A Project Report On Implementation of Presell System of Coca Cola in Siliguri Market

Pre Sell Implementation
A Project Report On
“PRESELL IMPLEMENTATION”
Undertaken at
HINDUSTAN COCA COLA BEVERAGES PRIVATE LIMITED
SILIGURI, WEST BENGAL
(Submitted in partial fulfilment of the post graduate programme)
Submitted By
Manu Mathew
Alliance Business School, Bangalore
Under the guidance of

Mr. Arindam Sikdar
Area Sales Manager, Coca Cola, Siliguri
ALLIANCE B-SCHOOL, BANGALORE Page 1

ACKNOWLEDGEMENT
In my endeavour to learn management and industrial practices and apply my theoretical

knowledge as stipulated by our curriculum, I would like to thank ‘Hindustan Coca Cola
Beverages Pvt Ltd’ for providing me an opportunity to work with their department of sales
and marketing, Siliguri- West Bengal.
I hereby take this opportunity to thank my project guide, Mr. Arindam Sikder, Area Sales
Manager, HCCBPL, Siliguri, who was always there to provide me with necessary inputs and
keeping me motivated during the project. Without his experience about the market and the
people whom I was introduced by him, this project would not have been possible.
I also extend my gratitude to Mr. P.S Gupta, STL, HCCBPL, Siliguri, who was always there
to analyze the project progress and to give valuable inputs for the procedure and in helping
me to collect data. I would like to thank the entire Siliguri team of HCCBPL for their co-
operation and for giving me a platform to hone my skills. Special mention needs to be made
here of Mr. Subhasish Dey and all MD’s (Market Developers) of HCCBPL, Siliguri unit.
Special thanks to Mr. Johny George, General Sales Manager, HCCBPL, North East and
Siliguri and Mr. Ratnadeep Dey, ACDM & ACM, HCCBPL, North East and Siliguri for
giving me an opportunity to do this project. I thank all my friends and my family for
contributing towards the completion of this project

CONTENTS
Executive Summary...................................................................................................................5
Introduction................................................................................................................................6
Industry Overview...............................................................................................................7
Key Success Factors............................................................................................................8
Variant Available................................................................................................................8
Overall Carbonated Soft Drink............................................................................................9
Product Coverage................................................................................................................9
Market Trends & Industry Challenges..............................................................................10
Bottled Water Market........................................................................................................11
Growth Promotional Activities.........................................................................................12
Retailer’s Power Continuously Increasing........................................................................12
Competition Becomes More and Difficult........................................................................13
Trends and Opportunities in Soft Drink Industry..............................................................15
Porter’s Five Force Analysis.............................................................................................17
Beverage Industry in India.......................................................................................................21
The Soft drink Industry.....................................................................................................23
Company Overview..................................................................................................................25
The Coca Cola Company..................................................................................................26
International Expansion.....................................................................................................26
The World’s Most Powerful Brand...................................................................................27
Patents, Copyrights, Trade Secrets & Trademarks............................................................27
Employees........................................................................................................................28
Core Capabilities...............................................................................................................28
The Coca Cola System......................................................................................................30
Mission of Coca Cola........................................................................................................31
Vision of Coca Cola..........................................................................................................31
Vision 2020.......................................................................................................................32
Value.................................................................................................................................32
Hindustan Coca Cola Beverages Private Limited....................................................................33
Coke in India.....................................................................................................................33
Marketing Strategy............................................................................................................34
Brand Localization Strategy..............................................................................................34

Rural Success....................................................................................................................35
HCCBPL Structure...........................................................................................................36
COBO.........................................................................................................................36
FOBO..........................................................................................................................36
Organizational Chart of HCCBPL....................................................................................38
Organizational Structure...................................................................................................39
Sales Department Structure..............................................................................................40
Product Mix of Coca Cola................................................................................................41
Consumer Preference........................................................................................................41
Competition to HCCBPL..................................................................................................42
Marketing Mix...................................................................................................................43
Corporate Social Responsibility........................................................................................46
Market Segmentation of Coca Cola..................................................................................48
Classification of Outlets....................................................................................................48
Channel Cluster.................................................................................................................49
Brand Order System of Coca Cola....................................................................................50
Project Profile...........................................................................................................................51
Pre Sell Implementation...........................................................................................................52
Role of Pre Seller..............................................................................................................52
Permanent Journey Plan....................................................................................................52
Effective Supply Chain Management................................................................................53
Objectives.........................................................................................................................54
Data Collection..................................................................................................................54
Tools Used for Data Collection.........................................................................................54
Market Developer wise Permanent Journey Plan..............................................................55
SWOT Analysis of Pre Sell Implementation...........................................................................91
Economies of Scale..................................................................................................................92
Recommendations & Conclusion.............................................................................................93
Learning Outcome....................................................................................................................94
Annexure..................................................................................................................................95
Format for Data Collection......................................................................................................95
Reference..................................................................................................................................96

EXECUTIVE SUMMARY
‘Presell Implementation’ is a new marketing strategy adopted by Hindustan Coca cola

Beverages Pvt Ltd. This marketing strategy will help the company to deliver its service to its
customers (retailers) effectively and efficiently. By this strategy the company executive
(MD’s) can visit each outlet at least two or three times in a week. As the competition in soft
drinks industry is very high, marketing strategies like pre selling plays an important role in
increasing the market share and maintaining the brand value as well as utilising the resources
at the maximum with minimum cost.
According to Coca Cola company’s calendar, week starts on Saturday and ends on Friday.
Each MD’s (Market developers) are in charge of around hundred and twenty outlets. For the
effective implementation of pre selling PJP (Permanent Journey Plan) act as backbone. My
project is to prepare a PJP (Permanent Journey Plan) for each company executive by which
they can visit each outlet at least two or three times a week. PJP is based on the geographical
segmentation of Siliguri market.
For this project I have visited each outlet which is selling coke products in siliguri market. I
have covered each outlet by accompanying each MD’s daily. I used to spend three days with
each MD. This helps me to analyze the geographical structure of each market under each
MD. The company policy divided each outlets based on the volume (VPO-Volume per
Outlet) as diamond, gold, silver and bronze. Based on this category each outlet has to achieve
their targets in the number of case selling per year. Target of each outlet based on the type is
given in the figure below. Pre selling also helps the company to achieve these targets
effectively.
TARGET (NO OF C/S

TYPE PER YR)
DIAMOND >800 C/S
GOLD 500-799 C/S
SILVER 200-499 C/S
BRONZE <200 C/S
The key findings while visiting markets are also included in the report and also done a
SWOT analysis for this preselling. Based on this some recommendations are being made.

INTRODUCTION

INDUSTRY OVERVIEW
SOFT DRINKS INDUSTRY
“For years the story in the non alcoholic sector centred on the power struggle between Coke
and Pepsi. But as the pop fight has topped out, the industry’s giants have begun relying on
new product flavours and looking to non carbonated beverages for growth”
- Barbara Murray.
Three leading companies have prominent presence in the soft drink industry. The leaders
include the Coca-Cola Company, PepsiCo, and Cadbury Schweppes. According to the Coca-
Cola annul report, it has the most soft drink sales with $32 billion. The Coca-Cola
product line has several popular soft drinks including Coca-Cola, Diet Coke, Fanta, Barq’s,
Sprite, Maaza etc selling over 400 drink brands in about 200 nations. PepsiCo is the next top
competitor with soft drink sales grossing $28 billion for the two beverage subsidiaries,
PepsiCo Beverages North America and PepsiCo International. PepsiCo’s soft drink product
line includes Pepsi, Mountain Dew, Miranda, Slice etc which make up more than one quarter
of its sales. Cadbury Schweppes, the third major player had soft drink sales of $13 billion
with a product line consisting of soft drinks such as A&W Root Beer, Canada Dry, and Dr.
Pepper.
These companies' products occupy large portions of any supermarket's shelf space, often
covering more territory than real food categories like dairy products, meat, or produce. The
prototype of all marketing and branding struggles, the "Cola Wars" keep expanding. The
Pepsi and Coca Cola keep rolling out the big guns: duelling pop stars, and new branded
products in the form of “Vanilla Coke" and “Pepsi Blue.” They are fighting on the TV, in the
fast-food restaurants, and in the supermarkets; they are also duelling in the schools. One of
the biggest pushes of the last few years has been convincing school districts, universities, and
other institutions to go all-Coke or all-Pepsi, in return for a (small) cut of the gross sales.
Selling costly sugared water and building an increasing demand for it, even in Third World
countries, involves marketing in its purest form, unsullied by any pre-existing need or local
tradition. Markets in Eastern Europe, China, India, and Mexico, among others, are expanding
fast, and both Coke and Pepsi are finding local partners (bottlers) in these countries to keep
extending their reach. And while the American market may be mature, there's still an
opportunity worldwide to replace hot beverages like coffee and tea that require some
preparation with these cold, iconic ready-to-drink brands.

KEY SUCCESS FACTORS
Key factors for competitive success within the soft drink industry branch from the trends
of the macro environment. Primarily, constant product innovation is imperative. A company
must be able to recognize consumer wants and needs, while maintaining the ability to adjust
with the changing market. They must keep up with the changing trends.
Another key factor is the size of the organization, especially in terms of market share.
Large distributors have the ability to negotiate with stadiums, universities and school
systems, making them the exclusive supplier for a specified period of time. Additionally, they
have the ability to commit to mass purchases that significantly lower their costs. They must
implement effective distribution channels to remain competitive. Taste of the product is also
a key factor for success.
Furthermore, established brand loyalty is a large aspect of the soft drink industry. Many
consumers of carbonated beverages are extremely dedicated to a particular product, and
rarely purchase other varieties. This stresses the importance of developing and maintaining a
superior brand image.
Price, however, is also a key factor because consumers without a strong brand preference
will select the product with the most competitive price. Finally, global expansion is a vital
factor in the success of a company within the soft drink industry. The United States has
reached relative market saturation, requiring movement into the global industry to maintain
growth.
Variant Available
Soft drinks are available in glass bottles, aluminium cans and PET bottles for home
consumption. Fountains also dispense them in disposable containers. Non- alcoholic soft
drinks beverage market can be divided into carbonated and non carbonated drinks. Cola,
Lemon and Oranges are carbonated drinks while mango drinks come under non carbonated
category. The market can also be segmented on the basis of types of products in the cola
products and non-cola products. Cola products accounts for nearly 61-62% of the total soft
drinks market. The brands that fall in this category are Pepsi, Coca-Cola, Thumps Up, Diet

Coke, Diet Pepsi etc Non Cola segment which constitutes 36% can be divided into four
categories based on the types of flavours available namely: Orange, Cloudy Lime, Clear Lime
and Mango. . Robust time ahead for soft drinks Soft drinks are expected to see robust volume
growth over the forecast period. This will occur despite a total volume and constant value
decline for carbonates. Growth will be led by bottled water and, from a smaller base and with
slower growth, fruit/vegetable juice. Health and convenience are predicted to be the two most
important factors affecting buying behaviour, as carbonates and concentrates play second
fiddle to healthier bottled water and fruit/vegetable juice.
Overall Carbonated Soft Drink
In fact, Coke and Pepsi have a third major rival on the bottled soft drink shelves, namely
Cadbury-Schweppes. The big three carbonated beverage makers now exist in a stable oligopoly
those changes only by small increments and which controls over 90% of the market. Over the
years, Cadbury-Schweppes (the result of a merger between a British candy company and a
British beverage company) has improved its position by acquiring key brands in the US,
namely Dr. Pepper and Seven Up, along with A & W and Canada Dry. In 2001, however,
Cadbury acquired moribund RC Cola, giving it a cola drink to battle against the big guys. This
gave the company more shelf position and immediately gave the RC Cola brand, long a distant
also-ran with weak marketing muscles, more sales and market presence. Pepsi gave itself a
small boost because of the popularity of newly introduced Mountain Dew Code Red, a hyper-
caffeinated soda. Coke's numbers declined slightly. It's pretty indicative of this mature market
that the only major move in market share comes through a takeover. Moreover, the takeover
targets that are left are so small that the biggest remaining brand doesn't make more than 1%
difference in total volume.
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice;

Functional drinks; RTD coffee; RTD tea
Market trends and industry challenges

In order to survive in this environment, companies must consider the market trends that will
likely shape the industry over the next few years. This will help soft drink companies to
understand the challenges they will encounter and to turn them into opportunities for process
improvement, enhanced flexibility and, ultimately, greater profitability.
Market trends for the soft drink industry can be summarized by six fundamental themes:
 Changing consumer beverage preferences,

Featuring a shift toward health-oriented wellness
Drinks.
 Growing friction between bottlers and
Manufacturers in the distribution system.
 Continually increasing retailer strength.
 Fierce competition.
 Complex distribution system composed of multiple
Sales channels.
 Beverage safety concerns and more-stringent
Regulations.
Consumers turn to wellness and healthy drinks
In much of the developed world, a significant portion of the population is overweight or

obese. This includes two-thirds of Americans and an increasing number of Europeans.
Consequently, many people have started to actively manage their weight and change their
lifestyles, a shift that is reflected in their choices in the beverage aisles:
• Demand has increased for beverages that are
Perceived to be healthy
• Energy drink consumption has also climbed, due to
The increasingly active lifestyles of teenagers
This trend towards healthier drinks has created a number of new categories, and changed the
consumption trends of the beverage industry as a whole. While previously dominated by
carbonated soft drinks, the industry is now more evenly balanced between carbonates, and

product categories with a healthier image, such as bottled water, energy drinks and juice:
While carbonates are still the largest soft drink segment, bottled water is catching up fast,
with an average of 58 litters consumed annually per capita.
Among individual countries, Italy ranks number one in bottled water consumption, with the
average Italian drinking177 litters per year. Overall, bottled water represents the fastest
growing soft drink segment, expanding at 9percent annually. This growth is being partially
driven by increasing awareness of the health benefits of proper hydration. The industry has
responded to consumers’ desire for healthier beverages by creating new categories, such as
energy drinks, and by diversifying within existing ones. For example, the leading carbonated
soft drink companies have recently introduced products with 50%less sugar that fall mid-way
between regular and diet classifications. Similarly, a South African juice company has
recently released a fruit-based drink that contains a
Full complement of vitamins and nutrients.
Bottled Water Market

Over the past 20 years, bottled water has been the beverage industry’s fastest growing
segment the world over, fuelled first by the desire for clean, safe drinking water and then by
the demand for single serves water as an alternative to other refreshment beverages
Bottled water is a multi- million rupee growth industry on its way to becoming the most
consumed beverage. In India, bottled water market is valued at more than Rs 10 billion (Rs
1000cr) while maintaining an unimaginable annual growth rate of more than 60%. Even
though it accounts for only 5 percent of the total beverage market in India; branded bottled
water is the fastest growing industry in the beverage sector. Seeing the ever increasing
potential, experts predict that the market size of bottled water would surpass the size of the
soft drinks market in the near future. Many major Indian FMCG and multinational food
corporation are also expected to join the market, which has already more than 250, brands in
the organized and unorganized sector with large, medium and small scale production units.
The market is also expected to undergo a major consolidation phase. But even as the bottled
water industry is in a powerful position, of late it has come under increased scrutiny and
criticism. Bottled water continues uninhibited growth growing the fastest among all soft
drinks, bottled water threw in another strong performance in 2005 with double digit volume
and current value growth. Home delivery sales garnered pace, supported by population
migration from rural to urban areas. This meant increasing pressure on an already crumbling

public water distribution system in most cities. Tourism also boosted bottled water, with an
increasing number of domestic and foreign tourists creating greater demand for bottled water.
Trade sources point to the presence of over 600 bottled water manufacturers in India and the
number is predicted to grow in the forecast period as demand continues unabated.
The market preference in India is highly region based. Whole cola drinks have main markets in
metro cities and northern states of UP, Punjab, Haryana etc. Orange flavoured drinks are
popular in southern states. Sodas too are sold largely in southern states besides sales through
bars. Western markets have preference towards mango flavoured drinks. Diet Coke and Diet
Pepsi constitute just 0.7% of the total carbonate beverage market.
Growth promotional activities
The government has adopted liberalized policies for the soft drink trade to give the industry a
boast and promote the Indian brands internationally. Although the import and manufacture of
international brands like Pepsi and Coke is enhanced in India the local brands are being
stabilized by advertisements, good quality and low cost.
The soft drinks market till early 1990s was in hands of domestic players like campa, thumps
up, Lima etc but with opening up of economy and coming of MNC players Pepsi and Coke
the market has come totally under their control.
The distribution network of Coca cola had6.5 lacks outlets across the country in FY00, which
the company is planning to increase to 10 lacks by FY10. On the other hand Pepsi Co's
distribution network had 6 lacks outlets across the country during FY00 which it is planning
to increase to 9 Lacks by FY10.
Retailers’ power continuously increases

With Wal-Mart leading the charge, the world’s dominant retailers are demanding better
service and shorter order-to-delivery cycles from soft drink companies. This is dramatically
reshaping the industry, forcing soft drink companies to become more efficient, while taking
pricing power out of their hands. The dual need for improved supply chain agility and cost
efficiency is challenging suppliers to revaluate the ways in which they plan and manage their
supply chains, as they constantly search for approaches that will help them achieve the rock-
bottom prices and operational excellence now expected in the industry. Furthermore, the
growth of private-label products is encouraging manufacturers to take a number of steps to
compete more effectively. Increasingly, they are turning to innovation and new product

introduction as a means to achieve real differentiation as well as growth. Branded

manufacturers are also looking to get closer to the consumer, with many of the larger ones
piloting direct-to-consumer marketing approaches. They are also trying to better understand
the in-store consumer experience by monitoring the execution of in-store activities.
Nevertheless, many suppliers are losing brand equity. In recent years, a couple of factors have
been fuelling the growing competition between manufacturers and
Retailers:
 Retailers are using their power to set higher standards for marketing and operational
excellence, including escalating demands for improved service quality and shorter
order-to-delivery cycles from manufacturers and distributors. Many of these demands,
such as RFID, not only squeeze margins but also require significant capital
investments.
 Because of their direct relationships with consumers, retailers have a deeper

knowledge of consumer behavior.
Competition is becoming more and more difficult
In the beverage manufacturing industry, competition is growing due to the following factors:
 Constant demand for new niche products related to consumer preferences for healthier
and more diversified offerings
 Industry consolidation, which has significantly raised the bar for the “scale needed to
compete”
 The growth of private-label products.
These competitive pressures have led to:

 SKU proliferation - number of SKUs in a typical beverage company has doubled from
1991 to 2001
 A plethora of new product failures:
• Only 20% are effective

• Only 10% generate significant revenue
• Most fail within the first two years
 Further consolidation and rationalization to capture cost savings by improving

operations and eliminating redundancy:
• Industry leaders are acquiring small, high growth Companies
• Mid-market players are vertically integrating
 Declining soft drink prices:
• Profitability can only be improved through greater efficiency in the supply chain or
through more-effective trade promotions, which usually require considerable
expenditures.
Statutory regulation is increasing
Governments around the world are concerned about food safety and quality. Periodically,
safety failures make big news in the global press. Amid this growing concern, regulators are
cracking down on sanitation and variety of other food-safety requirements.
While food safety is the major focus in Europe, the emphasis in the US is more on bio-
terrorism and food security. However, the provisions in the 2005traceability legislation in the
US, which stemmed from the Bioterrorism Act of 2002, and those in the EU Directive 178,
Articles 18 and 19, are very similar. The U.S. Food and Drug Administration (FDA) is
proposing the registration and tracking of almost all domestic and imported food articles, but

some are concerned that the complexity of the rules will overwhelm both the food industry
and the FDA.
Each soft drink company must take these industry challenges into consideration, as well as its
own strengths and market position, when looking for ways to drive innovation, accelerate
growth and increase margins. The next section outlines where some of the most promising
opportunities for accomplishing these objectives can be found.
Trends and Opportunities in the Soft Drink Industry
The ingredients for success
Soft drinks are gradually overtaking hot drinks as the biggest beverage sector in the world,
with consumption rising by around 5 percent a year according to a recent report from Zenith
International. But while the US remains the biggest market for now, Asia is likely to be the
main driver of sales growth in the future.
The industry on the whole is encountering new opportunities and challenges. Changing
consumer demands and preferences require new ways of maintaining current customers and
attracting new ones. Amid ever-increasing competition, beverage companies must intensely
court customers, offer high quality products, efficiently distribute them, ensure safety, and
keep prices low – all while staying nimble enough to exploit new markets by launching new
products.
Market trends for the soft drink industry can be characterized by six fundamental themes:
1. Changing consumer beverage preferences, featuring a shift toward

health-oriented, wellness drinks
2. Growing friction in the distribution system, induced by bottlers and
manufacturers with conflicting interests
3. Continually increasing retailer strength and a corresponding decrease in the power of
soft drink companies
4. Fierce competition, fueled by growth of private labels and product/packaging
proliferation
5. A complex sales environment, composed of multiple channels all with unique
management requirements

6. Beverage safety issues, driven by newly enacted US and EU regulatory requirements

each soft drink company must take these industry challenges into consideration, as
well as its own strengths and market position, when looking for ways to drive
innovation, accelerate growth and increase margins.
PORTER’S FIVE FORCE ANALYSIS OF SOFT DRINK

INDUSTRY
Defining the industry:
Both concentrate producers (CP) and bottlers are profitable. These two parts of the
industry are extremely interdependent, sharing costs in procurement, production, marketing
and distribution. Many of their functions overlap; for instance, CPs do some bottling, and
bottlers conduct many promotional activities. The industry is already vertically integrated to
some extent. They also deal with similar suppliers and buyers. Entry into the industry would
involve developing operations in either or both disciplines. Beverage substitutes would
threaten both CPs and their associated bottlers. Because of operational overlap and
similarities in their market environment, we can include both CPs and bottlers in our
definition of the soft drink industry. In 1993, CPs earned 29% pretax profits on their sales,
while bottlers earned 9% profits on their sales, for a total industry profitability of 14%. This
industry as a whole generates positive economic profits.
Rivalry:
Revenues are extremely concentrated in this industry, with Coke and Pepsi, together with
their associated bottlers, commanding 73% of the case market in. Adding in the next tier of
soft drink companies, the top six controlled 89% of the market. In fact, one could characterize
the soft drink market as an oligopoly, or even a duopoly between Coke and Pepsi, resulting in
positive economic profits. To be sure, there was tough competition between Coke and Pepsi
for market share, and this occasionally hampered profitability.
For example, price wars resulted in weak brand loyalty and eroded margins for both
companies in the 1980s. The Pepsi Challenge, meanwhile, affected market share without
hampering per case profitability, as Pepsi was able to compete on attributes other than price.
Substitutes:
Through the early 1960s, soft drinks were synonymous with “colas” in the mind of
consumers. Over time, however, other beverages, from bottled water to teas, became more
popular, especially in the 1980s and 1990s. Coke and Pepsi responded by expanding their
offerings, through alliances (e.g. Coke and Nestea), acquisitions (e.g. Coke and Minute
Maid), and internal product innovation (e.g. Pepsi creating Orange Slice), capturing the value
of increasingly popular substitutes internally. Proliferation in the number of brands did

threaten the profitability of bottlers through 1986, as they more frequent line set-ups,
increased capital investment, and development of special management skills for more
complex manufacturing operations and distribution. Bottlers were able to overcome these
operational challenges through consolidation to achieve economies of scale. Overall, because
of the CPs efforts in diversification, however, substitutes became less of a threat.
Power of Suppliers:
The inputs for Coke and Pepsi’s products were primarily sugar and packaging. Sugar
could be purchased from many sources on the open market, and if sugar became too
expensive, the firms could easily switch to corn syrup, as they did in the early 1980s. So
suppliers of nutritive sweeteners did not have much bargaining power against Coke, Pepsi, or
their bottlers. NutraSweet, meanwhile, had recently come off patent in 1992, and the soft
drink industry gained another supplier, Holland Sweetener, which reduced Searle’s
bargaining power and lowering the price of aspartame.
With an abundant supply of inexpensive aluminium in the early 1990s and several can
companies competing for contracts with bottlers, can suppliers had very little supplier power.
Furthermore, Coke and Pepsi effectively further reduced the supplier of can makers by
negotiating on behalf of their bottlers, thereby reducing the number of major contracts
available to two. With more than two companies vying for these contracts, Coke and Pepsi
were able to negotiate extremely favorable agreements. In the plastic bottle business, again
there were more suppliers than major contracts, so direct negotiation by the CPs was again
effective at reducing supplier power.
Power of buyers:
The soft drink industry sold to consumers through five principal channels: food stores,
convenience and gas, fountain, vending, and mass merchandisers. Supermarkets, the principal
customer for soft drink makers, were a highly fragmented industry. The stores counted on
soft drinks to generate consumer traffic, so they needed Coke and Pepsi products. But due
to their tremendous degree of fragmentation (the biggest chain made up 6% of food retail
sales, and the largest chains controlled up to 25% of a region), these stores did not have much
bargaining power. Their only power was control over premium shelf space, which could be
allocated to Coke or Pepsi products. This power did give them some control over soft drink

profitability. Furthermore, consumers expected to pay less through this channel, so prices
were lower, resulting in somewhat lower profitability.
National mass merchandising chains such as Wal-Mart, on the other hand, had much more
bargaining power. While these stores did carry both Coke and Pepsi products, they could
negotiate more effectively due to their scale and the magnitude of their contracts. For this
reason, the mass merchandiser channel was relatively less profitable for soft drink makers.
The least profitable channel for soft drinks, however, was fountain sales. Profitability at these
Locations was so abysmal for Coke and Pepsi that they considered this channel “paid
sampling.” This was because buyers at major fast food chains only needed to stock the
products of one manufacturer, so they could negotiate for optimal pricing. Coke and Pepsi
found these channels important, however, as an avenue to build brand recognition and
loyalty, so they invested in the fountain equipment and cups that were used to serve their
products at these outlets. As a result, while Coke and Pepsi gained only 5% margins, fast food
chains made 75% gross margin on fountain drinks.
Vending, meanwhile, was the most profitable channel for the soft drink industry. Essentially
there were no buyers to bargain with at these locations, where Coke and Pepsi bottlers could
sell directly to consumers through machines owned by bottlers. Property owners were paid a
sales commission on Coke and Pepsi products sold through machines on their property, so
their incentives were properly aligned with those of the soft drink makers, and prices
remained high. The customer in this case was the consumer, who was generally limited on
thirst quenching alternatives.
The final channel to consider is convenience stores and gas stations. If Mobil or Seven-
Eleven were to negotiate on behalf of its stations, it would be able to exert significant buyer
power in transactions with Coke and Pepsi. Apparently, though, this was not the nature of the
relationship between soft drink producers and this channel, where bottlers’ profits were
relatively high, at $0.40 per case, in. With this high profitability, it seems likely that Coke and
Pepsi bottlers negotiated directly with convenience store and gas station owners.
So the only buyers with dominant power were fast food outlets. Although these outlets
captured most of the soft drink profitability in their channel, they accounted for less than 20%

of total soft drink sales. Through other markets, however, the industry enjoyed substantial
profitability because of limited buyer power.
Barriers to Entry:
It would be nearly impossible for either a new CP or a new bottler to enter the industry.
New CPs would need to overcome the tremendous marketing muscle and market presence of
Coke, Pepsi, and a few others, who had established brand names that were as much as a
century old. Through their DSD practices, these companies had intimate relationships with
their retail channels and would be able to defend their positions effectively through
discounting or other tactics. So, although the CP industry is not very capital intensive, other
barriers would prevent entry. Entering bottling, meanwhile, would require substantial capital
investment, which would deter entry. Further complicating entry into this market, existing
bottlers had exclusive territories in which to distribute their products. Regulatory approval of
intrabrand exclusive territories, via the Soft Drink Interbrand Competition Act of 1980,
ratified this strategy, making it impossible for new bottlers to get started in any region where
an existing bottler operated, which included every significant market in the US.
BEVERAGE INDUSTRY IN INDIA
India is home to one of the most ancient cultures in the world dating back over 5000 years.
Beverages industry in India plays an important role in the Indian FMCG market. It is an

industry, in which the players constantly innovate, in order to come up with better products to
gain more market share and to satisfy the existing consumers.
BEVERAGES
NON
ALCOHOLIC ALCOHOLIC
CARBONATE NON
D CARBONATED
COLA NON COLA NON COLA
The beverage industry is vast and there various ways of segmenting it, so as to cater the right
product to the right person. The different ways of segmenting it are as follows:
• Alcoholic, non-alcoholic and sports beverages

• Natural and Synthetic beverages
• In-home consumption and out of home on premises consumption.
• Age wise segmentation i.e. beverages for kids, for adults and for senior
citizens
• Segmentation based on the amount of consumption i.e. high levels of
consumption and low levels of consumption.
If the behavioural patterns of consumers in India are closely noticed, it could be observed that
consumers perceive beverages in two different ways i.e. beverages are a luxury and that
beverages have to be consumed occasionally. These two perceptions are the biggest

challenges faced by the beverage industry. In order to leverage the beverage industry, it is
important to address this issue so as to encourage regular consumption as well as and to make
the industry more affordable.
Four strong strategic elements to increase consumption of the products of the beverage
industry in India are:
• The quality and the consistency of beverages needs to be enhanced so
that consumers are satisfied and they enjoy consuming beverages.
• The credibility and trust needs to be built so that there is a very strong
and safe feeling that the consumers have while consuming the beverages.
• Consumer education is a must to bring out benefits of beverage
consumption whether in terms of health, taste, relaxation, stimulation,
refreshment, well-being or prestige relevant to the category.
• Communication should be relevant and trendy so that consumers are
able to find an appeal to go out, purchase and consume.
The beverage market has still to achieve greater penetration and also a wider spread of
distribution. It is important to look at the entire beverage market, as a big opportunity, for
brand and sales growth in turn to add up to the overall growth of the food and beverage
industry in the economy.
THE SOFT DRINK MARKET

The soft drink markets can be segmented on the basis of place of consumption or on the basis
of type of products.
The segmentation on the basis of place of consumption divides the market into two parts: -

• On-premise- 55% of the consumption of soft drinks is on premise i.e. restaurants,

railways stations, cinema etc.
• At-home- the rest 45% of the market compromises of the soft drink purchased for
consumption at home.
The market can also be segmented on the basis of types of products into cola products and
non-cola products.
• Cola products account for nearly 61-62% of the total soft drinks market. The brands
that fall in this category are Pepsi, Coca-Cola, Thumps Up, and diet coke, Diet Pepsi etc.
• Non-cola segment which constitutes 36% can be divided into 4 categories based on
the types of flavors available, namely:
o Orange
o Cloudy Lime
o Clear Lime
o Mango
i. Orange flavor based soft drinks constitute around 20% of the market. The segment is
largely dominated by national brands like Fanta of Coca Cola and Mirinda Orange of
PepsiCo, which collectively form15% of the market rest of the market is in hands of
smaller brands like Crush (earlier of Cadbury Schweppes and now of coca Cola), Gold
Spot etc.
ii. Cloudy Lime flavor constitutes 17% of the market and is largely dominated by Limca of
coca cola and Mirinda Lemon of PepsiCo. Limca is the market leader with around 70-
75% of the market followed by Mirinda Lemon.
iii. Clear Lime: this segment of the market witnessed good growth initially with all the
players launching their brands in the segment. But now the growth in the segment has
slowed down. The brands available in this segment are 7 Up, mountain dew of Pepsi,
Sprite, nimbu fresh of Coca Cola. The segment constitutes 3% of the total soft drinks
market.

iv. Mango: this flavor segment constitutes 2% of the total soft drinks market and it directly
competes with mango based fruit drinks like Frooti. The leading brands in this segment
are: Maaza of Coca Cola, Mangola (Earlier of Dukes now of PepsiCo) and Slice of
PepsiCo.
COMPANY OVERVIEW

COCA COLA COMPANY
THE COCA COLA COMPANY
Coca-Cola was created in 1886 by John Pemberton, a pharmacist in Atlanta, Georgia, who
sold the syrup mixed with fountain water as a potion for mental and physical disorders. The

formula changed hands three more times before Asa D. Candler added carbonation and by
2003, Coca-Cola was the world’s largest manufacturer, marketer, and distributor of
nonalcoholic beverage concentrates and syrups, with more than 500 widely recognized
beverage brands in its portfolio.
With the bubbles making the difference, Coca-Cola was registered as a trademark in 1887
and by 1895, was being sold in every state and territory in the United States. In 1899, it
franchised its bottling operations in the U.S., growing quickly to reach 370 franchisees by
1910. Headquartered in Atlanta with divisions and local operations in over 200 countries
worldwide, Coca-Cola generated more than 70% of its income outside the United States by
2003
INTERNATIONAL EXPANSION
Coke’s first international bottling plants opened in 1906 in Canada, Cuba, and Panama. By
the end of the 1920’s Coca-Cola was bottled in twenty-seven countries throughout the world
and available in fifty-one more. In spite of this reach, volume was low, quality inconsistent,
and effective advertising a challenge with language, culture, and government regulation all
serving as barriers. Former CEO Robert Woodruff’s insistence that Coca-Cola wouldn’t
“suffer the stigma of being an intrusive American product,” and instead would use local
bottles, caps, machinery, trucks, and personnel contributed to Coke’s challenges as well with
a lack of standard processes and training degrading quality.
Coca-Cola continued working for over 80 years on Woodruff’s goal: to make Coke available
wherever and whenever consumers wanted it, “in arm’s reach of desire.” The Second
World War proved to be the stimulus Coca-Cola needed to build effective capabilities
around the world and achieve dominant global market share. Woodruff’s patriotic
commitment “that every man in uniform gets a bottle of Coca-Cola for five cents, wherever
he is and at whatever cost to our company” was more than just great public relations. As a
result of Coke’s status as a military supplier, Coca-Cola was exempt from sugar rationing
and also received government subsidies to build bottling plants around the world.
TURN OF THE CENTURY GROWTH IMPERATIVE
The 1990’s brought a slowdown in sales growth for the Carbonated Soft Drink (CSD)
industry in the United States, achieving only 0.2% growth by 2000 (just under 10 billion

cases) in contrast to the 5-7% annual growth experienced during the 1980’s. While per capita
consumption throughout the world was a fraction of the United States’, major beverage
companies clearly had to look elsewhere for the growth their shareholders demanded. The
looming opportunity for twenty-first century was in the world’s developing markets with
their rapidly growing middle class populations.
THE WORLD’S MOST POWERFUL BRAND
Interbrand’s Global Brand Scorecard for 2003 ranked Coca-Cola the #1 Brand in the World
and estimated its brand value at $70.45 billion . The ranking’s methodology determined a
brand’s valuation on the basis of how much it was likely to earn in the future, distilling the
percentage of revenues that could be credited to the brand, and assessing the brand’s strength
to determine the risk of future earnings forecasts. Considerations included market leadership,
stability, and global reach, incorporating its ability to cross both geographical and cultural
borders.
From the beginning, Coke understood the importance of branding and the creation of a
distinct personality. Its catchy, well-liked slogans (“It’s the real thing” (1942, 1969),
“Things go better with Coke” (1963), “Coke is it” (1982), “Can’t beat the Feeling” (1987),
and a 1992 return to “Can’t beat the real thing”) linked that personality to the core values
of each generation and established Coke as the authentic, relevant, and trusted refreshment
of choice across the decades and around the globe.
PATENTS, COPYRIGHTS, TRADE SECRETS AND TRADEMARKS
Company owns numerous patents, copyrights and trade secrets, as well as substantial know-
how and technology, which we collectively refer to as ‘‘technology.’’ This technology
generally relates to Company’s products and the processes for their production; the packages
used for products; the design and operation of various processes and equipment used in
business; and certain quality assurance software. Some of the technology is licensed to
suppliers and other parties. Company’s sparkling beverage and other beverage formulae are
among the important trade secrets of Company.
Company own numerous trademarks that are very important to business. Depending upon the
jurisdiction, trademarks are valid as long as they are in use and/or their registrations are
properly maintained. Pursuant to company’s bottler’s agreements, company authorize
bottlers to use applicable Company trademarks in connection with their manufacture, sale and

distribution of Company products. In addition, we grant licenses to third parties from time to
time to use certain of company’s trademarks in conjunction with certain merchandise and
food products.
EMPLOYEES
Company refer to its employees as ‘‘associates.’’ As of December 31, 2009 and 2008,
Company had approximately 92,800 and 92,400 associates, respectively, of which
approximately 17,900 and 16,500, respectively, were employed by consolidated variable
interest entities (‘‘VIEs’’). The increase in the total number of associates in 2009 was
primarily due to an increase in the Latin America operating group driven by its finished
product business, as well as an increase in the Bottling Investments operating group. These
increases were partially offset by the impact of the Company’s ongoing productivity
initiatives. As of December 31, 2009 and 2008, Company had approximately 11,700 and
13,000 associates, respectively, located in the United States, including Puerto Rico, of which
approximately 190 and 90, respectively, were employed by consolidated VIEs.
Coca cola company, through its divisions and subsidiaries, has entered into numerous
collective bargaining agreements. Company currently expect that it will be able to renegotiate
such agreements on satisfactory terms when they expire. The Company believes that its
relations with its associates are generally satisfactory.
CORE CAPABILITIES
Consumer Marketing
Marketing investments are designed to enhance consumer awareness of and increase
consumer preference for brands. This produces long-term growth in unit case volume, per
capita consumption and share of worldwide non alcoholic beverage sales. Through
company’s relationships with bottling partners and those who sell coke products in
the marketplace, coke create and implement integrated marketing programs, both globally
and locally, that are designed to heighten consumer awareness of and product appeal for coke
brands. In developing a strategy for a Company brand, coke conduct product and packaging
research, establish brand positioning, develop precise consumer communications and solicit
consumer feedback. Coke integrated marketing activities include, but are not limited to,
advertising, point-of-sale merchandising and sales promotions.

Coke have disciplined marketing strategies that focus on driving volume in emerging
markets, increasing coke’s brand value in developing markets and growing profit in most
developed markets. In emerging markets, Company is investing in infrastructure programs
that drive volume through increased access to consumers. In developing markets, where
consumer access has largely been established, coke’s focus is on differentiating its brands. In
company’s most developed markets, coke continue to invest in brands and infrastructure
programs, but at a slower rate than revenue growth. Company has focused on affordability
and ensuring they are communicating the appropriate message based on the current
economic environment.
Commercial Leadership
The Coca-Cola system has millions of customers around the world who sell or serve our
products directly to consumers. Coke focus on enhancing value for its customers and
providing solutions to grow its beverage businesses. Company’s approach includes
understanding each customer’s business and needs, whether that customer is a sophisticated
retailer in a developed market or a kiosk owner in an emerging market. Coke focus on
ensuring that its customers have the right product and package offerings and the right
promotional tools to deliver enhanced value to themselves and the company. Company is
constantly looking to build new beverage consumption occasions to its customers’ outlets
through unique and innovative consumer experiences, product availability and delivery
systems, and beverage merchandising and displays. Coke participate in joint brand-building
initiatives with our customers in order to drive customer preference for its brands. Through
coke’s commercial leadership initiatives, coke embed ourselves further into its retail
customers’ businesses while developing strategies for better execution at the point of sale.
Franchise Leadership
Coke must continue to improve its franchise leadership capabilities to give Company and our
bottling partners the ability to grow together through shared values, aligned incentives and a
sense of urgency and flexibility that supports consumers’ always changing needs and tastes.
The financial health and success of coke’s bottling partners are critical components of the
Company’s success. Company work with its bottling partners to identify system requirements
that enable coke to quickly achieve scale and efficiencies, and we share best practices
throughout the bottling system. Coke system leadership allows company to leverage recent
acquisitions to expand our volume base and enhance margins. With coke’s bottling

partners, we work to produce differentiated beverages and packages that are appropriate for
the right channels and consumers. Coke also design business models for sparkling and still
beverages in specific markets to ensure that coke appropriately share the value created by
these beverages with our bottling partners. Coke will continue to build a supply chain
network that leverages the size and scale of the Coca-Cola system to gain a competitive
advantage.
THE COCA COLA SYSTEM
We are a global business that operates on a local scale in every community where we do
business. We create global reach with local focus because of the strength of the Coca-Cola
system, which comprises our Company and our bottling partners—more than300 worldwide.
Our Company manufactures and sells concentrates, beverage bases and syrups to bottling
operations; owns the brands; and is responsible for consumer brand marketing initiatives. Our
bottling partners manufacture, package, merchandise and distribute the finished branded
beverages to our customers and vending partners, who then sell our products to consumers.
All bottling partners work closely with customers—grocery stores, restaurants, street vendors,
convenience stores, movie theatres and amusement parks, among many others—to execute
localized strategies developed in partnership with our Company. Customers then sell our
products to consumers at a rate of 1.6 billion servings a day.
Our business operations are divided into the following geographies: Eurasia and Africa,
Europe, Latin America, North America and Pacific as well as our Bottling Investments
Group.
MISSION OF COCA-COLA
Create consumer products services and communications customers service and bottling
system strategy process and tools in order to create competitive advantage and deliver
superior value to-Consumers as a superior beverage experience.
 Consumers as an opportunity to grow profit through the use of finished drinks.

 Bottlers as an opportunity to make reasonable to grow profits and value added

 Suppliers as an opportunity to make reasonable when creating real value added in

environment of system wide teamwork, flexible business system and continuous
improvement.
 Indian society in form of contribution to economic and social development.
VISION OF COCA-COLA
VISION FOR SUSTAINABLE GROWTH
 PROFIT: Maximizing return to shareowners while being mindful of our overall

responsibilities.
 PEOPLE: Being a great place to work where people are inspired to be the best
they can be.
 PORTFOLIO: Bringing to the world a portfolio of beverage brands that
anticipate and satisfy peoples’ Desires and needs.
 PARTNERS: Nurturing a winning network of partners and building mutual
loyalty.
 PLANET: Being a responsible global citizen that makes a difference.
VISION 2020
The world is changing all around us. To ensure our business will continue to thrive over the
next 10 years and beyond, we are looking ahead to understand the trends and forces that will
shape our industry in the future. Our 2020 Vision creates a long-term destination for our
business. It provides us with business goals that outline what we need to accomplish with our
global bottling partners in order to continue winning in the marketplace and achieving

sustainable, quality growth. For each goal, we have a set of guiding principles and strategies
for winning throughout the entire Coca-Cola system.
VALUE
Coca-Cola is guided by shared values that both the employees as individuals and the
Company will live by; the values being:
• LEADERSHIP: The courage to shape a better future

• PASSION: Committed in heart and mind
• INTEGRITY: Be real
• ACCOUNTABILITY: If it is to be, it’s up to me
• COLLABORATION: Leverage collective genius
• INNOVATION: Seek, imagine, create, delight
• QUALITY: What we do, we do well
HINDUSTAN COCA COLA BEVERAGES PRIVATE LIMITED
COKE IN INDIA:
Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than
reveals its formula to the government and reduce its equity stake as required under the
Foreign Exchange Regulation Act (FERA) which governed the operations of foreign
companies in India. After a 16-year absence, Coca-Cola returned to India in 1993, cementing
its presence with a deal that gave Coca-Cola ownership of the nation's top soft-drink brands

and bottling network. Coke’s acquisition of local popular Indian brands including Thums Up
(the most trusted brand in India21), Limca, Maaza, Citra and Gold Spot provided not only
physical manufacturing, bottling, and distribution assets but also strong consumer preference.
This combination of local and global brands enabled Coca-Cola to exploit the benefits of
global branding and global trends in tastes while also tapping into traditional domestic
markets. Leading Indian brands joined the Company's international family of brands,
including Coca Cola, diet Coke, Sprite and Fanta, plus the Schweppes product range. In 2000,
the company launched the Kinley water brand and in 2001, Shock energy drink and the
powdered concentrate Sunfill hit the market.
From 1993 to 2003, Coca-Cola invested more than US$1 billion in India, making it one of
the country’s top international investors. By 2003, Coca-Cola India had won the prestigious
Woodruf Cup from among 22 divisions of the Company based on three broad parameters of
volume, profitability, and quality. Coca-Cola India achieved 39% volume growth in 2002
while the industry grew 23% nationally and the Company reached breakeven profitability in
the region for the first time. Encouraged by its 2002 performance, Coca-Cola India
announced plans to double its capacity at an investment of $125 million (Rs. 750 crore)
between September 2002 and March 2003.
Coca-Cola India produced its beverages with 7,000 local employees at its twenty-seven
wholly owned bottling operations supplemented by seventeen franchisee-owned bottling
operations and a network of twenty- nine contract-packers to manufacture a range of products
for the company. The complete manufacturing process had a documented quality control and
assurance program including over 400 tests performed throughout the process.
The complexity of the consumer soft drink market demanded a distribution process to support
700,000 retail outlets serviced by a fleet that includes 10-ton trucks, open-bay three wheelers,
and trademarked tricycles and pushcarts that were used to navigate the narrow alleyways of
the cities. In addition to its own employees, Coke indirectly created employment for another
125,000 Indians through its procurement, supply, and distribution networks.
MARKETING STRATEGY
Coca-Cola CEO Douglas Daft set the direction for the next generation of success for his
global brand with a “Think local, act local” mantra. Recognizing that a single global strategy

or single global campaign wouldn’t work, locally relevant executions became an increasingly
important element of supporting Coke’s global brand strategy.
In 2001, after almost a decade of lagging rival Pepsi in the region, Coke India re-examined
its approach in an attempt to gain leadership in the Indian market and capitalize on significant
growth potential, particularly in rural markets. The foundation of the new strategy grounded
brand positioning and marketing communications in consumer insights, acknowledging that
urban versus rural India were two distinct markets on a variety of important dimensions. The
soft drink category’s role in people’s lives, the degree of differentiation between consumer
segments and their reasons for entering the category, and the degree to which brands in the
category projected different perceptions to consumers were among the many important
differences between how urban and rural consumers approached the market for refreshment.
In rural markets, where both the soft drink category and individual brands were
undeveloped, the task was to broaden the brand positioning while in urban markets, with
higher category and brand development, the task was to narrow the brand positioning,
focusing on differentiation through offering unique and compelling value. This lens, informed
by consumer insights, gave Coke direction on the tradeoff between focus and breadth a brand
needed in a given market and made clear that to succeed in either segment, unique marketing
strategies were required in urban versus rural India.
BRAND LOCALIZATION STRATEGY: THE TWO INDIA
INDIA A: “Life ho to aisi”
“India A,” the designation Coca-Cola gave to the market segment including metropolitan
areas and large towns, represented 4% of the country’s population.33 This segment sought
social bonding as a need and responded to aspirational messages, celebrating the benefits of
their increasing social and economic freedoms. “Life ho to aisi,” (life as it should be) was the
successful and relevant tagline found in Coca-Cola’s advertising to this audience.
INDIA B: “Thanda Matlab Coca-Cola”
Coca-Cola India believed that the first brand to offer communication targeted to the smaller
towns would own the rural market and went after that objective with a comprehensive
strategy. “India B” included small towns and rural areas, comprising the other 96% of the
nation’s population. This segment’s primary need was out-of-home thirst-quenching and the
Coca-Cola India no. 1. Soft drink category was undifferentiated in the minds of rural

consumers. Additionally, with an average Coke costing Rs. 10 and an average day’s wages
around Rs. 100, Coke was perceived as a luxury that few could afford.
In an effort to make the price point of Coke within reach of this high-potential market,
Coca- Cola launched the Accessibility Campaign, introducing a new 200ml bottle, smaller
than the traditional 300ml bottle found in urban markets, and concurrently cutting the price in
half, to Rs. 5. This pricing strategy closed the gap between Coke and basic refreshments like
lemonade and tea, making soft drinks truly accessible for the first time. At the same time,
Coke invested in distribution infrastructure to effectively serve a disbursed population and
doubled the number of retail outlets in rural areas from 80,000 in 2001 to 160,000 in 2003,
increasing market penetration from 13 to 25%. Coke’s advertising and promotion strategy
pulled the marketing plan together using local language and idiomatic expressions. “Thanda,”
meaning cool/cold is also generic for cold beverages and gave “Thanda Matlab Coca-Cola”
delicious multiple meanings. Literally translated to “Coke means refreshment,” the phrase
directly addressed both the primary need of this segment for cold refreshment while at the
same time positioning Coke as a “Thanda” or generic cold beverage just like tea, lassi, or
lemonade. As a result of the Thanda campaign, Coca-Cola won Advertiser of the Year and
Campaign of the Year.
RURAL SUCCESS
Comprising 74% of the country's population, 41% of its middle class, and 58% of its
disposable income, the rural market was an attractive target and it delivered results. Coke
experienced 37% growth in 2003 in this segment versus the 24% growth seen in urban areas.
Driven by the launch of the new Rs. 5 product, per capita consumption doubled between 2007
- 2008. This market accounted for 80% of India’s new Coke drinkers, 30% of 2008 volume,
and was expected to account for 50% of the company’s sales in 2008.
HCCBPL STRUCTURE
Coca-cola is a world class company in "low margin, high volume" business which means
sales of high volume for the product in order to be profitable and complete in the global
market.
* Company Owned Bottling Operation (COBO)

* Franchisee Owned Bottling Operation (FOBO)
COBO :

COBO stand for company owned bottling operations; COBO has been of Coke Company's
biggest strategy, which has proved to be winner. A bottling operation is a capital intensive
business, particularly so the returnable bottle market like in India and the investment is the
forth level.
Apart from the capital cost of plant and equipment the bottles has to invest in bottles and
crates, truck and cooling structure (Visi. Coolers and ice boxes) at the retail point industry
estimates @Rs. Crate which is equivalent to the price at which the crate enters the
distribution system Bottlers operates on margins around 10% with the bulk of the killing
(between Rs. 24 and Rs. 30 per crate or about 20%) being made by the retailer. Excise and
other taxes amounting Rs. 40 per crate. The going for a COBO is the risk of coke
Company and it is also implied a big attitude change from a totally marketing orientation
to an operation mindset.
COBO'S IN INDIA
COBO’s are present across the nation, the locations are given below:
• Mumbai, Bangalore, Ahemadabad, Chennai, Calcutta & Jalpaiguri unit also
FOBO
FOBO stand for franchise owned bottling operation, in India Pepsi has franchise. In the
case the company supplies its soft drink concentrate to its franchies (bottle syrup). Coca-
cola has taken a more capital - intensive route of the owning and running its own plants
along side those of its franchises.
Coca-cola pumped in money to upgrade plants of franchises, which were weaker did not
have financial worth were given massive support in form of interest free loans to upgrade
their operations.
Getting into FOBO has helped Coke Company on several fronts. First, it has enabled Pepsi
to focus on marketing operations as much as it has on operation fronts. Another gain of
going FOBO is that since the franchises have to invest in plants and machines glass
bottles, trucks, and infrastructure, the cost burden has been reduced.
FOBO IN INDIA:
FOBO are located at the following places:

• Part of Delhi, Punjab, Part of Andhra Pradesh, Calcutta and south bengal.
ORGANIZATIONAL CHART OF HCCBPL

ORGANIZATION STRUCTURE

SALES DEPARTMENT STRUCTURE

PRODUCT MIX OF COCA COLA

BOTTLES:
Coca-cola 200ml...300ml...600ml...1500ml...
Thums up 200ml...300ml...600ml….1500ml….
Sprite 200ml...300ml...600ml...1500ml...
Limca 200ml...300ml...600ml...1500ml...
Fanta 200ml...300ml...600ml...1500ml
Maaza (mango) 250ml…..600ml…….1200ml
Minute maid Nimbu fresh 400ml…..1000ml
Minute maid (pulpy orange) 400ml……1000ml
Kinley (Soda) 300ml...500ml
Kinley (Water) 1000ml
CANS:
Diet coke 330ml

Coca-cola 330ml
Thumps up 330ml
Fanta 330ml
CONSUMER PREFERENCE
Coca-Cola Preferred by all type of consumers
Thumps up All type of customers
Fanta (Orange,Pulpy) Basically preferred by ladies and kids.
Minute maid (Lemon) Not clearly define.
Maaza Ladies and kids.
Sprit Youngsters.
Limca Youngster
Kinley(soda) Mostly those who consumer liquor.
Kinley (Water ) Preferred by all type of consumers.
COMPETITORS TO HCCBPL

The key competitors for HCCBPL are the following
• PepsiCo: The PepsiCo challenge, to keep up with archrival, the Coca-Cola Company
never ends for the World's # 2, carbonated soft-drink maker. The company's soft drinks
include Pepsi, Mountain Dew, and Slice. Cola is not the company's only beverage;
PepsiCo sells Tropicana orange juice brands, Gatorade sports drink, and Aquafina
water.
• PepsiCo also sells Dole juices and Lipton ready-to-drink tea. PepsiCo and Coca-Cola
hold together, a market share of 95% out of which 60.8% is held by Coca-Cola and the
rest belongs to Pepsi.
• Nestlé: Nestle does not give that tough a competition to Coca-Cola as it mainly deals
with milk products, Baby foods and Chocolates. But the iced tea that is Nestea which
has been introduced into the market by Nestle provides a considerable amount of
competition to the products of the Company. Iced tea is one of the closest substitutes to
the Colas as it is a thirst quencher and it is healthier when compared to fizz drinks. The
flavored milk products also have become substitutes to the products of the company
due to growing health awareness among people.
• Dabur: Dabur in India, is one of the most trusted brands as it has been operating ever
since times and people have laid all their trust in the Company and the products of the
Company. Apart from food products, Dabur has introduced into the market Real Juice
which is packaged fruit juice. These products give a strong competition to Maaza and
the latest product Minute Maid Pulpy Orange.
MARKETING MIX(4 P’s)

Marketing Mix is the set of marketing tools that the firm uses to pursue its marketing
objectives. It has a classification for these marketing tools. These marketing are classified and
called as the Four Ps i.e. Product, Price, Place and Promotion.
The most basic marketing tool is product which includes product design, quality, features,
branding, and packaging. A critical marketing tool is price i.e. the amount of money that
customers pay for the product. It also includes discounts, allowances, credit terms and
payment period.
Place is another key marketing mix tool. And it includes various activities the company
undertakes to make the product accessible and available to the customer. Some factors that
decide the place are transport facilities, channels of distribution, coverage area, etc.
Promotion is the fourth marketing mix tool which includes all the activities that the company
undertakes to communicate and promote its product to target market. Promotion includes
sales promotion, advertising, sales force, public relations, direct marketing, etc.
PRODUCT
A business needs to consider the products that it produces and the stage of the product life
cycle that a product is at. Marketing strategies will vary according to the type of product and
its stage in life cycle.
In marketing, a product is anything that can be offered to a market that might satisfy a want
or need. It is of two types: Tangible (physical) and Intangible (non-physical). Since services
have been at the forefront of all modern marketing strategies, some intangibility has become
essential part of marketing offers. It is therefore the complete bundle of benefits or
satisfactions that buyers perceive they will obtain if they purchase the product. It is the sum
of all physical, psychological, symbolic, and service attributes, not just the physical
merchandise. All products offered in a market can be placed between Tangible (Pure Product)
and Intangible (Pure Service) spectrum.
A product is similar to goods. In accounting, goods are physical objects that are available in
the marketplace. This differentiates them from a service, which is a non-material product.
The term goods is used primarily by those that wish to abstract from the details of a given
product. As such it is useful in accounting and economic models. The term product is used
primarily by those that wish to examine the details and richness of a specific market offering.
As such it is useful to marketers, managers, and quality control specialists. A service is a non-

material or intangible product - such as professional consultancy, serving, or an entertainment

experience.
The Pepsi-Cola drink contains basic ingredients found in most other similar drinks including
carbonated water, high fructose corn syrup, sugar, colorings, phosphoric acid, caffeine, citric
acid and natural flavors. The caffeine free Pepsi-Cola contains the same ingredients but no
caffeine.
PRICE
In economics and business, the price is the assigned numerical monetary value of a good,
service or asset. Price is also central to marketing where it is one of the four variables in the
marketing mix that business people use to develop a marketing plan. Pricing is a big part of
the marketing mix. Choosing the right price and the right pricing strategy is crucial to the
marketing process.
The price of the product is not something that is fixed. On the other hand the price of the
product depends on many other factors. Some times the price of the product has got nothing
to do with the actual product itself. The price may act as a way to attract target customers.
The price of the product is decided keeping many things in mind. These things include factors
like cost incurred on the product, target market, competitors, consumer buying capacity etc.
Pepsi again decides it price on the basis of competition. The best think about the company
Pepsi is that it is very flexible and it can come down with the price very quickly. The
company is renowned to bring the price down even up to half if needed.
PLACE
Place is a term that has a variety of meanings in a dictionary sense, but which is principally
used in a geographic sense as a noun to denote location, though in a sense of a location
identified with that which is located there.
In marketing, place refers to one of the 4 P's, defined as "the market place". It can mean a
geographic location, an industry, a group of people (a segment) to whom a company wants to
sell its products or services, such as young professional women (e.g. for selling cosmetics) or
middle-aged family men (e.g. for selling family cars).
Pepsi again has spread worldwide. Pepsi when entering a new market does not go in alone but
it looks for partners and mergers. Till now Pepsi has collaborated with companies like Quaker

Oats, Frito-lays, Lipton, Starbucks, etc. Pepsi like Coke has spread all over the world. It is
because of this worldwide spread that now it is coming up with Advertisements which can be
broadcasted in the different nations in the world.
PROMOTION
This refers to the promotion of the product to the target market. This is achieved through a
combination of: advertising: use of electronic and print media. The "reach" (how many
people will see the advert), frequency (how many times will I advertise the product?) and
impact of the advertising must also be evaluated.
Promotion is one of the four aspects of marketing. Promotion comprises four subcategories:
1. Advertising
2. Personal selling
3. Sales promotion
4. Publicity and public relations
Personal selling: what happens in the "shop", contact between sales people and consumers or
customers.
Sales promotion: use of gimmicks and incentives e.g. competitions.
Sponsorship and promotional licensing: including specific products sold under license that
promotes the business (e.g. football jumpers).
Publicity or public relations: "adversarial" in local papers or special promotional materials.
The specification of these four variables creates a promotional mix or promotional plan. A
promotional mix specifies how much attention to pay to each of the four subcategories, and
how much money to budget for each. A promotional plan can have a wide range of
objectives, including: sales increases, new product acceptance, creation of brand equity,
positioning, competitive retaliations, or creation of a corporate image.
Both the companies Pepsi and coke are famous for their promotions. The rivalry was first
started when Pepsi started with its blind taste tests known as the Pepsi Challenge. The
challenge is designed to be a direct response to critics who allege that Coca-Cola and Pepsi-
Cola are identical drinks, with no meaningful differences. The challenge takes the form of a
taste test. At malls, shopping centers and other public locations, a Pepsi representative sets up

a table with two blank cups, one containing Pepsi and one with Coke. Shoppers are
encouraged to taste both colas, and then select which drink they prefer. Then the
representative reveals the two bottles so the taster can see whether they preferred Coke or
Pepsi. If Pepsi is revealed, the shopper is given a small prize. The implication is that Pepsi
tastes better than Coke, and thus consumers should purchase Pepsi.
CORPORATE SOCIAL RESPONSIBILITY

As one of the largest and most prominent companies in the world, Coca-Cola took seriously
its ability and responsibility to positively affect the communities in which it operated. The
company’s mission statement, called the Coca-Cola Promise, stated: “The Coca-Cola
Company exists to benefit and refresh everyone who is touched by our business.” The
Company has made efforts towards good citizenship in the areas of community, by improving
the quality of life in the communities in which they operate, and the environment, by
addressing water, climate change and waste management initiatives. Their activities also
included The Coca-Cola Africa Foundation created to combat the spread of HIV/AIDS
through partnership with governments, UNAIDS, and other NGOs, and The Coca-Cola
Foundation, focused on higher education as a vehicle to build strong communities and
enhance individual opportunity.
Coca-Cola’s footprint in India was significant as well. The Company employed 7000 citizens
and believed that for every direct job, 30-40 more were created in the supply chain. Like its
parent, Coke India’s Corporate Social Responsibility (CSR) initiatives were both community
and environment-focused. Priorities included education, where primary education projects
had been set up to benefit children in slums and villages, water conservation, where the
Company supported community-based rainwater harvesting projects to restore water levels
and promote conservation education, and health, where Coke India partnered with NGOs and
governments to provide medical access to poor people through regular health camps. In
addition to outreach efforts, the company committed itself to environmental responsibility
through its own business operations in India including:
• Environmental due diligence before acquiring land or starting projects

• Environmental impact assessment before commencing operations
• Ground water and environmental surveys before selecting sites
• Compliance with all regulatory environmental requirements
• Ban on purchasing CFC-containing refrigeration equipment
• Waste water treatment facilities with trained personnel at all company-owned bottling
operations
• Energy conservation programs
• 50% water savings in last seven years of operations
MARKET SEGMENTATION OF COCA COLA

SEGMENTATION

Channel cluster Locality income

Outlet volumes
GROCERY LOW
DIAMOND
GOLD
E&D-1/2 MEDIUM
SILVER
CONVINIENCE HIGH
BRONZE
Classification of outlets on the basis of volume

There are four types of outlets according to the volume of sales of the
outlet-Diamond - 800>C/s & above per year
Gold - 500-799C/s per year
Silver - 200-499C/s per year
Bronze - <200C/s per year

CHANNEL CLUSTER
(A) GROCERY STORE
Grocery (customer profile): Store stocking a variety of regular uses household items. The
channels provide an opportunity for penetration as it propels home consumption. It includes
all kirana stores, juice, departmental stores, supermarkets, provision stores etc.
Necessary Availability - 1.5 liter and 300ml
(B) EATING & DRINKING CHANNEL- 1
Eating and Drinking Channel: Outlets which are having less than five tables comes under
channel one. Outlets range from the high-end restaurants to the smaller dhabas. These outlets
offer multiple opportunities to effect sales as people usually order something to drink along
with food. It includes
- Restaurants
- Bars and Pubs
- Dhabas
- Cafes
(C) EATING & DRINKING CHANNEL 2
It includes bakery, sweet shops, tea shops, soft drink shops and juice centre which have more
than five tables.
(D) CONVENIENCE CHANNEL
Pan/bidi shops (customer profile) : This segment includes PAN BIDDI outlets that stock
cigarettes, mint, confectionary. It covers STD/ISD phone booths, travel channel etc. Small
outlets that mainly sell 200ml or 300ml bottles. They may also sell 600ml.

BRAND ORDER SYATEM OF COCA COLA
COLOJ-K
COLA LEMON ORANGE JUICE

KINLEY
COKE FANTA
KINLEY
THUMS UP
SPRITE MAAZA
MMPO/MMNF
LIMCA

PROJECT PROFILE

PRESELL IMPLEMENTATION
Pre sell Implementation is a new marketing strategy adopted by Hindustan Coca Cola
Beverages Private Limited. By this new marketing strategy coke can deliver its goods and
services to its customers effectively and efficiently at a lesser cost. For the effective
implementation of pre sell, three factors plays vital role.co-ordination of these three factors
are very important for pre sell implementation. The three factors are:
 Role of pre seller/Market Developer (MD)

 Permanent Journey Plan (PJP)
 Effective supply chain management
ROLE OF PRE SELLER/MARKET DEVELOPER (MD)
Pre seller/MD takes order from the market/retailer as per the permanent journey plan. After
taking the order, the company’s salesman will deliver the goods on the next working day.
This process will continue daily. While visiting the outlets the pre seller has to follow certain
steps which are explained as follows.
1. Outside merchandising
2. Greet the customer
3. Cooler merchandising
4. Inside merchandising
5. Warm display of coke products
6. Take order and reporting
7. Thank you

PERMANENT JOURNEY PLAN
As per coke’s policy week starts on Saturday and ends on Friday. Pre seller should visit each
outlet at least two times during the week. Permanent journey plan will help the pre seller to
do this. So that, for the effective implementation of pre selling PJP acts as a backbone.
Company has allotted around hundred outlets for each pre seller. These outlets are divided
into three parts (PJP-1/2/3) based on the geographical coverage. Pre seller will visit PJP-1 on
Saturday and Wednesday, PJP-2 on Monday and Thursday, finally PJP-3 on Tuesday and
Friday. This helps him to visit each outlet at least two times a week. The objective of this
project is to prepare a Permanent Journey Plan (PJP).
EFFECTIVE SUPPLY CHAIN MANAGEMENT
In every FMCG companies supply chain management is vital. So that, in pre sell
implementation also, supply chain has its own important role. Availability of right products at
the right time is the basic principle of supply chain management. This will support the pre
seller to deliver the goods to the customers at the right time, which will automatically
increase and brand loyalty of the customers towards the company.

OBJECTIVE OF PRE SELL IMPLEMENTATION
 To maximise the market control through our own manpower and maximum
availability of all skus through range selling.
 To work in all MD/PRE SELLER routes and make a walking order PJP based
on geography
 To assign service frequency of the outlet depending on their VPO
 To make routes which can be clubbed together for efficient servicing and
optimum usage of vehicles
DATA COLLECTION
The data which I have collected are purely primary data. A total of around thousand outlets
were visited in siliguri market with MDs. By that I have collected the details of the retailers
and took some suggestion from them. I worked with each MD at least three days which
helped me to analyse the market based on the geographical location. The only limitation I
have faced while collecting the data is Bengali language. But with the help of MDs I was able
to compensate this limitation. I have analysed and compiled the data based on the suggestions
given from the MDs. The final PJP for siliguri market is given as follows. Each route that I
have submitted here is based on the geographical coverage that each MD can make every
day. The following routes are given separately for each MDs.
TOOLS USED FOR DATA COLLECTION
 Outlet universe
 Market segmentation on the basis of geography
 Identification of outlets on the basis of VPO

AREA:
MD :SANTANU SEVOKE
DAS ROAD
SL. OUTLET CONTACT CONTA TY COVE K P FR
vpo
NO NAME ADDRESS PERSON CT NO PE RED O C EE
SATURDAY/WEDNESDAY
E&
AKASH 3RD FLOOR,2ND MILE, 964107 D- BRON
1 INSTITUTE SVKE ROAD AKASH 7685 2 Y Y ZE
NEAR PAYAL CINIMA BRON
2 PIYA STORES HALL SAMEER C Y Y ZE
Nr MEDINOVA
FOOD AND FLORENCE NURSING GAUTAM 983201
3 SNACKS HOME SAHA 0557 C Y Y GOLD
OPP SACHITRA HOTEL, BIMAL 983268 BRON
4 B. MANDAL SVKE ROAD MANDAL 7728 C Y Y ZE
E&
SHYAMAL PC MITTAL, SVKE SHYAMAL 983245 D- BRON
5 SWEETS ROAD GOSH 7528 2 Y Y ZE
NISHA 2ND MILE, Nr 993211 BRON
6 STORES ANANDALOK NURSING DILEEP ROY 0281 C Y Y ZE
POWER HOUSE, ITI 967973 BRON
7 P.C SAHA MORE, SVKE ROAD P.C SAHA 7485 G Y Y ZE
RANJIT TEA OPP SUNFLOWER, RANJIT 980011 BRON
8 STALL SVKE ROAD SAHA 4751 C Y Y ZE
E&
RENU PAN OPP SUNFLOWER, MANOJ 933326 D- BRON
9 GHAR SVKE ROAD GUPTA 4450 1 Y Y ZE
E&
RAJU D- BRON
10 RAJU HOTEL OPP. VISHAL CINIMA GUPTHA 2 Y Y ZE
NISHA TEA 993265 BRON
11 STALL NEAR CITY STYLE NISHA 5779 C Y Y ZE
SWAPAN SWAPAN BRON
12 SILL NEAR CITY STYLE SILL C Y Y ZE
E&
RANJAN 993240 D- BRON
13 MALA HOTEL NEAR COSMOS MALL BHARMAN 3408 2 Y Y ZE
ALAUDDIN OPP.SACHITRA HOTEL, BRON
14 PAN GHAR SVKE ROAD ALAUDDIN C Y Y ZE
PAUL PAN 967901 BRON
15 GHAR OPP.VISHAL CINEMA HARI PAUL 0159 C Y Y ZE
CLASSIC OPP. SUNNY TOWER, MANOJ 983236 BRON
16 HOTEL SVKE ROAD GUPTA 9971 C Y Y ZE
GALAXY E&
INTERNATIO NEAR COSMOS MALL, 353254 D- BRON
17 NAL SVKE ROAD SUKDER 5328 2 N Y ZE
GREEN BLOCK-1, GREEN SUSHIL 983206 BRON
18 VALLY VALLY AGARWAL 5833 C Y Y ZE
GANESHYAN E&
BUILDING, BESIDE MANISH 353252 D- DIAMO
19 RASOI SKY STAR AGARWAL 295 2 Y Y ND
E&
COSMOS MALL, BANTY 980000 D- DIAMO
20 RAVE UP GROUND FLOOR MISHRA 9305 2 Y Y ND

GRCASY COSMOS MALL, ANAND 983203 DIAMO

21 SPOON GROUND FLOOR AGARWAL 4125 C Y Y ND
BINA FRUITS 960992
22 & DRINK NEAR COSMOS MALL SANJIV 0203 C Y Y GOLD
DAM
ELECTRICAL 2ND MILE, NEAR BHABATOS 964340
23 S POWER HOUSE H DAM 7707 C Y Y GOLD
NEW DAM 2ND MILE,NEAR 973332
24 BHANDAR POWER HOUSE RATAN DAM 9865 G Y Y GOLD
2ND MILE, NEAR GANESH 983246
25 GANESH ROY VISHAL CINIMA HALL ROY 4744 C Y Y GOLD
SRI E&
KRISHANA BESIDE UTI BANK, 353254 D- BRON
26 SWEETS SVKE ROAD SURESH 5242 1 N Y ZE
RAM DAYAL 923298 BRON
27 STORES SEVOKE ROAD RAM DAYAL 2031 C N Y ZE
E&
SURUCHI RAJ KUMAR 983257 D- BRON
28 SWEETS SEVOKE ROAD SAHA 3414 1 Y Y ZE
RUPAM PAN 983257 BRON
29 GHAR SEVOKE ROAD ANIL 1549 C Y Y ZE
964102 BRON
30 PAN POINT SEVOKE ROAD GUDDU 7834 C Y Y ZE
E&
BEAUTY POWER HOUSE,SVKE RANJIT 983262 D- BRON
31 SWEETS ROAD SAHA 8727 1 Y Y ZE
E&
SADHANA OPP.HERO HONDA MITHU 983249 D-
32 HOTEL SHOEROOM SAHA 2324 2 Y Y SILVER
SAHA 2ND MILE, NEAR MRINAL 974938
33 BROTHERS POWER HOUSE SAHA 4642 C Y Y SILVER
PATEL PAN SURESH 993347
34 GHAR OPP. COSMOS MALL PATEL 5088 C Y Y SILVER
E&
PRAKASH PRAKASH 983203 D-
35 TEA STALL OPP. COSMOS MALL SAHA 6972 1 Y Y SILVER
PAUL PRASOON 993221
36 BROTHERS NEAR COSMOS MALL PAUL 5522 G Y Y SILVER
GUPTA PAN 964133 BRON
37 GHAR NEAR COSMOS MALL J GUPTA 0126 C Y Y ZE
SAMBHU OPP. PAYEL CINEMA SAMBHU BRON
38 DAS HALL DAS C Y Y ZE
MONDAY/THURSDAY
MANU BRON
1 STORES SEVOKE ROAD MANU C Y Y ZE
SUBHAM
VARIETY 353253 BRON
2 STORE SEVOKE ROAD D.S PRASAD 2814 C Y Y ZE
E&
HOTEL 983202 D- BRON
3 SILVER LINE SEVOKE ROAD RAM 3791 2 Y Y ZE
BISHU PAN 983200 BRON
4 GHAR SEVOKE ROAD BISHU 3442 C Y Y ZE
E&
PAMPI RAJ PANITABU D- BRON
5 HOTEL SEVOKE ROAD NOVE 2 Y Y ZE
GANESH E&
GANESH CHAKRAVA 964188 D- BRON
6 PICE HOTEL SEVOKE ROAD RTY 4053 2 Y Y ZE
TAPAN DEY
DEY CHOUDHAR 973503 BRON
7 CHOUDHARI SEVOKE ROAD I 8534 C Y Y ZE
SUKHALA
VAREITY SUNIL 993354 BRON
8 STORE SEVOKE ROAD SARKHAR 5324 C Y Y ZE
PANJAB 983207 BRON
9 MOTORS SEVOKE ROAD MR.SINGH 5855 C Y Y ZE
E&
JOY SUBHRATA 983231 D- BRON
10 GOBINDA OPP.SUNFLOWER SAHA 0497 1 Y Y ZE

E&
NEAR KOLAKATA PREETAM 993288 D-
11 RUP HOTEL BAZAR JAIN 4959 2 Y Y GOLD
KANCHAN OPP. PAYAL CINIMA BRON
12 PAN GHAR HALL KANCHAN C Y Y ZE
E&
BARUN 993276 D- BRON
13 HOTEL SEVOKE ROAD RAJU 0151 2 Y Y ZE
R.M RINTU 983250 BRON
14 TELECOM SEVOKE ROAD SAHA 5398 C Y Y ZE
SUBHAM BRON
15 PAN GHAR SEVOKE ROAD SAJEL DAS C Y Y ZE
E&
HOTEL OPP.PC MITTAL BUS ASHISH 993203 D-
16 TOURIST INN STAND AGARWAL 1531 2 Y Y SILVER
E&
SAGAR GOLDEN ENCLAVE, 353254 D-
17 RESTAYRANT 2ND MILE N.DAS 5448 2 Y Y GOLD
SHIVAM KAMAL 983209 BRON
18 VARIETY 2.5 MILE, SVKE ROAD BANSAL 3770 C Y Y ZE
SHIVJOTI
GENERAL DEEPAK 983206 BRON
19 STORE 2.5 MILE, SVKE ROAD SINGH 7748 G Y Y ZE
OPP. MARUTHI GANESH 983200 BRON
20 GANESH ROY SHOWROOM ROY 8618 C Y Y ZE
PRATHIMA OPP. MARUTHI 943429 BRON
21 STORES SHOWROOM PRATHIMA 6571 C N Y ZE
FIRST OPP. MARUTHI DEBAHSISH BRON
22 CHOICE SHOWROOM SARKAR C Y Y ZE
NEW DAM 993248 BRON
23 STORE 2ND MILE, SVKE ROAD BISHU DAM 9127 C Y Y ZE
E&
GANESH 977513 D- BRON
24 HOTEL 2ND MILE, SVKE ROAD BAVISH PAL 9633 2 Y Y ZE
SAMIRAN SAMIRAN 983209 BRON
25 PAN GHAR NEAR SBI, SVKE ROAD SAHAN 0404 C Y Y ZE
REAL OPP CAR DÉCOR, AMAR BRON
26 REFRESHER SVKE ROAD BARUA C Y Y ZE
OPP CAR DÉCOR, TAPAN 983243 BRON
27 ILA STORES SVKE ROAD SINGH 3053 C N Y ZE
RAM DAYAL RAM DAYAL 923298 BRON
28 PAN GHAR SEVOKE ROAD PRASAD 2031 C Y Y ZE
E&
SRI KRISHNA RAJU 983202 D-
29 SWEETS SEVOKE ROAD SHARMA 7443 1 Y Y GOLD
MOHIT
VARIETY PANJABI PARA, SVKE 943440 BRON
30 STORE ROAD MOHIT 8093 G Y Y ZE
GEETHANJAL
I PRANANI MANDHIR S.D 947408 BRON
31 ENTERPRISE ROAD SHARMA 4893 G Y Y ZE
E&
GURU OPP. VISHAL CINIMA BISU 353254 D- BRON
32 SWEETS HALL BANSAL 5505 1 Y Y ZE
E&
NEHA CHAMAN COMPLEX, P.S 983254 D- BRON
33 ENTERPRISE SVKE ROAD KHANNA 1743 1 Y Y ZE
RAJ DEEP
SUPER 353364 BRON
34 MARKET SEVOKE ROAD RAJ DEEP 0599 G Y Y ZE
BIJAY OPP. P C MITTAL BUS 353252
35 BISWAL STAND BIJAY 8786 C Y Y SILVER
TUESDAY/FRIDAY
E&
HIMUL MANAS 983240 D- BRON
1 PARLOUR PANITANKI MORE ACHARYA 8991 1 Y Y ZE
ANJALI 983208 BRON
2 STORE PANITANKI MORE SAMIR DAS 4417 C Y Y ZE
E&
SADHANA MINTU 983201 D-
3 PICE HOTEL PANITANKI MORE SAHA 4856 2 Y Y SILVER

COFFEE 353264 BRON

4 HOUSE PANITANKI MORE SAJAL SAHA 0047 C Y Y ZE
BISWAJIT SANTOSH 993358
5 PAN GHAR PANITANKI MORE SARKHAR 2223 C Y Y SILVER
CLASSIC OPP.KOLKATA ABHISHEK BRON
6 STORE BAZAAR SARKHAR C Y Y ZE
MOLINA PAN ANIRUDH 993291 BRON
7 GHAR OPP. AXIS BANK BASAK 9546 C Y Y ZE
PRAKASH Nr.PAYAL CINEMA PRAKASH 983207 BRON
8 PAN GHAR HALL SAHA 3839 C Y Y ZE
RITA OPP.ANANDALOK 943487 BRON
9 AGENCY NURSING HOME ANIRBHAN 8250 C Y Y ZE
E&
TARAK TARAK 964102 D- BRON
10 HOTEL SEVOKE ROAD PRASAD 7834 2 Y Y ZE
SOUTH E&
INDIAN 993276 D- BRON
11 COFFEE SEVOKE ROAD RAJA GOPAL 0151 2 Y Y ZE
E&
DIYALO RAJAN 993207 D- BRON
12 HOTEL SEVOKE ROAD CHATRI 4219 2 Y Y ZE
E&
RAJU 983207 D- BRON
13 RAJU HOTEL SEVOKE ROAD PRASAD 2951 2 Y Y ZE
VISHAL 983252 BRON
14 CINEMA SEVOKE ROAD ANIL ROY 3021 C Y Y ZE
E&
KONARK Nr.VISHAL CINEMA 943467 D- BRON
15 HOTEL HALL SARAN 7050 2 Y Y ZE
E&
NANGLO Nr.VISHAL CINEMA 974994 D- BRON
16 BAR HALL THAPAS 4871 2 Y Y ZE
DUTTA PAN Nr.VISHAL CINEMA HARI 983258 BRON
17 GHAR HALL DUTTA 4047 C Y Y ZE
Nr.VISHAL CINEMA 983238 BRON
18 ANIL STORE HALL ANIL GUPTA 3046 C Y Y ZE
LION'S EYE Nr.VISHAL CINEMA UTTAM 980031 BRON
19 HOSPITAL HALL SARKHAR 8978 C Y Y ZE
LAXMI BISHNU 967973
20 STORE Nr.COSMOS MALL PRASAD 7489 C Y Y SILVER
RAM 993248
21 SONY DEEP Nr.COSMOS MALL PRASAD 6819 C Y Y SILVER
E&
983267 D- BRON
22 ZAZZEERA Nr.COSMOS MALL MOHD. ADIL 4547 2 Y Y ZE
TOP TAE 974982 BRON
23 HOUSE Nr.COSMOS MALL SWAPAN 8644 C Y Y ZE
E&
FOOD SURESH 353254 D- BRON
24 COURT COSMOS MALL DAS 5242 2 Y Y ZE
E&
973385 D- BRON
25 NASHA COSMOS MALL ANIMESH 5825 2 Y Y ZE
Nr. AIRCEL STORE, 961416 BRON
26 T.N SAHA SEVOKE ROAD T.N SAHA 9293 C Y Y ZE
DURGA OPP.SACHITRA HOTEL, BIMAL 983268 BRON
27 BHANDAR SVKE ROAD MANDAL 7728 C Y Y ZE
USHA SUBHAS 947432
28 BHANDAR OPP.COSMOS MALL SAHA 6786 G Y Y SILVER
SAHA ABHIRANJA 933318
29 STORE© OPP.COSMOS MALL N SAHA 7327 C Y Y SILVER
SAHA NIRMAL 993265
30 STORE(G) OPP.COSMOS MALL SAHA 7466 G Y Y SILVER
D.S TEA DILEEP 900214 BRON
31 STALL Nr. COSMOS MALL SAHA 9689 C Y Y ZE
MD NAME: BHATTA DA AREA: VPO

BIDHAN
MARKET

SL. CONTACT CONTA TY COVE K P FR

NO OUTLET NAME ADDRESS PERSON CT NO PE RED O C EE
SATURDAY/WEDNESDAY
E-59, BIDNAN 983206 BRO
1 M/S SUNNY MARKET S SEN 6581 C Y Y NZE
DUTTA PAN T/5,OPP ELORA 964147 BRO
2 GHAR HOTEL, BIDN MRKT RAJU DATTA 2030 C Y Y NZE
T/8, BIDHAN DEBOPRATH 943405 E&
3 ELORA HOTEL MARKET A SAHA 3352 D-2 Y Y GOLD
PIYALI PAN 943400 BRO
4 GHAR BIDHAN MARKET SAMIR SAHA 3572 C Y Y NZE
947438 E& SILVE
5 SUVA SANDESH BIDHAN MARKET BAPI GOSH 9213 D-1 Y Y R
NEW NANTIN DEWA 983249 E& SILVE
6 BAR BIDHAN MARKET BHUTTIYA 9307 D-2 Y Y R
GEORGE 983260 SILVE
7 D.S PAN SHOP MAHABERT ROAD DULAL SAHA 3565 C Y Y R
HOTEL GEORGE 983237 E& BRO
8 SUNANDHA MAHABERT ROAD R.K SAHA 7453 D-2 Y Y NZE
BASAK GEORGE BRO
9 ELECTRONICS MAHABERT ROAD ANIL BASAK G Y Y NZE
GEORGE G.T 353243 E&
10 SIKKIM HOTEL MAHABERT ROAD BHUTTIYA 0422 D-2 Y Y GOLD
ARUN 353253 BRO
11 BHANDAR BIDHAN MARKET P.K JASWAL 8563 G Y Y NZE
PRADEEP RAJESH 983237 BRO
12 BHANDAR BIDHAN MARKET JASWAL 4825 G Y Y NZE
KALPANA SUBASISH 353243 BRO
13 STORES BIDHAN MARKET SAHA 1733 G N Y NZE
MANTU 915324 E& BRO
14 NETAJI CABIN BIDHAN MARKET BAGCHI 0229 D-1 Y Y NZE
KALPANA E& BRO
15 HOTEL BIDHAN MARKET K.G SAHA D-2 Y Y NZE
983269 E& BRO
16 MASTHI MUKTH BIDHAN MARKET ASHOK PAUL 9626 D-1 Y Y NZE
353252 BRO
17 ARUN GOSH BIDHAN MARKET ARUN GOSH 8461 C Y Y NZE
NANDHI VISHWANAT 353251 BRO
18 BROTHERS BIDHAN MARKET H 3294 C N Y NZE
993241 SILVE
19 LOVE N FAIR BIDHAN MARKET KALU BANI 9903 C Y Y R
SHANKER BIDHAN MARKET,T- 353253 BRO
20 STORES 3/5 B.K DEY 4985 C Y Y NZE
B/63, BIDHAN 983243 BRO
21 GOPAL & SONS MARKET BAPI DEY 4535 C Y Y NZE
KAMALA ASHISH 353243 SILVE
22 STORES BIDHAN MARKET PAUL 0564 C Y Y R
353253 BRO
23 RUPASHREE BIDHAN MARKET N.R PAUL 1051 C Y Y NZE
GUHA 983207 BRO
24 BROTHERS BIDHAN MARKET S GUHA 7798 G Y Y NZE
PRABHIR 983202 BRO
25 SEN STORES BIDHAN MARKET SEN 5663 C Y Y NZE
C/23, BIDHAN SHANKER 353252 BRO
26 FATIK STORES MARKET PAUL 1880 G Y Y NZE
SAHA PAN A/25, BIDGAN PRADEEP 973343
27 GHAR MARKET SAHA 0229 C Y Y GOLD
T-270, BIDHAN GOPAL BRO
28 GOPAL AGENCY MARKET SAHA C Y Y NZE
B/301,BIDHAN SAOURABH 983205
29 JUICE CORNER ROAD SAHA 3798 C Y Y GOLD
BELA'S
CONFECTIONAR ANIRBHAN 983209 BRO
30 Y BIDHAN ROAD BIAWAS 4250 C Y Y NZE
JAYANTO 943422 E& BRO
31 SWEET HOUSE BIDHAN ROAD SAHA 6634 D-1 Y Y NZE
SARADA PAN NARENDRAN 353258 BRO
32 GHAR BIDHAN ROAD ATH 375 C Y Y NZE
SAGAR PAN SAGAR 983204
33 GHAR BIDHAN ROAD DATTA 0523 C Y Y GOLD
983206 E& BRO
34 YELMO HOTEL BIDHAN ROAD D. LAMA 2092 D-2 Y Y NZE

353253 BRO
35 KABITA BUHARS BIDHAN ROAD B.B PAUL 6433 C Y Y NZE
NEW BHARAT TOMAL 353253 BRO
36 BAKERS BIDHAN MARKET SARKAR 5845 C Y Y NZE
PAUL TUSHAR 943414 BRO
37 STATIONARY BIDHAN MARKET PAUL 3557 C Y Y NZE
983203 E& BRO
38 ARYA BAKERY BIDHAN MARKET CHITTA DAS 9444 D-1 Y Y NZE
NARAYAN 983204 E& BRO
39 SURACHI MOMO BIDHAN MARKET DAS 7790 D-1 Y Y NZE
MONDAY/THURSDAY
HIMUL RANJIT 983209 BRO
1 DISTRIBUTERS BIDHAN ROAD SARKAR 4667 C Y Y NZE
SAYMAL 983242
2 DHAKA BAKERS BIDHAN ROAD PAUL 8232 C Y Y GOLD
FASHION TANMAY 993248 BRO
3 CORNER BIDHAN ROAD DAS 0497 C Y Y NZE
NOYAN 353253 E&
4 CAKES R US BIDHAN ROAD DATTA 6961 D-1 Y Y GOLD
SARADA SANADAN 353253 BRO
5 STORES BIDHAN ROAD PAUL 1839 C Y Y NZE
DIDI BHIAN PAN OPP.UTSAV 983269 BRO
6 GHAR RESTAURENT DIDI BHIAN 4869 C Y Y NZE
UTSAV TILAK ROAD, Nr BISWAJITH 353253 E& BRO
7 RESTAURENT BIDHAN MARKET DEY 5388 D-2 Y Y NZE
ANJALI OPP.MITRA CLINIC, SUBHANKAR 964174 BRO
8 BHANDAR TILAK ROAD SAHA 8965 C Y Y NZE
OPP.MITRA CLINIC, JAYANTO E& BRO
9 AVKASH HOTEL TILAK ROAD DATTA D-1 Y Y NZE
POPULAR OPP.MITRA CLINIC, 353252 BRO
10 STORES TILAK ROAD DATTA RAJ 8540 C Y Y NZE
S.S INTERNET HAREN MUKERJEE 983208 BRO
11 CAFÉ ROAD SUBIL DAS 8256 C Y Y NZE
RISHI ARAVINDA SUBRATA 900267 BRO
12 BASUNDHARA ROAD ROY 0988 C Y Y NZE
MAHALOK PAN RISHI ARAVINDA 353694 BRO
13 GHAR ROAD ARUN DAS 1455 C Y Y NZE
ASHOK
SRI KRISHNA HAREN MUKERJEE KUMAR 353253 BRO
14 BHANDAR ROAD PAUL 6409 C Y Y NZE
HAREN MUKERJEE E& BRO
15 COKE R US ROAD D1 N Y NZE
BARDEEP 353252 BRO
16 STORES MOHAN ROY ROAD S.K PAUL 9598 G Y Y NZE
MOHAR ARUP 983260 BRO
17 TELECOM MOHAN ROY ROAD SARKAR 1051 C Y Y NZE
CHOUDARY RAJEEV 943423 BRO
18 TELECOM MOHAN ROY ROAD CHOUDARY 3724 C Y Y NZE
HAREN MUKERJEE 985154 BRO
19 KUNDA STORES ROAD RAVI DAS 4798 G Y Y NZE
NOYAN PAN Nr MAHAKUMA NARAYAN 993369 BRO
20 GHAR PARISHAD ROY 6216 C Y Y NZE
BENAS MORE, 353253
21 CITY STORES BIDHAN ROAD ASHOK PAUL 1502 C Y Y GOLD
GOKULA 353253 E& BRO
22 ROLL OVER BIDHAN ROAD DAS 1496 D-1 Y Y NZE
RIM
COMMUNICATIO GOUTHAM 923272
23 N BIDHAN ROAD SARKAR 7852 C Y Y GOLD
BIDSHAH 943405 E& BRO
24 BIRIYANI KUDHIRAM PALLY SEEMA ROY 1677 D-2 Y Y NZE
SAILESH 923298 SILVE
25 BASAK STORES KUDHIRAM PALLY BASAK 8518 C Y Y R
801658 E& BRO
26 ATUL GOSH KUDHIRAM PALLY ATUL GOSH 0364 D-1 Y Y NZE
AMIT TEA 983203 BRO
27 HOUSE BIDHAN ROAD ANIL PANDIT 2651 C Y Y NZE
INDIA JORDA 353252 BRO
28 HOUSE BIDHAN ROAD K.SAHA 6148 C Y Y NZE

SUKANYA 353252 BRO

29 STORES KUDHIRAM PALLY B. SAHA 0121 C Y Y NZE
MANI
JOY GURU CHAKRABAR 983236 BRO
30 STORES SABJI MARKET TY 1415 C Y Y NZE
SUNIL TEA 983206 E& BRO
31 STALL BIDHAN MARKET SUNIL SAHA 5681 D-1 Y Y NZE
983238 E& BRO
32 DEEBEN HOTEL SABJI MARKET AJIT SAHA 0559 D-2 Y Y NZE
RADHA
GOVINDA JEEBAN 983250 E& BRO
33 SWEETS SABJI MARKET GOSH 0961 D-1 Y Y NZE
CALCUTTA SHYAMAL 353243 E& BRO
34 SWEETS SABJI MARKET MANDAL 0916 D-1 Y Y NZE
NILANDIRI TEA GURANGO 980046 E& BRO
35 HOUSE SABJI MARKET GOSH 2678 D1 Y Y NZE
BAISAKTHI ASIT 353253 E& BRO
36 SWEETS BIDHAN MARKET PODDER 3313 D2 Y Y NZE
RAMANDRA 9.8325E BRO
37 AMIT PAN GHAR BIDHAN ROAD NATH SAHA +10 C Y Y NZE
RANJEET 983253 SILVE
38 DHAAR KUDHIRAM PALLY R. DHAAR 3221 C Y Y R
TUESDAY/FRIDAY
BIDHAN PAN T/345, BIDHAN MITHU 943480 BRO
1 GHAR MARKET DATTA 3004 C Y Y NZE
CHANDAN CHANDAN 983236 E& BRO
2 HOTEL BIDHAN MARKET SAHA 3421 D-1 Y Y NZE
PALLAB
BEDWEEN CHAKRABAR 983237 E& BRO
3 HOTEL BIDHAN MARKET TY 1558 D-2 Y Y NZE
MAHALAXMI UTTAM 983237
4 BHANDAR BIDGAN ROAD GOSH 1562 C Y Y GOLD
BABA
LOKANATH 353253 E& BRO
5 SWEETS BIDHAN ROAD ANIL GOSH 6844 D-1 Y Y NZE
SRI KRISHNA OPP. GOUTHAM GANESH 353243 BRO
6 PRASAD HOTEL PRASAD 0605 G Y Y NZE
980078 E& SILVE
7 DIDI HOTEL BIDHAN ROAD SANGEETHA 8234 D-1 Y Y R
TERA PREETH PAL 353243 E&
8 RESTAURENT BIDHAN ROAD SINGH 6024 D-2 Y Y GOLD
DEY SARKHAR OPP.TERE KANCHAN 983242 BRO
9 PAN GHAR RESTAURENT DEY 4196 C Y Y NZE
SOUMIN
AUTOMOTIVE CHAKRABAR 974904 SILVE
10 DISTRIBUTORS BIDHAN ROAD TY 8299 C Y Y R
ARYA
BAKERS/LOVEL 983206 BRO
11 Y FOODS BIDHAN ROAD ALAS DATTA 7622 C Y Y NZE
SONA PAN 810138 BRO
12 GHAR BIDHAN ROAD DULAL SAHA 2220 C Y Y NZE
SNJAY PAN SILVE
13 GHAR BIDHAN ROAD SANJAY C Y Y R
HOTEL DOLLY 353277 E& BRO
14 INN BIDHAN ROAD SHIBU GOSH 7223 D-2 Y Y NZE
VIKAS 983247 BRO
15 BINITA STORES ASHRAM PARA GUPTHA 8490 C Y Y NZE
KUMAR 353699 BRO
16 KUMAR STORES ASHRAM PARA PAUL 1527 C Y Y NZE
LOKENATH RAVINDRAN 983257 BRO
17 STORES ASHRAM PARA ATH SAHA 0654 C Y Y NZE
QUPRO DEEPAK 353292 BRO
18 TRADERS ASHRAM PARA SAHA 67 C Y Y NZE
HAREN MUKERJEE 983236 E& BRO
19 SWEETIE ROAD SUBASISH 3459 D-1 Y Y NZE
JAY GURU 973344 BRO
20 BHAUNTY ASHRAM PARA SUMIR PAUL 9145 G Y Y NZE
MAMU PAN BRO
21 GHAR ASHRAM PARA KABIR DAS C N Y NZE

LOKENATH MUZAFFIR AHAMED DEBASISH 983237 BRO

22 STORES SARANI DAS 5974 C Y Y NZE
NAZRUL
PLAZZA SARANI,ASHRAM PANKAJ 983206 E& BRO
23 RESTAURENT PARA GOSH 6692 D-2 Y Y NZE
NAZRUL
SARANI,ASHRAM 353252 BRO
24 SAHA UNIVERSE PARA A.K SAHA 8093 C Y Y NZE
NAZRUL
SARANI,ASHRAM 983201 BRO
25 MUSIC GALLERY PARA RAJAT 7390 C Y Y NZE
NAZRUL
JYOTHSNA SARANI,ASHRAM 983207 BRO
26 SWEETS PARA HABU GOSH 3379 C Y Y NZE
NEHA 964189 BRO
27 MEDICALS ASHRAM PARA MITHU SEN 0720 C Y Y NZE
HOTEL KALACHAND 353253 E& BRO
28 GOUTHAM BIDHAN ROAD KUNDU 4495 D-2 Y Y NZE
SPICY 983206 E& BRO
29 RESTAURENT BIDHAN ROAD SUNIL GOSH 5644 D-2 N Y NZE
983249 BRO
30 SUBHAL LODGE BIDHAN ROAD S. GOSH 5290 C Y Y NZE
RAJA RAM MOHAN VISHWANAT 983249 BRO
31 RAJA STORES ROY ROAD H PAUL 2807 C Y Y NZE
RAJA RAM MOHAN Mrs. K. 353650 E& BRO
32 ZEST FOOD ROY ROAD SARKHAR 0465 D-1 Y Y NZE
COMILLA RAJA RAM MOHAN 353277 BRO
33 STORES ROY ROAD DULAL SAHA 8351 G Y Y NZE
SOUTH INDIAN RAJA RAM MOHAN 993291 E& BRO
34 DISH ROY ROAD NAGARAJ 5032 D-1 Y Y NZE
SUNDHARAM RAJA RAM MOHAN SAIKATH 943435 BRO
35 STORES ROY ROAD ROY 2244 C Y Y NZE
RISHI ARAVINDA DHRUOO 983206 E& SILVE
36 ANKUR HOTEL ROAD PRASAD 2656 D-1 Y Y R
GUPTHA & RISHI ARAVINDA BRO
37 SONS ROAD GUPTHA C Y Y NZE
3.5325E BRO
38 R.G. COM BIDHAN ROAD A.K GOSH +10 C Y Y NZE
MOHAN 353243 E& BRO
39 HOTEL EMPEES BIDHAN ROAD PAUL 3050 D-2 Y Y NZE
NARAYAN 353252 BRO
40 BEAUTY . COM BIDHAN ROAD DAS 8627 C Y Y NZE
AREA:
COLLEGE
MD NAME: ANKUR ROY SARKHAR PARA
VPO
OUT
SL. OUTLET CONTACT CONTA LET COVE K P FR
NO NAME ADDRESS PERSON CT NO TYPE RED O C EE
SATURDAY/WEDNESDAY
HOSPITAL
MORE,CHILDREN 974908 SILVE
1 NAG PAN GHAR PARK RATAN NAG 7199 G Y Y C R
HOSPITAL
GANGA MORE,CHILDREN 943410 E&D- BRON
2 SWEETS PARK GANGA 6462 1 N N ZE
HOSPITAL
MORE,CHILDREN 983206 BRON
3 T.K JOY PARK T.K JOY 1665 C Y Y C ZE
RASH BHARI 983260 BRON
4 SIMA STORES SARINI A. SARKHAR 1100 G Y Y B ZE
943431 DIAMO
5 TRENDZ COLLEGE PARA BITI DATTA 0459 C Y Y C ND
974968 E&D-
6 RATAN COLLEGE PARA DEBNATH 5826 1 Y Y C GOLD

LOKANATH SUKANTU 983249

7 STORES COLLEGE PARA DAS 9349 G Y Y C GOLD
BUNTY 983206 SILVE
8 BUNTY SHOPPE COLLEGE MORE SHOME 3090 C Y Y R
S.
COMMUNICATI SHANKU 983206 BRON
9 ON COLLEGE MORE DAS 1483 C Y Y C ZE
SHYMAL 983260
10 NESICITY COLLEGE MORE BISWAS 3212 C Y Y C GOLD
DUTTA PAN SUBRATO SILVE
11 GHAR COLLEGE MORE DUTTA C Y Y R
CHAYN 983249 BRON
12 ARYA BAKERY COLLEGE PARA BISWAS 5656 C Y Y ZE
PANCHAWATI 983251 E&D- BRON
13 HOTEL COLLEGE PARA BIPLAB DAS 8926 1 Y Y ZE
SUSHANTA 956303 E&D- SILVE
14 COLLEGE CAFÉ COLLEGE PARA NANDHI 5506 1 Y Y R
CHANJAL
CHOWDHAR 983206 E&D- BRON
15 SHIVA COLLEGE PARA Y 3210 1 Y Y ZE
KHELA GHAR
PODDAR MORE, HAKKIM 983209 BRON
16 STORES PARA SUBIPTA 4327 C Y Y ZE
KHELA GHAR CHANDRA
PARUL VERITY MORE, HAKKIM SHEKAR 983241 BRON
17 STORES PARA BORAI 2530 G Y Y ZE
PARUL KHELA GHAR
GENERAL MORE, HAKKIM ASHOKE 993248 SILVE
18 STORE PARA BORAI 6722 G Y Y R
KHELA GHAR
MORE, HAKKIM SISA 983260 BRON
19 LOVE N FAIR PARA BHARMAN 3875 C Y ZE
MAATOVA PAN BDC ROAD, PINTU 983249 BRON
20 GHAR HAKKIM PARA GHOSH 4394 C Y Y ZE
983249 BRON
21 KRISHNA HAKKIM PARA ANIL GHOSH 3160 G Y Y ZE
MAHAMAYA BRON
22 STORES SUBHAS PALLI SUDIP PAUL G Y Y ZE
SAMRAT 983201 BRON
23 ENTERPRISE SUBHAS PALLI SUNDI PAUL 0561 G Y Y ZE
G
ADHI BIMULA SANJAY 993221 (NDA BRON
24 STORES SUBHAS PALLI PAUL 3738 ) N ZE
SNACKS N ICE 983207 E&D- BRON
25 CREAM SUBHAS PALLI BUPAI 2916 1 Y Y ZE
RAVINDRAN 964188 BRON
26 BIJOYA STORES SUBHAS PALLI ATH GHOSH 9974 C Y Y ZE
BISWAJITH 967960 E&D- BRON
27 COFFEE DAY HAKKIM PARA MITRA 4103 1 Y Y ZE
JYOTSNA 983249 E&D- BRON
28 BAKERY HAKKIM PARA KIRAN PAUL 1703 1 Y Y ZE
SHANTI MORE, SUROJIT 964100 BRON
29 NIGAM STORES HAKKIM PARA ROY 5100 C Y Y ZE
ANKUR PAN ANKUR BRON
30 GHAR HAKKIM PARA SAHA C Y Y ZE
HIMUL MILK 983258 SILVE
31 PARLOUR COLLEGE PARA B. DATTA 9216 C Y Y R
983206 BRON
32 PARK CORNER COLLEGE PARA T. BISWAS 4649 C Y Y ZE
MONDAY/THURSDAY
KANCHANJANGA 943405 E&D-
1 FOOD PLAZA STADIUM D. SANYAL 0635 2 Y Y GOLD
SANTU 983239 E&D- DIAMO
2 FOOD HEVAN HAKKIM PARA TALUKDAR 1778 1 Y Y ND
MENAKA HAREN SUJITH 983275 BRON
3 STORES MUKERJEE ROAD PRASAD 9897 G Y Y ZE
LAXMI HAREN ANUP 974904 BRON
4 BHANDAR MUKERJEE ROAD DATTA 6016 G Y Y ZE
SHIVA 983208 BRON
5 BHANDAR SWAMIJI SARANI RAJEEV DEY 2183 G Y Y ZE

DELICIOUS SUNIL 923266 E&D- SILVE

6 RESTAURENT SWAMIJI SARANI KUMAR 3354 1 Y Y R
SHRISTY GAME SUJITH 974790 BRON
7 ZONE HAKKIM PARA SARKHAR 4082 C Y Y ZE
SUSHANKA BRON
8 STORES HAKKIM PARA BAPI GHOSH C Y Y ZE
DIPASHA SARATH BOSE 983256 BRON
9 STORES ROAD TANIA BOSE 2235 C Y Y ZE
SARATH BOSE PRADEEP 983264 BRON
10 DISHA ROAD BAGCHI 5922 G Y Y ZE
BAGCHI SARATH BOSE NITA 983243 BRON
11 STORES ROAD BAGCHI 7066 G Y Y ZE
BALAI DAS
CHATTERJEE 353252 BRON
12 G.N BROTHERS ROAD J.K GUHA 1407 G Y Y ZE
ANKUR PAN ANKUR 983260 BRON
13 GHAR HAKKIM PARA BOSE 2613 C Y Y ZE
RADHARAMAN RRR ROAD, 983234 BRON
14 TRADERS HAKKIM PARA SUJIT PAUL 4435 C Y Y ZE
RADHARANI 983249 SILVE
15 STORES HAKKIM PARA SAJEEV ROY 1091 C Y Y R
NEW
GANDHESWARI ATUL PRASAD 983201 BRON
16 STORES SARANI DHUVRO 2288 G Y Y ZE
SWAPNA FOOD ATUL PRASAD SAIKAT 983246 E&D- SILVE
17 CORNER SARANI KUNDU 2908 1 Y Y R
SHIVA
COMMUNICATI 983236 BRON
18 ON HAKKIM PARA SHIVA 7029 C Y Y ZE
SWAPNA ARJUN 353252 BRON
19 BHANDAR HAKKIM PARA GHOSH 4796 G Y Y ZE
JYOTHSNA BRON
20 STORES HAKKIM PARA SUJITH PAUL C Y Y ZE
TUESDAY/FRIDAY
GOUR NITAI GHUNGUMALI GOPAL 983260 BRON
1 STORES MAIN ROAD SAHA 4790 G Y Y ZE
GHUNGUMALI 983206 E&D- BRON
2 MAA HOTEL MAIN ROAD B BOSE 5651 1 Y Y ZE
PRANEES
MAA KAALI GHUNGUMALI CHANDRU 353259 BRON
3 STORES MAIN ROAD SAHA 4095 G Y Y ZE
MAA
ANNAPURNA RABINDRA KRISHNA 983234 BRON
4 BHANDAR NAGAR MORE CHANDA 8902 G Y Y ZE
SNIGDHA RABINDRA 974907 BRON
5 STORES NAGAR MORE CHOTAN 2301 G Y Y ZE
BISHNUPRIYA RABINDRA BIMAL 983264 BRON
6 STORES NAGAR MORE BASAK 7756 C Y Y ZE
MAHADEB
MISTANA GHUNGUMALI MAHADEB 983244 E&D- BRON
7 BHANDAR MAIN ROAD GHOSH 6956 1 Y Y ZE
MAHAMAYA GHUNGUMALI 983232 BRON
8 STORES MAIN ROAD AMIT DAS 2808 C Y Y ZE
PARVATY GHUNGUMALI 964106 BRON
9 STORES MAIN ROAD HEMANT 7023 C Y Y ZE
GHUNGUMALI NEELKAMAL 983257 SILVE
10 KAKA STORES MAIN ROAD GHOSH 4859 C Y Y R
LOKENATH PAN GHUNGUMALI BAPI SILVE
11 GHAR MAIN ROAD GHOSH C Y Y R
KAILASH PAN GHUNGUMALI 964114 SILVE
12 GHAR MAIN ROAD KIRAN ROY 6608 C Y Y R
GHUNGUMALI 983261 E&D- SILVE
13 TRIPTI HOTEL MAIN ROAD TRIPTI DAS 5443 1 Y Y R
GHUNGUMALI JOY DEV 964116 BRON
14 JOY DEV PAUL MAIN ROAD PAUL 2142 G Y Y ZE
MATRI GHUNGUMALI NARESH 983260 BRON
15 BHANDAR MAIN ROAD SARKHAR 4118 G Y Y ZE
GHUNGUMALI MANIK 983258 BRON
16 CAKE CORNER MAIN ROAD MITRA 5166 C Y Y ZE

NEW
CHOUDARY GHUNGUMALI BISWAJIT 964100 BRON
17 STORE MAIN ROAD CHOUDARY 4900 C Y Y ZE
SUNITHI RABINDRA SUBIN 983260 BRON
18 STORES NAGAR ACHAR 2652 C Y Y ZE
JERMAN GHUNGUMALI BRON
19 SCHOOL MAIN ROAD SUNIL ROY C Y Y ZE
GHUNGUMALI BRON
20 D.G SWEETS MAIN ROAD P. SAHA C Y Y ZE
AREA: HILL
MD NAME: ANIMESH CHAKI CART ROAD
NO OUTLET NAME ADDRESS PERSON CT NO PE RED O C EE VPO
SATURDAY/WEDNESDAY
HILL CART 983206 DIAMO
1 ZARDA HOUSE ROAD VIPUL DATTA 5560 C Y Y ND
HILL CART 983206
2 ANITA PAN GHAR ROAD PRABAL GUPTA 1184 C Y Y GOLD
E&
HILL CART 353243 D-
3 DICKY'S BAR ROAD S. CHATRI 0537 2 Y Y GOLD
E&
HILL CART DEEPAK 993243 D-
4 JOLOJOG ROAD KUMAR GHOSH 4465 2 Y Y GOLD
MONOHORY HILL CART 983250 BRON
5 BIPONI ROAD BUPAL 1820 C Y Y ZE
E&
SOVA TIFFEN HILL CART 983251 D-
6 CORNER ROAD MITHU SAHA 2008 2 Y Y SILVER
LOKANATH PAN HILL CART 943432
7 GHAR ROAD ASHIS SAHA 8886 C Y Y SILVER
HILL CART JOHORLAL 983267
8 RINA DRESSES ROAD SAHA 5570 C Y Y SILVER
HILL CART 947487
9 BEENA CANTEEN ROAD BAPI SAHA 642 C Y Y GOLD
RAJU COLD HILL CART 983203
10 DRINKS ROAD RAJU DAS 8638 C Y Y SILVER
HILL CART SHANKAR 983206 BRON
11 BHARAT STORE ROAD SINHA 8586 C Y Y ZE
E&
HILL CART 983234 D-
12 NILADHRI PALACE ROAD ARUP DAS 5923 2 Y Y GOLD
NANDHINI PAN HILL CART BINOD 983247 BRON
13 GHAR ROAD PODDER 5231 C Y Y ZE
HILL CART 983237
14 PAN GHAR ROAD PRADEEP SAHA 5307 C Y Y GOLD
HILL CART 353252 BRON
15 NEW PAN GHAR ROAD DEEPAK SAHA 3287 C Y Y ZE
BASANA PAN HILL CART 983201 BRON
16 GHAR ROAD TARUM SAHA 0405 C Y Y ZE
KALPATARU PAN HILL CART GOUTHAM 960984 BRON
17 GHAR ROAD CHOUDARY 5794 C Y Y ZE
HILL CART SUBRATHO 983237 BRON
18 RAJ LAXMI STORE ROAD PAUL 9728 C Y Y ZE
HILL CART 974912
19 SAHA PAN GHAR ROAD DULAL SAHA 2534 C Y Y SILVER
JEEVAN 353243 BRON
20 JUPITOR STORE ALUPATTY SARKHAR 3629 C Y Y ZE
E&
983204 D-
21 HOTEL NAAZ DANGI PARA M.D NAAZ 7423 2 Y Y SILVER
E&
983203 D-
22 HOTEL ROYAL DANGI PARA I. ISLAM 7816 2 Y Y SILVER
23 HOTEL PAKIZA DANGI PARA SAKIL AHAMED 983209 E& Y Y GOLD
4660 D-

2
BRON
24 ASRAFI STORE DANGI PARA MOHD. ASRAFI C N Y ZE
GANGA 983241 BRON
25 GANGA PRASSAD DANGI PARA PRASSAD 2503 G Y Y ZE
GOPAL 964131 BRON
26 BHARATI STORE DANGI PARA PRASSAD 7107 G Y Y ZE
BENARASHI PAN 985192 BRON
27 GHAR DANGI PARA N . BEGAM 2842 C Y Y ZE
BRON
28 RUBI STORE DANGI PARA RUBI PRASSAD G Y Y ZE
E&
HILL CART 983234 D-
29 NILADHRI PLAZA ROAD ARUP DAS 5923 2 Y Y GOLD
HILL CART HARI 353252
30 RADHE KISHORE ROAD KRISHNAN 1170 G Y Y GOLD
BHAGVAN DAS HILL CART RAJKUMAR 943405
31 RADHA ROAD AGARWAL 1385 G Y Y SILVER
HILL CART 983260
32 TEA & COFFEE ROAD SANDHYA DEVI 5316 C Y Y GOLD
E&
HILL CART 983251 D-
33 SILIGURI HOTEL ROAD SUNA ROY 2129 2 Y Y SILVER
34 DILIP PAN GHAR ROAD DILIP JASWAL 1808 C Y Y ZE
E&
SARAJ HILL CART D- BRON
35 RESTAURENT ROAD SUNIL GUPTA 2 Y Y ZE
E&
HILL CART 353252 D- BRON
36 DAWAT BAR ROAD DIPAK GUPTA 1516 2 N Y ZE
HILL CART BABU RAM 983267 BRON
37 BABU PAN GHAR ROAD SAHANI 5122 C N Y ZE
HILL CART RAJKUMAR 964135 BRON
38 T.N COFFEE ROAD PRASAD 3285 C Y Y ZE
MITELES PAN HILL CART 993262 BRON
39 GHAR ROAD SANJAY DAS 5678 C N Y ZE
DEY'S HILL CART SAMARKUMAR 974938 BRON
40 ENTERPRISE ROAD DEY 8491 C Y Y ZE
E&
CHINA HILL CART 983254 D- BRON
41 RESTAURENT ROAD LEE SEE PING 6302 2 N Y ZE
SILIGURI HILL CART 353243 BRON
42 BUILDERS ROAD P.R AGARWAL 0093 C Y Y ZE
MONDAY/THURSDAY
E&
HILL CART 353243 D-
1 VENUS HOTEL ROAD T.K GHOSH 1723 2 Y Y GOLD
HILL CART SHYMAL 983253
2 B.P STORE ROAD GHOSH 3770 C Y Y GOLD
3 THE KWALITY ROAD S. KUMAR 6910 C Y Y ZE
HILL CART 943446
4 ROMA STORE ROAD RATAN DATTA 1524 C Y Y GOLD
E&
HILL CART RAHUL 943472 D- DIAMO
5 HOTEL SARTAJ ROAD PHADHAN 4743 2 Y Y ND
E&
HOTEL NEW HILL CART 947539 D- DIAMO
6 RANJEET ROAD KUMAR 3569 2 Y Y ND
E&
HILL CART BALBINDHAR 993202 D- BRON
7 HOTEL SHIRAJ ROAD SINGH 2850 2 Y Y ZE
E&
HILL CART BALBINDHAR 993202 D- BRON
8 HOTEL RANJEET ROAD SINGH 2850 2 Y Y ZE
E&
9 HOTEL SALUJA ROAD S.P SINGH 7584 2 Y Y ZE

E&
HILL CART SURENDRA 943401 D- BRON
10 HOTEL AMBAR ROAD PAL SINGH 9333 2 Y Y ZE
E&
HOTEL BENGAL HILL CART BIPLAP 956303 D- DIAMO
11 INTERNATIONAL ROAD CHAKRABARTY 6658 2 Y Y ND
HILL CART SANTOSH 983203
12 SABKI PASAND ROAD KUMAR 1204 C Y Y GOLD
THE AGENCY HILL CART 943404 BRON
13 HOUSE ROAD TANMAY DAM 8739 C Y Y ZE
E&
HAVELI HILL CART 973302 D-
14 RESTAURENT ROAD BINOD 0122 2 Y Y GOLD
E&
PANNALAL 353252 D- BRON
15 PANNA SWEETS DANGI PARA SAHA 8224 2 Y Y ZE
BRON
16 PAPPU STORE DANGI PARA M.D SAHIDUL C Y Y ZE
NARAYAN 923290 BRON
17 MAYA BHANDAR DANGI PARA GHOSH 7363 G Y Y ZE
PESKAR PAN 353694 BRON
18 GHAR DANGI PARA Mr. PESKAR 2629 C Y Y ZE
FAMOUS 353243 BRON
19 COLLECTION DANGI PARA KABITA DEY 2193 G Y Y ZE
E&
964196 D- BRON
20 SITAL TEA STALL DANGI PARA SITAL YADAV 7678 1 Y Y ZE
HILL CART SATYARANJAN 947457 BRON
21 PAN MAHAL ROAD DAS 1225 C Y Y ZE
VENUS HILL CART 353252
22 ELECTRICALS ROAD YESH PAUL 8521 C Y Y SILVER
HILL CART SUBRATHO 983263 BRON
23 SRANDAR TIME ROAD PAUL 0672 C Y Y ZE
HILL CART SAMUEL 964156 DIAMO
24 ARYA BAKERY ROAD BARMAN 7743 C Y Y ND
SHYAMALA HILL CART
25 STORE ROAD PRATISH DEV C Y Y GOLD
HILL CART SUNIL KUMAR 983235
26 MOON STAR ROAD GUPTA 4170 C Y Y GOLD
HILL CART 983207
27 RAJU FAST FOOD ROAD ASHOK 4922 C Y Y GOLD
E&
HILL CART SIBU 983209 D- BRON
28 SWEETY HOTEL ROAD CHAKRABARTY 3400 2 Y Y ZE
E&
29 HOTEL TAI WO ROAD S.T HOW 6132 2 Y Y ZE
E&
30 ZAIKA BIRIYANI ROAD MUHAMED 9130 2 Y Y ZE
E&
HILL CART BASANTHI 983207 D- BRON
31 SABBHALO ROAD GHOSH 8957 1 Y Y ZE
32 MURCURY ROAD R.K SANIA 7598 C Y Y ZE
E&
33 HOTEL VINAYAK ROAD SHARAN 1603 2 Y Y ZE
E&
HOTEL HILL CART 963500 D- BRON
34 APNIPASSAND ROAD BITTU PRASAD 7614 2 Y Y ZE
E&
GUPTA HILL CART BASUNDER D- BRON
35 RESTAURENT ROAD GUPTA 2 Y Y ZE
36 SWASTIK ROAD DIPAK DAS 5657 C N Y ZE
E&
HILL CART BASUDEV 353243 D- DIAMO
37 AIRVIEW HOTEL ROAD GHOSH 1533 2 Y Y ND
E&
HILL CART ANIMESH 353252 D-
38 AIRVIEW PALACE ROAD BHANDANY 8178 2 N Y GOLD

TUESDAY/FRIDAY
BISWAJITH
MAHAKAL CHAKRABARTH 983208 BRON
1 SANGHYA STORE PALLY Y 2897 C Y Y ZE
E&
ANNAPURNA MAHAKAL 983207 D- BRON
2 SWEETS PALLY BAPI PAUL 1115 2 Y Y ZE
E&
MAHAKAL 983230 D- BRON
3 SURAV SWEETS PALLY APU BARMAN 2354 1 Y Y ZE
MAHANANDA MAHAKAL SANJAY 983260 BRON
4 VARIETY PALLY BARMAN 3265 C N Y ZE
MAHAKAL MANIK 983207 BRON
5 LAXMI STORE PALLY BARMAN 3631 G Y Y ZE
MAHAKAL KAJAL 353252 BRON
6 RUPA VARIETY PALLY TALUKDAR 8662 C Y Y ZE
MAHAKAL MAHAKAL MONTU 943435
7 BHANDAR PALLY KANMAKAN 2149 G Y Y SILVER
TALUKDAR PAN MAHAKAL KAJAL 993251 BRON
8 GHAR PALLY TALUKDAR 3654 C N Y ZE
E&
KUNDU 943406 D- BRON
9 THE MAPLE BHAWAN RAJU KUNDU 4741 2 Y Y ZE
UDAY
BABA LOKENATH SANKAR 943401 BRON
10 STORE SARANI ASHIS ROY 1354 G Y Y ZE
UDAY E&
SANKAR 974907 D-
11 SOLANKI HOTEL SARANI SUBIN DEY 9710 2 Y Y GOLD
RADHE GOBINDA NABIN SEN 983206 BRON
12 BHANDAR ROAD SUJITH SAHA 2833 G Y Y ZE
CHOURASSIA NABIN SEN 353253 BRON
13 STORE ROAD BINOD PRASAD 5006 C Y Y ZE
E&
HOTEL NABIN SEN 353243 D- BRON
14 SHRADANJALI ROAD KAMAL KUMAR 1508 2 Y Y ZE
E&
NABIN SEN 353252 D- BRON
15 HOTEL YUMA ROAD DIPAK DAS 6426 2 Y Y ZE
PRAKASH GUPTA CHURCH PRAKASH 353698 BRON
16 STORE ROAD GUPTA 0919 C Y Y ZE
BIGRANG DEPT CHURCH MANOJ 983207 BRON
17 STORE ROAD AGARWAL 1238 G Y Y ZE
K.C DEY KRISHNA 933226 BRON
18 KRISHNA STORE ROAD KARMAKER 1303 C Y Y ZE
E&
HILL CART 353252 D- DIAMO
19 HOTEL LIFE STYLE ROAD SADIN GHOSH 6390 2 Y Y ND
E&
HILL CART MANDEEP 983204 D-
20 SHAN E PUNJAB ROAD SINGH 1055 2 Y Y GOLD
MAHANANDA HILL CART 974906 DIAMO
21 STORES ROAD BAPPU PAUL 7671 C Y Y ND
E&
PAUL HOTEL & HILL CART BHUPENDAR 353243 D- DIAMO
22 RESTAURANT ROAD SINGH 1543 2 Y Y ND
E&
MAHANANDA SANTOSH 983207 D- BRON
23 JAGATH HOTEL PARA KUMAR 8787 2 N Y ZE
HILL CART NIRANJANLAL 353253
24 SURUCHI ROAD AGARWAL 3278 C Y Y SILVER
NEW VARIETY HILL CART 353253 BRON
25 STORE ROAD BIPLAB ACH 5206 C Y Y ZE
E&
HOTEL BLUE HILL CART 353243 D-
26 STAR ROAD ARINDAM DAS 1550 2 Y Y GOLD
MONO KOMANA MANGALDEE 980009 BRON
27 TEA P BUILDING BABLU SAHA 0346 C Y Y ZE
28 CLASSIC HOTEL HILL CART VIVEK 983254 E& Y Y BRON
ROAD CHOUDARY 6707 D- ZE

2
BISWAS PAN SEVOKE 964188 BRON
29 GHAR MORE AMAL BISWAS 6968 C Y Y ZE
SEVOKE 983248 BRON
30 LAXMI PAN GHAR MORE GOPAL SAHA 1887 C N Y ZE
E&
HOTEL SEVOKE 353243 D-
31 CHANCELLOR MORE D. BHUTTIA 2372 2 Y Y GOLD
SEVOKE BIJAY 980019
32 PAN MANDHIR MORE CHOWDARY 7362 C Y Y SILVER
E&
SWARAJ HILL CART PREM KUMAR D-
33 RESTAURANT ROAD GUPTA 2 Y Y GOLD
CHURCH 983206 BRON
34 AMIT STORE ROAD AMIT SAHA 1184 G Y Y ZE
VIVEKANANDA HILL CART 983206 BRON
35 XEROX ROAD PARIMAL SAHA 8508 C Y Y ZE
E&
HILL CART 983206 D-
36 ANJALI HOTEL ROAD SARDA LAMA 0615 2 Y Y GOLD
E&
37 BOMBAY STORE ROAD MADANLAL 7783 2 Y Y ZE
ANIRYDHA
MAHANANDA BHATTACHARY 983205 BRON
38 DAINANDIN PARA A 3007 G Y Y ZE
CHURCH 983204
39 HASTY CAFÉ ROAD M. AGARWAL 1177 C Y Y SILVER
E&
SEVOKE 353243 D-
40 MAYUR HOTEL ROAD A . DATTA 2096 2 Y Y GOLD
E&
SEVOKE TAPAN 353243 D-
41 HOTEL GATEWAY ROAD CHATTERJEE 5040 2 Y Y GOLD
42 DEO MAYA STORE ROAD ARJUN THAPA 3195 C Y Y ZE
AMULYA Nr.MAHANAN SANTOSH 353253
43 BHANDAR DA BRIDGE DATTA 7547 G N Y SILVER
BISWAJITH PAN Nr.MAHANAN BISWAJITH BRON
44 GHAR DA BRIDGE PODDER C Y Y ZE
E&
LAXMI NARAYAN Nr.MAHANAN SAMBHU NATH D-
45 HOTEL DA BRIDGE DATTA 2 Y Y SILVER
E&
NEW NINE TEN NABIN SEN 353253 D-
46 HOTEL ROAD S.LAMA 2782 2 Y Y GOLD
MD NAME: KANAI DAS AREA: NJP

OUTL
COVE
SL. OUTLET CONTACT CONTAC ET K P FR
RED
NO NAME ADDRESS PERSON T NO TYPE O C EE VPO
SATURDAY/WEDNESDAY
MADHU PAN NJP STATION MADHU 8972703
1 GHAR ROAD SAHA 593 C Y Y GOLD
SUMITRA NJP STATION NIRMAL 9434387
2 STORES ROAD SAHA 410 G Y Y SILVER
GANDHESWARI NJP STATION PARTHO 3532691
3 BHANDAR ROAD SAHA 5621 G Y Y SILVER
GHOSH NJP STATION SUKUMAR 9832489
4 SWEETS ROAD GHOSH 724 E&D-1 Y Y SILVER
BABA
LOKANATH NJP STATION 9832475
5 HOTEL ROAD SUBIR PAUL 178 E&D-2 Y Y GOLD
MAHARAJ PAN NJP STATION BURVAL 3533230 BRONZ
6 GHAR ROAD MAHARAJ 29 C Y Y E
7 MAA MANASHA NJP STATION THAPAS 9932565 E&D-1 N Y BRONZ

HOTEL ROAD DAS 303 E

NEW RAJA NJP STATION RATAN 3532690 BRONZ
8 SONA HOTEL ROAD SAHA 913 E&D-2 Y Y E
MISTTANA NJP STATION
9 BHANDAR ROAD ANAND E&D-1 Y Y SILVER
RAM BALARAM NJP STATION ASHOK 9832051
10 STORES ROAD PAUL 327 C Y Y SILVER
NETAJI PAN NJP STATION NELOY 9832329 BRONZ
11 GHAR ROAD SAHA 052 C Y Y E
DEY MEDICAL NJP STATION 9832474 BRONZ
12 STORE ROAD N. CHANDA 099 C N E
OPP. NJP RLY KAMAL 9832044 DIAMO
13 ANIMA STORES STATION SARKAR 466 C Y Y ND
SUBHANKAR OPP. NJP RLY SUBHANKA 9832091
14 HOTEL STATION R 737 E&D-2 Y Y GOLD
DADA BHAI OPP. NJP RLY BRONZ
15 PAN GHAR STATION BABU PAUL C Y Y E
JOY MAATRA OPP. NJP RLY 9749619 BRONZ
16 PAN GHAR STATION GOUTHAM 053 C Y Y E
PRAKASH OPP. NJP RLY 9749678
17 HOTEL STATION NARU 031 E&D-2 Y Y GOLD
SUBRATHA OPP. NJP RLY 9832400
18 PAN GHAR STATION SUBRATHO 832 C Y Y GOLD
DURANG OPP. NJP RLY 9832083
19 HOTEL STATION UDHAY 213 E&D-2 Y Y GOLD
ANNAPURNA OPP. NJP RLY TALUK 9933779
20 HOTEL STATION PAUL 924 E&D-2 Y Y GOLD
HOTEL OPP. NJP RLY 9933990
21 KRISHNA STATION ANAND DAS 343 E&D-2 Y Y GOLD
OPP. NJP RLY ANAND 9832055
22 HOTEL MAMPI STATION SAHA 046 E&D-2 Y Y GOLD
JUMPI PAN OPP. NJP RLY RABI 9832427
23 GHAR STATION DEVNATH 405 C Y Y SILVER
OPP. NJP RLY 9733176
24 ANJONA HOTEL STATION BAPI 629 E&D-2 Y Y SILVER
GURANG OPP. NJP RLY 9832090
25 HOTEL STATION KIRAN 610 E&D-2 Y Y SILVER
HOTEL OPP. NJP RLY T. 9434339
26 APPAYAN STATION BHOWMIK 516 E&D-2 Y Y GOLD
DINESH BIHARI OPP. NJP RLY SHYAM 9932856
27 HOTEL STATION SUNDER 237 E&D-2 Y Y SILVER
JOYDEV OPP. NJP RLY BARUN 9832084
28 STORES STATION PAUL 941 C Y Y GOLD
DATTA PAN OPP. NJP RLY KAJAL 9679900
29 GHAR STATION DATTA 870 C Y Y SILVER
VARIETY OPP. NJP RLY RINKU 9800610
30 STORE STATION SAHA 977 C N SILVER
31 JAMAI HOTEL STATION JEEVAN 954 E&D-2 Y Y SILVER
32 SONA HOTEL STATION BIRAN PAUL 563 E&D-2 Y Y SILVER
HOTEL OPP. NJP RLY 9800887
33 ASHIRBAD STATION BIKAS 276 E&D-2 Y Y SILVER
NEW SHIVAJEE OPP. NJP RLY
34 HOTEL STATION TALA E&D-2 N SILVER
MONDAY/THURSDAY
PRADEEP 3532690 BRONZ
1 HOTEL HILTON VIP ROAD, NJP SAHA 019 E&D-2 Y Y E
SANTOSH 9832462 BRONZ
2 SAHA VIP ROAD, NJP P. SAHA 461 G Y Y E
DIKSHA MURALIDHA 9733019 BRONZ
3 TELECOM VIP ROAD, NJP R GUPTA 338 G Y Y E
ARUN HOSPITAL 8101020
4 STATIONARY MORE ARUN 310 C Y Y SILVER
DURGA PAN HOSPITAL ANAND
5 GHAR MORE SARKHAR E&D-1 Y Y SILVER
DINESH PAN HOSPITAL SUNIL 9800743
6 GHAR MORE PANDIT 15 G Y Y SILVER

HOSPITAL 9733176
7 JOYAJOG MORE KUNAL DEY 629 C Y Y SILVER
ANNAPURNA TINBATTI 9733415 BRONZ
8 PICE HOTEL MORE MAMANTHU 617 E&D-1 Y Y E
ANJALI PICE TINBATTI RATAN 9475082
9 HOTEL MORE SAHA 799 E&D-1 Y Y GOLD
TINBATTI 9635008
10 PICE HOTEL MORE SAMUEL 140 E&D-1 Y Y SILVER
TINBATTI 9434350
11 LAXMI SWEETS MORE PRADEEP 932 C Y Y SILVER
ARATI VARIETY TINBATTI NANTU 9832495
12 STORE MORE SAHA 929 C Y Y SILVER
TINBATTI BRONZ
13 RATAN DAS MORE RATAN DAS G Y Y E
HOTEL SANJAY 9800586 BRONZ
14 SUSMITHA VIP ROAD, NJP SAHA 382 E&D-2 Y Y E
9434965 BRONZ
15 KIRAN HOTEL VIP ROAD, NJP PRADEEP 720 E&D-2 Y Y E
JOY BABA NITHEER 9635302 BRONZ
16 LOKENATH VIP ROAD, NJP DATTA 083 E&D-2 Y Y E
9474088 BRONZ
17 KERALA HOTEL VIP ROAD, NJP PINKU KAR 350 E&D-2 Y Y E
JAYANTHO 9932414 BRONZ
18 REKHA HOTEL VIP ROAD, NJP SAHA 395 E&D-2 Y Y E
SHIV SAKTHI PRADEEP BRONZ
19 BHANDAR VIP ROAD, NJP GHOSH C Y Y E
JAYANTHI PAN RANJITH 9434204
20 GHAR BAKTHI NAGAR SAHA 928 C Y Y GOLD
BASANA AMRITH 3532690 BRONZ
21 TELECOM BAKTHI NAGAR SINHA 024 C Y Y E
RAIL & AIR ANAND 9932480 BRONZ
22 TRAVEL BAKTHI NAGAR SAHA 520 C N E
ATITHI 9434339
23 RESTAURANT BAKTHI NAGAR PRADEEP 562 E&D-2 Y Y SILVER
9832647
24 HOTWL MIAMI BAKTHI NAGAR RAJU DAS 888 E&D-2 Y Y SILVER
HOTEL 3532691
25 HOLYDON BAKTHI NAGAR HOLYDON 335 E&D-2 Y Y SILVER
9641644 BRONZ
26 RAJ HOTEL BAKTHI NAGAR DEBA 365 E&D-2 N E
NANDHA HOSPITAL 3536991
27 STORES MORE UTTAM 476 C Y Y SILVER
HOSPITAL TITTU BRONZ
28 MANJU HOTEL MORE DATTA E&D-1 Y Y E
JHUMAR HOSPITAL 9832051
29 STORES MORE DEBU 640 G Y Y SILVER
ANNAPURNA HOSPITAL 9733415
30 HOTEL MORE BABLU 617 E&D-1 Y Y SILVER
OPP. NJP GOUTHAM 9474386
31 PRIYATHAM OUTPOST DAS 764 G Y Y SILVER
TUESDAY/FRIDAY
RAJEEV 9832574 BRONZ
1 BHARATI .TINBATTI BITTU DEY 770 C Y Y E
9832070 BRONZ
2 MONORAMA .TINBATTI SAKTHI 619 C Y Y E
TAPAS PAN 9434297
3 GHAR .TINBATTI TAPAS 854 C Y Y SILVER
TEEN PATH 9749053 BRONZ
4 BAR .TINBATTI UTTAM 037 E&D-2 Y Y E
THARUN THARUN 9832061 BRONZ
5 STORES .TINBATTI DEY 184 G Y Y E
9749362 BRONZ
6 MOKAN PRIYA .TINBATTI BADAL DAS 518 C Y Y E
ANAND 9434382
7 ANAND HOTEL .TINBATTI PUTTAM 157 E&D-2 Y Y SILVER
DATTA
VARIETY SUMIT BRONZ
8 STORE .TINBATTI DATTA G Y Y E
BIMAL PAN BRONZ
9 GHAR .TINBATTI SAMUEL C Y Y E

RANJIT PAN 9851730 BRONZ

10 GHAR .TINBATTI RANJITH 238 C Y Y E
9749122 BRONZ
11 DEV BHANDAR .TINBATTI BISWADEB 524 G Y Y E
SHAKER 9832391 BRONZ
12 RASUMOI .TINBATTI GHOSH 778 C Y Y E
MOU CHAK SUPAN BRONZ
13 SWEETS .TINBATTI GHOSH E&D-1 N Y E
GOUTHAM BRONZ
14 PARUMITHA .TINBATTI DEY C Y Y E
POPULAR THAPAN 9749046 BRONZ
15 STORE .TINBATTI DAS 016 C N Y E
9749685 BRONZ
16 RATAN STORE .TINBATTI RATAN DAS 826 C Y Y E
SONA PAN BRONZ
17 GHAR .TINBATTI RAMAL ROY C Y Y E
SARKHAR BIMAL 9832087 BRONZ
18 BHANDAR .TINBATTI SARKHAR 325 G Y Y E
SAHA PAN MADHU BRONZ
19 GHAR .TINBATTI SAHA C Y Y E
NAUKAGATH TOTOUM 9832446 BRONZ
20 NISHA STORES MORE SAHA 001 C Y Y E
BISWAS 9832061 BRONZ
21 SWEETS BAKTHI NAGAR K. BISWAS 780 E&D-1 Y Y E
OPP SURYASEN 9832584 BRONZ
22 PARK HOTEL COLLEGE BURA 496 E&D-2 Y Y E
ALOKHA BOOK OPP SURYASEN 9735972 BRONZ
23 STALL COLLEGE ANAND 869 C N E
OMM OPP SURYASEN 9832335 BRONZ
24 ENTERPRISE COLLEGE PARTH 590 C Y Y E
OPP SURYASEN SAMAREND 9093361 BRONZ
25 OMM TRAVALS COLLEGE HRA 279 C N E
BULLI TEA OPP SURYASEN BIHAS BRONZ
26 STALL COLLEGE SARKHAR E&D-1 N E
AMRITHA OPP SURYASEN 3532690 BRONZ
27 VARIETY COLLEGE DEBNATH 110 C Y Y E
MATRI OPP SURYASEN B. 3532692 BRONZ
28 BHANDAR COLLEGE DEBNATH 018 G Y Y E
SRI KRISHNA OPP SURYASEN 9832353 BRONZ
29 JEWLLERS COLLEGE KRISHNA 656 C N E
TULSHI FAST OPP SURYASEN TULSHI 8101199 BRONZ
30 FOOD COLLEGE CHCHER 770 E&D-1 Y Y E
PRAVALLI
SWEET OPP SURYASEN 9832010 BRONZ
31 CORNER COLLEGE BIKAS 601 E&D-1 Y Y E
AMRITHA OPP SURYASEN 9832017 BRONZ
32 OPTICALS COLLEGE PRADEEP 754 C N E
SURYASEN
COLLEGE BIMAL 3532691 BRONZ
33 MUBA'S FOOD ROAD SARKHAR 242 E&D-2 Y Y E
SANKAR 9832075 BRONZ
34 STORES BAKTHI NAGAR SANKAR 243 C Y Y E
DADA BHAI BRONZ
35 STATIONARY BAKTHI NAGAR SUNIL SAHA C Y Y E
BRONZ
36 KAMAL DEY BAKTHI NAGAR KAMAL DEY C Y Y E
AREA:
COURT
MD NAME: KALYANI DAS MORE VPO
SL. OUTLET CONTACT CONTA TY COVE K P FR
NO NAME ADDRESS PERSON CT NO PE RED O C EE
SATURDAY/WEDNESDAY
BABA
LOKANATH 983234 BRON
1 STORES COURT MORE RAJU SANYAL 1124 C N Y ZE
2 NEW STORES COURT MORE M.D RAJU 956363 C Y Y BRON

PAN GHAR 7662 ZE

KHOKAN PAN 983238
3 GHAR COURT MORE KHOKAN DEY 3683 C Y Y SILVER
RAJESH
TURNING BHATTACHARY 943411
4 POINT COURT MORE A 3128 C Y Y GOLD
BABA
LOKANATH PAN 993209
5 GHAR COURT MORE SHANKAR SIL 3064 C Y Y SILVER
NEHA PAN 983249 BRON
6 GHAR COURT MORE SANJEET BASAK 5564 C Y Y ZE
SANKAR PAN SANKARI 933225
7 GHAR COURT MORE SARKAR 6035 C Y Y SILVER
E&
MADHUR 353695 D-
8 REGAL SWEETS COURT MORE GHOSH 1389 1 Y Y SILVER
UTTAM PAN BRON
9 GHAR COURT MORE SUMIT BHOWAL C Y Y ZE
923289 BRON
10 JUHI PAN GHAR COURT MORE M.D KURSHID 8717 C Y Y ZE
E&
BALLAR D- DIAMO
11 GHOSH COURT MORE BABA GHOSH 1 Y Y ND
E&
KUTTI MISTANA 983207 D-
12 BHANDAR COURT MORE Late. KUTTI 6285 1 Y Y GOLD
BABA BADAL BRON
13 TELECOM COURT MORE RAJU DAS C N ZE
BAPRI 983249 BRON
14 BHANDAR SUBHAS PALLY SUDHIR BAPRI 9195 G Y Y ZE
S. D BRON
15 COSMETICS SUBHAS PALLY SUKUMAR DAS C Y Y ZE
KUSUM 353698 BRON
16 BHANDAR SUBHAS PALLY JOGAN DEY 0264 G Y Y ZE
ANJALI PAN BHAGRA COURT 353252 BRON
17 GHAR LOCAL STAND GANESH SAHA 8653 C Y Y ZE
SAMEER PAN BHAGRA COURT 964146
18 GHAR LOCAL STAND CHITTO SAHA 7044 C Y Y SILVER
ARATHI PAN BHAGRA COURT 983206 BRON
19 GHAR LOCAL STAND BAPI RAJ 6657 C Y Y ZE
BHAGRA COURT 983206 BRON
20 DEY PAN GHAR LOCAL STAND AKASH DEY 6198 C Y Y ZE
BISWAJITH BHAGRA COURT 810119
21 TALUKDAR LOCAL STAND B. TALUKDAR 2419 C Y Y SILVER
ANJALI PAN BHAGRA COURT
22 GHAR LOCAL STAND PRADEEP C Y Y SILVER
KUDHIRAM 980019 BRON
23 NANI SARKHAR COLONY NANI SARKHAR 7389 G Y Y ZE
SUBHRATO BHAGRA COURT 980082
24 PAN GHAR LOCAL STAND SUBHRATO DEY 4095 C Y Y SILVER
RADHA E&
KRISHNA RATHAS 353252 D-
25 HOTEL BHAGRA COURT SARKHAR 2343 2 Y Y SILVER
KAMAL PAN 810139 BRON
26 GHAR BHAGRA COURT KAMAL CHATRI 4951 C Y Y ZE
900255
27 ANIL BHANDAR BHAGRA COURT ANIL KUNDU 3285 G Y Y SILVER
980019
28 ARUN KUNDU BHAGRA COURT ARUN KUNDU 4320 G Y Y SILVER
PRIYANKA 993388
29 BHANDAR BHAGRA COURT AMARJITH DAS 4330 C Y Y SILVER
ADHIKARI CHITTO 983249 BRON
30 STORE BHAGRA COURT ADHIKARI 4880 G Y Y ZE
ANUKUL 980019 BRON
31 BHANDAR BHAGRA COURT P. SARKHAR 7235 G N ZE
DADA BHAI 974938 BRON
32 STORE BHAGRA COURT SIMA BISWAS 7740 C Y Y ZE
GANESH JYOTHI NAGAR JAGANATH 983204 BRON
33 BHANDAR COLONY SAHA 0028 G Y Y ZE
JYOTHI NAGAR SARITHA 983231 BRON
34 RIYA PAN GHAR COLONY GURUM 3221 C Y Y ZE
35 BITTU SINGH JYOTHI NAGAR BITTU SINGH 964116 C Y Y BRON

COLONY 1003 ZE
MUNNA PAN 980007 BRON
36 GHAR BHAGRA COURT DEV PASWAN 6628 C Y Y ZE
ANAND ANAND 983203 BRON
37 BHANDAR COURT MORE MANDAL 5022 C Y Y ZE
MONDAY/THURSDAY
NIVEDITHA PAN 353699
1 GHAR COURT MORE UTTAM DATTA 1651 C Y Y GOLD
NIVEDITHA PRAMOD 974938 BRON
2 BABY STORES MARKET SARKHAR 5310 C Y Y ZE
GOURAV PRAMOD 980007 BRON
3 STORES NAGAR GOURAV ROY 8144 G Y Y ZE
E&
PRAMOD 983255 D- BRON
4 NEW STORES NAGAR SHEFALI RAY 2555 1 Y Y ZE
HAWKER'S 974906 BRON
5 DATTA STORES CORNER YOGEN DATTA 2610 C Y Y ZE
PAUL PAN HAWKER'S 993265 BRON
6 GHAR CORNER ANIL PAUL 1858 C Y Y ZE
TARU SHREE HAWKER'S 974901
7 PAN GHAR CORNER PRADEEP SAHA 5544 C Y Y SILVER
BHOLAN HAWKER'S 353645
8 BHANDAR CORNER DILEEP SAHA 3170 C Y Y SILVER
E&
PAUL TEA HAWKER'S 974960 D- BRON
9 STALL CORNER SHYMAL PAUL 8217 1 Y Y ZE
GEETHA PAN HAWKER'S 974938 BRON
10 GHAR CORNER DEEPAK ROY 6708 C Y Y ZE
SWADESH PAN HAWKER'S 974904
11 GHAR CORNER SWADESH PAUL 7173 C Y Y SILVER
HAWKER'S KRISHNA 983247
12 CHALAN TICA CORNER DATTA 3256 C Y Y SILVER
AMIT PAN HAWKER'S BRON
13 GHAR CORNER AMIT KUMAR C Y Y ZE
MATHUNGINI PARITHOSH 983206 BRON
14 PARITHOSH COLONY BISWAS 1916 G Y Y ZE
BADAL MATHUNGINI BADAL 983244 BRON
15 SARKHAR COLONY SARKHAR 6014 G Y Y ZE
MATHUNGINI 983244 BRON
16 NEW STORES COLONY UTTAM BAGCHI 6500 G Y Y ZE
JAYANTHO MATHUNGINI JAYANTHO 980048 BRON
17 STORES COLONY BAGCHI 5295 G Y Y ZE
CHANDRAMOH MATHUNGINI 993361 BRON
18 AN PAN GHAR COLONY HIRAN PASWAN 9306 C N ZE
MATHUNGINI MADHUSOODA 964108 BRON
19 NIPUR STORES COLONY N MAZUMDAR 4156 G N ZE
PREM PAN MATHUNGINI 983235 BRON
20 GHAR COLONY BINOD PASWAN 6339 C Y Y ZE
MATHUNGINI 980019 BRON
21 PAPPU STORES COLONY PAPPU PRASAD 5529 G Y Y ZE
SRI KRISHNA NEW CINEMA 353694 BRON
22 LIBRARY ROAD SWAPAN DAS 1390 C Y Y ZE
A. DHAR NEW CINEMA 947409 BRON
23 STORES ROAD A. DHAR 2308 C Y Y ZE
E&
NEW CINEMA D- BRON
24 TEA STALL HALL UTTAM 1 N Y ZE
SURAVI NEW CINEMA 983241 BRON
25 STATIONARY ROAD DULAL HAJIRA 8701 C Y Y ZE
LOKANATH NEW CINEMA 983242 BRON
26 STORES ROAD B. GHOSH 3049 C Y Y ZE
NEW CINEMA BARUN 353256 BRON
27 AHAR ROAD MAZUMDAR 4288 C N ZE
NEW CINEMA 983260
28 VIJAY PRASAD ROAD VIJAY PRASAD 2974 C Y Y SILVER
RAJ NEW CINEMA 983257
29 ENTERPRISES ROAD RAJ KUMAR 5554 C Y Y SILVER
BISWAJIT PAN NEW CINEMA BISWAJIT 974951
30 GHAR ROAD SARKHAR 4971 C Y Y SILVER

RONY NEW CINEMA SUNIL 943404

31 ENTERPRISE ROAD BHOWMIK 5950 G Y Y SILVER
BIDIT NEW CINEMA VIVEK 993248
32 ENTERPRISES ROAD CHAKRABARTY 6448 C Y Y SILVER
TUESDAY/FRIDAY
BAGHAJYOTHI CHANDAN 943488 BRON
1 RAJ KHANYA PARK ROAD BANARJEE 7575 C Y Y ZE
GHOSH PAN SOUMEN 983201 BRON
2 GHAR SUBHAS PALLY GHOSH 2288 C Y Y ZE
PABITRA 964116 BRON
3 STORES SUBHAS PALLY BIKASH PAL 2330 C Y Y ZE
973300 BRON
4 DARSHAN SUBHAS PALLY MANAB PAUL 0666 C Y Y ZE
HATI MORE,
SUBHASH 353252
5 CAKES R US PALLY VICTOR MODOK 5889 C Y Y GOLD
HATI MORE,
S.K SUBHASH 983203
6 CHOWDHURY PALLY SUBRATA SAHA 6449 G Y Y GOLD
HATI MORE,
M/S SUBHASH
7 GANDHESWARI PALLY SUDIPTA BARIK C Y Y GOLD
HATI MORE,
SUBHASH PABITRA 943449 BRON
8 P. K DATTA PALLY KUMAR DATTA 4279 G Y Y ZE
HATI MORE, E&
JYOGMAYA SUBHASH 983247 D- BRON
9 HOTEL PALLY ALOK DAS 1595 1 Y Y ZE
HATI MORE,
SUBHASH 993345 BRON
10 BIVA STORES PALLY LAHIRI GHOSH 0517 G Y Y ZE
HATI MORE, E&
SUBHASH 973308 D- BRON
11 HOTEL MALATI PALLY GOPAL CHAKI 3720 1 Y Y ZE
HATI MORE,
BISWAS SUBHASH PARAMASH 947439 BRON
12 STATIONARY PALLY BISWAS 0001 G Y Y ZE
HATI MORE,
SUBHASH SUDHA KUMAR BRON
13 S.K MUKHARJEE PALLY MUKHARJEE C Y Y ZE
HATI MORE, E&
14 ROYS CAFÉ PALLY AMLAM DATTA 6105 1 Y Y ZE
HATI MORE, E&
15 FOOD HOUSE PALLY MANAB GHOSH 3434 1 Y Y ZE
HATI MORE, E&
MEGHALI FAST SUBHASH 983234 D-
16 FOOD PALLY THAPUS DATTA 8005 1 Y Y SILVER
DEY HATI MORE,
STATIONARY & SUBHASH 983204 BRON
17 GIFT PALLY SANDEEP DEY 9647 C Y Y ZE
HATI MORE,
MUKHARO SUBHASH 900264 BRON
18 CHOK PALLY THAPUS PAUL 7340 C Y Y ZE
BISWAJIT BISWAJIT 974931
19 STORES SUBHAS PALLY SARKHAR 8317 C Y Y GOLD
SAGAR 980019
20 SAGAR STORES SUBHAS PALLY MAHATO 7713 C Y Y SILVER
DEV BAGHAJYOTHI 353253 BRON
21 MARKETING PARK HARI GANGULY 0217 C Y Y ZE
E&
BASANTI BAGHAJYOTHI PRODYUT 983207 D- BRON
22 SWEETS PARK KUMAR SAHA 8500 1 Y Y ZE
KALPATHARU PANTHA NIWAS 964130 BRON
23 STORES (SMC) DILIP ROY 9990 C Y Y ZE
RANJAN PANTHA NIWAS 983247 BRON
24 STORES (SMC) SUKHA RANJAN 5325 C Y Y ZE
BAGHYA JYOTHI DEV KUMAR BRON
25 RAM STORES ROAD CHATRI C Y Y ZE

BAGHYA JYOTHI D.K 993228 BRON

26 THE TREAT ROAD CHOWDURY 8125 C Y Y ZE
HATI MORE, E&
MALAY DIARY & SUBHASH MAHADEV 353200 D- BRON
27 SWEETS PALLY GHOSH 4410 1 Y Y ZE
947476 BRON
28 NEPAL SAHA SUBHAS PALLY NEPAL SAHA 2130 G N ZE
BAGHYA JYOTHI JOY KUMAR 983251 BRON
29 BHALA HOTEL ROAD SAHA 9389 C Y Y ZE
HATI MORE, E&
30 BIMAL SWEETS PALLY BIMAL SAHA 4885 1 N ZE
BHAWAL 967508 BRON
31 STORES NETAJI MORE A. BHAWAL 5309 G N Y ZE
E&
SUSHAMA 993292 D- BRON
32 HOTEL NETAJI MORE THAPAS DATTA 0390 1 N ZE
MADHAN BHOLA 993248 BRON
33 BHANDAR SUBHAS PALLY MANDAL 4504 G Y Y ZE
RAJ SNACKS & 983246 BRON
34 SWEETS SUBHAS PALLY RAJ MAZUMDAR 1237 C Y Y ZE
943423 BRON
35 BISHNU STORE SUBHAS PALLY ARUN KUMAR 3602 C Y Y ZE
AREA:
BHARDWAN
MD NAME: KRISHNA CHAKRABARTY ROAD VPO
SATURDAY/TUESDAY/THURSDAY
M.N SARKHAR 353253 E& BRON
1 LAMA LODGE ROAD CHAN 5706 D-1 Y Y ZE
2 DIPAK HOTEL ROAD PALLAB 6092 D-1 Y Y ZE
M.N SARKHAR PARAMA 353699 SILVE
3 SHIV PAN GHAR ROAD SHIV 0440 C Y Y R
4 HOTEL SOVRAJ ROAD SOVRAJ 7231 D-2 Y Y ZE
983205 E& BRON
5 ZAIKA BIRIYANI CHANA PATTI ROHIT 3857 D-2 Y Y ZE
MEZBHAN 985132 E& SILVE
6 BIRIYANI CHANA PATTI JAVEED 4122 D-2 Y Y R
OPP GOLDEN PRANAV 973303 SILVE
7 ABASIKHA PLAZA SAHA 3565 C Y Y R
BHARDWAN 353699 SILVE
8 SURAKSHA ROAD ANIRBHAN 5264 C N Y R
KISHORE
LAZEEZ SHANKAR CLUB 993284 E& BRON
9 RESTAURANT ROAD RAFIQUE 5633 D-2 Y Y ZE
KISHORE
SHANKAR CLUB MOHD. 983227 E& BRON
10 ASHIAN ROAD IRSHAD 8652 D-1 Y Y ZE
11 BIJAY PAN GHAR KISHORE ASHOK 947539 C Y Y BRON
SHANKAR CLUB KUMAR 6215 ZE

ROAD
KISHORE
SHANKAR CLUB 974979 BRON
12 BINOY PAUL ROAD BINOY PAUL 7498 G Y Y ZE
MAZUMDAR SANJAY 993335 BRON
13 SIMRAN STORES COLONY SINGH 7124 G Y Y ZE
ABHIYANA 983208 BRON
14 TELECOM ADARSH NAGAR AMIT 1528 C Y Y ZE
DUDHNATH 993256 BRON
15 D.N CHOURASIA ADARSH NAGAR CHOURASIA 1301 C Y Y ZE
993382 BRON
16 RAM NATH SHA ADARSH NAGAR SANJAY SHA 2294 G Y Y ZE
BISHNU 964130 BRON
17 BISHNU SAHA ADARSH NAGAR SAHA 6975 G Y Y ZE
993269 BRON
18 AUSH PAN GHAR ADARSH NAGAR RAJ KUMAR 6968 C Y Y ZE
SREE KRISHNA 983264 BRON
19 BHANDAR ADARSH NAGAR NEPAL SAHA 2001 G Y Y ZE
974935 E& BRON
20 BARUN SWEETS JHANKAR MORE BARUN 1535 D-1 Y Y ZE
BRON
21 P. SHYAMAL ADARSH NAGAR SHYAMAL C Y Y ZE
HARILAL 983240 BRON
22 BHANDAR ADARSH NAGAR HARILAL 5471 G Y Y ZE
353694 SILVE
23 DILIP STORES ADARSH NAGAR DILIP 1353 C Y Y R
ANNAPURN PARIMAL 943406 SILVE
24 ABHANDAR TUMAL PARA MITRA 5411 G Y Y R
SILVE
25 BABA LOKANATH TUMAL PARA BINOD C Y Y R
DADA BHAI 983245 E& BRON
26 MISTTANA JHANKAR MORE BISHNU 0628 D-1 Y Y ZE
BHARDWAN SILVE
27 RAJ PAN GHAR ROAD RAJ KUMAR C Y Y R
BHARDWAN 983238 SILVE
28 JUHI PAN GHAR ROAD ABHAI 6881 C Y Y R
SANJAY PAN BHARDWAN 353694 SILVE
29 GHAR ROAD SANJAY 0521 C Y Y R
BHARDWAN 973392 BRON
30 AKASH STORES ROAD AKASH SAHA 4770 G Y Y ZE
RABI MAHARAJ 983200 BRON
31 STATIONARY COLONY RAVI 7276 C Y Y ZE
MAHARAJ 985184 BRON
32 RISHI BHANDAR COLONY RISHI 5284 G Y Y ZE
MONDAY/WEDNESDAY/FRIDAY
BHARMAN MAHARAJ 983209 SILVE
1 STORES COLONY K. BHARMAN 3173 G Y Y R
2 ASHOK DEY ROAD ASHOK DEY 7518 C Y Y ZE
ANKITHA 983207 BRON
3 STATIONARY ADARSH NAGAR SHYAMAL 4826 C Y Y ZE
SANTOSH SANTOSH 964179 BRON
4 STORES ADARSH NAGAR SARMA 0585 G Y Y ZE
ABHI 974938 BRON
5 ABHI SARKHAR ADARSH NAGAR SARKHAR 0092 G Y Y ZE
BISWAS 980007 SILVE
6 COMMUNICATION JALPAI MORE SUNIL SHA 6399 C Y Y R
983246 SILVE
7 ANITHA STORES JALPAI MORE K.SAHA 7016 C Y Y R
SANKAR 983205 BRON
8 SAHA & SONS JALPAI MORE SAHA 5388 C Y Y ZE
THAPAN PAN SILVE
9 GHAR JALPAI MORE THAPAN C Y Y R
SHANKAR 983230 BRON
10 ELECTRICALS JALPAI MORE SANKAR 0898 C N ZE
SARASWATHI
GENERAL 353645 BRON
11 STORES JALPAI MORE BITTU SAHA 9328 G Y Y ZE

983244 BRON
12 BAPI STORE JALPAI MORE BAPI 4769 C Y Y ZE
MAZUMDAR 353250 BRON
13 AKHA AGENCY COLONY ALI 4427 C Y Y ZE
14 AJAY PAN GHAR ROAD MUNNA 7742 C Y Y ZE
MAHARAJ 983202 BRON
15 ROHIT STORES COLONY ROHIT 9372 G Y Y ZE
983237 SILVE
16 R.K STORES JALPAI MORE ALI 5951 G Y Y R
980046 BRON
17 SUGUN STORES BOLA PATTY BINOD 5848 G Y Y ZE
993394 BRON
18 SATTAY STORES ADARSH NAGAR SATAJ 7002 C Y Y ZE
ANKUR PAN 980015 SILVE
19 GHAR JALPAI MORE BARI 1781 C Y Y R
DIPAK SILVE
20 GOURY STORE JALPAI MORE KUMAR C Y Y R
ARCHANA 983264 BRON
21 STORES GANGA NAGAR ARCHANA 2280 G Y Y ZE
KALPATHARU 983234 E& SILVE
22 SWEETS JALPAI MORE BISHNU 0865 D-1 Y Y R
HERITAGE BHARDWAN 961423 E& SILVE
23 CANTEEN ROAD ASHOK 9636 D-2 Y Y R
BHARDWAN SILVE
24 LALAN PAN GHAR ROAD LALAN C Y Y R
LOKENATH
GENERAL MAHARAJ SUNIL 983260 BRON
25 STORES COLONY SARKHAR 5522 G Y Y ZE
BALARAM BALARAM 983249 BRON
26 STORES NATUN PARA PODDER 2265 G Y Y ZE
Nr. VISHAL 923346 E&
27 FRANKY MEGAMART P.K SINGH 4748 D-1 Y Y GOLD
983245 SILVE
28 BINITHA STORES SHANKAR MORE AMIT 5915 G Y Y R
BHARDWAN ASHISH 967999 SILVE
29 CELEBRATIONS ROAD PAUL 9786 C Y Y R
SANTHI VARIETY SUKUMAR SILVE
30 STORES JHANKAR MORE GHOSH G Y Y R
AREA:
ISKCON
ROAD,HAIDE
VPO
MD NAME: SUNIL DAS RPARA
SATURDAY/WEDNESDAY
GOVIND SUROJITH 964147 BRONZ
1 BHANDAR ISKCON ROAD BISWAS 2012 G Y Y E
SREE KRISHNA 947479
2 PAN GHAR ISKCON ROAD ALOK ROY 3475 C Y Y SILVER
983218 BRONZ
3 BHAIJI STORE ISKCON ROAD AMOD SAH 9312 C Y Y E
PUCHEN 983204
4 PRIYA STORE ISKCON ROAD SHARMA 4439 C Y Y SILVER
ROSHAN 983204 BRONZ
5 SWASTIK SWEETS ISKCON ROAD GUPTA 0650 C Y Y E
JAI SANGAJI GOPAL 983249 BRONZ
6 BHANDAR ISKCON ROAD PAUL 1834 G Y Y E
M.D 964155 BRONZ
7 BAISALI BAKERY ISKCON ROAD FAROOQ 2004 C Y Y E
ADARSHA DEEPAK 974938
8 BHANDAR ISKCON ROAD DATTA 6148 G Y Y SILVER
GANGA RAMPUR SONATHAN 974968 E& BRONZ
9 BHANDAR ISKCON ROAD GHOSH 2511 D-1 Y Y E
BINOD 983267
10 CITIZEN CHOICE ISKCON ROAD KUMAR SHA 1577 C Y Y SILVER

PRADEEP 947403
11 PRASAD STORE ISKCON ROAD PRASAD 0466 C Y Y SILVER
SPICY HUTS CHITRA 983201 E& BRONZ
12 RESTAURANT ISKCON ROAD KUMAR 0299 D-1 Y Y E
KANAI PAN 993375 BRONZ
13 BHANDAR ISKCON ROAD KANAI 9439 C Y Y E
BHAWANI 964195 E&
14 SANKAR SWEETS ISKCON ROAD RAVI PAUL 9574 D-1 Y Y SILVER
PRABITH 983238 E& BRONZ
15 YOUR CHOICE ISKCON ROAD ROY 1747 D-2 Y Y E
974905 BRONZ
16 DAS STORES ISKCON ROAD BADAL DAS 2729 C Y Y E
LALTU
RANDIP PAN CHAKRABA 983207
17 GHAR ISKCON ROAD RTY 2307 C Y Y SILVER
JOY MAATARA 983202 BRONZ
18 PAN GHAR ISKCON ROAD NANTU DAS 4299 C Y Y E
MANOJ 983234 BRONZ
19 AMAN STORE ISKCON ROAD AGARWAL 5761 C Y Y E
SATRUVAN 974935 E&
20 PRASAD HOTEL ISKCON ROAD PRASAD 3599 D-1 Y Y SILVER
RAMAYAN E& BRONZ
21 ALOK HOTEL ISKCON ROAD PRASAD D-1 Y Y E
SWAGATH FAST SUNIL 983201 E&
22 FOOD ISKCON ROAD PODDER 1226 D-2 Y Y GOLD
PRASANI FAST SHAMBU 983252 E&
23 FOOD ISKCON ROAD DARRAL 6596 D-2 Y Y SILVER
BASANA 983244
24 BASANTHI STORE ISKCON ROAD PODDER 1266 C Y Y GOLD
PRADHAN FAST JAGATH 954741 E&
25 FOOD ISKCON ROAD PRADTHAN 0663 D-1 Y Y SILVER
MAA GANGA PAN MADHAV 983249 BRONZ
26 GHAR ISKCON ROAD PAUL 3481 C Y Y E
993318 BRONZ
27 M.D JAVEED ISKCON ROAD M.D JAVEED 9633 C Y Y E
AMARJITH 993380
28 KRISHNA STORES ISKCON ROAD PRASAD 9985 C Y Y SILVER
BISWAS VARIETY SUDIP 983235 BRONZ
29 STORE ISKCON ROAD BISWAS 4581 C Y Y E
MONDAY/THURSDAY
PRABHATI AMARISH
1 VARIETY SYORE HAIDER PARA PAUL C Y Y SILVER
GITANJALI BISWAJITH BRONZ
2 STATIONARY HAIDER PARA SAHA C Y Y E
983203 E& BRONZ
3 NICE FAST FOOD HAIDER PARA ANAND DAS 5642 D-1 N E
LAXMI NARAYAN UJJWAL 983245 BRONZ
4 BHANDAR HAIDER PARA PAUL 3710 G Y Y E
JAGATH VARIETY PARIMAL 956320 BRONZ
5 STORE HAIDER PARA DATTA 6546 G Y Y E
PRASANTHA PRAKASH 943437
6 BHANDAR HAIDER PARA PAUL 6951 G Y Y SILVER
HAIDER PARA SAMUEL 353259
7 PAUL BHANDAR BAZAAR PAUL 5336 G Y Y SILVER
MAA KAMAKSHYA HAIDER PARA 983249 BRONZ
8 BHANDAR BAZAAR RAVI KAUR 9232 C Y Y E
SREE DURGA HAIDER PARA VISWANATH 983207
9 BHANDAR BAZAAR PAUL 2203 G Y Y SILVER
MAA ANNAPURNA HAIDER PARA 983202 E&
10 MISTANNA BAZAAR BAPI PAUL 6240 D-1 Y Y SILVER
MAATARA HAIDER PARA SUPAN 983204 BRONZ
11 VARIETY STORE BAZAAR KUNDU 4799 G Y Y E
MAA KAMAKSHYA HAIDER PARA 964117 BRONZ
12 DEPT STORE BAZAAR A. MAHAJAN 6093 C Y Y E
983230 BRONZ
13 ROY BROTHERS HAIDER PARA NITISH ROY 8493 G Y Y E
BHAIJAN 983246 BRONZ
14 PAUL BROTHERS HAIDER PARA PAUL 0264 C Y Y E
RAJU 181272 E&
15 MAA HOTEL HAIDER PARA GHOSH 957 D-1 Y Y GOLD

MAZUMDAR RUPAM 983209 BRONZ

16 VARIETY STORE HAIDER PARA MAZUMDAR 5574 G Y Y E
SADHANA SANJIB 985141 BRONZ
17 BHANDAR HAIDER PARA PAUL 1937 G Y Y E
PRAKASH 983236 E& BRONZ
18 AVIJ RESTAURANT HAIDER PARA SINGH 7389 D-1 Y Y E
CHANDAN 993210 BRONZ
19 PUJA PAN GHAR HAIDER PARA SONAL 8661 C Y Y E
GOPAL 983208 BRONZ
20 GOPAL STORES HAIDER PARA PAUL 2084 G Y Y E
DAKESHWARI 980013 BRONZ
21 BHANDAR HAIDER PARA HARI PAUL 2343 G Y Y E
983249 BRONZ
22 SHIVLY STORE HAIDER PARA ARUP SAHA 3216 C Y Y E
ARUNIBHINA PRAFULLA 983233 BRONZ
23 GROCERY HAIDER PARA SAHA 0188 G Y Y E
RAHUL 983249 BRONZ
24 RAHUL PAN GHAR HAIDER PARA CHATRI 1770 C Y Y E
ASIM 947408 BRONZ
25 ASIM BHANDAR HAIDER PARA BASAK 8862 C Y Y E
SHEKAR 983260 BRONZ
26 THAPA TELECOM HAIDER PARA THAPA 1126 C Y Y E
NEPAL 983249
27 NEPAL PAN GHAR HAIDER PARA PAUL 5538 C Y Y SILVER
SAMUEL 964190
28 ARUN PAN GHAR HAIDER PARA ROY 5163 C Y Y SILVER
RUPCHAND 983243 BRONZ
29 DHAKA STORE HAIDER PARA PAUL 6126 G Y Y E
SWAPAN 983260 BRONZ
30 NETAJI PCO HAIDER PARA SAHA 3317 C Y Y E
PRASAD GRAIN RANJIT 980032 BRONZ
31 STORE HAIDER PARA PRASAD 9132 G Y Y E
A TO Z DEPT R.M 353264 BRONZ
32 STORE PANJABI PARA AGARWAL 0655 C Y Y E
MOUCHAK RANJIT 983235 E&
33 SWEETS HAIDER PARA PAUL 9415 D-2 Y Y SILVER
PRADEEP PRADIP
34 BHANDAR HAIDER PARA MUKERJEE C Y Y SILVER
SHYAMALI
MISTANA BALLAB 983239 E& BRONZ
35 BHANDAR HAIDER PARA PAUL 4764 D-1 Y Y E
TUESDAY/FRIDAY
MAA LAXMI PC MITTAL 353252 E&
1 HOTEL STAND BAPI SAHA 8870 D-2 Y Y GOLD
PC MITTAL ANAND 983263 E& BRONZ
2 SHARTAK SWEETS STAND SARKAR 3581 D-1 Y Y E
DON BOSCO 993380 BRONZ
3 A.T PAUL MORE BABU PAUL 0621 C Y Y E
SAKUNTHALA DON BOSCO MRINAL 983243 E&
4 HOTEL MORE PAUL 8899 D-2 Y Y SILVER
SARANA DON BOSCO 983237 BRONZ
5 BROTHERS MORE SAMIR ROY 5650 G Y Y E
AGARWAL DON BOSCO P.K 983245 BRONZ
6 SWEETS MORE AGARWAL 3143 C Y Y E
DON BOSCO 983208 E&
7 CHINESE FOOD MORE LING FUO 2587 D-2 Y Y SILVER
UMA
DON BOSCO SANKAR 943451
8 UMA PAN GHAR MORE SAHA 9092 C Y Y SILVER
MUNNA PAN DON BOSCO PALLAB
9 GHAR MORE PRASAD G Y Y SILVER
2ND MILE, DEEPAK 983206 BRONZ
10 SHIV JYOTI SEVOKE ROAD SINGH 7748 G Y Y E
2ND MILE, KAMAL 983209 BRONZ
11 SHIVAM VARIETY SEVOKE ROAD BANSAL 3770 C Y Y E
OPP.HARGIRI SUBHASH 353254 BRONZ
12 BANEELRO APPARTMENT DEY 4961 C Y Y E
2ND MILE, 961437 E&
13 AQUA JAVA SEVOKE ROAD PARTHO 0937 D-2 Y Y SILVER

SIDHI VINAYAK 2ND MILE, PALLAB 983262 BRONZ

14 DEPT STORE SEVOKE ROAD PAUL 8715 C N E
SAGAR 2ND MILE, 353254 E&
15 RESTAURANT SEVOKE ROAD N. DAS 5448 D-2 Y Y GOLD
2ND MILE, 353246 E&
16 DOMINO'S PIZZA SEVOKE ROAD DOMINO 1593 D-2 Y Y GOLD
2ND MILE, GANESH 993366
17 CHIMA BHANDAR SEVOKE ROAD ROY 2917 G Y Y SILVER
BIJAY PRASAD OPP. PC MITTAL BIJAY 983256
18 JASWAL STAND PRASAD 2667 C Y Y GOLD
HARBOUR PC MITTAL SUBIMAL 964172 E& DIAMO
19 RESTAURANT STAND SARKHAR 7297 D-2 N Y ND
PC MITTAL SHYAMAL 983232 E&
20 SHYAMAL SWEETS STAND GHOSH 7824 D-1 Y Y SILVER
PC MITTAL PRADEEP 983233 E& DIAMO
21 TINKERS BAR STAND DAS 3443 D-2 Y Y ND
GITANJALI S.D 947408 BRONZ
22 STORES PANJABI PARA SHARMA 4893 G Y Y E
MOHIT VARIETY 943440 BRONZ
23 STORE PANJABI PARA MOHIT 8093 G Y Y E
HUANG 960979 E& BRONZ
24 CHINA GARDEN PANJABI PARA MANTANG 3508 D-2 Y Y E
DHANALAXMI 983240 BRONZ
25 BHANDAR PANJABI PARA SONU 9953 G Y Y E
SARKHAR PAN DON BOSCO MANOJ 983239
26 GHAR MORE SARKHAR 9200 C Y Y SILVER
SANDY SNACK DON BOSCO VIKRAM 983206 E&
27 HOUSE MORE DAS 2750 D-1 Y Y SILVER
AREA: S.F
MD NAME: RANOJITH DAS ROAD
OUTL VPO
SL. CONTACT CONTA ET COVE K P FR
NO OUTLET NAME ADDRESS NAME CT NO TYPE RED O C EE
SATURDAY/WEDNESDAY
VIVEKANAN 983249 SILVE
1 MUNNA PANGHAR DA ROAD MUNNA SHA 8371 C Y Y R
VIVEKANAN KAMAL 964150 SILVE
2 KAMAL HOTEL DA ROAD SAHANI 0199 C Y Y R
VIVEKANAN PARAS 983205 SILVE
3 PRAGATHI STORE DA ROAD PRASAD 2262 C Y Y R
VIVEKANAN SANTOSH 974960 SILVE
4 AEKRAJ PAN GHAR DA ROAD DAS 8148 C Y Y R
VIVEKANAN BISHNU BRO
5 BISHNU PRASAD DA ROAD PRASAD C Y Y NZE
VIVEKANAN 353652 BRO
6 GOPAL BHANDAR DA ROAD GOPAL DAS 9092 C Y Y NZE
7 SINGH PANGHAR DA ROAD RAJU SINGH 5929 C Y Y NZE
VIVEKANAN ARUN 954740 BRO
8 MOSAMI PAN GHAR DA ROAD GHOSH 9918 C Y Y NZE
BHAI BHAI PAN VIVEKANAN SUDIR SILVE
9 GHAR DA ROAD SARKHAR C Y Y R
VIVEKANAN SANTHI BRO
10 MAA PAN GHAR DA ROAD GHOSH C Y Y NZE
KUNDU VIVEKANAN GOPAL 983260 BRO
11 COMMUNICATION DA ROAD KUNDU 1234 C Y Y NZE
VIVEKANAN RAMA 983249 BRO
12 CANON TELECOM DA ROAD GHOSH 0839 C Y Y NZE
VIVEKANAN SAILEN 973301 BRO
13 SANTHI STORE DA ROAD GHOSH 5433 C Y Y NZE
VIVEKANAN DINESH 353252 BRO
14 HELLO INDIA DA ROAD PASWAN 8506 C Y Y NZE
VIVEKANAN SABUDIN BRO
15 MALLIK STORE DA ROAD MALLIK G Y Y NZE

VIVEKANAN SAMUEL 983207 BRO

16 S. STORE DA ROAD SINGH 3720 C Y Y NZE
17 DHIRAJ STORE DA ROAD PREM NATH 0917 C Y Y NZE
VIVEKANAN NAGESHWAR 983231 BRO
18 ANKITHA STORE DA ROAD ROY 8758 C Y Y NZE
VIVEKANAN SANJOY 993203 BRO
19 SANJOY PANGHAR DA ROAD KANTHI 8086 C Y Y NZE
RAJASTHAN VIVEKANAN 353250 SILVE
20 GUESTHOUSE DA ROAD RANJU 4030 E&D-2 Y Y R
VIVEKANAN DILEEP BRO
21 DILEEP BHANDAR DA ROAD MANDAL C Y Y NZE
MUNGARAM MAHABIRST 353250 SILVE
22 CONFECTIONARY AN R.S GUPTA 4233 E&D-1 N Y R
MAHABIRST 983232 BRO
23 SWEETY STORE AN BIJAY BISWAS 9914 C Y Y NZE
MAHABIRST 983243 BRO
24 ASHISH PAN GHAR AN ASHISH DAS 8269 C Y Y NZE
BABA LOKENATH MAHABIRST 980046 SILVE
25 HOTEL AN AKHIL 6072 E&D-1 Y Y R
KANTILAL 983202 SILVE
26 M.P GUPTA ROAD AMIT 8047 C Y Y R
SANDIP 983231 SILVE
27 SONALI PAN GHAR M.R ROAD MANDAL 2706 C Y Y R
964136
28 AMAR PAN GHAR M.R ROAD AMAR 8871 C Y Y GOLD
SANJIT 983260
29 MAA BHAWANI M.R ROAD AGARWAL 3092 C Y Y GOLD
RUPESH 983237 BRO
30 AMBA STORE M.R ROAD AGARWAL 7331 C Y Y NZE
MANOJ 947401 BRO
31 PUJA PAN GHAR M.R ROAD KUMAR 6608 C Y Y NZE
983267 BRO
32 MANOJ STORE M.R ROAD MANOJ 7891 C Y Y NZE
983246 BRO
33 MANOJ PAN GHAR M.R ROAD MANOJ 4835 C Y Y NZE
MONDAY/THURSDAY
MAHABIRST PINTU 974938 BRO
1 BHARDRA STORE AN BHARDRA 9519 C N Y NZE
ANAND MOY MAHABIRST MINTO 983235
2 MISTTANA AN GHOSH 8355 E&D-2 Y Y GOLD
SHRISTIDHAR MAHABIRST SHRISTIDHAR 353266 SILVE
3 MISTTANA AN GHOSH 1575 E&D-2 Y Y R
SAGAR SUNIL 353250 SILVE
4 RESTAURANT M.R ROAD KUMAR 3984 E&D-2 Y Y R
AGRASEN SRINIVAS 974905 SILVE
5 MINA STORES ROAD AGARWAL 1573 C Y Y R
AGRASEN ANIL 353250
6 RAM PARADISE ROAD AGARWAL 2339 E&D-2 Y Y GOLD
993348 BRO
7 AMAL PAN GHAR S.F ROAD TOTON 5407 C Y Y NZE
993285 BRO
8 RAMU PAN GHAR S.F ROAD RAMU 2461 C Y Y NZE
ANAND 983201 BRO
9 ANAND STORE S.F ROAD MANDAL 8550 C Y Y NZE
980046 BRO
10 PAUL STORE S.F ROAD RAJU PAUL 6016 C Y Y NZE
980046 BRO
11 B.V STORE S.F ROAD BINOD 5571 C Y Y NZE
RAJLOKTHI PAN DEBIOTHISH 983201 BRO
12 GHAR S.F ROAD DAS 3666 C N Y NZE
983200 BRO
13 DAS STORES S.F ROAD ANAND DAS 5672 C Y Y NZE
BABA
BHAITHYANATH BRO
14 PAN GHAR S.F ROAD CHOTEN C N NZE
PARTHAPRAT 353256 BRO
15 NIBETHIDA S.F ROAD H DAS 1830 C Y Y NZE
LOKENETH PAN 353256 BRO
16 GHAR S.F ROAD BUA 0011 C Y Y NZE

973308 BRO
17 MAA PAN GHAR S.F ROAD SHANKAR 1939 C N NZE
MAA ANANDAMOI BRO
18 BHANDAR S.F ROAD MANIK PAUL G N NZE
ASHIRBAD FAST PRAMOD 909336 BRO
19 FOOD S.F ROAD GUPTA 1797 E&D-1 N NZE
RADHIKA FAST RAMJI 983266 BRO
20 FOOD S.F ROAD PRASAND 1791 E&D-1 Y Y NZE
923290 BRO
21 LOKENATH HOTEL S.F ROAD JOYAL SAHA 4907 E&D-1 Y Y NZE
CHANDAN CHANDAN 353250 BRO
22 TELECOM S.F ROAD DAS 6421 C Y Y NZE
TITAS VARIETY SHISIR 983263 BRO
23 STORE S.F ROAD KUMAR ROY 0807 C Y Y NZE
980007 SILVE
24 MAA PAN GHAR S.F ROAD S.K SAHA 6364 C Y Y R
DADABHAI PAN JAYANTO 974936 BRO
25 GHAR S.F ROAD SAHA 2887 C Y Y NZE
SWAPAN 974988 SILVE
26 GUHA PAN GHAR S.F ROAD GUHA 9837 C Y Y R
BRO
27 BALAJI STORE S.F ROAD BINOD MORE C N NZE
MAA SARASWATHI BHAWANI 974921 BRO
28 BHANDAR S.F ROAD ROY 7547 C N NZE
MOUMITHA DEBASHIS 983238 SILVE
29 VARIETY STORE S.F ROAD PAUL 5375 C Y Y R
BABA LOKENATH 353253 SILVE
30 STATIONARY S.F ROAD SWAPAN 1177 C Y Y R
993345 BRO
31 AMIT PAN GHAR S.F ROAD AMIT 3100 C N NZE
TUESDAY/FRIDAY
SHAMBU PAN NEHRU SHAMBU 983254
1 GHAR ROAD GHOSH 5736 C Y Y GOLD
NEHRU NUTUN 810125 BRO
2 RAJAS HOTEL ROAD GHOSH 8600 E&D-1 Y Y NZE
NEHRU PAWAN BRO
3 THIRUPATI STORES ROAD KUMAR C Y Y NZE
NEHRU RAJENDRA 983248 BRO
4 RAJENDRA PRASAD ROAD PRASAD 9073 C Y Y NZE
DUTTA VARIETY VIDHYASAG SUBASISH 964188 BRO
5 STORE AR ROAD DUTTA 4047 C Y Y NZE
VIDHYASAG SUSHANTA 993294 BRO
6 USHA STORES AR ROAD MAZUMDAR 2489 C Y Y NZE
VIDHYASAG 983240 BRO
7 SAHA STORES AR ROAD KAMAL SAHA 1987 C Y Y NZE
S.P
MUKARJEE 983201 BRO
8 ANKUSH STORE ROAD AJAY KESARI 5922 C Y Y NZE
S.P
MUKARJEE 353351 SILVE
9 HIMALAYA STORE ROAD B.L AGARWL 532 C Y Y R
S.P
MUKARJEE 983206 BRO
10 ANAND STORE ROAD RAJESH SAH 9286 C Y Y NZE
S.P
AROGYA NURSING MUKARJEE RATAN 983252 BRO
11 CANTEEN ROAD SARKHAR 9868 E&D-1 Y Y NZE
S.P
MUKARJEE 983264 SILVE
12 SITARAM HOTEL ROAD BAPI GHOSH 6136 E&D-1 N Y R
SUBH KAMNA PAWAN 353698 BRO
13 STORE KHAL PARA AGARWAL 0869 C Y Y NZE
AGRASEN 983204 BRO
14 BHABANI STORE ROAD CHETAN 0347 C Y Y NZE
AGRASEN 353250 BRO
15 BAPI PAN GHAR ROAD BAPI PAUL 0940 C Y Y NZE
AGRASEN GOBINDA 983243 BRO
16 PAUL STORE ROAD PAUL 1409 C Y Y NZE
AGRASEN RATAN 353250 BRO
17 RATAN STORE ROAD MANDAL 0964 C Y Y NZE

AGRASEN LALIT 983248 BRO

18 LALIT BHANDAR ROAD AGARWAL 9992 C Y Y NZE
AGRASEN PARTHA 983203 BRO
19 MOBILE THEATRE ROAD GHOSH 6383 C Y Y NZE
SETHAL AGRASEN SHYAMAL
20 ENTERPRISE ROAD GHOSH C Y Y GOLD
DURGA AGRASEN RAJA 983250 BRO
21 COMMUNICATION ROAD AGARWAL 0022 C Y Y NZE
AGRASEN 983203 BRO
22 GOPAL PAN GHAR ROAD TAPAN PAUL 6478 C Y Y NZE
KAJAL
PAUL AGRASEN CHANDRA 353250 BRO
23 COMMUNICATION ROAD PAUL 0915 C Y Y NZE
AGRASEN 983246 SILVE
24 GHOSH PAN GHAR ROAD TAPU GHOSH 7061 C Y Y R
GEETANJALI GEN AGRASEN RAKESHYAM 974902 BRO
25 STORE ROAD GUPTA 5557 C Y Y NZE
SRI GANESH AGRASEN SANJAY 983209 BRO
26 STORE ROAD KUMAR SAHA 2057 C Y Y NZE
BAGAWATHI GEN AGRASEN MUKESH 974968 BRO
27 STORE ROAD AGARWAL 2712 C Y Y NZE
SREE BALAGEE AGRASEN GANESH 993332 SILVE
28 SWEETS ROAD KUMAR 3077 C Y Y R
AGRASEN G.K BRO
29 NAV DURGA ROAD AGARWAL C Y Y NZE
HINDUSTAN VIDHYASAG LAXMAN 983205 BRO
30 COMMUNICATION AR ROAD SAHU 1957 C Y Y NZE
VIDHYASAG ANKUR 943467 BRO
31 VIRAT TELECOM AR ROAD GHOSH 1284 C Y Y NZE
AGRASEN BRO
32 KANAYA SWEETS ROAD RAJEEV C Y Y NZE
AGRASEN SANTOSH 983233 BRO
33 SARAF SWEETS ROAD SARAF 5048 C Y Y NZE
BULL BULL PAN AGRASEN 993334 BRO
34 GHAR ROAD SANJAY SAHA 5957 C Y Y NZE
AGRASEN 983243 SILVE
35 ASHISH PAN GHAR ROAD ASHISH DAS 8269 C Y Y R
AREA: SVKE
MD NAME: AMIT KAR ROAD,H.C ROAD
OUTL VPO
SL. CONTACT CONTA ET COVE K P FR
SATURDAY/TUESDAY/THURSDAY
SEVOKE BIJAY 980019
1 PAN MANDHIR MORE CHOWDURY 7362 C Y Y SILVER
HOTEL SEVOKE 353243
2 CHANCELLOR MORE D.BHUTTIA 2372 E&D-2 Y Y GOLD
HILL CART VIVEK 983254
3 HOTEL CLASSIC ROAD CHOWDURY 6707 E&D-2 Y Y GOLD
PILOT PAN HILL CART 964886 BRONZ
4 GHAR ROAD AMAL BISWAS 9682 C Y Y E
MONOKOMONA HILL CART 980009
5 TEA ROAD BABLU SAHA 0346 C Y Y SILVER
BLUE STAR HILL CART 943423
6 HOTEL ROAD ARINDAM DAS 4021 E&D-2 Y Y GOLD
HILL CART 353243
7 PAUL HOTEL ROAD AARIT PAUL 1543 E&D-2 Y Y GOLD
HILL CART 983260 BRONZ
8 NEW VARIETY ROAD BAPI GHOSH 2774 C Y Y E
HILL CART 353253
9 SURUCHI ROAD NIRANJAN LAL 3278 C N Y SILVER
HILL CART SANTOSH 983207 BRONZ
10 JAGAT HOTEL ROAD KUMAR 8787 E&D-2 Y Y E

HILL CART 983205

11 PRASAD HOTEL ROAD S. PRASAD 5837 E&D-1 N Y SILVER
MAHANANDA HILL CART RANJIT 353699
12 STORES ROAD KUMAR 0215 C Y Y SILVER
SHAN 'E' HILL CART MANDIP 983204
13 PUNJAB ROAD SINGH 1055 E&D-2 Y Y SILVER
HILL CART ANIMESH 353252 DIAMO
14 HOTEL AIRVIEW ROAD BHADARI 8178 E&D-2 Y Y ND
HOTEL HILL CART 353252 DIAMO
15 LIFESTYLE ROAD SADIN GHOSH 6390 E&D-2 Y Y ND
HILL CART 983206
16 PAUL AGENCY ROAD SATU PAUL 3472 C Y Y SILVER
LAXMI
NARAYAN HILL CART SHAMBUNATH 963530
17 HOTEL ROAD DUTTA 8068 E&D-2 Y Y SILVER
DEBMAYA HILL CART 974930 BRONZ
18 STORE ROAD ARJUN THAPA 3195 C Y Y E
BISWAJIT PAN HILL CART BISWAJIT 983203 BRONZ
19 GHAR ROAD PODDER 8673 C Y Y E
HILL CART 983206
20 ANJALI HOTEL ROAD SARDA LAMA 0615 E&D-2 Y Y SILVER
OPP
ANNAPURNA SURYASEN 983207
21 SWEETS PARK BAPI PAUL 1115 E&D-1 Y Y SILVER
OPP
SURAVI SURYASEN 983230
22 SWEETS PARK APU BARMAN 2354 E&D-1 Y Y SILVER
MAHANANDA MAHAKAL SANJAY 983260 BRONZ
23 VARIETY PALLY BARMAN 3265 C N Y E
MAHAKAL MANIK 983207 BRONZ
24 LAXMI STORE PALLY BARMAN 3631 G Y Y E
MONDAY/WEDNESDAY/FRIDAY
AMIT SEVOKE 983209
1 AMARDEEP ROAD AMIT SINGH 2077 E&D-2 Y Y GOLD
GOLDI SEVOKE 983209
2 AMARDEEP ROAD GOLDI SINGH 2077 E&D-2 Y Y GOLD
SEVOKE DEBENDIR 353252
3 ANGOTHI BAR ROAD SINGH 6777 E&D-2 Y Y GOLD
SEVOKE 353243
4 HOTEL MAYUR ROAD AJAY DUTTA 2085 E&D-2 Y Y SILVER
NINE TEN SEVOKE 353253 BRONZ
5 LODGE ROAD M.P LAMA 6542 E&D-2 Y Y E
SEVOKE 353253
6 NINE TEN BAR ROAD M.P LAMA 6542 E&D-2 Y Y SILVER
HOTEL GATE SEVOKE GOUTHAM 943434
7 WAY ROAD CHOWDURY 9585 E&D-2 Y Y GOLD
MAHAKAL SUBIDESH 983201
8 SOLANKI HOTEL PALLY SARKHAR 5254 E&D-1 Y Y SILVER
MAHAKAL 943406 BRONZ
9 MAPLE HOTEL PALLY RAJU KUNDU 4741 E&D-2 Y Y E
TALUKDAR PAN MAHAKAL KAJAL 993251 BRONZ
10 GHAR PALLY TALUKDAR 3654 C Y Y E
BABA
LOKANATH MAHAKAL 943401
11 STORE PALLY ASHISH ROY 1354 G Y Y SILVER
MAHAKAL MAHAKAL MONTU 943435
12 BHANDAR PALLY KARMOKANI 2149 G Y Y SILVER
RUPA VARIETY Nr.SURYA KAJAL 353252 BRONZ
13 STORE SEN PARK TALUKDAR 8662 C Y Y E
BAJRANG DEPT Nr.SURYA MANOJ 983207 BRONZ
14 STORE SEN PARK AGARWAL 1238 G Y Y E
SHIBU
SWEETY PAN CHURCH CHAKRABORT 983209 BRONZ
15 GHAR ROAD Y 3400 C Y Y E
CHURCH 983206
16 ANIL STORE ROAD ASHISH SAHA 1184 G Y Y SILVER
CHURCH GANESH 353253 BRONZ
17 RAMA KRISHNA ROAD KUNDU 0772 C Y Y E
RADHA GOBIND CHURCH BISWAJIT 983206 BRONZ
18 BHANDAR ROAD SAHA 2833 G Y Y E

OPP.YUMA BINOD 353253

19 CHOURASIA HOTEL PRASAD 5006 C Y Y SILVER
HOTEL OPP.YUMA KAMAL 353243
20 SRADANJALI HOTEL KUMAR 1508 E&D-2 Y Y SILVER
NR.AIRVIEW 353252
21 YUMA HOTEL MORE DIPAK DAS 6426 E&D-2 Y Y SILVER
KRISHNA NR.CHURCH KRISHNA 933226 BRONZ
22 STORE ROAD KARMAKER 1303 C Y Y E
CHURCH 983204
23 HASTI CAFÉ ROAD K.AGARWAL 1177 C Y Y SILVER
PRAKASH SEVOKE PRAKASH 353698 BRONZ
24 GUPTA ROAD GUPTA 0919 C Y Y E
HILL CART SANDHYA 964135 BRONZ
25 TEA N CFFEE ROAD DEB 3285 C Y Y E
AREA:
BYPASS,EKTISH
MD NAME: ARCHANA NANDI ALA
VPO
OUTLE
SL. CONTACT CONTA T COVE K P FR
SATURDAY/WEDNESDAY
EKTIASHA 983232 BRONZ
1 RAJA PAN GHAR L MADHU ROY 2749 C Y Y E
NEW PAL 943442 BRONZ
2 AKHIL BHANDAR PARA AKHIL PAUL 8134 C Y Y E
BHAI BAHAI EKTIASHA 967942 BRONZ
3 STORE L KALI DAS RAI 2875 C Y Y E
EKTIASHA 964132
4 BINAY BHANDAR L BINAY DAS 8349 C Y Y SILVER
MAA EKTIASHA 985413 BRONZ
5 COMMUNICATION L BAPPA ROY 4441 C Y Y E
6 BISWAJIT STORES L BISWAJIT DAS 7088 C Y Y E
SARKHAR EKTIASHA GOBINDA BRONZ
7 BHANDAR L SARKHAR C Y Y E
8 SONA TELECOM L SONA 2748 C Y Y E
SANJIT MOBILE EKTIASHA 983201 BRONZ
9 STORES L SANJIT ROY 0464 C Y Y E
SURYAKANTA EKTIASHA 983201 BRONZ
10 BHANDAR L ANJALI 6982 C Y Y E
JAI MAATARA MIS EKTIASHA GOKUL 967942 BRONZ
11 BHAND L CHOWDURY 2878 E&D-1 Y Y E
JUI TELECOM EKTIASHA 983232 BRONZ
12 STORES L GANESH RAI 2749 C Y Y E
EKTIASHA DIAMO
13 BINOD BHANDAR L BINOD G Y Y ND
BIJAY MIS EKTIASHA 947508 BRONZ
14 BHANDAR L HARESH RAI 9606 E&D-1 Y Y E
MAA LAXMI EKTIASHA BISWADEEP 964133
15 STORES L RAI 4184 G Y Y SILVER
GOURANGA GOURANG 983268 BRONZ
16 BHANDAR A PALLY MANIK DAS 5803 C Y Y E
RUPASHREE SIBRAM AMAR 973495 BRONZ
17 STORES PALLY GOSWAMI 7211 C Y Y E
GOBINDA SIBRAM CHANDRA 353254 BRONZ
18 BHANDAR PALLY PAUL 3214 C Y Y E

SIBRAM PRAMOD 974914

19 DAS BHANDAR PALLY CHANDRADAS 4401 C Y Y SILVER
SIBRAM DEEP 943442 BRONZ
20 BABY STORES PALLY CHOWDURY 8134 C Y Y E
AMULYA SIBRAM 353269 BRONZ
21 BHANDAR PALLY AJIT KUNDU 4303 C Y Y E
MONDAY/THURSDAY
SUBHAM PAN RATHKHO UTTAM 983264 BRONZ
1 GHAR LA BHADRA 9149 C Y Y E
SHIV SANKAR RATHKHO 973321 BRONZ
2 MIS BHANDAR LA GOVINDA 7928 E&D-1 Y Y E
RATHKHO 943410 BRONZ
3 DEY PAN GHAR LA RATAN DEY 6671 C Y Y E
GHOSH PAN RATHKHO SUBHOJIY 974907 BRONZ
4 GHAR LA GHOSH 2301 C Y Y E
RATHKHO BRONZ
5 MADAN ROY LA MADAN ROY C Y Y E
SINGDHA RATHKHO COTAN 353259 BRONZ
6 STORES LA SANYAL 2078 C Y Y E
7 NANI PAN GHAR LA NANI 7756 C Y Y E
BISHNU PRIYA RATHKHO 983260 BRONZ
8 STORES LA BIMAL BASAK 2652 C Y Y E
9 SUNITY STORES LA SUBIR 2731 C Y Y E
ARNAPURNA RABINDRA 9.434E+
10 STORES NAGAR BIMASL SAHA 10 C Y Y SILVER
RABINDRA BIMAN 353259 BRONZ
11 AMUL PARLOUR NAGAR BISWAS 3092 C Y Y E
RABINDRA 993248 BRONZ
12 HIMUL PARLOUR NAGAR SUBIR SAHA 0506 C Y Y E
RABINDRA ANANDA BRONZ
13 ANKIT STORES NAGAR GOON C Y Y E
14 SONALI STORES NAGAR SANKAR SAHA 1475 E&D-1 Y Y E
RABINDRA 964114
15 DAS BHANDAR NAGAR DIPU DAS 5846 G Y Y SILVER
RABINDRA JYOTIRMAY 923290
16 LAXMI STORES NAGAR DAS 2443 C Y Y SILVER
SREE KRISHNA RABINDRA 964104 BRONZ
17 STORES NAGAR PINTU DAS 6687 C Y Y E
RABINDRA SUKUMAR 983241 BRONZ
18 SUROJIT STORES NAGAR DUTTA 5674 C Y Y E
UTTAM PAN RABINDRA 983249 BRONZ
19 GHAR NAGAR UTTAM DUTTA 5539 C Y Y E
APPAYAN RABINDRA JAYDEEP 983238 BRONZ
20 STORES NAGAR SARKAR 5378 C Y Y E
21 B.S STORES NAGAR SANJIB DEY 4546 C Y Y E
CHOWDURY RABINDRA DULAL 923298
22 STORES NAGAR CHOWDURY 8580 C Y Y SILVER
RABINDRA 974932
23 THAPAN STORES NAGAR THAPAN DAS 3443 C Y Y SILVER
GOUTHAM RABINDRA GOUTHAM 983265 BRONZ
24 STORES NAGAR SAHA 4978 C Y Y E
25 BUPAI STORES NAGAR BUPAI DEY 5953 C Y Y E
RAJ BHOLA SANGATHI 983238 BRONZ
26 STORES MORE AMAL 0102 C Y Y E
SANGATHI 983249 BRONZ
27 PARNA STORES MORE SUJIT PAUL 1776 C Y Y E
NEW BASAK SANGATHI 353259 BRONZ
28 STORES MORE BASAK 6412 C Y Y E
RADHA RANI SANGATHI 964137 BRONZ
29 STORES MORE RANJIT SAHA 5296 C Y Y E
KALPANA SANGATHI 983260 BRONZ
30 VARIETY MORE KALPANA 3302 C Y Y E
TUESDAY/FRIDAY

EAST 983245 BRONZ

1 BABA LOKENATH V.PALLY BABU 0004 C Y Y E
EAST 983238
2 TITLY PARLOUR V.PALLY TAPAN 0102 E&D-1 Y Y GOLD
GADHESARY EAST 983249 BRONZ
3 STORES V.PALLY PINTU DAS 1776 C Y Y E
EAST 983248 BRONZ
4 BOBY STORES V.PALLY F.C MANDAL 1304 C Y Y E
SARKAR PAN EAST BRONZ
5 GHAR V.PALLY ALOKE C Y Y E
JAI MAAKALI EAST SHYAMAL 983235 BRONZ
6 STORES V.PALLY SARKAR 5703 C Y Y E
EAST 983245
7 SAHA STORES V.PALLY RAJESH SAHA 1064 C Y Y SILVER
EAST GOPAL 983246 BRONZ
8 KUNDU STORES V.PALLY KUNDU 4543 C Y Y E
EAST
9 NILIMA PCO V.PALLY NILIMA C Y Y SILVER
CHOWDURY SUKUNTA KAMAL 353645 BRONZ
10 BHANDAR NAGAR CHOWDURY 4479 G Y Y E
SUKUNTA 985163
11 RENUKA STORES NAGAR ATUL SAHA 2133 C Y Y GOLD
SUKUNTA 983231 BRONZ
12 BINOY BHANDAR NAGAR BINAY DAS 8882 G Y Y E
SUKUNTA 983237
13 RATAN STORES NAGAR RATAN SAHA 2444 G Y Y SILVER
PITRI MATRI CHAYAN CHOTAN 983207 BRONZ
14 STORES PARA SAHA 6350 G Y Y E
CHAYAN 974987 BRONZ
15 DTP COMPUTER PARA UTTAM SAHA 8480 C Y Y E
SAHA CHAYAN 974914
16 STATIONARY PARA TAPAS SAHA 4674 C Y Y SILVER
CHAYAN BRONZ
17 SAHA COSMETIC PARA BALARAM C Y Y E
LOKENETH MIS CHAYAN DULAL 983264 BRONZ
18 BHANDAR PARA SINGHA 9176 E&D-1 Y Y E
CHAYAN 974968 BRONZ
19 BIPLAB STORES PARA BIPLAB SAHA 5836 C Y Y E
GANESH CHAYAN 983249 BRONZ
20 BHANDAR PARA TOTON SAHA 3121 C Y Y E
NAMITHA CHAYAN 964157 BRONZ
21 STORES PARA PIYUSH 2192 C Y Y E
CHAYAN 983257 BRONZ
22 UDAY STORES PARA UDAY SAHA 4327 C Y Y E
CHAYAN 974908 BRONZ
23 JHARNA STORES PARA JADU SAHA 8804 C Y Y E
SIBRAM 983207 BRONZ
24 PAL BHANDAR PALLY TAPAS PAL 7535 C Y Y E
LOKENATH SIBRAM 985112
25 VARIETY PALLY KOUSIK SAHA 7532 C Y Y SILVER
SRAYASI SIBRAM 983268 BRONZ
26 BHANDAR PALLY JAPAN 3773 C Y Y E
PRAGATY SIBRAM 923298 BRONZ
27 STORES PALLY RIPAN PAL 2428 C Y Y E
RUPASHREE SIBRAM AMAR 973495 BRONZ
28 STORES PALLY GOSWAMI 7211 C Y Y E
EAST GOUTHAM 973311
29 GOUTAM STORES V.PALLY SAHA 5851 C Y Y SILVER
EAST PRABHAS 974904 BRONZ
30 SURABHI STORES V.PALLY PAUL 5123 C Y Y E
SUKUNTA BRONZ
31 SANTA STORES NAGAR SANTA BASAK C Y Y E
CHAYAN 964195 BRONZ
32 PUJA BHANDAR PARA MITU KUNDU 9080 C Y Y E
CHAYAN GANESH 810126 BRONZ
33 MATRI BHANDAR PARA SAHA 8863 C Y Y E
BHAIBHAI PAN CHAYAN 983249 BRONZ
34 GHAR PARA RATAN PAUL 3121 C Y Y E
MALABIKA CHAYAN KHUDIRAM 983238 BRONZ
35 STORES PARA PAUL 3672 C Y Y E

SUKUNTA 983231 BRONZ

36 PAUL BHANDAR NAGAR KAMAL PAUL 8199 C Y Y E
SUKUNTA 983237
37 RATAN STORES NAGAR RATAN SAHA 2444 C Y Y SILVER
SARASWATI SUKUNTA 983236 BRONZ
38 STORES NAGAR RATAN SAHA 6635 C Y Y E
AREA: SANTHI
MD NAME: BAPI SARKHAR NAGAR, E.B.P
OUTLE VPO
SL. ADDRES CONTACT CONTA T COVE K P FR
NO OUTLET NAME S NAME CT NO TYPE RED O C EE
SATURDAY/WEDNESDAY
SANTHI 943437 BRON
1 SAYAN SWEETS NAGAR BHANU DEY 7191 E&D-1 Y Y ZE
MAYA GIFT SANTHI BACHU 983204 SILVE
2 HOUSE NAGAR GHOSH 9017 C Y Y R
SANTHI BANSHI 933296 BRON
3 TINKU PAN GHAR NAGAR BIHARI DAS 8110 C Y Y ZE
SANTHI 983208 BRON
4 SAMPA BHANDAR NAGAR H.PAUL 9135 C Y Y ZE
BORANGO SANTHI 983231 SILVE
5 RESTAURANT NAGAR GOVINDA DAS 2565 E&D-1 Y Y R
SANTHI BISWAJIT 983260 BRON
6 MATRI VARIETY NAGAR BASAK 5440 C Y Y ZE
SANTHI 983246 BRON
7 NANDI BHANDAR NAGAR BIPLAB NANDI 2297 G Y Y ZE
RUPAM SANTHI JEEVAN 353258 BRON
8 STATIONARY NAGAR KRISHNA 995 C Y Y ZE
SANTHI 353699 BRON
9 SHIL BHANDAR NAGAR PARIMAL SHIL 1945 G Y Y ZE
SANTHI 983209 BRON
10 P.C PODDAR NAGAR P.C PODDAR 1736 C Y Y ZE
PULAK
PULAK BHARAT BHATTACHARJ 900214 BRON
11 BHATTACHARJEE NAGAR EE 3060 C Y Y ZE
NEW SHINE SANTHI 983257 BRON
12 SWEETS NAGAR SANDEEP DEY 3559 E&D-1 Y Y ZE
FELUSWA DEEPAK BRON
13 DUTTA PAN GHAR RI DUTTA NA C Y Y ZE
JAI MAAKALI PAN FELUSWA 983249 BRON
14 GHAR RI NITAI SAHA 4810 C Y Y ZE
SRIGURU FELUSWA DULAL 974930 BRON
15 BHANDAR RI PODDER 8031 G Y Y ZE
TARAI FELUSWA 353269 BRON
16 ENTERPRISE RI BIDAN PAUL 0691 G Y Y ZE
FELUSWA 976948 BRON
17 PAUL STORES RI PARITHA PAUL 4453 C Y Y ZE
FELUSWA SUHANTO 974933 BRON
18 LATA STORES RI KUNDU 0518 C Y Y ZE
PRIYANKA SANTHI 983235 BRON
19 STORES NAGAR DILEEP PAUL 7480 G Y Y ZE
RAJ VARIETY SANTHI BIKAR 993210 BRON
20 STORE NAGAR BARMAN 8659 G Y Y ZE
SANTHI 964104 BRON
21 GOURI BHANDAR NAGAR ROBI MALLIK 1501 C Y Y ZE
SANTHI 964116 BRON
22 DEY BHANDAR NAGAR PINTU DEY 2966 G Y Y ZE
23 BANARJEE SANTHI DEEPAK 980007 G Y Y SILVE

STORES NAGAR 4360 R

SANTHI BAIDYANATH 983247 BRON
24 DEEP STORES NAGAR MITRA 4365 C Y Y ZE
DEEP STORES SANTHI SADANA 983247 BRON
25 (SIS CONCERN) NAGAR MITRA 4365 G Y Y ZE
MONDAY/THURSDAY
BHOWMIK BHARAT UTTAM 983241 BRON
1 STORES NAGAR BHOWMIK 0976 G Y Y ZE
BHARAT 943487 BRON
2 MALLIK STORE NAGAR GOPAL MALLIK 2548 G Y Y ZE
BHARAT 983238 BRON
3 SAMPA STORES NAGAR P.C SAHA 3772 G Y Y ZE
BHARAT 983201 BRON
4 SANJIB STORES NAGAR SANJIB DEY 2364 G Y Y ZE
BHARAT DHARAM 983261 BRON
5 SHAW BHANDAR NAGAR SHAW 3819 G Y Y ZE
LOKENATH BHARAT 983250 BRON
6 BHANDAR NAGAR S.DHAR 9785 G Y Y ZE
JASWAL PRADEEP 980058 BRON
7 BHANDAR VIP MORE KUMAR 2485 G Y Y ZE
MALLIK PAN MANORANG 974984 BRON
8 GHAR VIP MORE MALLIK 7137 C Y Y ZE
SAGAR EASTERN 983200 BRON
9 STATIONARY BYPASS UJWAL HALDA 8895 C Y Y ZE
EASTERN BIKI 983247 BRON
10 SNEHO SANGIT BYPASS CHOWDURY 9705 C Y Y ZE
EASTERN 964135 SILVE
11 MALATI MOBILE BYPASS BAPI 9436 C Y Y R
SHIV SANKAR MIS JALASWAR 993201 BRON
12 BHANDAR I KAILASH ROY 8813 E&D-1 Y Y ZE
BHAI BHAI JALASWAR 980033 BRON
13 SWEETS I BHABEN ROY 0214 E&D-1 Y Y ZE
KALPATARU JALASWAR BISWAJIT 983263 BRON
14 BHANDAR I BAGCHI 3781 C Y Y ZE
ANIL MISTTANA JALASWAR 964116 BRON
15 BHANDAR I ANIL ROY 2924 E&D-1 Y Y ZE
HATIA DHEREN 904626 BRON
16 DHAREN SWEETS TANGA BHARMAN 7841 E&D-1 Y Y ZE
EASTERN NAPUL 983208 BRON
17 NAPUL STORES BYPASS BHARMAN 2155 C Y Y ZE
EASTERN 980046 SILVE
18 ASHIM BHANDAR BYPASS ATUL HALDER 5842 G Y Y R
EASTERN P.ROY 973507 SILVE
19 DEV RESTAURANT BYPASS SARKHAR 5460 E&D-1 Y Y R
SARKHAR EASTERN PARIMAL 964131 BRON
20 BHANDAR BYPASS SARKHAR 4766 C Y Y ZE
MAA VARIETY EASTERN 983249 BRON
21 STORE BYPASS P.K SARKHAR 4663 C Y Y ZE
EASTERN UMA SANKAR 983238 BRON
22 SUDHI STORE BYPASS ROY 2030 C Y Y ZE
BAGWAN BARSHA EASTERN RUPCHAND 810102 BRON
23 HOTEL BYPASS BISWAS 2209 E&D-1 Y Y ZE
GREEN VIEW EASTERN 983234 BRON
24 RESTAURANT BYPASS PAPPU PAUL 3935 E&D-1 Y Y ZE
EASTERN 974906 BRON
25 SILIGURI CLUB BYPASS SANJAY 8988 E&D-1 Y Y ZE
TUESDAY/FRIDAY
GOLDEN PAN 974930 BRON
1 GHAR DABGRAM BABUL PAL 3739 C Y Y ZE
974960 BRON
2 GINGER DABGRAM JHUNA DEY 7957 C Y Y ZE
LAXMI VARIETY 983257 BRON
3 STORE DABGRAM SWAPAN PAUL 4731 C Y Y ZE
RADHAKRISHNA GOUTAM BRON
4 STORE DABGRAM SAHA C Y Y ZE

980026 SILVE
5 DEEPAK ROY DABGRAM DEEPAK ROY 7572 C Y Y R
BHOLANATH BHOLANATH 923298 SILVE
6 SWEETS DABGRAM SARKAR 4025 C Y Y R
JOGOMAYA RANJAN 983239 BRON
7 BHANDAR DABGRAM GHOSH 5921 G Y Y ZE
SHATABDI UTTAM 943446 BRON
8 CORNER DABGRAM SARKAR 4544 E&D-1 Y Y ZE
RAJESH PAN 810125 BRON
9 GHAR DABGRAM LAXMI DAS 9869 C Y Y ZE
BHANU PAN 974904 BRON
10 GHAR DABGRAM BHANU DEY 7670 C Y Y ZE
983252 BRON
11 RAKHI BHANDAR DABGRAM RAJU SARKAR 1566 ZE
Nr POLY 964100 BRON
12 JEET PAN GHAR COLLEGE PINTU PAUL 4636 C Y Y ZE
983246 BRON
13 BHAWL SWEETS DABGRAM ASHIM BHAWL 7344 C Y Y ZE
983246 BRON
14 TOTON PAN GHAR DABGRAM TOTON DEY 7344 E&D-1 Y Y ZE
MAHADEV PAN MAHADEV 983237 BRON
15 GHAR DABGRAM SAHA 4113 C Y Y ZE
353259 BRON
16 P.K PAUL DABGRAM P.K PAUL 8482 C Y Y ZE
983205 BRON
17 MATRI BHANDAR DABGRAM ALOK DUTTA 6073 G Y Y ZE
BABLA
CHAKRABORT 964102 BRON
18 BABLA PAN GHAR DABGRAM Y 1418 G Y Y ZE
KARTHIK 964135 BRON
19 TELECOM DABGRAM ALPANA DAS 3213 C Y Y ZE
983206 BRON
20 PROTITIN DABGRAM SURESH PAUL 2694 G Y Y ZE
983245 BRON
21 ASHA SWEETS DABGRAM GOPAL SAHA 5984 E&D-1 Y Y ZE
EASTERN PINAKI 973507 BRON
22 DEB RESTAURANT BYPASS SARKAR 5460 E&D-1 Y Y ZE
LOKENETH SANTHI 993200 BRON
23 VARIETY STORE NAGAR BHARAT DAS 4298 C Y Y ZE
SARKHAR EASTERN PARIMAL 964131 BRON
24 BHANDAR BYPASS SARKHAR 4766 C Y Y ZE
SUMAN VARIETY SANTHI RANJIT 974908 BRON
25 STORE NAGAR SARKAR 5967 C Y ZE
SANTHI BAIDYANATH 983257 BRON
26 DEEP STORE NAGAR MITRA 4365 C Y Y ZE
MAA VARIETY EASTERN 983249 BRON
27 STORE BYPASS P.K SARKHAR 4663 C Y ZE
DISHA VARIETY SANTHI 964195 BRON
28 STORE NAGAR SADHAN DEY 9729 C Y ZE

SWOT ANALYSIS OF PRE SELL IMPLEMENTATION

STRENGTH
 Brand name and Brand equity

 Dedicated sales force
 Divide and rule policy of the company by using market developers
 Availability of production unit (Raninagar plant)
 Economies of scale
 Major market share in siliguri
 Availability of large number of retailers within a particular locality
 Maximum utilization of resources (vehicles)
 Perfect tracking of market situation
 Easy analysis of market’s taste and preference towards the product
 Effective reach of promotional activities to the retailer
 Maintain brand value and reputation of the company
 Can easily tap the untapped market
 Sales man can deliver goods to more outlets
WEAKNESS
 Supply chain management

 Availability of products with distributor
 Vehicles availability at the right time
 Co-ordination between sales man and market developer
 Off season problem
 Right time execution
OPPORTUNITIES
 Can increase the market share

 Reduce the overall cost which will increase the profit margin
 Tap the untapped market
 Easy activation of new outlets

THREATS
 Highly competitive market

 New entrants to the market
 New marketing strategy of competitors
 New product range entering to the market
 Strikes will affect the flow
 High competition by Pepsi through abnormal market schemes.
 Company s stringent norms of placing coolers.
 Cooler complain not resolved in time during season.
ECONOMIES OF SCALE
Pre sell implementation help the company to achieve the concept of “economies of scale”. As
we can see that the profit of the company depends on the volume of goods sold, pre sell
implementation allows the company to deliver maximum goods to the customer with limited
resources. Through that company can reduce the cost of delivery. A simple calculation of
economies of scale is given below.
PRESELL
IMPLEMENTATION
EXPENSE
BEFORE (In AFTER(In
Rs) Rs)
AVG VEHICLE
200 200
COST
LABOUR COST 150 150
OTHER EXPENSE 30 30
TOTAL EXPENSE 400 400

AVG NO OF C/S
130 250
DELIVERED
AVG EXPENSE PER
CASE 2.92 1.52
By analysing the calculations given above, we can see a huge change in the average expense
per case. Here before pre sell implementation the average expense is Rs.2.92 and after pre
sell implementation the average expense comes dawn to Rs.1.52 with a difference of Rs.1.40.

This shows the importance of pre sell implementation which will help the company to
increase its profit margin by limited resource.
RECOMMENDATIONS & CONCLUSION
 Improve the co-ordination between market developer and salesman

 Steady and fast implementation of promotional activities (etc: discounts)
 Implement an alternate solution during the time of distributor problem
 Ensure that, the sales man knows the market well
 Try to implement timely availability of vehicles in each market
 MDs should know the availability of the product with the distributor
 Executives should track the performance of Mds
 Make a perfect daily routine for MDs
 Stick on to the PJP without any fail
 Make effective availability of products in remote areas also
 Try to avoid under employment of MDs
 Reduce the gap between WE (MDs) versus COMPANY
 Effective CRM (Customer Relationship Management)
 Company can provide Job Enlargement or Job Enrichment for experienced MDs
 Company should keep a track on its customers feedback
 Motivate MDs regularly
 Maintain sufficient resources (manpower & vehicles) for effective pre sell
implementation

LEARNING OUTCOME
The coca cola company is considered as the market leader in the soft drinks industry. Its new
marketing strategy “pre selling” instead of “direct selling” helps the company in every angle
of sales and marketing to maintain its brand name and market leadership. The positive impact
that the company is gaining by implementing pre selling is very high. This project helps me
to understand the sales and distribution channel of Hindustan Coca Cola Beverages Private
Limited. The project “pre sell implementation” , as a new concept in this industry helps me to
analyse the impact of innovative marketing strategy.
The learning outcome that I have experienced by doing this project is invaluable. This helps
me to understand entire marketing situation of coke in siliguri market. The strategies adopted
by coke to increase its market share are unique in nature. And the entire organization
structure is different from its main competitor Pepsi. The main difference is in the case of
market developers. Instead of market developers Pepsi has only sales man. This is considered
as the main reason that makes coke unique from Pepsi. I am confident that, I will be able to
implement these acquired skills in my future.

ANNEXURE
FORMAT FOR COLLECTING DATA
MD NAME AREA:
SL.N ADDRES CONTACT CONTA OUTLE COVER K P FR VPO
O OUTLET NAME S NAME CT NO T TYPE ED O C EE
DAY

REFERANCE
BOOKS
Sales and Channel Management – Krishna K Havaldar & Vasant M Cavale

Marketing Management - Kotler
Research Methodology - C.R Kothari
WEBSITES
www.google.com
www.thecoca-colacompany.com
www.coca-colaindia.com

A Project Report On Implementation of Presell System of Coca Cola in Siliguri Market

Transféré par

Informations du document

Titre original

Copyright

Formats disponibles

Partager ce document

Partager ou intégrer le document

Options de partage

Avez-vous trouvé ce document utile ?

Ce contenu est-il inapproprié ?

Droits d'auteur :

Formats disponibles

A Project Report On Implementation of Presell System of Coca Cola in Siliguri Market

Transféré par

Droits d'auteur :

Formats disponibles

Pre Sell Implementation

HINDUSTAN COCA COLA BEVERAGES PRIVATE LIMITED

SILIGURI, WEST BENGAL

(Submitted in partial fulfilment of the post graduate programme)

Under the guidance of

ALLIANCE B-SCHOOL, BANGALORE Page 1

In my endeavour to learn management and industrial practices and apply my theoretical

ALLIANCE B-SCHOOL, BANGALORE Page 2

ALLIANCE B-SCHOOL, BANGALORE Page 3

ALLIANCE B-SCHOOL, BANGALORE Page 4

‘Presell Implementation’ is a new marketing strategy adopted by Hindustan Coca cola

TARGET (NO OF C/S

ALLIANCE B-SCHOOL, BANGALORE Page 5

ALLIANCE B-SCHOOL, BANGALORE Page 6

ALLIANCE B-SCHOOL, BANGALORE Page 7

KEY SUCCESS FACTORS

ALLIANCE B-SCHOOL, BANGALORE Page 8

Overall Carbonated Soft Drink

Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice;

Market trends and industry challenges

ALLIANCE B-SCHOOL, BANGALORE Page 9

 Changing consumer beverage preferences,

Consumers turn to wellness and healthy drinks

In much of the developed world, a significant portion of the population is overweight or

ALLIANCE B-SCHOOL, BANGALORE Page 10

Bottled Water Market

ALLIANCE B-SCHOOL, BANGALORE Page 11

Growth promotional activities

Retailers’ power continuously increases

ALLIANCE B-SCHOOL, BANGALORE Page 12

introduction as a means to achieve real differentiation as well as growth. Branded

 Because of their direct relationships with consumers, retailers have a deeper

Competition is becoming more and more difficult

 The growth of private-label products.

These competitive pressures have led to:

ALLIANCE B-SCHOOL, BANGALORE Page 13

 A plethora of new product failures:

• Only 20% are effective

 Further consolidation and rationalization to capture cost savings by improving

• Industry leaders are acquiring small, high growth Companies

• Mid-market players are vertically integrating

 Declining soft drink prices:

Statutory regulation is increasing

ALLIANCE B-SCHOOL, BANGALORE Page 14

Trends and Opportunities in the Soft Drink Industry

The ingredients for success

1. Changing consumer beverage preferences, featuring a shift toward

ALLIANCE B-SCHOOL, BANGALORE Page 15

6. Beverage safety issues, driven by newly enacted US and EU regulatory requirements

PORTER’S FIVE FORCE ANALYSIS OF SOFT DRINK

Defining the industry:

ALLIANCE B-SCHOOL, BANGALORE Page 17

ALLIANCE B-SCHOOL, BANGALORE Page 18

ALLIANCE B-SCHOOL, BANGALORE Page 19

BEVERAGE INDUSTRY IN INDIA

ALLIANCE B-SCHOOL, BANGALORE Page 20

COLA NON COLA NON COLA

• Alcoholic, non-alcoholic and sports beverages

ALLIANCE B-SCHOOL, BANGALORE Page 21

THE SOFT DRINK MARKET

ALLIANCE B-SCHOOL, BANGALORE Page 22

• On-premise- 55% of the consumption of soft drinks is on premise i.e. restaurants,

ALLIANCE B-SCHOOL, BANGALORE Page 23