c
c 


  

2| cHuge unorganized rural retailing system (42k haats)

2| rganized retailing is yet to take deep roots in Rural India.
2| a    looks different. ±
| Initiative of Companies like ITC¶s ChaupalSagar (Sehore& other parts of MP-
plan of 1000 ChaupalSagars all over the country),
| £odrej, Tatas, Reliance, Escorts & others are also busy finalizing their rural
marketing plans.
| Example of some of the similar Retail initiatives-

‡Hariyali Bazar ± DCM Sriram,‡ £odrej Aadhar ± £odrej,‡ KisanSeva Kendra ±

IC,‡ Tata KisanSansar- Tata Chemicals,‡ Mahindra SubhLabh ± M&M,‡ Parry¶s
Corner ± Murugappa £roup‡ Rural Business Hub- Reliance Industries‡ TRIVENI
± TriveniEng&Ind Ltd. (UP)

2| Telecom & IT is bridging the information gap between rural and urban community.
2| Many IT initiatives have been taken by £overnment, N£ and for-profit companies
as well.
2| Some of the examples are E-Mitra, £yandoot, Drishtee, Tarahaat, n-logue, Aksh, &
ITC¶s e-Chaupal.

2| Information technology can improve situation of rural marketing in India in following

ways:

1- Providing information about suitable time of selling of agricultural products

2- Providing information about suitable place of selling of agricultural products
3- Helping farmers how to sell their products.
4- To get informed about suitable price of selling of agricultural products
5- Facilitation in accessing to new markets
6- Awareness of current policies in relation to market
7- Facilitation in accessing to credit and production sources
8- Cheaper and faster commerce of agricultural products.