BCS Mandates Substantial Revenue Discrimination,

Regardless of TV Ratings, Rankings and Attendance

Four Year Averages for 2007 through 2010 Major Bowl Games*
9 1 75,000 $19,000,000

2 $18,000,000

3 74,000 $17,000,000

4 $16,000,000
73,000
5 $15,000,000
8
6 $14,000,000
72,000
7 $13,000,000

8 $12,000,000
71,000
9 $11,000,000

10 $10,000,000
7 70,000
11 $9,000,000

12 $8,000,000
69,000
13 $7,000,000

14 $6,000,000
68,000

6 15 $5,000,000

16 $4,000,000
67,000
17 $3,000,000

18 66,000 $2,000,000

19 $1,000,000

5 20 65,000 $0

TV Ratings Rankings Attendance Revenue

MWC/WAC
Without action, the BCS’ revenue discrimination will not only continue -- it will
ACC likely increase -- regardless of the major bowl games’ TV ratings, attendance or
Big East team rankings, creating an even greater revenue gap.

* For MWC /WAC, for 2007 through 2009, the chart numbers reflect the conference whose champion reached a major bowl. For 2010, the ranking and revenue
numbers for MWC/WAC reflect the average for the two conferences since each of their champions played in the same major bowl game.