Apple has always been a company with an upstart brand.

Whether an
ad in the world of 1984, or its infectious style, Apples brand value is one of
the most valuable in the world. Yet it has become somewhat of a cautionary
tale in recent years. Multiple incidences of suicide in Apple manufacturing
facilities caused outrage and feelings of betrayal in those who bought into
the idea of the brand. Apples soft fixes have not worked. The best option for
fixing this is an unconventional one; reverse the tide of offshoring and
relocate production of some products back to the USA. A combination of
rising costs in China, a lack of other low wage alternatives, increasing
productivity in the US, stronger synergies with design studios, and of course
a strong plus for the brand, all tip the balance in favor of this policy. This will
create strong benefits for all of its stakeholders, including those in China.
What is the plan?

Not re-shoring but the creation of local production to take up at

least US demand.
o Creating stronger links with design; possible manufacturing
close to CA, investment in local areas
o Gradually shifting the production focus from China to the
US; decreased stress should allow for both more strength in
switching from bad suppliers as well as