Institute of Management Education

Sahibabad, Ghaziabad, India

ICBC 2009
International Conference on Business Cases
26-27 November 2009
Venue : IME Campus, Sahibabad, Ghaziabad, India

Important Deadlines
Submission of Case Summary
Acceptance of Case Summary
Submission of Final Manuscript
Acceptance Notification
Revised Case (if applicable)
Registration of Authors
Registration (Non-authors)
: 30 June 2009
: 10 July 2009
: 01 September 2009
: 15 September 2009
: 30 September 2009
: 30 September 2009
: 15 November 2009
www.imesahibabad.ac.in
 ICBC 2009
Scope and Objectives International Conference on Business Cases

A business case is essentially a description of an actual situation or an event involving issues, problems, conflicts requiring a resolution or decision
making through strategies, skills, knowledge or reengineered business processes. A well developed case is typically a record of business issues,
historical and clinical study of a situation which gets evolved in an organization because of the change dynamics in external or internal environment.
It brings out the facts, information, opinions and prejudices held by individuals because of varied perspectives. The case holds an important place in
the pedagogy of management education. It simulates actual business process in a class room setting, thus enabling students an active and
participative learning. Students get involved and engaged feeling the tense pressures in decision making. The case discussion creates a
competition amongst students preparing them for real life situations confronting them in near future.

IME takes an initiative to organize an international conference on business cases. It will provide a platform for academicians, practicing managers,
research scholars, and students of management to come together on a single platform to share experiences, interact, discuss and exchange views.

Some of the very distinguished academicians, known globally and who have contributed cases winning accolades have kindly agreed to deliver
Key Note Addresses (see Page 4 of this brochure) and present cases.

IME invites you to register, contribute business cases and participate in the conference. As the stress is on quality and to provide a fair opportunity to
the authors to present the case and lead discussion, we have decided to accept not more than 60 cases.

Prospective Delegates The Case Submission

• Faculty members • Only original, unpublished cases related to real life events and
• Practicing managers and executives situations are solicited by the conference. Cases with disguised and
• Research scholars fictitious names will not be accepted
• Students of management programs • The case should bear a clear focus on any of the areas listed and built
• Civil servants up generally as per guidelines provided under 'Framework'
• Case summary should not exceed 150 words
• Full case should be in around 3000-5000 words, typed in A4 page
Prospective Authors
setup with headings and text in Times New Roman 14 and 12 point type
• Faculty members
respectively.
• Practicing managers and executives
• Both the summary and the case should be submitted on electronic
• Research scholars
mail only on gdsardana@ime.in
• PG students provided a faculty member is a co-author. The faculty • At least one of the authors must have registered and must have made
member will also register and be present at the time of presentation of payment of registration fee for inclusion of the case in the conference
the case. • Virtual or in-absentia submissions or presentations of cases are not
• Civil servants welcome.
• All accepted cases will be included in an edited book published by
Case Topics MACMILLAN, a leading publisher and released at the time of
Areas of interest for business cases include (but are not limited to): inauguration of the conference. A copy of the book will be made
• Architecture of Competitive Dynamics under Globalization available to all registered delegates.
• Appreciative Intelligence
• Accounting Practices Declaration and Authorization
• Business and Economics Each manuscript must accompany a formal Declaration in format as
• Competitiveness, and Corporate Survival under. This has to be signed by all the authors.
• Corporate Governance 1. The business case submitted is original, unpublished and is not
• Corporate Performance submitted simultaneously to any journal or conference/seminar for
• Corporate Social Responsibility publication/presentation
• Dynamics of International Trade in new economy 2. Reference to the source has been cited in the text wherever more than
• E-Commerce fifteen words in continuation or figures or graphs have been used from a
• Finance and Economic Environment publication or internet.
• Global Business Perspectives 3. The case does not use primary sources of information or any data from a
• Human Resource Development sponsored research.
• Information Technology and Information Systems (Authorization from the organization/company on its letter head is
• Innovation necessary permitting use of the primary data/sponsored research)
• International Business 4. We alone are responsible for the correctness of events, accuracy of
• JIT, Inventory control practices information and data used and charges of plagiarism.
• Knowledge Management 5. We permit the editors/publishers to carry out copy-editing, grammar
• Legal Issues and Business corrections and, formatting of the case.
• Logistics Management 6. The copyrights of the case stand transferred to IME/Publishers in event
• Marketing Management of the acceptance of the case.
• NGO Operations
• Operations Management
• Organizational Development Registration
• Productivity, Performance Delegates from India INR 3000
• Public Policy, and Civil Administration Delegates from all other countries USD 100
• Product promotion, Publicity Doctoral students (India) INR 1500
• Quality Management Doctoral students ( from other countries) USD 50
• Regulation in environment of economic meltdown
The registration fee covers conference kit, edited book containing
• Service Operations accepted cases, lunches and coffee/tea served during the conference. It
• Strategic Management does not include accommodation, airport/railway station transfers and
• Supply Chain Management hotel pick ups. Registration fee is net of all bank charges and must be
• Technology acquisitions and transfers made by Demand Draft in favour of Institute of Management Education,
• WTO and Global Trade issues payable at Delhi / Ghaziabad.
 26-27 November 2009 Institute of Management Education

Venue for the Conference

Institute of Management Education
G.T. Road, Sahibabad, Ghaziabad - 201005, India
Phone No. +91-120 - 2900243/245, 2621424, 2621425, Fax: +91-120-2625870
www.imesahibabad.ac.in

Guidelines for the authors Program Committee

Chief Patron
Title Air Marshal (Retd.) Denzil Keelor
The title should desirably contain the name of the organization discussed Chairman, IME, India
PVSM, KC, AVSM, Vr.C
Summary
Patron
It should bring out the issues focused and mention the audience for whom
Professor H P Gupta
the case could be useful
Vice Chairman & Executive Director, IME, India
Frame work Conference Co-Chair
Section I G D Sardana
The case may cover some/all of the following aspects of the organization Professor Emeritus & Chairman International Relations, IME, India
studied:
Tojo Thatchenkery
• Origin/mission/vision/corporate objectives/strategy Professor, School of Public Policy,
• Resources, core competencies, mapping of external environment George Mason University, Virginia, USA
• Strategic planning/ resource planning
• Business performance, past and current scenario Advisory Committee
• State of technology, IT and Data Management, business processes • Anu S. Lather
• Organizational structure, employee management, leadership Professor & Dean, GGS IP University, Delhi, India
• Focus issues, conflicts, problems encountered, • Ashok Panjwani
• Opinions of executives/sections of employees, management Professor, MDI, Gurgaon, India
interventions • Bala Krishnamoorthy
• Issues for discussion and analysis Professor, Narsee Monjee Institute of Management Studies, Mumbai, India
• B K Mohanty
There is no scope to describe theoretical concepts or management skills
Professor, IIM, Lucknow, India
or provide references to the same in the text or bibliography. Sources of
• B S Bhatia
information, however are needed both in the text as also at the end of the
Director General, RMIT, Mandi Gobindgarh, India
text under heading of References for the sake of authenticity.
• D K Banwet
Professor, IIT, Delhi, India
Section II (Teaching notes) • D S Broca
This will not be the part of the case and neither included in the edited book, Professor, XLRI, Jamshedpur, India
and hence should be separated. The Section covers: • D P Goyal
• Authors analysis Director, IME, Sahibabad, India
• Post event analysis(if any) after the resolution of the problems/conflicts • I Ramesh Babu
• Authors recommendations against issues raised Professor, Acharya Nagarjuna University, Guntur, India
• Management concepts/Skills involved • Iijima Masaki
Professor, Aichi Gakuin, Nagoya, Japan
Presentation Schedule • M L Singla
Each case presentation : 15 minutes Professor, Faculty of Management Sciences, Delhi, India
• Manoj Anand
Discussion, response
Professor, IIM, Lucknow, India
from authors : 15 minutes
• Manoj Joshi
Professor, Amity Business School, Lucknow, India
IME will provide all facilities of OHP/Powerpoint presentation. • O P Goyal
Detailed schedule of various sessions will be emailed to the registered Director, GGS IP University, Delhi, India
delegates. • Paul Lapoule
Professor, Advancia Negocia, Paris, France
How to reach IME Sahibabad-Ghaziabad • Ravi Shankar
Situated in National Capital Region, IME campus is spread over six acres Professor, IIT, Delhi, India
of land. Located strategically on G.T Road at Sahibabad-Ghaziabad, the • Richard Lynch
Emeritus Professor, Middlesex University, London, UK
campus is about, 40 kilometers from Indira Gandhi International Airport, 15
• S G Deshmukh
kilometer from Connaught Place, New Delhi; one kilometer from
Director, ABV-IIITM, Gwalior, India
Sahibabad Railway Station and 3 km from Dilshad Garden Metro station. • Sarath Dasanayaka
Professor, University of Moratuwa, Sri Lanka
• Siddharth Varma
Accommodation
Professor, IME, India
IME extends all assistance to delegates to arrange accommodation at • Sushil
guest houses/hotels at Delhi or at Ghaziabad nearest to IME campus. Professor, IIT, Delhi, India
• Tojo Thatchenkery
We have also negotiated an economy rate of INR 1500 per person per Professor, George Mason University, Virginia, USA
night on twin sharing basis with a Ghaziabad based hotel. Participants • V V Mandke
interested may approach us. Free pickups will be provided by IME to reach Research Leader, Center for Information Integrity Research, Delhi, India
• V K Nangia
the conference venue from this hotel.
Professor, IIT, Roorkee, India
 About IME
The Institute of Management Education (IME) was started in 1995 by a group of
leading academicians and corporate executives in Northern India. Initially the
institute was started with full time Post Graduate Diploma in Management (PGDM)
program duly approved by All India Council for Technical Education (AICTE),
Ministry of HRD, Government of India. Over the past 13 years, it has established
itself as one of the premier business schools of the country, which focuses on
quality and value based education; research; and corporate leadership. IME has
been among the top 30 business schools of the country as per Best Business
School Survey conducted by CSR-GHRDC and published in Competition
Success Review, November, 2008. With the mission to serve society by promoting
excellence in education, the institute has diversified in the areas of Information
Technology and Law, and today, the Institute is known for academic excellence,
research orientation, industry interactions and social responsibility. It has strong
team of dedicated faculty; brilliant students; state of the art infrastructure; strategic
location; and a consistent good placement record. IME strives to nurture freedom
of thought and expression in all its fellow beings and aims to bring together people
from diverse areas and work towards uplifting of the ways business is managed.

About Prominent Speakers at the Conference

Richard Lynch
Richard Lynch is Emeritus Professor of Strategic Management at
Middlesex University, London, UK. He has written one of the world's
leading textbook on Corporate Strategy. Over 90,000 copies since first
publication in 1997 have been sold. Each of its five editions has included
over 80 business cases, all written by the author. The special, low-priced
South Asian edition published by Pearson Education India in 2008 known
by the title of Corporate Strategy is one of the most popular books on
strategic management as followed in business schools all over India.
Professor Lynch looks forward to sharing his own experience in case
writing and to exchanging views on the development and use of such
pedagogic material in an Asian context with those attending the
conference.
Prof. Lynch is Key Note Speaker at the conference. He will speak on case
study as a teaching pedagogy in management education.
Masaki Iijima
Masaki Iijima is a Professor of Management Engineering for
undergraduates and also a Professor of Management Information
Systems for post-graduates at Aichi-Gakuin University, Nagoya, Japan.
He is a board member of the Japanese Industrial Management
Association society and a Dean of graduate school, and has had 30 years
of experience in both teaching and management consultancy. He earned
a doctorate in Engineering from Waseda University in 1993, and was
'Visiting Scholar' in Singapore (NUS) and Illinois (UIUC) during 1999 and
2000. His current research interests include operations management,
logistics and supply chain management. He has published widely and has
given papers at many international conferences. His research centers on
large Japanese industrial corporations.
Prof. Masaki will deliver a Key Note Address at the inaugural function on
the theme of case studies in management education in Japan
Paul Lapoule
Prof. Paul Lapoule holds a doctoral degree in areas of management. His
thesis has been awarded the Area Prize of the Best 2007 French thesis.
Prof Paul has the distinction of winning the Top Writer 2003 award by the
French Case Central (CCMP). Paul Lapoule is a Professor & Researcher at
ADVANCIA-NEGOCIA (Paris) and a visiting professor to international
institutions of repute as, Sorbonne, South China Normal University,
University of Wine, and University of the West of England. Paul Lapoule
teaches strategy, marketing and retailing. Consultant, author, Paul
Lapoule is well known for his teaching the case study methodology. He
has worked for ASDA (UK), Ballantine's Mumm Champagne, Cidreries du
Calvados La Fermière, COMPARE AGENCY, Danone, Fabien Lecoeuvre
Organisation, Cible Group, Hasbro Interactive, Intermarché, La
Compagnie des Jus de Marmande, L'Oréal, McDonald's France,
Orangina-Schweppes, Rhône Tricastin. and coordinates Students
internships and apprenticeships.
Tojo Thatchenkery
Tojo Thatchenkery, Ph.D. is an internationally known speaker, consultant,
and educator. He is Professor and Director of the Organization
Development and Knowledge Management program at the School of
Public Policy, George Mason University, USA. His recent books include
Appreciative Inquiry and Knowledge Management, and Appreciative
Intelligence: Seeing the Mighty Oak in the Acorn (Harvard Business
Review 2006 Reading List). Thatchenkery has also worked on
technological culture and globalization, resulting in another influential
book, Information Communication Technology and Economic
Development: Learning from the Indian Experience. He has extensive
consulting experience in change management. Past clients include IBM,
Booz Allen Hamilton, PNC Bank, Lucent, General Mills, British Petroleum,
the International Monetary Fund, and the World Bank. Thatchenkery has
over twenty five years of experience in teaching at various Public Policy,
MBA, and executive programs in the United States, Europe, Australia, and
Asia.
Prof. Tojo will lead a plenary session on the emerging new discipline of
Appreciative Intelligence
John Walsh
John Walsh received his Doctorate in International Management from the
University of Oxford in 1997. He has lived and worked in Sudan, Greece,
Korea, Australia, Abu Dhabi and Thailand, as well as his native Britain. His
work experience in many countries has provided him a wider perspective
and develop marketing strategies in the global context. He currently works
at Shinawatra University in Bangkok, where he teaches a variety of
subjects in the undergraduate, MBA and Ph.D. programs. His research
focuses on social and economic development in the Greater Mekong Sub-
Region and he has published widely in these areas. Prof Walsh has
contributed a number of case studies to various international conferences
and these have been appreciated for their meticulous presentation of
events. His most recent book is entitled Managerial Communications and
his book The Greater Mekong Sub-Region is due to be published later this
year.
Prof Walsh will lead a plenary session on day two of the conference on new
paradigms of marketing in the external environment of present day
economic meltdown.
For details, please contact:
G D Sardana
Professor Emeritus & Chairman International Relations

He will deliver Key Note Address on the theme of writing and teaching case Institute of Management Education
studies in management education: some drivers of success. Sahibabad, Ghaziabad, India
+91-9911754105; gdsardana@ime.in
 Registration Form

ICBC 2009
International Conference on Business Cases
26-27 November 2009

Name(s) & Designation 1

of Participant(s):
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of Organizations:
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Registration (per partcipant)

Delegates from India INR 3000

Delegates from all other countries USD 100
Doctoral students (India) INR 1500
Doctoral students ( from other countries) USD 50

The registration fee covers conference kit, edited book containing accepted cases, lunches and coffee/tea served during
the conference. It does not include accommodation, airport/railway station transfers and hotel pick ups. Registration fee is
net of all bank charges and must be made by Demand Draft in favour of Institute of Management Education, Sahibabad,
Ghaziabad, payable at Delhi / Ghaziabad.

Name of Payee Bank & Branch

Draft/Cheque Number Date

Amount (Rs.) (in words)

(For more copies, please duplicate it.)

For details, please contact:

G D Sardana
Professor Emeritus
Chairman International Relations
Institute of Management Education
Sahibabad, Ghaziabad (India)
09911754105; gdsardana@ime.in