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  • Presentation ON Jet Airways

    Transféré par

    raghusingh847
    76 vues9 pages
    Jet Airways is India's leading private airline, with a 42% market share. It operates a relatively young fleet of Boeing 737 and 777 aircraft, and has a reputation for punctuality and outstanding service. The presentation discusses Jet Airways' strategies around capacity and demand management, its principal domestic and international competitors, its marketing strategy including market segmentation, and a PEST analysis. Successful strategies implemented by Jet Airways include focusing on service quality, fare options, aircraft efficiency, code share partnerships, and network expansion. Areas of failure mentioned include staff layoffs, the acquisition of Air Sahara, operating in San Francisco, and rapid fleet expansion.

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    Jet Airways is India's leading private airline, with a 42% market share. It operates a relatively young fleet of Boeing 737 and 777 aircraft, and has a reputation for punctuality and outstanding service. The presentation discusses Jet Airways' strategies around capacity and demand management, its principal domestic and international competitors, its marketing strategy including market segmentation, and a PEST analysis. Successful strategies implemented by Jet Airways include focusing on service quality, fare options, aircraft efficiency, code share partnerships, and network expansion. Areas of failure mentioned include staff layoffs, the acquisition of Air Sahara, operating in San Francisco, and rapid fleet expansion.

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    Attribution Non-Commercial (BY-NC)
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    Signaler comme contenu inapproprié
    76 vues9 pages

    Presentation ON Jet Airways

    Transféré par

    raghusingh847
    Jet Airways is India's leading private airline, with a 42% market share. It operates a relatively young fleet of Boeing 737 and 777 aircraft, and has a reputation for punctuality and outstanding service. The presentation discusses Jet Airways' strategies around capacity and demand management, its principal domestic and international competitors, its marketing strategy including market segmentation, and a PEST analysis. Successful strategies implemented by Jet Airways include focusing on service quality, fare options, aircraft efficiency, code share partnerships, and network expansion. Areas of failure mentioned include staff layoffs, the acquisition of Air Sahara, operating in San Francisco, and rapid fleet expansion.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 9

    AMITY INTERNATIONAL BUSINESS SCHOOL

    PRESENTATION
    ON
    JET AIRWAYS
    AMITY INTERNATIONAL BUSINESS SCHOOL

    Jet Airways Pvt ltd is India’s leading private airline.

    It boasts the market share of about 42 percent .

    Jet operates a relatively young fleet of Boeing 737 & 777.

    Its reputation for punctuality and outstanding service


    attracts a large customers.
    AMITY INTERNATIONAL BUSINESS SCHOOL

    Strategies to manage capacity and demand

    • Check fares

    • Automated rostering system

    • Planning & scheduling system

    • Outsourcing ramp handling, passenger handling ,cargo loading & unloading

    • Automation to drive efficiency and improve response time.


    AMITY INTERNATIONAL BUSINESS SCHOOL

    Principal competitors

    International
    • British airways
    • South west airlines

    Domestic
    • Kingfisher
    • Spice jet
    • Go air
    • Indian airlines
    AMITY INTERNATIONAL BUSINESS SCHOOL

     Marketing strategy
    Market segmentation
    • First class
    • Business class
    • Economic class
    Target segment
    Business class---contributes 48% of passengers & 66% of revenues, ready
    to pay higher prices, last time booking don’t like transit .
    Economy class
    Leisure travelers, prefer low cost airlines, ready for transit if there is cost
    advantage , large & of passengers

    Positioning- high value for price


    • Unique selling price – customer relationship and punctuality
    AMITY INTERNATIONAL BUSINESS SCHOOL

    PEST Analysis

    Political issue Social Effects


    • License issue for international Sound pollution
    Operations Plane hijacking
    • Infrastructure constraint 9/11 Incident
    • ATF price policy

    Economic Effects Technological Effects


    Rising income level Modernization of
    aircrafts
    Reduced fare but yet not enough Modern technology like
    CAT 3 &ILS
    AMITY INTERNATIONAL BUSINESS SCHOOL

    Successful Strategies

    • Service Quality
    • Several Fare Option (APEX, Night saver, US Dollar, visit India)
    • Utilizing Aircraft Efficiently
    • Selecting Brussels as International Hub
    • Outsourcing of Boeing 777 to reduce cost
    • Service Tracker Instrument
    • Choosing code share partners(AC,SN,AA,CO)
    • Quick network expansion
    • Kingfisher – Jet airways Alliance
    • Tapping the NRI market
    • Prime time utilization( Jet Konnect)
    • Focus on Gulf countries
    • Quick network expansion
    AMITY INTERNATIONAL BUSINESS SCHOOL

    Failures

    • Sacking Staff

    • Acquisition of Air Sahara

    • Operating San Francisco

    • Rapid speed of Fleet Expansion


    THANK YOU

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