South Fork, NY

Demand Response Program

June 15, 2016

2016 Comverge Confidential and Proprietary

6,200 2M
MW of Demand
Response

2016 Comverge Confidential and Proprietary

Residential
Customers
Recruited

29

#1

Utility DRMS
Customers

Globally-ranked
DR Provider by
Navigant

Our mission is to make

energy more

Reliable,
Affordable
& Green

by making customer
loads more

Responsive
to

Grid Conditions

while helping those

customers

2016 Comverge Confidential and Proprietary

Engage with
their Utility
& Save Money

We get paid for the

Megawatts
We Deliver

and were laserfocused

on delivering a

Valuable
Operational
Resource

from any source:

2016 Comverge Confidential and Proprietary

Extracting Energy Value for the User With Engagement

Program Design & Marketing
M&V

Program Administration

Household analytics
NYISO Monetization

IntelliSOURCE

Direct Install Devices

Other DSM Programs

LEDs and other Energy

Efficiency

Energy Saving Tips

IoT Device controls
Engagement

Bring Your Own Thermostat

Nest Honeywell Pro1

2016 Comverge Confidential and Proprietary

Program Management
Field Service, Installation,
and Maintenance
Contact Center

Smart Thermostats
Load Control Switches
HVAC
Pool pumps
Water heaters
Agriculture pumps

Comverge (24x7) Network Operations Center

Norcross, GA

2016 Comverge Confidential and Proprietary

Comverge Solution: IntelliMARKET

Market Research
& Program Design

IntelliMARKET

Mass Marketing
& Sales Outreach

Creative Services

2016 Comverge Confidential and Proprietary

Market Planning
& Execution

IntelliMARKET

2.0 Million

Customers Recruited
IntelliMARKET

2016 Comverge Confidential and Proprietary

Program Design

Marketing

Participant Recruitment

Best Practices for Program Design & Recruitment

Focus on customer experience
Learn

2016 Comverge Confidential and Proprietary

Enroll

Receive

Use

Pay

Support

South Fork
2016 Comverge Confidential and Proprietary

10

Marketing Key Segmentation Themes

Financial reward
Costs savings

Control
Mobility

Economic
19%

Convenience
11%

Social
30%

Environmental
40%

2016 Comverge Confidential and Proprietary

11

Social responsibility
Social signaling

Averting CO2 emissions

Resource conservation

Example:

Economic Positioning: Central Hudson

Welcome Brochure

Direct Mail

2016 Comverge Confidential and Proprietary

12

Example:

Social Positioning: Pepco School Program

2016 Comverge Confidential and Proprietary

13

Example:

Social Positioning: RMP Mayoral Appeal

2016 Comverge Confidential and Proprietary

14

Example:

Environmental Positioning: Pepco

2016 Comverge Confidential and Proprietary

15

Example:

Convenience Positioning: Duke Energy (Mobile Control)

2016 Comverge Confidential and Proprietary

16

Example:

Convenience Positioning: Duke Energy (Event Notification)

During-Event

2016 Comverge Confidential and Proprietary

Override

17

High Customer Satisfaction Levels

Gulf Powers Energy Select program achieved
a 95% customer satisfaction rating

99% customer satisfaction rate

97% of customers will recommend the program
to friends & family members

92% customer satisfaction with the Peak

Solutions Program

2016 Comverge Confidential and Proprietary

18

Thank You

Contact:
Pravin Bhagat
VP Marketing
pbhagat@comverge.com
973.434.7220

2016 Comverge Confidential and Proprietary

19