2015

Accounting policies
of Media
Broadcasting
Agencies
AN OVERVIEW

SUBMITTED BY:
AMEYA THAKUR PGP31242
ADITYA KHANNA PGP31187
APOORVA AGARWAL PGP3191
RAMANJOT KOHLI PGP31222
KIRAN AMOGHIMATH PGP31207
Accounting policies of Media Broadcasting Agencies- An Overview
2015

Accounting policies of Media Broadcasting Agencies- An Overview

2015

INDUSTRY STRUCTURE

Accounting policies of Media Broadcasting Agencies- An Overview

2015

PORTERS 5 FORCE MODEL

India being a diversity behemoth the disparity in audience taste and preferences is profound giving
the producers a wide range of content to make. This causes specialization and prevents rivalries.
The disposable income of India is continuously increasing thereby creating more and more
opportunities to make more content.

Competitive Rivalry
Highly fragmented industry that is no single enterprise has large enough share to
influence the entire sector
High fixed costs and highly perishable products
Threat of New Entrants
High sunk costs are involved
High capital requirements
Access to distribution is difficult
Substitute Products
Significant sporting events like World Cup,T20,etc and other cultural events
Film Industry, Print Media and Internet
Bargaining Power of Suppliers
The number of suppliers is very high which leads to the low bargaining power with
them
Increasing number of content providers
Bargaining Power of Customers
Increased globalization
Consumers loyalty towards one channel is less, as variety of alternative sources of
entertainment is available

Accounting policies of Media Broadcasting Agencies- An Overview

2015

Threat
Threatof
of
New
Entrants
New Entrants
(Low)
(Low)

Bargaining
Bargaining
Power
Powerof
of
Customers
Customers
(Medium)
(Medium)

Competitive
Competitive
Rivalry
Rivalry
(Medium)
(Medium)

Bargaining
Bargaining
Power
Powerof
of
Suppliers
Suppliers
(Low)
(Low)

Accounting policies of Media Broadcasting Agencies- An Overview

2015

Substitute
Substitute
Products
Products
(Low)
(Low)

MACRO-ECONOMIC INDICATORS
India is among the worlds youngest nations, with more than half a billion people under the age of
25. With the newly emergent upper middle class and a rise in disposable incomes, the desire to
spend on leisure and entertainment is growing faster than the economy itself.

Accounting policies of Media Broadcasting Agencies- An Overview

2015