Recent trends in

advertiesement

Submitted by
Vinay kumar singhal
 Introduction
• any paid form of non personal presentation of
ideas, goods and services by an identified
sponsor
Called advertising
 Important term in
advertising
• Ad : the name used to indicate an advertising
massage in the print media
• advertising agency : an organization that
provide a variety of advertising related
services to client seeking assistant in their
advertising activity
• Advertising media : the various mass media
that can be employed to carry advertising
massage to potencial audience or target
market for product services orgn or idea
• Banner ad : a graphical internet advertising
tool
• Pop : point of purchase
• Pos : point of sale
Types of advertising
• television advertising
• Radio advertising
• Press advertising
• Billboard
• Mobile advertising
• Online advertising
• celebrities advertising
• Covert advertising
•
Example in the form of
cases
 Advantages of
advertising
• Provide information about product or services
• Brand image building
• New product launches gain a great deal
through advertising
• For the growth of media
• Increse distribution of advertised products
• Reduce cost of production and selling
•
Limitations of advertising
 Advertising is parasitical
 Ads are untrue or misleading
 Advertising causes costly competition and higher prices
 There is no need to continue adverting and established
product
 Advertising may encourage unsound or false values
 Advertising can endanger competition



conclusion
 The purpose of ads is to sell product or ideas so the
massive expansion of foreign company
 The overall impact of massive increases of foreign company
advertising is the acceleration of India into the culture and
ideology of consumerism, the expansion of foreign
businesses into India and the export of profits to foreign
corporations
Thank you