When the going gets tough, the tough gets going!

PROJECT PROPOSAL FOR BAJA SAE INDIA 2011

 What they say.....

We at JK Tyre are proud and thankful to be associated with SAEINDIA for a commendable initiative the
organization has taken for the automotive industry. The events like BAJA SAEINDIA are providing a
platform to the Indian engineering students for a world class opportunity that will simulate real world
design projects and challenges. JK Tyre has always supported young talent in the country and we look
forward to a proper channelization of energy for an important objective . DR. R P Singhania

We are very pleased to bring BAJA SAEINDIA to India. This is a unique event as it not only provides
aspiring engineers with a platform to highlight their design and engineering potential, but also gives
them the opportunity to develop marketing and entrepreneurial skills. Round One which is Static
Evaluation, showcases the students’ innovative designs and concepts and I am sure the rest of the
Mr. Pawan Goenka
President, M & M

Competitions such as BAJA SAEINDIA play an integral role in the persistent quest for better designs,
newer technology and more refined products. The platform is unique to tap the fertile, unbiased, all-
accepting mind of the youth, where students can learn from practical and true-life experiences working
under the guidance of industry representatives, while companies get a wealth of fresh, outsider per-
Arvind Mathew,
spective and, unique solutions from these aspiring youngsters. Ford India is glad to support BAJA President , Ford India
SAEINDIA as it is a true representation of innovation and creativity.

I was the one who was advocating that unless our boys are to that level where we can compete with the
international drivers, we should not invite them. But now I am very proud and I want our international
affairs to happen very soon, and may be next year. This is the best way, train yourself in your own envi-
ronment and then go and take on the world!
Sanjay Sharma, Head
Motorsports, JK Tyre

I think this kind of event is really good for the engineering students. They seem to have come a long way
from the last year and many more colleges have participated this year…....For them it’s a lot of practical
knowledge ……...what they study in theory, they put it into use and in many ways they are competing
with other colleges, so the element of sport is involved in it as well….
Narain Karthikeyan
F1 Driver
 WELCOME GUEST

Welcome to The Conrods, a team of 25 dedicated and passionate engineering students from
SRM University, Chennai. It is the world of future leaders who have already marked their posi-
tion in motorsports. Welcome to the team which always targets engineering excellence in asso-
ciation with the Society of Automotive Engineers. The Conrods is a fast growing team which
seeks your support to accelerate its pace to win.

The team Conrods is under the guidance of proactive faculty advisor Prof. Leenus Jesu Martin,
with the support of SRM University in the form of complete laboratory facilities and partial fi-
nancial assistance. The primary objective of the team is to learn the skills required for designing
and fabricating an All-Terrain Vehicle that meets the legislation, is safe, comfortable, inexpen-
sive and aesthetically appealing (in order of priority).

The Conrods of SRM University was established in the year 2008 and since then it has partici-
pated in three BAJA SAE events, two in India and one in South Africa. BAJA SAE events give
an environment of healthy competition with chance to expand the knowledge base and techni-
cal skills, while having fun all along the way. Here, students are encouraged to use knowledge
gained in the classroom in order to come up with the creative and innovative designs. Hands-
on knowledge gained from this and other student projects give the students a competitive edge
 The Vision of SRM is to advance knowledge and research, building leaders in technol-
ogy, medicine, management, science and other areas of scholarship that will best serve
the nation and the world in the 21st century.

 SRM University has been ranked No.1 private engineering University in the country by
the Times of India by a GfK mode survey, Financial Express Survey 2009, ZEE news &
DNA 2010 survey and is also accredited by NAAC with a grade equivalent to 5 star rat-
ing which is seen as a reflection of the excellent educational system in place.

 SRM has MoU with reputed foreign Universities enabling the students to widen up their
horizons.

 Many Industry-University collaborations are done, which facilitates the overall develop-
ment of the students.

 At present, nearly 10 foreign faculties are teaching at SRM University on long tenure.
Many more visit the campus for academic and research purposes on an on-going basis.
This gives both the students and the faculty greater opportunity for mutual interaction
and learning.

 The department of automobile engineering has a team of highly qualified, dedicated and
experienced faculties. Research activities are in progress in the areas of alternative fuels,
vehicle dynamics and new trends in engine design.
The BAJA SAE INDIA Student Challenge is a feted student competition that presents the
undergraduate engineering students with a simulating task of designing, fabricating and
validating an All-Terrain Vehicle. The history of the event dates back to the mid 70’s when
it originated in USA and since then it is conducted annually at several locations across the
globe, including USA, Mexico, Canada, South Africa, Brazil and Korea, witnessing partici-
pation from prominent technical schools around the world.

The BAJA SAE INDIA was successfully held in 2007, 2009 and 2010 at the NATRAX
(National Test Tracks) facility of NATRIP (National Automotive Testing & R&D Infra-
structure Project) situated at Pithampur in Madhya Pardesh which has shown an exponen-
tial growth.

The project inculcates and channelizes the exuberance of the youth by providing them a
global platform to prove their worth, giving them a pragmatic exposure to the real world
challenges as faced in the industry. Making the students realize their talent through such an
experience fulfills the prime objective of bringing out the aptitude to serve the nation for
years to come, in continuation with the vision Automotive Mission Plan (AMP 2016), a
dream to make India an International Automotive hub.
PHOTO GALLERY

BAJA SAE INDIA 2010

PHOTO GALLERY

BAJA SAE SOUTH AFRICA 2009

BAJA SAE INDIA 2009

 THE TEAM

TEAM ACHIEVEMENTS
 Selected as the official BAJA SAE team of SRM University to represent SRM University in
all Mini Baja Events.

 BAJA SAE SASOL 2009: Ranked 3rd in the Best Cost report category

 BAJA SAE SASOL 2009: Ranked 4th in the Best Manufacturing category

 BAJA SAE INDIA 2010: Ranked 4th among 150 college teams in Best Design category

 Participated regularly and won laurels in national and international tech-fests held in reputed

TEAM GOAL

 To win the BAJA SAE INDIA 2011 competition with excellent performance and bring laurels
to our university and reputed sponsors.

 To reduce the vehicle’s weight by using aluminum alloys and other light weight materials
available.

 To complete the fabrication by the end of October 2010 so that we get enough time for vehicle
testing and publicity of the sponsors.

 To test the vehicle rigorously in all possible rough terrain in and around our university so as
to refine our design.

 To complete the entire project along the lines of an industrial project so as to gain a competi-
tive edge while entering into the industry.
 Go Green
Unleash the spirit

Environmental concern is the key issue being faced by every industry. With the climate change be-
ing prominent one, every economy is actively involved in taking steps to curb the harmful effects of
industrialization and modernization, through knowledge sharing and use of advance technology.

BAJA SAE INDIA has taken a proactive stance towards environment sustainability through all of its
initiatives. Minimal waste of resources, emission control, and use of environment friendly materials
with the concept End of life Vehicles is the theme as chosen by BAJA SAE INDIA.

BAJA SAE INDIA pledges everybody’s cooperation for the same. The teams are encouraged to work
on the concept of ‚Go Green‛ and shall be awarded in appreciation and to work without any
bounds and letting the creative mind generate innovative ideas which would drive the future. All

Announcement of BAJA SAEINDIA 2011 1st March 2010

Registration 1st-30th March 2010
Software distribution 15th -30th April 2010
Virtual BAJA SAEINDIA 2010, Delhi NCR 2nd -4th July 2010
Complete Design Report Submission 2nd -4th July 2010
Virtual BAJA Results 10th July 2010
Registration BAJA SAEINDIA Main Event 10th -20th July 2010
Bill of Material and Expected Cost Report 15th November 2010
Submission
Engine Shipment 1st to 15th August 2010
PR and Video shoot November-December 2010
Technical Inspection 1st -30th December 2010
Scores of Tech Inspection, Design Report, 15th January 2011
Cost Reports
BAJA SAEINDIA 2011 27th -30th January 2011
 ABOUT THE ATV

2011 ATV
Let’s go through some of the features of The Conrods 2011 BAJA vehicle:

Weight Reduction:
Reducing the overall weight of the vehicle is our primary objective. We will incorporate light
weight components like aluminum wheel hubs and low density steel tubes to bring down the
kerb weight to a mere 210Kg.

Low Emissions:
We are developing an exhaust system to reduce the emissions in order to compete for the
‘GREEN VEHICLE AWARD’. It is an innovative design which utilizes a counter flow cooling
jacket and a preheated 3-way catalytic converter.

Vehicle design for 2011

 BUDGET 2011
THE CONRODS, SRM UNIVERSITY
BUDGET 2011

Item Description Item Total Sub Total

COMPETITION EXPENCES
Registration for Virtual Baja 25,000
Registration for Main Baja 25,000
Travel for Virtual Baja 12,000
Travel for Main Baja 32,000
Transportation of Vehicle 25,000
Accommodation 60,000
1,79,000
VEHICLE EXPENCES
Steel Tubing /Aluminium/ Raw Metal 30,000
Suspension Components 20,000
Engine, Exhaust 6,000
Drivetrain 15,000
Brakes 10,000
Steering 11,000
Electrical components 6,000
Body Material and supplies 5,000
Fasteners 7,000
Bearings 2,000
Axle/Hubs 8,000
Wheels 34,000
1,54,000
GENERAL SUPPLIES
Office Supplies 5,000
Team Uniforms 15,000
Safety Equipment 10,000
30,000
TOOLS
Machine tools/ bits 8,000
Power tools 5,000
Hand tools 5,000
18,000

Miscellaneous 33, 800 19,000

GRAND TOTAL (Rs) 4,00,000
 SPONSORSHIP

 With an expected 3000 students from the prominent engineering colleges in India, 2000 execu-
tives from the reputed industries and many invited guests of honor makes BAJA SAEINDIA
2010 an irresistible chance to market your valuable brand. We, The Conrods at SRM University
look forward to you as a potential sponsor and an associate of The Conrods.

 Sponsorship in form of direct money will be highly helpful because of its flexibility in team’s
investment.

 We look forward for sponsors in following categories:

Apparel Sponsor
Logistics Sponsor
Travel Partner Sponsor
Hospitality Sponsor
Print Media Sponsor
Material Sponsor
Tools & Safety Equipment Sponsor
Raw Material Sponsor
Office supplies Sponsor

 A company can also sponsor one or more sub-system of the vehicle.

 Sponsor for travel of team, transport of vehicle and accommodation of the team during the
event is awaited desperately.

 The number and extent of benefit listed in next page shall depend upon the level of company’s
association with The Conrods. Furthermore, the exact benefit plan shall be customized to best
suit the company’s profile based on mutual consent.

 The sponsorship is primarily for BAJA SAEINDIA 2011. However, the team strives to show its
presence at all the national & international level events in the university to promote the team
and also the sponsors.

 SRM University is scheduled to host the 98th Indian Science Congress in January 2011. It will
be inaugurated by Dr. Manmohan Singh; Prime Minister of India & will be attended by over
 SPONSORSHIP REWARDS

 The Conrods’ BAJA SAE vehicle will be showcased in the team’s pit all through the event.
This is an opportunity to promote your brand among budding engineers and corporate profes-
sionals.

 The sponsors make it possible for aspiring engineers to learn through a hands-on experience.

 All of our sponsors are recognized on a national level, as well as on a local level.

 Sponsor’s leadership in support of higher education is recognized.

 Sponsor's organization and products will be introduced to future industry leading engineers .

 Sponsors get tremendous opportunity for publicizing their brand in the University.

 We provide oopportunity to display corporate banners at team’s pit at the event and also while
working inside the campus.

 Opportunity to pursue Industry-University collaborations with SRM University which have

benefits on both sides.

 The logo of the company will appear on The vehicle Team race suits, Printed promotional ma-
terials, T-shirts and other apparel, Team Documents/ Reports, Team members’ visiting cards

 Sponsors get an annual report along with monthly report of the team progress and achieve-
ments.
 BAJA SAE INDIA gets TV coverage from channels like Ten Sports, UTV and live coverage by
DD Sports. Magazines like Overdrive and Autocar India cover the event and release special
reports.
 The vehicle will be displayed in the national level Tech-fests, cultural events, exhibitions, expos
and other events in the university campus. Your brand will be spread across the nation.
 Sponsors are invited to speak at special events
Location of sponsors’ logo on the vehicle.
 THE TEAM BANNER

OUR SPONSORS
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THE TEAM T-SHIRT

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 20 April 2010

TO WHOMSEVER IT MAY CONCERN

The purpose of this letter is to express that the Department of Automo-

bile Engineering at SRM University is committed to support The Con-
rods, which is organized through the SRM student chapter of Society of
Automotive Engineers (SAE).

This group of students has demonstrated, through extensive background

work and organizational efforts, that they will be a competitive entry in
the BAJA SAE INDIA competition. The team now counts 25 members,
including students from 2nd, 3rd and 4th year of various departments of
School of Mechanical Engineering, SRM University. The team has a
very comprehensive plan both for the vehicle design and for team ad-
ministration.

Our department is resolved to support The Conrods to our best ability.

We provide computing resources, both for technical purposes (CAD)
and for team administration. Students are allowed to access every labo-
ratory and workshops in the university. Finally we provide students a
dedicated space for the team’s use that is appropriate to the nature of
project.

Sincerely

Prof. Leenus Jesu Martin

Faculty Advisor
HOD/ Dept. of Automobile Engg.
SRM University
Financial support is paramount to our success. It will demonstrate that you have chosen to support the
education of future engineers. In appreciation for your generosity, we offer publicity to your brand.
Moreover, by sponsoring our team, your organization will be fostering practical engineering experience
at SRM University, which is an invaluable trait for engineers after graduation.
 CONTACT:

Prof. Leenus Jesu Martin

HOD/ Dept.of Automobile Engg.
SRM University
+91 9884343577
hod.auto@ktr.srmuniv.ac.in

R V Subramanyam
Team Leader
IV year, Mechanical Engg.
SRM University
+91 9789013428
theconrods3@gmail.com

Kishanlal Agrawalla
Vice Captain, P.R.O
IV Year, Mechanical Engg.
SRM University
+91 9884081590
kishan.dag@gmail.com