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  • Cebu Pacific AIR: Now Everybody Can Fly

    Transféré par

    Irvinne Heather Chua Go
    46 vues10 pages
    Cebu Pacific Air is a Philippine low-cost airline established in 1988. It aims to make air travel accessible to more people with its tagline "Now, everyone can fly." As the airline industry in the Philippines becomes more competitive, Cebu Pacific must find ways to improve customer value and differentiate itself while managing rising costs. Potential strategies include providing Wi-Fi on domestic flights, offering electronic boarding passes, and adding armrest divisions between seats. After analyzing alternatives, the group recommends providing Wi-Fi as it would enhance the passenger experience while allowing some work productivity during flights.

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    Titre original

    INNOFAB C1

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    Cebu Pacific Air is a Philippine low-cost airline established in 1988. It aims to make air travel accessible to more people with its tagline "Now, everyone can fly." As the airline industry in the Philippines becomes more competitive, Cebu Pacific must find ways to improve customer value and differentiate itself while managing rising costs. Potential strategies include providing Wi-Fi on domestic flights, offering electronic boarding passes, and adding armrest divisions between seats. After analyzing alternatives, the group recommends providing Wi-Fi as it would enhance the passenger experience while allowing some work productivity during flights.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    46 vues10 pages

    Cebu Pacific AIR: Now Everybody Can Fly

    Transféré par

    Irvinne Heather Chua Go
    Cebu Pacific Air is a Philippine low-cost airline established in 1988. It aims to make air travel accessible to more people with its tagline "Now, everyone can fly." As the airline industry in the Philippines becomes more competitive, Cebu Pacific must find ways to improve customer value and differentiate itself while managing rising costs. Potential strategies include providing Wi-Fi on domestic flights, offering electronic boarding passes, and adding armrest divisions between seats. After analyzing alternatives, the group recommends providing Wi-Fi as it would enhance the passenger experience while allowing some work productivity during flights.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 10

    CEBU

    PACIFIC

    AIR
    N O W

    E V E R Y B O D Y

    C A N

    F L Y

    SUMMARY

    Established in
    August 1988
    Subsidiary of JG
    Summit Holdings
    which is owned and
    controlled by the
    Gokongwei family
    "Now, everyone can
    fly."
    Competitor PAL

    PROBLEM STATEMENT
    Main Problem

    How can Cebu Pacific remain on top,


    despite increase of air travel costs
    and number of passengers?
    Minor Problems

    What can Cebu Pacific do


    to differentiate themselves
    due to the increase of
    competition?

    How can Cebu Pacific


    better the customer
    perceived value?

    LIST OF ALTERNATIVES

    PROVIDE
    WIRELESS
    FIDELITY ( WI - FI ) IN
    THE DOMESTIC
    FLIGHTS OF THE
    COMPANY .

    OFFER
    ELECTRONIC
    BOARDING
    PASSES .

    ADD AN
    ARMREST
    DIVISION .

    ANALYSIS OF
    ALTERNATIVES

    PROVIDE WI-FI

    PROS

    STAYING CONNECTED
    PASSENGERS BE MORE
    PRODUCTIVE IN TERMS
    OF THEIR WORKLOAD
    ENTERTAINMENT
    OPTIONS
    DE - STRESS

    CONS

    PRICE FOR INSTALLMENT


    NOT ALL CUSTOMERS
    WILL AVAIL
    MISSED POSSIBLE
    CONNECTIONS WITH
    PASSENGERS
    ADDED COST

    PROS

    SAVES A LOT OF
    TIME
    NO NEED TO PRINT
    GREENER OPTION
    PASSENGERS DON T
    NEED TO KEEP TRACK

    E-BOARDING
    PASSES

    CONS

    SUBJECTED TO
    GLITCHES
    NOT ALL CUSTOMERS
    HAVE SMARTPHONES
    COST FOR
    INSTALLMENT CAN BE
    PRICEY

    ARMREST DIVISION

    PROS

    OWN PERSONAL
    SPACE .
    IN - FLIGHT FIGHTS
    CAN BE AVOIDED .
    NO OTHER AIRLINES
    A DIFFERENT FEEL

    CONS

    ADDED COST
    ADD WEIGHT
    SEE IT AS
    UNNECESSARY .
    TAKE TIME

    First
    Alternative :
    Provide WI - FI
    Treat
    employees
    better
    CONCLUSION & RECOMENDATION

    THANK
    YOU FOR
    LISTENING!
    -

    D E L

    R O S A R I O ,

    G O ,

    U Y ,

    P E R E Z ,

    V E L O S O

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