Delhi

Assignment No: 1

Topic of Assignment: SWOT & PEST Analysis of Pepsi .

Teacher: Dr. P.K. Gupta

Subject Marketing Management

SEM I
Class 1st Year / MBA
Batch 2010-2012

Submitted by:-

Sr. No Name Roll Number

1 AJAY AHUJA
2 PUNEET ARORA 64
3 GAURAV GUPTA
4 MANISH KALRA
5 PRATISHTHA BHALLA 56
Official Date of Submission of Assignment August 26, 2010
Actual Date of Submission of Assignment August 26, 2010
 SWOT Analysis of PEPSI
S.No Strengths Weaknesses
1. Established Name and Good +9 Less profit to the retailers -7
Reputation
2. Spends good amount on +8 Competitors like Coca Cola has -4
Advertisement more market share
3. Vast Distribution channel and +7 Pepsi target only young -5
easy Availability customers in their promotions.
4. Variants +6 Against the fitness Perspective -6
Total +30 -22
S.No Opportunities Threats
1. New product can easily +9 Tough rivalry among competitor. -7
penetrate in market.
2. Distribution of snacks food. +8 Fake products -6
3. Can tie up with major +8 Rising Cost of raw materials and -8
showrooms and restaurants travel expenses
4. Internet promotion and ordering +7 Non-carbonated substitutes -5
processes
Total +32 -26
Total ( S + W + O + T)  +30-22+32-26  14
 PEST Analysis of PEPSI
S.No Political Economical
1. PepsiCo product are subject to +7 New opportunities in other countries +9
various federal laws
2. Land acquisition for new factories -8 Fuel price -7
3. Govt. focusing on stricter water -7 Availability of labor +5
pollution norms
4. Raw Material prices – A great -6 Have a global economic perspective +8
worry.
Total -14 +15
S.No Social Technological
1. Replenishing water +8 Operates in almost all the countries +9
2. Partnership with farmers +7 Introduction of cans and plastic +8
Bottles
3. Solid waste management program +6 Newer and attractive Designs +7
4. Impact on youngsters -8 State-of-the-Art plants +7
Total +25 +31
Total ( P+ E + S + T)  -14+15+27+31  67