Globalization

Globalization (or globalisation) describes an ongoing process by which regional

economies, societies, and cultures have become integrated through a globe-
spanning network of communication and trade. The term is sometimes used to refer
specifically to economic globalization: the integration of national economies into the
international economy through trade, foreign direct investment, capital
flows, migration, and the spread of technology.However, globalization is usually
recognized as being driven by a combination of economic, technological,
sociocultural, political, and biological factors.The term can also refer to the
transnational circulation of ideas, languages, or popular culturethrough acculturation.

"Culture Change in India: Identity and Globalization offers a critical evaluation of

changes in cultural values, institutions and ideologies which constitute India's
response to the contemporary challenges from the forces of cutlural and economic
globalization. In the backdrop of discussions of conceptual and theoretical issues in
the study of culture and its processes of change, it evaluates the significance of the
present social structure of the Indian society, its historical past and contemporary
processes in defining the boundaries and directions of the changes in its cultural
systems, whether at the level of locality, region, nation or civilization. It is argued that
the unique quality of this relationship between culture and social structure in India,
and its adaptive dynamism to meet with new cultural challenges, has provided it
resilience to preserve its cultural identity."