Académique Documents
Professionnel Documents
Culture Documents
Phase 1
By:
Pankti Agarwal
Section A
Batch 18
CONTENTS
1. ABSTRACT
2. INTRODUCTION
3. BUSINESS IDEA
4. OBJECTIVE
5. OBSERVATIONS
5.1 FABRIC
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RANGE OF FABRICS:
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INFRASTRUCTURE:
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TYPES OF PRINTS:
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5.3 DESIGN
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MANUFACTURING 18
1. ABSTRACT
The purpose of the study is to examine the supply chain structure of the Kurti industry in
Ahmedabad. Indian garment industry is one of the leading garment industries in the world,
which is full of diversities and complexities. The study aims at examining the existing
structure of the supply chain at every level from raw material to the garment production until
it reaches to the customer. The study also focuses on investigating the pricing structure
adopted by the manufactures, wholesalers and the retailers.
This is an exploratory research study which examines the structures and various tools and
techniques used at every level of the supply chain. The study is based on the visits made to
fabric processing house, garment stitching units, embroidery units, garment accessories
market and the interaction with manufacturer, wholesalers and retailers. Also the data
available from the secondary sources was taken in consideration.
The supply chain activities consists of the the whole production process from fibres to yarn,
knitting, weaving, dyeing and finishing, through to the garment manufacturing process. The
study has been divided into five parts: Fabric Production, Printing & Processing, Design,
Accessories and Stitching & Embroidery. The whole process together creates the
complexity, which necessitates the separate study of every stage in order to understand the
structure and dynamics of the complete supply chain in the Indian garment Industry.
2. INTRODUCTION
The textile and garment industry is one of the major industries in India having major
contribution in GDP of the Economy. The structure of the Indian textile and garment industry
is full of variability having the players at every level of their supply chain with lot of structural,
operational and performance differences. The industry consists of many organized entities
which are highly structured, capital intensive and having most of the brand value in the
market as well as the small scale, non-integrated spinning, weaving, finishing, and apparelmaking enterprises and handicrafts dominated by the handlooms and power looms.
The Indian textile industry has the capacity to produce a wide variety of products suitable to
different market segments, both within India and across the world. The Indian textiles
industry, currently estimated at around US$ 108 billion, is expected to reach US$ 223 billion
by 2021. The industry is the second largest employer after agriculture, providing employment
to over 45 million people directly and 60 million people indirectly. The Indian Textile Industry
contributes approximately 5 per cent to Indias gross domestic product (GDP), and 14 per
cent to overall Index of Industrial Production (IIP).
The textile and apparel industry can be broadly divided into two segments - yarn and fibre,
and processed fabrics and apparel. India accounts for ~14% of the world's production of
3. BUSINESS IDEA
To create an ethnic wear platform for online shopping for Women, Men and Kids. The
website will let the user discover, share and shop exotic lifestyle products. The collection
includes Indo-western and traditional kurtis, skirts, shrugs, shorts, tops, tunics, jackets,
dresses, gowns, Palazzo pants etc. for casual wear, office wear, party wear and night wear.
By this we want to bring about a revolutionary change in the way ethnic wear is perceived
and make it a part of your daily life. Our style guide will remain updated with the latest in
trend. The repertoire has been widened by Indian, Indo-western, Bohemian, Indonesian,
African, Pakistani, Chinese and Russian styles.
4. OBJECTIVE
I have planned to initially study the supply chain and consumer behaviour of kurtis and after
gaining experience in this field I would eventually add skirts, tops etc. in the product line.
The study has been divided into five parts:
Fabric
Printing & Processing
Design (usually copies from mumbai/delhi garments, big brands have their own designers)
5. OBSERVATIONS
5.1 FABRIC
Grey or Greige fabric is basically unfinished woven fabric that is yet to be dyed or bleached.
Grey fabric is usually woven from polyester, cotton, poplin or satin. However, since grey
describes just unfinished woven fabric, there are several other types such as nylon and
rayon grey fabrics. Finished fabrics are available in width ranging from 40" to 132". Whole
range of grey fabric weave includes sheeting, poplin, plain, percale, twill, drill, satin, sateen,
stripe satin, oxford, duck, canvas, herringbone, honey comb, weave etc. These fabrics
satisfy the needs of garment and textile industries.
5.1.1 POPLIN GREY FABRIC
Poplin grey fabric is a type of
fabric made from cotton, silk or
wool. It is mainly used for its
tensile strength and its durability.
It is flat and does not wrinkle
easily making it quite useful.
Because of this, they find
applications for banners used in
exhibitions and shows. They are
also used commonly for apparels
such as sportswear, shirts, suits,
uniforms, blouses and dresses.
LINEN/COTTON FABRICS
88 X 64 / 20s X 20s Linen / 63"
72 X 68 / 20s X 16s Linen / 63"
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SCOURING
Scouring, is a chemical washing
process carried out on cotton fabric
to remove natural wax and nonfibrous impurities (e.g. the remains
of seed fragments) from the fibres
and any added soiling or dirt.
BLEACHING
Bleaching improves whiteness by
removing natural coloration and
remaining trace impurities from the
cotton; the degree of bleaching
necessary is determined by the
required whiteness and
absorbency.
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Scouring Area
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STEAMING
The steaming machine is used for fixation of printing colours by passing the fabric through
high temperature. The temperature maintained is approximately 100-150degrees for cotton
fabrics & 150-200 degree for polyester.
Speed of machine and heat exposure time is decided on the basis of print colour coverage.
For example: for blotch prints with maximum coverage, m/c is kept as slow speed so that
the fabric can get more time for heat exposure.
STENTER
A machine or apparatus for stretching or stentering fabrics. The purpose of the stenter
machine is to bringing the length and width to pre determine dimensions and also for heat
setting and it is used for applying finishing chemicals and also shade variation is adjusted.
The main function of the stenter is to stretch the fabric widthwise and to recover the uniform
width.
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Fabric In
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Other fabrics:
Reactive Dyed Rayon 120 GSM, 140 GSM Disperse Dyed Polyester MXM Fabric
and 180 GSM in 44 and 58 Width
Procian Print Rayon 120 GSM, 140 GSM Disperse Print Polyester MXM Fabric
and 180 GSM in 44 and 58 Width
Discharge Print Rayon 120 GSM, 140 GSM Disperse Print Alfine Fabric
and 180 GSM in 44 and 58 Width
Pigment Print Rayon 120 GSM, 140 GSM Pigment Print PV Fabric
and 180 GSM in 44 and 58 Width
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5.3 DESIGN
Designing, where various designs and their different variants based on the market trends,
customer needs and demand forecasting are created. Companies either have their own
designers or outsource from the various designer houses.
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