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ON
TATA Nano
SURVEYED BY:
• AAKRITI BATRA
• ANU KHATRI
• ANURADHA SINGH
• APOORVA SHARMA
• GAGANDEEP KAUR
• GURLEEN KAUR
Market Survey: Consumer’s View on
TATA Nano
PERSONAL DETAILS
1. NAME:________________________________________________
4. OCCUPATION:___________________________
5. ADDRESS:___________________________________________
__
1. What is the first thing which comes to your mind when you think about NANO?
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
2. Instead of purchasing a Bike, will you prefer to go for a NANO
a) yes b) no
3. Which feature of Nano attracts you the most and inspires you to go for it?
a) Mileage b) design
a) Red b) Blue
c) White d) Yellow
e) Others- Specify
a) Yes b) No
c) Can’t say
a) Yes b) No
c) Can’t say
8. Which small car would you prefer to buy?
a) Alto b) Nano
c) Other
a) Yes b) No
c) Can’t say
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
a) Low b) Average
c) Better
16. Do you think Nano is designed and built according India’s local weather and
road conditions?
a) Yes b) No
c) Not fully
17. According to your opinion what can be done to improve Nanos’ sales in local
markets?
d) Lower instalments
e) Others – Specify
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BHARATI VIDYAPEETH UNIVERSITY
INSTITUTE OF MANAGEMENT AND
RESEARCH