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ARTHUR J. KOVER and STEPHEN M. GOLDBERG describe the need for control in advertising agencies. They suggest a solution very different from that currently advocated by many advertising people. This paper does so mainly from the viewpoint of advertising copywriters.
ARTHUR J. KOVER and STEPHEN M. GOLDBERG describe the need for control in advertising agencies. They suggest a solution very different from that currently advocated by many advertising people. This paper does so mainly from the viewpoint of advertising copywriters.
Droits d'auteur :
Attribution Non-Commercial (BY-NC)
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Téléchargez comme PDF ou lisez en ligne sur Scribd
ARTHUR J. KOVER and STEPHEN M. GOLDBERG describe the need for control in advertising agencies. They suggest a solution very different from that currently advocated by many advertising people. This paper does so mainly from the viewpoint of advertising copywriters.
Droits d'auteur :
Attribution Non-Commercial (BY-NC)
Formats disponibles
Téléchargez comme PDF ou lisez en ligne sur Scribd