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 O T EL
TH IN H
RO W
O FG S TRY
RV IEW INDU
OVE
 Hotels

ITC Maurya (Delhi), ITC Maratha (Mumbai), ITC Grand Central (Mumbai),
ITC Sonar (Kolkata), ITC Windsor (Bengaluru),
ITC Kakatiya (Hyderabad), ITC Mughal (Agra).

‘Bukhara’ Restaurant named as Best Indian Restaurant in the World.

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 Introduction
• Taj Hotel established on December16, 1903

• Taj Hotels resorts &places comprises 57 hotels in 40

location across india.

• 18 International Hotels in the Malaysia,Australia.UK,USA,Sri

lanka, Africa.

• Taj is recognised as the premier Hospitality provider.

• Innovator in dining:- Taj was the first to introduce

thai,Italian ,Mexican into the country.
  Apart from strengthing

n
our position in the
visio domestic market. We
have adopted a vision to
make Taj brand more
popular in the
International. The only
way to do it is to either
acquire premium hotels
or enter into
management contracts.
  Embrace talent and harness
ion expertise to leverage
standards of excellence in
Miss

the art of hospitality to grow

our international
presence.increase domestic
dominance and create value
for all stakeholders.
 I

I T C

C
  ITC Welcome group is India
's second largest hotel chain

n
 with over 100 hotels.

uctio  ITC Green Centre in Gurgaon.

 ITC Limited entered the hotel
introd
business on October 18, 1975,
with the opening of a hotel in 
Chennai.
 ITC-Welcome group has one
of the most extensive art
collections in India
 ON  WOW AT EVERY
VISI
MOMENT OF TRUTH
 A COMMITMENT
BEYOND THE MARKET
 FULFILLMENT OF THE
SOCIETY NEEDS
  PROMOTE THE

N
NATURE

IO  TO BE A BEST BRAND
MISS
IN HOTEL INDUSTRIES
 NO COMPROMISE
WITH THE QUALITY AT
ANY COST
 TO PROVIDE THE
BEST SERVICES TO
CUSTOMERS
 I

I T C

C
 e t i n g
a r
M f ITC k
gi e s o
stra t e
 As one of India's most dynamic hospitality chains,
ITC-Welcomgroup has set standards for excellence in
the hotel industry by pioneering the concept of
branded accommodation.
 The chain has developed three brands of
accommodation ITC One', 'Towers' and the
'Executive Club' to differentiate between the needs
of various travelers and provide high levels of
service.
 ITC-Welcomgroup has strategically customized its
hotels and appropriately categorized them to fulfill
the service and budgetary needs of travellers.
 With its exclusive strategic tie up with starwood for
its top of the line premium brand the 'Luxury
Collection', the group is strengthening its
international marketing stance.
 ITC-Welcomgroup was also instrumental in bringing
the 'Sheraton' brand to India, with which it enjoyed a
three-decade exclusive partnership.
 The seven hotels which are part of this luxury
collection are: ITC Maurya in Delhi, ITC Maratha in
Mumbai, ITC Sonar in Kolkata, ITC Grand Central in
Mumbai, ITC Windsor & ITC Royal Gardenia in
Bengaluru, ITC Kakatiya in Hyderabad and ITC
Mughal in Agra.
 WelcomEnviron is ITC-Welcomgroup's vision for a
green world.With the guiding principle of 'Reduce,
Reuse and Recycle', each hotel has its own
programme, encompassing local participation,
creating awareness among employees and internal
conservation.
 I

I T C

C
Porter’s Potential Entrants
Global hotel groups
Five Forces entry

Analysis
•THREAT : MODERATE

Industry Buyers
Competitors • Global tourists
Suppliers • Taj group of hotels
• Many available • Medical tourists
• Oberoi groups • Industrialist people
suppliers • Leela group of hotels
•THREAT: LOW • THREAT: HIGH
THREAT: MODERATE

Substitutes
• Small lodges
Customer Need • Middle class hotels
• Good Hospitality • Palace in wheels
• Hygiene food and •THREAT: HIGH
environment (because of new class,
Low otherwise) Overall Threat Level
Moderate
 SWOT ANALYISIS OF ITC
Strength Weakness
Brand Management • Naive in Global Arena.
Sales and Marketing
Group ranks No.2
 Excellence of its cuisine.

Opportunity Threats
• Increase in tourism • Luxury hotels competing on the
home turf.
•Economic Downturn
• Terrorism
 A
S
LYSI
c
-AN A

t
A NY

2
O MP
OF C
P
ROU
ITC G

Market attractiveness & Competitive strength is

also important.
 Star Question mark
•Agri Business •FMCG-Foods
•Hotels
G •Paperboards & Packaging
R
O
W
T
Cash Cow Dog
H
•FMCG-Cigarettes •ITC Infotech

MARKET SHARE
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 Products
m ix
otels
 Rooms
eting
 Restaurant’s and Bar
Taj h
 Meeting room and Banquet
Mark

facility
gy of

 Amenities
 Services
strate

 Safe deposit box

 PRICE

Taj hotel has set its price of the room on the basis of
business ,leisure and luxury class.
RATE
The Taj Suite – US$-175
Executive suite – US$-125
Standard sea view double – US$-75
The Taj lady – US$-90
 Location of the hotel is the

E
most important business
PLAC decision for the hotel.

Present in metro cities in India.

Global presence(Maldives,
London, Dubai, Colombo)
 Promotion schemes are carried on

STRA ION
regularly the hotels has many

Y
loyalty programme, clubs,

TE G membership, previlage etc.

M OT
Some of them are:
 The Taj inner circle
PRO

 The taj junior league

 The taj club
Taj also offer taj surprises
including weekend savers,value
vouchers,book early get more etc.
 SEGMENTATION
 Geographical segmentation

YS I S
 Demographical segmentation
 Psychographic segmentation
N AL
 Behavioral segmentation
STP A

POSITONING
 Through print media
 Electronic media
 Magazine
 Online advertising
 TARGETING
Targeting is a group of people who have common need
and behavior.
 Business class
 Upper class
 Tourists
Porter’s Potential Entrants
Global hotel groups
Five Forces entry

•THREAT : MODERATE
Analysis
Industry Buyers
Competitors • Global tourists
Suppliers • Oberoi groups
• Many available •Medical tourists
• Leela group of hotels •Industrialist people
suppliers • THREAT: HIGH
•THREAT: LOW
THREAT: MODERATE

Substitutes
• Small lodges
Customer Need •THREAT: HIGH
• Good Hospitality (because of new class,
• Hygiene food and Low otherwise)
environment
 SWOT Analysis
Strength :-  Brand loyalty
 Credibility
 Huge Reputation
 Patent protection

Weakness :-  High cost service

 Not proper network in semi-
urban
 Lack of safety measure
Opportunity :-  Rising income
Globalization
New Geographical location

Threats :- Fluctuations in international

tourist arrivals
Increasing competition
Terrorism
 FUTURE STRATAGIES
OF ITC HOTELS
Invest 9000 crore in hotels.Planning to devolop 60 new
hotels in next 3 years out of which 10-25 are to be
completed next year according to Nakul Nandan,director
of hotels division.
 Fortune park hotels, a wholly owned
subsidary of ITC is planning to open
25 new hotels.
 Planning to launch 2 more luxury
hotels in country for next 2 years in
chennai and kolkatta.Senior Vice
President V.P.Pavan Varma said 20-
25% revenue growth is expected
from hotel business next fiscal
 Expressed keen interest in making
investments for setting up luxury
hotels and food parks in Orissa,C.M
Navven Patnaik promised necessary
cooperation.
  Tata’s controlled Taj group of

S
hotels has appointed U.S based

LS
EGIE Landor Associates the WPP’s
OTE
pre-eminent and design
consultancy firm to undertake
TRAT
AJ H
brand restructuring of the
group.
 The luxury division is the
RE S
OF T

largest unit of group accounting

for close to half of group’s
FUTU

revenue,business hotels will be

its next focus over next 3 years.
 Group is planning a major
presence in the budget hotel
category,will also have a
separate brand identity.
 Planning another 12 hotels in
next 3 years as part of
expansion plans in business
hotels category.
 Plan is to up the group presence
in metros,mini-metros and
smaller towns.this would lead
to an increase of about 50.
 Taj group plans Rs 100 crore
investment in kerala.Plans to have
luxury hotels at munnar and Bekal.
 Planning new additions to its
Hyderabad portfolio.
 The group is open to creating new
properties on the lands of its JV
partner,GVK group.
 With the Indian travel and tourism
industry expected to grow at an
annual rate of 8.8% to US $ 90.4
billion in 2015,taj is looking forward
in order to manouvere new
challenges.
 nk u
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