[INTRODUCTION TO THE SEVEN C’S OF EEFECTIVE COMMUNICATION] July 8, 2010

Introduction to the Seven C’s of Effective Communication

By Marie Sachie Mitsui P. Turiano

Communication
 The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior.
 The art and technique of using words effectively to impart information or ideas.

Communication Process
 ELEMENTS:
 A message: the idea or thought which needs to be communicated
 A messenger: the person who has something to communicate/ sender/encoder/ communicator
 A receiver: the person who will receive the message/ decoder and responsible for feedback
 Encoding: verbal and non-verbal convention of communication which transforms the message into
transmissible and understandable form
 Decoding: Use of transmissible form of message to be understood
 Channel: the means of communication

 PROCESS:

Effective Communication
 a process by which we assign and convey meaning in an attempt to create shared
understanding.
 the process of meaningful interaction among living beings.
 occurs if the receiver understands the exact information or idea that the sender intends to
transmit.

Why is Effective Communication important?

 People in organizations typically spend over75% of their time communicating.
 Effective communication is an essential component of organizational success at all levels.
 Numerous employee surveys have found that many problems in any organization can be traced
back to one primary cause: poor communication.

By Marie Sachie Mitsui Padillo Turiano | AB Economics III 1

Business Communication
 [INTRODUCTION TO THE SEVEN C’S OF EEFECTIVE COMMUNICATION] July 8, 2010

 When there is poor communication in an organization, there can be any number of negative
outcomes, including errors, productivity declines, distrust, lower morale, confusion,
absenteeism, and general dissatisfaction.
 Important skill for bosses
• As a boss, you are constantly advising, informing, explaining, discussing, reviewing,
counseling, guiding, suggesting, persuading, convincing, coaching, humoring, and
responding.
 Employees seek and deserve a boss who is open, accessible, boss who is open, accessible, and
responsive.
• By having frequent direct contact with employees, listening to what they say, and
having honest two-way communication with
them, the bosses are far more likely to be the boss they deserve, respect, and trust. And
bosses are far more likely to identify issues before they become problems, and solve
problems before they become crises.

By Marie Sachie Mitsui Padillo Turiano | AB Economics III 2

Business Communication