Académique Documents
Professionnel Documents
Culture Documents
Prepared by:
Segmentation,Targeting,Positioning
( Achieve Competitive Advantage)
Strategic Planning Gap
Buyer Decision Making Process
Product Market Expansion Grid
Holistic Marketing
Cause Marketing
INTRODUCTION
Packaging Factory
Empirical factors
Target Areas
Geographic factors
Region
Demographic Factors
Age
Income
Occupation
Psychographics factors
Social
Behavioral factors
SWOT Analysis
Strength:
Wide Recognition
International Brand Image
Talented Workforce
Superior Technology
Better Product Quality Relative to the Rivals
Distribution System
Promotional Activity
Weakness
Opportunity:
Threat
Intensive Growth
Integrative Growth
Diversification Growth
Pestle Analysis
Political
Economical
Social
Technological
Legal
Environmental
Holistic Development
Experience & trust
Maternal Love & Wisdom
Brand Personality:
Implementation of Product-Market
Expansion Grid Strategies:
Market penetration
Market development
Product development
Diversification
Value-Chain Strategies
Competitive Picture
Senior management
Hiring Procedure
Motivation
Improves morale of employees
Less supervision
Fewer accidents
Chances of promotion
Increased productivity
Knowledge
Product Quality
Foreign Substances
Hygiene
Product Recall (ETHICS)
Financial Statement
Unit Cost:
Unit cost of each 400gm DANO Milk Powder
is:
Unit cost =Variable Cost + Fixed
Cost/Expected
Unit Sales= 362 + 29000000/1000000=
391/
Break-Even Point
Recommendation
Based On Cause Marketing:
Dano can also make a campaign against
child labor movement in Bangladesh.
In Childrens Day they can make events
for autistic children.
They can go to the rural areas were
people are not aware of their off-springs
health.
They can distribute winter cloths among
the poor people in the winter season.
Conclusion
THANK YOU