Overview

Nestles mission has scored 1.5 points out of 4.5, which is a

very low score compared to other companies missions. The
statement includes products and services, markets and selfconcept concepts but lacks other 6 essential components. The
company doesnt mention any values, which guides its actions, in
the statement but provides them in addition to their vision:
To be a leading, competitive, Nutrition, Health and
Wellness Company delivering improved shareholder value by
being a preferred corporate citizen, preferred employer, preferred
supplier selling preferred products.
Nestles vision and values address more stakeholders than
the original mission and should be combined into it to provide
more information about the business. The vision and values
statement additionally includes concern for survival, public image
and employees components that the official statement lacks.
The combined statement would better communicate Nestles
reason for being in the business to its stakeholders.
These statements reflect the company's long-term business
strategy. In keeping with its claimed commitment to nutrition,
Nestl has invested in scientific research on nutritional aspects of
the kinds of products it sells. For example, it has studied the
effects of chocolate on metabolism and gut bacteria. The
Economist describes this as a potentially risky strategy; by
investing in research and development, the company is "playing
a long game," in contrast to the short-term strategies of some of
its competitors.

Nestl has also made an effort to practice "corporate

citizenship." It has been involved in a number of efforts to
promote good agricultural and environmental practices, such as
the World Cocoa Foundation, which is "committed to creating a
sustainable cocoa economy by putting farmers first - promoting
agricultural and environmental stewardship, and strengthening
development in cocoa-growing communities."