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Leadership Case study

„ 

 „  
Oichael Dell ² The Oan Behind Dell
4:
iroup
Oembers
Amod 06

Anand 08

Azim 23

FalakJahan 40

Himanshu 56

Irfan 61
Background of Dell
h 1984 : Incorporated

h 1985: 84: 85 Sales of $6million

h 1987 : Came up with a subsidiary in UK

h 1989 : Achieved sales of $256mn


h 1990 : Entered retail business & recorded sales of $546mn

h 1991 : Reported a growth of 109%, but 64% dip in profits

h 1992 : Sales of $2 billion

h 1993 : 93-94 recorded a loss of $36mn

h 1996 : Launched website for direct selling

h 1998 : Established manufacturing units in the US & Europe

h 2001 : Emerged as one of the Top 5 computer firms


Oichael Dell
² The Entrepreneur
h Age 12: Started auction business

h Age16: He started selling newspaper subscriptions

h Being a computer geek, understood the functioning of his new


Apple computer

h Soon he could ¶enhance· PCs & sold them at lower costs

h In January 1984 he registered ¶PC·s Limited· & incorporated


DELL in Oay
Dell as Entrepreneur

Dire t Business
el thr ugh
internet
` 


Face to Face
interaction Telephone Internet

 „ ·www.dell.com
·Reduce unnecessary distribution ·Enabled customers
overheads to research
· Helped to reduce inventory cost & configure prices
· Input from customers
· Customer participation
Oichael Dell
² The leader
h Participative type of leader

h He believes business is all about building teams


& building talent

h Ootivates people to work better

h Believes Planning is nothing without Execution


h Takes part in the recruitment process

h Job segmentation

h 360° Performance appraisals

h Believed in ¶under promise & over deliver·

h Three golden rules ² Disdain inventory, Listen to


the customer & never sell indirect
Y  

h„luggish revenue and earnings

hDimension PCs and notebooks through


Wal-Mart¶s „am¶s Club.
Future strategies

hDell showing up in a lot more retail locations ±


not only in the U.„. but also in major countries
around the world over the next several quarters.

hDell also plans to extend its international retail


strategy by opening its first retail store in Russia.
Thank
You

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