the Pitt Panhellenic organization
University of Pittsburgh Student Government Board
Pittsburgh, PA
Campaign Manager
October 2014-November 2014
Developed and implemented digital campaign graphics for a 4-person campaign slate
Generated e-mail templates and written communication materials to be distributed to university-wide student
organizations
St. Jude Childrens Hospital
Pittsburgh, PA
Fundraising Volunteer
September 2013-Present

Sophia F. Yanik
sophiayanik@gmail.com
(215) 589 3383
Phi Beta Lambda Business Organization

September 2014-Present