Académique Documents
Professionnel Documents
Culture Documents
Introduction to Psychology
Basic Processes
Personal
Socio-Cultural
Quantitative Observational
Qualitative
awareness of the limitations of drawing conclusions using small or unrepresentative samples; and consideration
validity and reliability of the methods
Social Cognition
ego defensive
knowledge
Attitude specificity
Attitude accessibility
Ambivalence
attitude change
o source
o
message
audience,
channel and
downward
similar
impression management
Psychological principles concerning social cognition in everyday experiences and events (e.g. meeting a new
person, or advertising) and in psychological interventions, including public safety campaigns that target attitude
change
o The application of these psychological principles to social issues
o
E.g.reducing prejudice
or increasing the effectiveness of health-promotion campaigns) and personal growth (e.g. more
effective persuasive communication and impression management)
Investigation designs and methods of assessing psychological responses used to study social cognition
Ethical issues associated with research and applications in the area of social cognition
o
Learning
Components in classical conditioning
o unconditioned and conditioned stimuli
o
the factors that influence learning through observation; and the distinction between the acquisition and performance
of a learned response
Psychological principles concerning learning in everyday experiences and events
o (e.g. coin deposit incentives to return shopping trolleys, customer loyalty programs, classical
conditioning in advertising, and
Explicit and implicit observational learning from television programs
Psychological interventions, including behaviour modification and the systematic desensitisation of phobias
o The application of these psychological principles to social issues (e.g. reducing criminal behaviour,
and increasing recycling) and personal growth (e.g. overcoming ones own annoying habits)
Investigation designs and methods for assessing psychological responses used to study learning
Ethical issues associated with research and applications in the area of learning
Personality
Psychodynamic, humanistic, and trait theories of personality; and the main forms of personality assessment used
today, including standardised self-report inventories, clinical interviews, and behavioural observations
Psychological principles concerning personality in everyday experiences and events (e.g. character depictions in the
popular media) and in psychological interventions, including assertiveness training
Application of these psychological principles to social issues (e.g.
o personality disorders,
o
personal growth
Investigation designs and methods for assessing psychological responses used to study personality, including
validity and reliability
Ethical issues associated with research and applications in the area of personality