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CEBU

PACIFIC

AIR
N O W

E V E R Y B O D Y

C A N

F L Y

SUMMARY

Established in
August 1988
Subsidiary of JG
Summit Holdings
which is owned and
controlled by the
Gokongwei family
"Now, everyone can
fly."
Competitor PAL

PROBLEM STATEMENT
Main Problem

How can Cebu Pacific remain on top,


despite increase of air travel costs
and number of passengers?
Minor Problems

What can Cebu Pacific do


to differentiate themselves
due to the increase of
competition?

How can Cebu Pacific


better the customer
perceived value?

LIST OF ALTERNATIVES

PROVIDE
WIRELESS
FIDELITY ( WI - FI ) IN
THE DOMESTIC
FLIGHTS OF THE
COMPANY .

OFFER
ELECTRONIC
BOARDING
PASSES .

ADD AN
ARMREST
DIVISION .

ANALYSIS OF
ALTERNATIVES

PROVIDE WI-FI

PROS

STAYING CONNECTED
PASSENGERS BE MORE
PRODUCTIVE IN TERMS
OF THEIR WORKLOAD
ENTERTAINMENT
OPTIONS
DE - STRESS

CONS

PRICE FOR INSTALLMENT


NOT ALL CUSTOMERS
WILL AVAIL
MISSED POSSIBLE
CONNECTIONS WITH
PASSENGERS
ADDED COST

PROS

SAVES A LOT OF
TIME
NO NEED TO PRINT
GREENER OPTION
PASSENGERS DON T
NEED TO KEEP TRACK

E-BOARDING
PASSES

CONS

SUBJECTED TO
GLITCHES
NOT ALL CUSTOMERS
HAVE SMARTPHONES
COST FOR
INSTALLMENT CAN BE
PRICEY

ARMREST DIVISION

PROS

OWN PERSONAL
SPACE .
IN - FLIGHT FIGHTS
CAN BE AVOIDED .
NO OTHER AIRLINES
A DIFFERENT FEEL

CONS

ADDED COST
ADD WEIGHT
SEE IT AS
UNNECESSARY .
TAKE TIME

First
Alternative :
Provide WI - FI
Treat
employees
better
CONCLUSION & RECOMENDATION

THANK
YOU FOR
LISTENING!
-

D E L

R O S A R I O ,

G O ,

U Y ,

P E R E Z ,

V E L O S O